Sports Business


  • What Makes Peyton A Winning Endorser Friday, 5 Feb 2010 | 1:09 PM ET
    Peyton Manning

    Indianapolis Colts quarterback Peyton Manning does as much off the field as he does on it. He has endorsement deals with MasterCard, Reebok, Sony, Oreo, DirecTV, Gatorade and Wheaties.

  • Super Bowl Financial Quiz Friday, 5 Feb 2010 | 9:28 AM ET

    Each year, we test the financial knowledge of the Super Bowl opponents in a specially tailored quiz.

  • Should The NFL Allow Sale Of Wrong Gear For Haiti? Thursday, 4 Feb 2010 | 3:40 PM ET

    When the Super Bowl is over on Sunday, the gear that proclaims the wrong champion will be brought to WorldVision headquarters in Pennsylvania and eventually shipped to Haiti.

  • Risky Business: Insurance for Pizza Deliveries Thursday, 4 Feb 2010 | 9:57 AM ET

    As the biggest pizza delivery day of the year approaches in Super Bowl Sunday, pizza establishments are comforted by the fact that there are insurance companies that underwrite coverage on pizza delivery drivers in case there is an accident.

  • Is Olympic Marketing Rule Too Stringent? Thursday, 4 Feb 2010 | 9:49 AM ET

    While the goal is obviously to prevent ambush marketing, the rule certainly hurts Olympians from signing deals with non-sponsors since those companies are longshots to be granted waivers.

  • Nike Inks Ex-Nebraska Defensive Lineman Ndamukong Suh Wednesday, 3 Feb 2010 | 6:15 PM ET

    Intent on locking up one of the odds-on favorites to be an NFL superstar, Nike has signed former Nebraska defensive lineman Ndamukong Suh to a contract.

  • Archie Cashing In On Super Bowl Matchup Wednesday, 3 Feb 2010 | 3:04 PM ET
    Archie Manning

    As we suspected last week, Archie Manning is cashing in on the Super Bowl matchup between his son's team, the Indianapolis Colts, and his former team, the New Orleans Saints.

  • Average Times For The Super Bowl Wednesday, 3 Feb 2010 | 10:14 AM ET
    Vince Lombardi trophy

    For the second year in a row, the weak economy is taking a bite out of spending on the  sporting world's biggest event.

  • Super Bowl Matchup: Another Win-Win for the Markets Wednesday, 3 Feb 2010 | 9:18 AM ET
    Vince Lombardi trophy

    The market historically has outperformed when an original NFL team wins the Super Bowl and lags when an original AFL team wins.  Last year was special, with both the Cardinals and the Steelers being members of the original NFL before the merger with the AFL in 1970.  This year, we have a repeat, with both the Saints and the Colts hailing from the original NFL as well.  Will we have another big year in the markets?

  • Prop Bets - Fringe No More Wednesday, 3 Feb 2010 | 8:31 AM ET
    Super Bowl XLIV

    Prop bets have not only become good radio talk show fodder, but they've also become a good revenue stream for bookmakers.

  • Most Unusual Super Bowl Prop Bets Wednesday, 3 Feb 2010 | 7:42 AM ET
    From bookmakers to "Super Bowl Squares", gambling on the outcome of the Super Bowl is big business.Here's a look at some of the more unusual proposition bets (wagers on a very specific outcome) that are being taken on the "big game" by one of the premier online gambling sites,  this year for the Indianapolis Colts vs. New Orleans Saints matchup in Miami, FL on Sunday, February 7th.By , Senior Producer for CNBC.com

    Here's a look at some of the more unusual proposition bets that are being taken on the "big game" by one of the premier online gambling sites, Bodog.com this year.

  • Archie Manning TV Odds Cause Stir Tuesday, 2 Feb 2010 | 2:26 PM ET
    Archie Manning

    For years, Super Bowl prop bets have been a popular item for gamblers. But rarely do the sports books see so much action on one side of the bet that the line actually moves. That’s what happened with the Archie Manning prop bet put forth by online sports book Bodog.com.

  • Will Canadian Cap Hurt Dawson? Monday, 1 Feb 2010 | 11:20 AM ET
    Andre Dawson while with the Montreal Expos swings during a 1986 season game against the San Diego Padres at Jack Murphy Stadium in San Diego, California.

    When it was announced last week that Andre Dawson would be going into the Baseball Hall of Fame with a Expos hat on, the man they call the “Hawk” let it be known that he thought it was a mistake.

  • Brooklyn Team Will Host “Jersey? Sure” Night Friday, 29 Jan 2010 | 3:06 PM ET

    Looking to capitalize on the success of MTV’s “Jersey Shore,” the Brooklyn Cyclones, the Single-A affiliate of the New York Mets, will host what it is calling “Jersey? Sure” Night. On July 21, the team will be giving away limited edition jerseys that will feature the Cyclones logo on front and a picture of the team’s mascot in a fist-pumping pose on the back.

  • Carmax Finds Super Bowl Ads At Half Price Friday, 29 Jan 2010 | 3:01 PM ET
    Carmax retail store in Naperville, Illinois.

    Used car retailer Carmax wanted to advertise during this year’s Super Bowl, but realized that its 100 locations were only within reach of half of the population. So company officials worked with CBS to buy four spots in each of the 48 local markets in which they sell their cars.

  • Gay Ad—Too Much for CBS? Friday, 29 Jan 2010 | 2:34 PM ET
    Excerpt of the ManCrunch Superbowl ad.

    On the heels of the controversy surrounding the presumably pro-life Tim Tebow ad, which Super Bowl broadcaster CBS approved, comes the complaint from a male dating Web site called Mancrunch.com.

  • Test Your Swimsuit Issue IQ Friday, 29 Jan 2010 | 2:17 PM ET

    How much do you know about the Sports Illustrated Swimsuit Issue? Take the following quiz and find out.

  • SI Swimsuit Sneak Peek: Slideshow Thursday, 28 Jan 2010 | 4:28 PM ET

    We're counting down the days until the debut of "Business Model: Inside the Sports Illustrated Swimsuit Issue." We didn't want you to miss some of the great facts about the issue. So we created a slideshow of some of the best numbers -- and pictures, of course!

  • A Look At A Super Bowl Ad CBS Did Reject Thursday, 28 Jan 2010 | 4:25 PM ET

    There's been a lot of debate as to whether CBS should have rejected the Tim Tebow Focus On The Family ad, which is speculated to include a pro-life message. I've said that the state of the economy likely pushed CBS to say yes on that one. But then, there's this.

  • Baseball Video Game Franchise Offers $1 Million Prize Thursday, 28 Jan 2010 | 10:45 AM ET
    2K Sports Major League Baseball 2K10

    Video game marketing is a pretty standard business: Build the best game you can, hope to get good reviews and pray that the player on the box helps you sell more copies. But the minds behind Major League Baseball 2K10 are going where no sports video game marketer has gone before. They're offering a huge prize -- $1 million -- to the first player who pitches a perfect game in their game.

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