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  • NFL Asked Teams for Financial Stress Tests Tuesday, 7 Sep 2010 | 2:28 PM ET

    The NFL continues to  impose strict financial discipline on its 32 teams and asked owners to conduct stress tests on professional football franchises.

  • Every year, stores across the country sell numbered collegiate jerseys. They don't put players names on the back partly because the NCAA can then say that it's not specifically for that player and they can get away with not paying them for the use of their rights.

  • Babolat On The Rise Thursday, 2 Sep 2010 | 3:22 PM ET
    Tennis rackets at Babolat's 2010 US Open kick off event at CityView Racquet Club in New York City.

    The brands of tennis are well known to the American consumer: Head, Penn, Prince, Wilson. But over the past 15 years, one company — Babolat — has virtually come out of nowhere to achieve a huge share of the tennis racket business.

  • Tax on WHAT? 12 Wacky Taxes You May Be Paying Thursday, 2 Sep 2010 | 9:52 AM ET

    From candy to cows and strippers to sparklers, the government wants to charge you extra for just about everything these days. Here are 12 of the wackiest taxes you may be paying.

  • Skechers: Shape Ups or Ships Out? Wednesday, 1 Sep 2010 | 6:32 PM ET
    Skechers Resistance Runners hit shelves in July.

    Skechers reported record revenues and earnings last quarter. Then the bottom fell out of the stock. The reason? An attack on Skecher's best seller—the Shape-Ups toning shoes.

  • Maria Sharapova

    At 5:47 p.m. ET on Tuesday, Maria Sharapova took the court at Arthur Ashe Stadium to play her first round match against Jarmila Groth. She was carrying two bags. One, a Nike Cole Haan designer bag. The other? A bag with the words “Prince” on it.

  • Is Cornerback The Next Great Money Position? Tuesday, 31 Aug 2010 | 11:36 AM ET
    The Blind Side

    After reading “The Blind Side,” you might have brought your son up to be a tackle. After all, the impression at least was that’s the position where NFL teams were dishing out the money.

  • Head & Shoulders Insures Polamalu's Hair Monday, 30 Aug 2010 | 2:48 PM ET
    Troy Polamalu

    If you're a shampoo brand, there's no better endorser than Pittsburgh Steelers safety Troy Polamalu, whose long Samoan locks flow out of his helmet.

  • Westin Shows Sponsors How It's Done At US Open Monday, 30 Aug 2010 | 10:17 AM ET
    Arthur Ashe Stadium

    TBA

  • Ralph Lauren: The Future of Sports Marketing? Friday, 27 Aug 2010 | 10:18 AM ET
    Tennis player Venus Williams attends the Polo Ralph Lauren Legends Tennis Clinic at Sportime at Randall's Island Tennis Center.

    When you think sports marketing, you think Nike, Under Armour and Budweiser, but Ralph Lauren is on to something with its Legends Clinic, which yesterday featured Venus Williams.

  • Pix of the Week: Great Parking Spot Available Friday, 27 Aug 2010 | 9:54 AM ET

    Well, this picture pretty much says it all.

  • Your First Move For Friday, Aug. 27 Thursday, 26 Aug 2010 | 6:53 PM ET

    Here’s our "Fast Money" Final Trade, where the "Fast" traders give you the best plays for the end of the week.

  • Ochocinco Gets His Own Cereal Tuesday, 24 Aug 2010 | 5:06 PM ET

    Watch out world. The Cincinnati Bengals wide receiver is getting his own cereal.

  • Why MLB Financial Leak Matters Tuesday, 24 Aug 2010 | 1:51 PM ET

    Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.

  • Stephen Strasburg

    It is rare that you can actually prove that a player is worth what you pay him. Some quick examples are Dontrelle Willis with the Marlins in 2003 and LeBron James in his rookie contract with the Cavaliers.

  • BAT's Strike Endorsement Model Working Tuesday, 24 Aug 2010 | 10:04 AM ET
    An example of BAT's endorsement match ups, McDonalds and New York Yankees' catcher Jorge Posada.

    Last year, I wrote a story about a company called Brand Affinity Technologies (BAT). It’s a company that basically does what sports marketers do –- match athletes with brands. Unlike sports marketing firms, which only have permission work with a finite athletes, BAT has a huge roster of athlete offerings on its list (now up to 3,600) and deals which usually pair an athlete and a company in an Internet campaign are typically consummated within a couple days.

  • Top Chinese Athletic Brand Signs NBA's Evan Turner Monday, 23 Aug 2010 | 1:43 PM ET
    Evan Turner of Ohio State stands with NBA Commisioner David Stern after being drafted by the Philadelphia 76ers second overall at Madison Square Garden on June 24, 2010 in New York City.

    For years, we've been talking about the importance of American sports brands, including shoe companies like Nike, getting into China. We haven't talked as much about Chinese shoe companies getting into this country. That's about to change.

  • The Shake Weight Hits $40 Million In Sales Friday, 20 Aug 2010 | 3:43 PM ET

    Call it this year’s Snuggie. The Shake Weight, thanks in big part to the sexual innuendo associated with its ad, is the “As Seen On TV” product of the year. Fitness IQ, which makes the weight, says it has sold more than two million of them in less than a year.

  • Can Small Agency Hold On To Victor Cruz? Friday, 20 Aug 2010 | 2:55 PM ET
    Victor Cruz #3 of the New York Giants breaks a tackle from Dwight Lowery #26 of the New York Gets during the preseason game.

    On Monday Night Football, the country was wowed by undrafted Giants wide receiver Victor Cruz, who became the first receiver to score three touchdowns in a preseason game since Terrell Owens did it in 1998. Until a couple of weeks ago, he was a virtual secret to almost everyone in the industry.

  • Plenty Riding On Under Armour’s Basketball Shoe Friday, 20 Aug 2010 | 12:22 PM ET
    Under Armour Micro G shoe.

    As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.

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