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  • 2010's Top 10 Sports Books Friday, 15 Oct 2010 | 1:17 PM ET
    "The Blind Side" by Michael Lewis

    My CNBC colleague Darren Rovell who writes the blog, Sports Biz just posted the "Top Selling Sports Books Of The Year."

  • Top Selling Sports Books Of The Year Friday, 15 Oct 2010 | 1:06 PM ET
    The Blind Side

    Last year, one of my most popular lists was the list of the year’s best selling sports books. It included Joe Torre’s “The Yankee Years,” written with Tom Verducci, at 320,000 copies through September ’09 and “Born To Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen” at 78,000 copies sold through September ‘09.

  • Alternative Investing: Sports Memorabilia Friday, 15 Oct 2010 | 9:55 AM ET
    When it comes to investing in sports memorabilia, buying pieces attached to a big name is usually the way to go. Take a look at some sports collectibles from icons ranging from Joe DiMaggio to Muhammad Ali to Michael Jordan.

    When it comes to investing in sports memorabilia, buying pieces that are attached to a big name is usually the way to go. Learn why.

  • otm_events_200.jpg

    When people realize that Tia Robbins' husband plays professional football, they often ask her how she deals with the infidelity that surround athletes and their partners. If Tiger Woods did what he did and Brett Favre allegedly made the now publicized advances, what athlete doesn't play the field off the field?

  • Canada Dry Gets Boost From Surprising Celebration Wednesday, 13 Oct 2010 | 3:45 PM ET
    Texas Rangers celebrate the victory over the Tampa Bay Rays in Game 5 of the ALDS at Tropicana Field on October 12, 2010 in St. Petersburg, Florida.

    Because the team’s star Josh Hamilton is a recovering alcoholic, the team called the folks at the Dr. Pepper Snapple Group, located in Plano, Texas, located just 38 miles from where the team plays, and asked if they could provide them with Canada Dry to celebrate with.

  • Chilean miner Alex Vega Salazar gives a thumbs up upon exiting the Fenix capsule as the tenth miner to be brought to the surface, on October 13, 2010.

    Untold millions of viewers worldwide have watched the Chilean miners, after 69 days, being pulled up from deep beneath the earth. When they come out, they are not surprisingly “brandless,” save for the Oakley sunglasses that each miner has worn.

  • Two Senators Urge NFL to Resolve Labor Disputes Wednesday, 13 Oct 2010 | 3:13 PM ET
    generic_football_1_200.jpg

    With labor troubles looming over the NFL season and the prospect of a football lockout next spring, two Republican senators have sent letters to the league and the NFL Players Association urging a quick resolution to behind-the-scenes wrangling, CNBC has learned.

  • Catering To The Haves More Important Than Ever Before Wednesday, 13 Oct 2010 | 2:12 PM ET

    I know. It’s insensitive. But it’s the reality. Because there are more people now who can’t afford tickets to a game—or at least say that tickets would make up to too large of a percentage of their total income—teams have had to cater to the people who are raking in money during these hard times.

  • Q&A: Nike Brand Pres. Charlie Denson on NFL Deal Tuesday, 12 Oct 2010 | 1:34 PM ET

    Earlier today, the NFL awarded exclusive on-field apparel rights to Nike. We spoke to Brand President Charlie Denson, who wouldn't confirm financials, but did drill deeper into what consumers can expect.

  • Nike Will Have Exclusive NFL Apparel Rights Tuesday, 12 Oct 2010 | 12:26 PM ET
    football_nike_saints_200.jpg

    The NFL announced Tuesday that Nike will be the official uniform provider of the NFL beginning in April 2012. Nike will produce all on-field apparel including game uniforms and base layer, as well as sideline personnel apparel and fan gear.

  • Nike Expected to Win NFL Apparel Rights Monday, 11 Oct 2010 | 6:37 PM ET
    generic_football_1_200.jpg

    Multiple sources have confirmed to CNBC that NFL owners will be presented with a proposal tomorrow that will award the league's apparel and sideline rights to Nike.

  • The Paul Finebaum Show Hits Perfect Storm Monday, 11 Oct 2010 | 1:39 PM ET
    Radio Microphone

    Anyone who follows SEC football knows that the Paul Finebaum Show is an absolute must-listen. In the last two years, the show has taken on an even greater importance thanks to the fact that Finebaum is based in Birmingham, Alabama, and the Crimson Tide are of course the reigning National Champions.

  • Wrangler In Tough Position With Favre Monday, 11 Oct 2010 | 12:44 PM ET
    favre_wrangler_300.jpg

    I spoke to a couple people yesterday who were surprised that Brett Favre’s Wrangler jeans spots were still running. Surprised that he was still on their Web site. They were surprised that Wrangler  had no comment. Well, I’m not.

  • Secretariat Won’t Beat Seabiscuit At Box Office Friday, 8 Oct 2010 | 12:08 PM ET

    We all get the question: If there were one sporting event that you could have been at, what would it be? For me, that’s the easiest question in the world. The 1973 Belmont to watch Secretariat win by an amazing 31 lengths. In my mind, that’s still the most amazing sporting achievement of all time.

  • New York Islanders

    For years, college students have called their school's games alongside the broadcast crews that get paid to do it for real. Now, some of those college students will have a chance to call professional games while still in school.

  • Pirates Fan Bets Against Team Every Game, Wins Money Thursday, 7 Oct 2010 | 4:42 PM ET
    pittsburgh_pirates_hanrahan_200.jpg

    Greg Mercer has been a Pirates fan since was eight years old and even though he still likes the team, he spent the season betting that they’d lose every single game.

  • Hugh Hefner: A Life of Firsts Thursday, 7 Oct 2010 | 1:48 PM ET
    Hugh Hefner's lifestyle has forever changed American pop culture. From small publication to full blown international brand, Hefner became one of the most famous entrepreneurs of our time. But the man who grew up to be a magazine magnate and famous playboy came from humble beginnings in the Midwest. It was that background that informed and inspired his business and personal decisions.Here, we take a look at some of the "firsts" in Hefner's life — the moments that have shaped the man and the iconi

    Hugh Hefner's lifestyle has forever changed American pop culture. From small publication to full blown international brand, Hefner became one of the most famous entrepreneurs of our time.

  • BoSox Fans Now Face the Curse of Soccer Thursday, 7 Oct 2010 | 9:31 AM ET

    How do you make a $100 million in soccer? Start with $1 billion. This joke was first told in the 1980s by the chairman of an English soccer club.

  • No ‘Parity’ in Baseball? Think Again Wednesday, 6 Oct 2010 | 2:06 PM ET
    2010_postseason_mlb_logo_200.jpg

    Money doesn’t guarantee success. Major League Baseball teams are proving it this postseason as only three of the teams among the top 10 in league payroll (Yankees, Phillies, Giants) made the playoffs. That’s the fewest teams of the heavy spenders to make the playoffs in the last decade. It’s also the first time since baseball added the Wildcard in 1995 that at least four playoff teams came from the bottom half of payrolls (Braves, Reds, Rays, Rangers).

  • Tom Brady Steps Into Under Armour Wednesday, 6 Oct 2010 | 11:06 AM ET

    New England Patriots quarterback Tom Brady won his 100th game as an NFL quarterback on Monday night against the Dolphins wearing something different on his feet: Under Armour.

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