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  • Can Ping Pong Be The Next Niche Sport To Rise? Tuesday, 22 Dec 2009 | 2:40 PM ET
    Killerspin

    About a decade ago, just as the dot-com bubble set to burst, Robert Blackwell Jr. was struggling with how to get attention for his new technology company Electronic Knowledge Interchange. Instead of trying to make a pricey investment into mainstream sports, Blackwell happened upon the Chicago ping pong festival and made a small investment in the event. As it turned out, he felt his company got more than its money worth in buzz.

  • TAG Heuer Puts Tiger on Front of Web Site Tuesday, 22 Dec 2009 | 12:53 AM ET

    Swiss watch company TAG Heuer announced on Friday that it would phase maligned golfer Tiger Woods out of its US advertising, leading many to believe that Woods might disappear from the brand forever. But, in what might seem like an unusual move, TAG Heuer had Woods on the front of all eight of its web sites on Monday night.

  • Beef O'Brady's Uses Bowl To Get National Attention Monday, 21 Dec 2009 | 12:25 PM ET

    Around kickoff time of the St. Petersburg Bowl this past Saturday night, searches for the “Beef O’Brady’s” hit the “volcanic” level on Google. By halftime, it was the search engine’s third hottest search term. When the restaurant chain agreed to become the presenting sponsor of the bowl game less than two weeks before, executives were dreaming of this exact scenario.

  • TAG Heuer Adopts Gillette Strategy Friday, 18 Dec 2009 | 3:34 PM ET

    Swiss watch company TAG Heuer announced on Friday that it would curtail its advertising with Tiger Woods to "respect his desire of privacy."

  • Survivor Winner Selling Russian Sports Hats Friday, 18 Dec 2009 | 10:17 AM ET

    When the Soviet Union collapsed in 1991, Aras Baskauskas, then 10, went back to visit Lithuania, where his father was born. While there, his father, who is in the importing business, had the chance to buy 75,000 Russian winter hats for pennies. He shipped them back to California, where the family was living, and sold them all at a profit in less than a year.

  • Would Elin Nordegren Really Make A Good Endorser? Thursday, 17 Dec 2009 | 2:04 PM ET
    Tiger Woods' wife, c, stands on the sidelines before the Cardinal game against the California Bears at Stanford Stadium on November 21, 2009 in Palo Alto, California.

    Yesterday, the Tiger Woods tabloid world was buzzing at the notion that Puma’s Swedish brand Tretorn was interested in signing Tiger’s wife Elin. For its part, Puma denied any talks, but Tretorn told CNBC that it wouldn’t comment. This all got us thinking, would it really be smart to sign her to an endorsement deal?

  • Tiger or No Tiger, Pro Golf Will Be Just Fine: PGA Leader Thursday, 17 Dec 2009 | 10:58 AM ET
    PGA Tour Commissioner Tim Finchem

    Professional golf will survive and thrive even with one of its greatest-ever stars sidelined by the sport's worst-ever scandal, PGA Tour Commissioner Tim Finchem told CNBC.

  • Sports Organizations Fighting Live Streaming Piracy Wednesday, 16 Dec 2009 | 3:17 PM ET
    Ultimate Fighting Championship logo

    Executives with Major League Baseball and the UFC were in front of the House Judiciary Committee on Wednesday to discuss the increasing problem of live streaming of its sporting events to the Internet.

  • Puma: Not Interested In Elin Woods' Endorsement Wednesday, 16 Dec 2009 | 12:56 PM ET

    As Tiger Woods tries to hold on to his endorsements, his wife Elin was rumored to be scoring one. Early this morning, TMZ reported that Elin, who has done some modeling work, is “very close” to signing a deal with Puma’s Tretorn brand. The brand, which specializes in boots, shoes and tennis balls, was founded and is still headquartered in Elin’s native Sweden.

  • Maybe Tiger Should Have Rented a Robot? Wednesday, 16 Dec 2009 | 11:57 AM ET
    Actroid

    Here in this season of holiness, I'm bombarded with more than the usual quotient of stories about...sex.

  • Why Nike Might Not Be Affected By Tiger Tuesday, 15 Dec 2009 | 1:25 PM ET

    With its top spokesman out on an “indefinite break,” the thinking is that Nike Golf’s $650 million business could take a massive hit. But industry insiders said that, contrary to reported anecdotal evidence, Tiger Woods’ absence –- however long it is -- likely won’t make that much of a difference to sales.

  • Stocks Hit 14-Month High; Dow Tops 10,500 Monday, 14 Dec 2009 | 5:47 PM ET
    Winterizing Your Portfolio - A CNBC Special Report

    Stocks closed at a 14-month high Monday as news of an energy deal and a lifeline for Dubai helped buoy the market — and investors' appetite for risk.

  • Stocks Advance; Exxon, Banks Drag Monday, 14 Dec 2009 | 3:40 PM ET
    Winterizing Your Portfolio - A CNBC Special Report

    Stocks were higher in afternoon trading Monday as news of an energy deal and a lifeline for Dubai helped buoy the market.

  • The Cleveland Cavaliers have reached a deal to sell a minority stake in the team to an investor from China. Cavaliers vice chairman David Katzman –- whose Camelot Ventures group owns 15 percent –- told CNBC that this deal is expected to be approved by the end of the year by the NBA’s board of governors.

  • Big Business of Illegal Gambling Monday, 14 Dec 2009 | 11:15 AM ET
    Across the United States, billions are being made outside the law. Illegal gambling may conjure images of mobsters, bookies and threats of violence — and while that underground world still exists — technology has made illegal gambling much more accessible and somewhat less shady. The same computer you use for work or to connect with friends can be used to wager outside the law. It's a thriving illegal business hiding in plain sight.

    CNBC Investigates takes you inside the high-stakes world of illegal gambling where some people are cashing in while others face prison terms or even death.

  • Stocks Head Higher; XTO Deal Boosts Energy Monday, 14 Dec 2009 | 9:59 AM ET
    Winterizing Your Portfolio - A CNBC Special Report

    Stocks opened slightly positive Monday as investors grew less jittery about the situation in Dubai and a big merger deal helped juice the energy sector.

  • Futures Lifted by Dubai, Big Deal News Monday, 14 Dec 2009 | 8:19 AM ET
    Winterizing Your Portfolio - A CNBC Special Report

    Stock index futures pointed to a positive open for Wall Street on Monday as investors cheered news that Abu Dhabi would provide $10 billion of surprise aid to neighbor Dubai.

  • Will Tiger Lose Any More Deals? Monday, 14 Dec 2009 | 3:12 AM ET
    Tiger Woods Accenture Ad with the headline "The Road to Performance Isn't Always Paved".

    As you've heard by now, Tiger Woods lost his first endorsement deal on Sunday night as global consulting company Accenture announced their deal with Woods had been immediately terminated.

  • Tiger Woods' Sponsors Are Already Reassessing Ties Saturday, 12 Dec 2009 | 2:03 PM ET

    Tiger Woods' decision to withdraw from professional golf due to a sex scandal is already raising questions about his future as a magnet for corporate sponsors.

  • Tiger Woods to Take Indefinite Hiatus From Pro Golf Friday, 11 Dec 2009 | 7:15 PM ET

    Tiger Woods is taking an indefinite leave from professional golf to work on saving his family, using the word "infidelity" for the first time in a statement posted on his Web site.

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