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Two years ago, 90 percent of all Butler merchandise was sold in its on campus bookstores and items would be ordered once a year. Oh, how times have changed.
Simple fact: What makes tomorrow's game so awesome is that Butler just shouldn't be playing. Why? Because it's the ultimate have against the ultimate have-not.
All the polls might reflect that Tiger Woods is at his lowest approval ratings, but the memorabilia market for Woods' items hasn't cooled in the same fashion.
Cleveland Cavaliers star LeBron James has signed a new shoe and apparel deal with Nike, the company acknowledged on Wednesday.
People might have watched Michael Phelps, but they weren't inspired enough to actually get in the pool. Americans who said they participated in swimming declined by 8.4 percent from 19 million people in 2008 to 17.4 million people last year.
In light of all that has happened, Nike has understandably scaled back in its Tiger Woods presence both at the retail level and online. But data from one retailer suggests the shoe and apparel giant might want to step it up.
Yesterday, the New Jersey Nets beat the San Antonio Spurs for their 10th win of the season, finally distancing themselves from the record of the worst team in NBA history, the 72-73 Philadelphia 76ers. So the question is, did players on this team lose any future revenue from being able to call themselves the biggest (or at least tied with) losers in league history?
It’s the feel good story of the tournament: The little guys from Butler playing in their hometown of Indianapolis in the Final Four. But Butler being in the tournament means it takes a spot from another team that could travel from farther away, fly in, stay in more hotel rooms and spend more at restaurants.
It took just two and half minutes into the New York Rangers v. New York Islanders hockey game to deliver what many curious fans watching the 3D telecast wanted to see: the first 3D hockey fight. While the fight itself didn’t amount to much, the 3D aspect didn’t disappoint.
Calipari has 1,113,647 followers on Twitter, 138,325 fans on Facebook, and his Coach Cal application for the iPhone and iPod touch sold more than 6,000 applications in its first month, making it the top paid sports application on iTunes less than a week after its debut last month.
TBAHow do you follow-up what many considered the most outrageous ballpark food promotion in minor league history? For the West Michigan Whitecaps the answer lies with not one item but two - and of course, a whole lot of meat, cheese and onions.
Tiger Woods may have lost a few key sponsors since his November car accident and the resulting fallout, but he continues to draw attention for those that have stood by him.
I recently sat down with NBA great Michael Jordan to talk about his purchase of the Charlotte Bobcats and a variety of other topics. Here's the interview along with some of the highlights.
I’ve seen brands make big commitments to certain properties, but I don’t think I’ve ever seen a product make as big of a splash in a traditional platform as Hershey’s Reese’s brand has made over the past couple weeks.
On "Squawk On The Street," I went one-on-one with the very marketable alpine skier Lindsey Vonn. Here's my complete interview, with some highlights below.
The Big East came into the NCAA Tournament with eight teams and a chance to make a whole lot of money. But with three of its four teams –- Notre Dame, Marquette and Georgetown -- going down yesterday, the Big East lost nearly $4 million.
With a 66-65 victory over the No. 4 seed Vanderbilt yesterday, suffice it to say that Murray State head basketball coach Billy Kennedy is going to be on some prospective head coaching lists around the country.
I was sitting on my couch the other night when I saw Michael Strahan with a baseball bat in his hand endorsing a new Easton Stealth Speed bat for Sports Authority. Michael Strahan? Really? A former defensive end is better than anyone else out there? Better than any active or retired baseball player?
Short's Travel Management, a travel agency out of Waterloo, Iowa, has received plenty of publicity as a result of its role in planning the travel for tournament bound teams since 2004. But the story of how it comes together hasn't completely been told.
Tiger Woods is coming back to the Masters, an event whose exclusivity has always made it one of the toughest tickets in sports. That might lead you to believe that, given the magnitude of his return, prices are skyrocketing to never-before-seen levels.
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