Sports Business


  • Twitter

    On Tuesday, golfer Stewart Cink told his 76,477 followers on Twitter that he was skiing at Snowbird in Little Cottonwood Canyon, Utah.

  • "As Seen On TV" Debuts Wednesday Tuesday, 21 Apr 2009 | 9:03 AM ET
    As Seen On TV

    Tomorrow, my documentary "As Seen On TV" debuts. It's an unprecedented, inside look at the $150 billion infomercial business that has made the Snuggie, the Shamwow! and the Ginsu household names.

  • Goucher’s Finish: A Real Endorsement Monday, 20 Apr 2009 | 4:34 PM ET
    Boston marathon

    After an athlete wins some big event, the star thanks the sponsors, even though the company – most of the time – has absolutely nothing to do with the achievement.

  • Earlier today, we told you that the Yankees had not found anything conclusive from previous wind pattern studies at the new Yankee Stadium.

  • Source: Yankees Looking At "Wind Tunnel" Effect Monday, 20 Apr 2009 | 11:14 AM ET
    New York Yankees

    In six games at the New Yankee Stadium, there have been 27 home runs. That's an average of 4.5 home runs a game and, if the pace keeps up, that would yield 365 regular-season home runs. Compare that to last year, when only 160 home runs were hit in the old Yankee Stadium.

  • Economy Hits Marathon Appearance Fees Monday, 20 Apr 2009 | 10:28 AM ET
    Boston Marathon

    Don’t be surprised if the 113th running of the Boston Marathon turns into a sequel for Chariots of Fire. Only this time, it is anyone named Cheruiyot who is on fire. There's four-time Boston winner Robert Kipkoech Cheruiyot, Evans Cheruiyot and Robert Kiprono Cheruiyot.

  • Cubs-Inspired Cemetery Opens Wednesday Monday, 20 Apr 2009 | 9:22 AM ET

    Two years ago, when Dennis Mascari went to visit his father at a cemetery, he came up with an idea: Build an area for deceased Cubs fans.

  • Tony Hawk Just Wants His Trophy Back Friday, 17 Apr 2009 | 3:14 PM ET
    Tony Hawk

    At 10 p.m. ET last night, skateboarding icon Tony Hawk went online to file this Twitter note: “A sports museum that I recently lent some memorabilia to went bankrupt before it opened. The court wants $1,500 to give me my stuff back...”

  • First Look: Nike 'Butte' Naked Video Friday, 17 Apr 2009 | 10:58 AM ET

    The best Fortune 500 company in the world at viral video these days is Nike.

  • Does The Retirement Of Madden End Caliendo's Run? Thursday, 16 Apr 2009 | 9:12 PM ET
    John Madden

    Frank Caliendo, the comedian who made his name by impersonating John Madden, got a little less relevant thanks to the broadcaster's retirement on Thursday.

  • The Breakdown: Madden's Endorsement Deals Thursday, 16 Apr 2009 | 2:00 PM ET

    John Madden still has a ton of endorsement deals, which his agent Sandy Montag has said will remain active.

  • John Madden: Most Effective Endorser Thursday, 16 Apr 2009 | 1:16 PM ET
    John Madden

    Over the years, John Madden has been in so many ads and is, of course, the name behind the most successful sports video game franchise of all time, which has sold more than 65 million copies.

  • John Madden Retires From NBC's Sunday Night Football Thursday, 16 Apr 2009 | 12:25 PM ET

    Madden has served as the game analyst for "NBC Sunday Night Football" since 2006. He has been an NFL broadcaster for 30 years and has won an unprecedented 16 Emmy Awards for Outstanding Sports Analyst/Personality.

  • We just got word that Gillette is unveiling a new spot at the opening of Yankee Stadium today. It features Derek Jeter, Tiger Woods, Roger Federer, some crazy 70s outfits and the Bee Gees.

  • Classic John Madden Commercials Thursday, 16 Apr 2009 | 12:08 PM ET

    John Madden has announced that he is retiring today. And given that the broadcasting great has been in more commercials than any other announcer, we’re rolling some of his best spots.

  • Nike To Produce Jackie Robinson Tribute Shoes Wednesday, 15 Apr 2009 | 4:02 PM ET
    Jackie Robinson Shoe

    Shoe and apparel giant Nike is celebrating Jackie Robinson Day today with Major League Baseball by having some of its top endorsers, including Ken Griffey Jr., Jimmy Rollins and David Wright, wear Robinson-inspired shoes.

  • Steals & Deals: Huge Bargains in a Weak Economy Wednesday, 15 Apr 2009 | 2:58 PM ET

    From cars to condos, there are huge bargains at every level in this recession. CNBC takes a look at some of the biggest steals and deals out there today.

  • What Can Brown Do For Himself? Wednesday, 15 Apr 2009 | 2:05 PM ET
    University of Connecticut Huskies

    University of Connecticut running back Donald Brown finished last season with 2,083 yards, good to win the NCAA rushing title.

  • Yankees Sod Hits The Market Wednesday, 15 Apr 2009 | 9:48 AM ET

    If you read the story in the New York Times last month about the selling of the sod that’s now in the new Yankee Stadium, you can actually buy it now.

  • I'm Now Tweeting Wednesday, 15 Apr 2009 | 9:19 AM ET

    Just a public service announcement for those who follow me on "SportsBiz." I am now on Twitter as well.

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