Sports Business


  • An In-Depth Look At MLB Attendance Tuesday, 14 Jul 2009 | 11:30 AM ET
    MLB ballpark attendance changes chart

    It’s the All-Star Game and that gives us a perfect time to discuss how Major League Baseball is doing from a business standpoint. The most obvious, public evidence is attendance, which is easy to tally but often misreported.

  • Will Obama Bounce It? You Can Bet On It Tuesday, 14 Jul 2009 | 9:45 AM ET
    President Barack Obama

    You can bet on everything these days. As evidence, consider this bet that was called to our attention for tonight’s All-Star Game in St. Louis.

  • General Motors Cuts Sports Spending Tuesday, 14 Jul 2009 | 9:30 AM ET
    GM Headquarters

    In order to emerge from bankruptcy protection, General Motors had the legal right to reject contracts that it had previously signed. GM has now emerged from bankruptcy, but 54 sponsorship agreements it terminated as part of the bankruptcy were filed with the courts yesterday. Here’s a glimpse at what the car company got rid of.

  • LPGA Can't Be Fixed Without Right Players Winning Monday, 13 Jul 2009 | 4:25 PM ET

    Carolyn Bivens certainly wasn’t the greatest commissioner in the world. Far from it. But to blame her for the LPGA's biggest problems is misleading.

  • Ultimate Fighting Championship logo

    After Brock Lesnar retained his heavyweight title at UFC 100 on Saturday night, he caused a stir by saying he’d be going home to drink a Coors Light “because Bud Light won’t pay me nuthin.”

  • EA & NCAA Ignoring Lawsuit? Monday, 13 Jul 2009 | 10:18 AM ET

    If the copies of Electronic Arts' NCAA Football '10 that we received are the same that hit stores at midnight, the damages against the video game company and the NCAA could grow in the suit against them.

  • One-on-One With UFC's Dana White Friday, 10 Jul 2009 | 1:00 PM ET

    The big event –- UFC 100 –- will take place this weekend in Las Vegas. With that in mind,  UFC president Dana White joined me on CNBC this morning to talk business.

  • Unemployed? Bored? Make Money Playing Beer Pong Friday, 10 Jul 2009 | 12:48 PM ET
    World Series of Beer Pong

    What started as a college drinking game (and, honestly, never stopped being one) is expanding beyond the frat house. Beer Pong leagues are popping up around the country — and there’s actually some substantial money in the game for expert players.

  • Lenny Dykstra: 'Bank Fraud' Led to Bankruptcy Thursday, 9 Jul 2009 | 6:44 PM ET

    Lenny Dykstra sat down with CNBC at his $24 million hilltop estate behind the gates of Sherwood Country Club.

  • Will LeBron Dunk Tape Ever Be Released? Thursday, 9 Jul 2009 | 12:31 PM ET
    LeBron James

    It's the talk of the sports world. Jordan Crawford's dunk over LeBron James at the Cavaliers star's Skills Academy.

  • Lenny Dykstra - What Went Wrong? Thursday, 9 Jul 2009 | 11:41 AM ET
    Lenny Dykstra's $24 million mansion in Sherwood Country Club.

    I am at Lenny Dykstra's $24 million mansion in Sherwood Country Club, where I snapped some photos. Dykstra is here and preparing to be interviewed by me about his Chapter 11 bankruptcy filing this week, which stopped a planned foreclosure of his estate.

  • What You'll See On My NASCAR Documentary Tonight Thursday, 9 Jul 2009 | 9:43 AM ET
    nascar race

    When it came time to do another documentary, I knew that NASCAR was going to be it. It’s a sport with a huge fan following that is most exposed to the economic downturn.

  • The last time you heard of Kazakhstan, it might have been from Borat Sagdiyev, the fictitious Kazakh journalist played by Sasha Baron Cohen in the movie Borat.

  • Gatorade Makes Limited Edition Jordan Bottles Tuesday, 7 Jul 2009 | 3:43 PM ET
    Michael Jordan Special Edition Gatorade sent to Darren Rovell

    To commemorate Michael Jordan’s induction into the Basketball Hall of Fame in September, Jordan’s long-time partner Gatorade is unveiling a limited edition of six, 32-ounce bottles featuring labels with moments from his career.

  • Staples To Cash In On Jackson's Funeral Tuesday, 7 Jul 2009 | 9:56 AM ET
    Michael Jackson

    Ten years ago, Staples bought the naming rights to the arena that hosted the Los Angeles Lakers and the Los Angeles Clippers. It was a 20-year deal reportedly worth $116 million.

  • Lacoste Runs Full Page Ad With Roddick Loss Monday, 6 Jul 2009 | 3:18 PM ET
    Lacoste Ad with Andy Roddick

    It has become a standard tradition. When a sponsored athlete wins a big tournament, the company runs a full page ad in a newspaper to congratulate them.

  • Is Andy’s Mojo Back? We Asked Him Monday, 6 Jul 2009 | 9:32 AM ET
    Andy Roddick

    Andy Roddick played the match of his life yesterday, only to lose to Roger Federer in the Wimbledon final that featured a five-set marathon that lasted 30 games.

  • Lance, Please Back Out Of Tour Thursday, 2 Jul 2009 | 12:54 PM ET
    Lance Armstrong

    Dear Lance, When cyclists line up in Monaco on Saturday morning to start the Tour De France, I hope you'll be there where you should be - cheering on the sideline.

  • One Wimbledon Final Ticket for Over $32,000? Thursday, 2 Jul 2009 | 10:02 AM ET

    Tickets for the chance to see British tennis hopeful Andy Murray play in the men’s final of the Wimbledon championship have been rocketing in price, with one tout offering to sell centre court tickets for £20,000 ($32,636) each, according to media reports.

  • Singh Not Wearing Stanford At Tournament Wednesday, 1 Jul 2009 | 1:49 PM ET

    For the second straight day, while practicing at Congressional Country Club to gear up for this week's AT&T National, Vijay Singh was not wearing a hat and shirt with the Stanford Financial logos on it.

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