Ahead of the Singapore Grand Prix, CNBC's Martin Soong asks Fernando Alonso how he's adjusting to the recent managerial changes at the Ferrari Formula 1 team.» Read More
Golf Digest isn’t pulling its latest cover featuring a photo illustration of Tiger Woods and President Barack Obama. It’s already on the newsstands. Even though the official newsstand date is Dec. 8, the issue, which offers “10 Tips Obama Can Take From Tiger,” hit some stores today.
While many of Tiger Woods' sponsors--Nike, Gatorade, and Gillette--continue to stand by him, the beleaguered golf great is suddenly getting new "sponsors", ones he'd probably rather do without.
The New Jersey Nets made history last night by opening the season with their 18th straight loss. The funny thing is that I’ve been catching myself watching Nets games more than I ever have. Why? Because a team that wins every once in a while is much less appealing than a team that never wins.
The New Orleans Saints are 11-0 and it's starting to show on the racks. With the team undefeated, coming off beating the New England Patriots on Monday Night Football, sales of Saints gear are up 60 percent year over year on NFLShop.com.
There are hundreds of crisis managers and sports marketers giving their take on Tiger Woods. Instead of talking to whoever comes into my e-mail box, I got in touch with the biggest insider I could find who could freely talk about Tiger.
A Chinese TV news station has used CG animation to "re-create" both the official police version of what happened at Tiger Woods' home last week, and the unofficial tabloid version.
Fess up, Tiger. If you don’t, the tabloids are gonna kill ya...Stonewalling, when even whispers of marital infidelity are involved, just doesn’t pay.
Team owners will continue to cut down on luxury suites at their stadiums, broadcasters will go big on 3-D and more foreign investors will buy into professional sports.
ESPN The Magazine’s Body Issue, which featured athletes in various stages of dress, certainly attracted plenty of buzz. But it’s the money earned from the issue that will bring it back for at least another year.
In what could be read as a sign that Tiger Woods is unaffected in the endorsement world by his accident this weekend, two of Woods’ sponsors have ads in two different national papers today.
"Although Tiger realizes that there is a great deal of public curiosity, it has been conveyed to FHP that he simply has nothing more to add and wishes to protect the privacy of his family," Mark Steinberg, senior vice president and global managing director of golf for IMG, told CNBC.
Yesterday, when the NFL and CBS announced that "The Who" would be the halftime act for Super Bowl XLIV on Feb. 7 in Miami, a news story describing the announcement referred the group as an "ancient band."
TCU is 11-0 heading into its final regular season game this weekend against New Mexico. A win will give the school an automatic bid into a BCS bowl. We sat down with the school’s chancellor, Dr. Victor Boschini Jr., to discuss what effect the football team’s success has had on the school.
The NBA D-League tips off its ninth season this Friday and it looks nothing like the league looked when it started.
At a news conference yesterday, Notre Dame head football coach Charlie Weis said that he would “have a tough time arguing” with school officials if they fired him. What he wouldn’t do is resign. The difference between the two? It’s a lot of money.
If you want a good look at the future of sports journalism, take less than four minutes and watch this incredible World Series time lapse through the lenses of 26-year-old photographer Robert Caplin.
Last week, we applauded Boise State’s idea of selling stock to its fans. Like the Packers have done, the shares have no value, but the certificate makes a nice collectors item. We loved this because it’s a great way of raising money without having to give up anything. Yesterday, I checked in on how sales were after a week.
Brandon Jennings got too good too fast. The Milwaukee Bucks rookie guard, who avoided college by playing a year in Italy to satisfy the NBA age requirement, is all-of-a-sudden the talk of the league. Through nine games, the overall 10th pick in this year's draft is averaging 24.8 points a game, thanks in part to scoring 55 against the Golden State Warriors last Saturday.
Allen Iverson, the man nicknamed "The Answer," has always had one of the league’s most popular jerseys, but a late signing and a smaller market might have saved retailers and jersey maker Adidas from having to deal with a huge jersey glut.
It can be argued that no team has had it harder than the New Jersey Nets. They haven’t won a game in 12 tries this year. They don’t have many marketable players. There’s a lack of public transportation to their arena. They’ve fully committed to leaving the market for Brooklyn and they are waiting for a new owner to take power.
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