Sports Business


  • Will Tiger Lose Any More Deals? Monday, 14 Dec 2009 | 3:12 AM ET
    Tiger Woods Accenture Ad with the headline "The Road to Performance Isn't Always Paved".

    As you've heard by now, Tiger Woods lost his first endorsement deal on Sunday night as global consulting company Accenture announced their deal with Woods had been immediately terminated.

  • Tiger Woods' Sponsors Are Already Reassessing Ties Saturday, 12 Dec 2009 | 2:03 PM ET

    Tiger Woods' decision to withdraw from professional golf due to a sex scandal is already raising questions about his future as a magnet for corporate sponsors.

  • Tiger Woods to Take Indefinite Hiatus From Pro Golf Friday, 11 Dec 2009 | 7:15 PM ET

    Tiger Woods is taking an indefinite leave from professional golf to work on saving his family, using the word "infidelity" for the first time in a statement posted on his Web site.

  • Tiger Woods

    During the media frenzy that has unfolded since Tiger Woods' car accident, Accenture removed the golfer's image from the front page of its Web site.

  • Toxic Tiger? Friday, 11 Dec 2009 | 3:30 PM ET

    As the PGA tells our Darren Rovell that his Tiger's troubles have nothing to do with the fact that he's not pictured on their website at the moment, and as some official sponsors might be debating where to go from here, many marketing executives consider Tiger toxic.

  • Bookmaker Takes Bets On Tiger’s Endorsements Friday, 11 Dec 2009 | 1:37 PM ET

    Irish bookmaker Paddy Power is taking bets on which company, if any, will cut its endorsement ties with Tiger Woods.

  • Is “The Beast” The Next Big Concession Item? Friday, 11 Dec 2009 | 9:36 AM ET

    For years, the Gateway Grizzlies took pride in having the best minor league baseball concession item. But last year, the independent team based in Sauget, Ill., was unseated from their perch by the West Michigan Whitecaps’ Fifth Third Burger.

  • PGA Tour: Site Redesign Unrelated To Tiger Thursday, 10 Dec 2009 | 2:35 PM ET
    Tiger Woods

    Earlier today, Henry Blodget’s “The Business Insider” reported that “Tiger Woods is nowhere to be seen” on the new PGA Tour Web site.

  • Can Tiger Be "Hotter Than Ever?" Thursday, 10 Dec 2009 | 12:58 PM ET
    Tiger Woods

    When Donald Trump told “Extra” yesterday that “Tiger is going to be hotter than ever before” it certainly did what Trump is good at doing -– getting attention. But is it right?

  • How Tiger’s Brand Issues Affect Sports Marketing Wednesday, 9 Dec 2009 | 4:41 PM ET
    Tiger Woods

    Earlier this year, sports marketing was criticized as corporations who took TARP money were slammed for not publicly justifying their return on investment. The deals that were the most criticized were the naming rights deals like Citi Field and Bank of America’s smaller deal with the New York Yankees. And who could forget Northern Trust for having what those on Capitol Hill said was too big of a party at the PGA Tour event which they title sponsored?

  • A Tiger Tale For 99 Cents Wednesday, 9 Dec 2009 | 11:22 AM ET
    99 Cents Only ad promoting a Golfer's Special Emergency Kit

    As promised (or threatened), 99 Cents Only went ahead and used part of its weekly ad in the Los Angeles Times to promote a Golfer's Special Emergency Kit, playing off the Tiger Woods scandal.

  • Bryant, Nike Turn Heads Again, Hopefully Not Ankles Wednesday, 9 Dec 2009 | 11:14 AM ET

    Kobe Bryant is once again a marketing star. Look no further than the next edition of his latest Nike shoe called the Zoom Kobe V, which launches in China on Jan. 1 and in the United States on Jan. 16.

  • Pac-10 Pulls Tiger Woods Spot, Not Sure Of Future Tuesday, 8 Dec 2009 | 8:08 PM ET

    The Pac-10 Conference pulled an ad featuring Tiger Woods due to the recent news surrounding the golfer and conference officials are unsure of its future on television sports broadcasts that feature its schools.

  • Pac-10 Pulls Tiger Woods Spot, Not Sure Of Future Tuesday, 8 Dec 2009 | 8:04 PM ET

    The Pac-10 Conference pulled an ad featuring Tiger Woods due to the recent news surrounding the golfer and conference officials are unsure of its future on television sports broadcasts that feature its schools.

  • Gatorade Tiger

    Gatorade officials confirmed to CNBC on Tuesday afternoon that its subline “Gatorade Tiger Focus” will be discontinued.

  • Is Now The Time To Buy Tiger Items? Tuesday, 8 Dec 2009 | 4:01 PM ET

    Daryle Lambert has advice to collectors who say anything Tiger Woods is now radioactive. You're wrong. "Tiger's stuff is only going to increase in value," said Lambert, author of "31 Steps to Your Millions in Antiques and Collectibles." "You're going to look at his stuff today and say to yourself, 'What was I waiting for?'"

  • Picking (Up) Winners Without Placing a Bet Tuesday, 8 Dec 2009 | 12:57 PM ET
    A man holds his betting slips and money at an Off-Track Betting (OTB) parlor in Midtown Manhattan.

    For the past 10 years, Jesus Leonardo has been cleaning up at an OTB parlor in Midtown Manhattan, cashing in, by his own count, nearly half a million dollars’ worth of winning tickets from wagers on thoroughbred races across the country.

  • WWE Seeks World Domination After Recession Bout Tuesday, 8 Dec 2009 | 9:39 AM ET
    World Wrestling Entertainment match at the US airbase, Bagram, Afghanistan

    World Wrestling Entertainment is setting its sights on new markets in Brazil and Russia after successfully battling one of its toughest opponents -- the economic downturn.

  • Does Heisman Have More Or Less Intrigue? Tuesday, 8 Dec 2009 | 9:30 AM ET
    Heisman Trophy Award

    The last weekend of regular season games did little to clear up the Heisman race. So much so that when the 925 ballots that were due from voters yesterday are finally revealed this Saturday, it might be the closest vote in years.

  • Public Starting To Tire Of Tiger Stories? Monday, 7 Dec 2009 | 3:32 PM ET
    Tiger Woods

    In the eleven days since Tiger Woods had his accident, news surrounding the world’s No. 1 golfer has lit up the Internet. The gossip sites went back and forth to scoop each other on the latest and there was apparently an insatiable desire to hear and read more. But there are now early indications that the overall interest in every twist and turn of the Woods story is dying down.

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