Sports Business


  • CNBC’s Minor League Team Name Wildcard Winner Thursday, 8 Oct 2009 | 9:34 AM ET
    Name That Team

    Yesterday we told you that the new minor league baseball team in Richmond, Va., had graciously agreed to allow us to come up with a name for their team. The team had already asked fans their picks though the local paper, the Richmond Times-Dispatch, and came up with a top five list.

  • Help Name The Newest Minor League Team! Wednesday, 7 Oct 2009 | 9:23 AM ET
    Name That Team

    Last year, we found out just how much our readers loved minor league baseball logos. Our search to find the best logo in the minors - the Southern Illinois Miners - yielded more than 700,000 votes from our readers. So when we heard that the San Francisco Giants Double-A club, the Connecticut Defenders, were moving to Richmond, Va., we contacted the team's leaders to find out how much we at CNBC.com could be involved in the process.

  • Favre's Matchup Against Packers Breaks Cable Record Tuesday, 6 Oct 2009 | 5:07 PM ET

    Monday Night's game between the Minnesota Vikings and the Green Bay Packers has broken the record for the most watched sporting event on cable television.

  • How You Can Get An Endorsement Deal With Nike Tuesday, 6 Oct 2009 | 3:40 PM ET

    There's a new company called Udorse. It allows you to get paid - in cash and in product - by companies whose products you wear in pictures you tag on social media sites.

  • NBA commissioner David Stern stopped by CNBC's "Worldwide Exchange" this morning to talk about NBA Europe Live, which features the Jazz and the Bulls tonight in London.

  • One of the most highly scrutinized pieces of spending by public companies during the economic downturn was sports sponsorship and bringing clients to live sporting events. And it made sense. Companies that said they used sports to do business didn’t do a particularly good job of publicly rationalize that spend.

  • Lenny Dykstra Saga: Auction House Scores Home Run Friday, 2 Oct 2009 | 7:22 PM ET

    An auction of Lenny Dykstra memorabilia today brought in more than twice the amount of original estimates.

  • Rio Rising: 2016!!! Friday, 2 Oct 2009 | 4:58 PM ET
    Rio olympic city

    Brazil wins another vote of confidence today when Rio de Janeiro was selected as the host city for the 2016 Olympic Games.

  • Call of Shame! Friday, 2 Oct 2009 | 11:53 AM ET
    Call of Shame

    It's been a weird week, and we have a weird list of outrageously less-than-stellar performances in the world of business. Here are our nominees. Vote for your favorite in the poll below.

  • Busch: Obama Olympic Bid  Friday, 2 Oct 2009 | 10:45 AM ET
    Andrew Busch

    Here's my view: Obama would only make the trip if he knew Chicago was going to get it. Since his HC/Energy/Fin Reg Reform has stalled, the President needs a victory.

  • Chicago Should Win Olympic Bid Friday, 2 Oct 2009 | 8:54 AM ET
    Chicago Olympic Candidate Flag

    I'll start by saying that trying to handicap what city will win the Olympic Games is an idiotic exercise. Not all of the 106 voting IOC vote with rationale and sometimes the winner is a product of the order in which cities get eliminated and how those votes are passed on.

  • Lenny Dykstra, Attorney at Law? Thursday, 1 Oct 2009 | 1:32 PM ET

    Tomorrow, Heritage Auctions will be selling Lenny Dykstra's World Series ring, his trophy, and other items he pawned a few months ago but never reclaimed.

  • Top Selling Sports Books Of 2009 Thursday, 1 Oct 2009 | 11:12 AM ET
    The Yankee Years

    There's usually plenty of buzz when a big sports book comes out, but it's rare that we ever follow up and find out how that book did.

  • The NBA's Best-Selling Jerseys In Europe Thursday, 1 Oct 2009 | 9:41 AM ET
    Basketball Jerseys

    For the second straight year, the jersey of Los Angeles Lakers guard Kobe Bryant is the best-selling jersey in Europe, according to a list released by the NBA and gathered by surveying retail locations in Europe for the 2008-09 season.

  • Nike: We Don't Have Contract With Vick Thursday, 1 Oct 2009 | 8:57 AM ET

    A day after an official with the agency that represents Michael Vick told a crowded conference in New York City that Vick had recently re-signed with Nike, a Nike spokesman told CNBC that the company has no agreement with the backup Philadelphia Eagles quarterback.

  • Has Michael Vick Re-Signed With Nike? Thursday, 1 Oct 2009 | 8:54 AM ET

    In 2007, Nike terminated Michael Vick's contract after he was indicted on charges of running a dogfighting ring.

  • Who Do We Want On Twitter? Wednesday, 30 Sep 2009 | 1:24 PM ET

    For months, we've given you the top monthly Sports Twitter Rankings and it has been fun to keep up with everyone in the business. But we wanted to do something fresh this month. So we give you the top 10 people in sports we WANT to be on Twitter and why.

  • My One on One With Kobe Bryant Tuesday, 29 Sep 2009 | 4:05 PM ET
    Kobe Bryant

    "About five or six years ago, I got together with my team, and we started our own marketing company, and decided to tweak some things. Go in a different direction a little bit, and a lot of patience and perseverance and working with brilliant people, and here we are," Kobe Bryant tells me in an exclusive interview.

  • Ultimate Fighting CEO: We're Just Scratching Surface Tuesday, 29 Sep 2009 | 2:49 PM ET

    UFC co-owner and president Dana White told CNBC Tuesday that his ultimate fighting organization is ready to be more popular than ever.

  • Bryant Leaves Upper Deck, Signs with Panini Tuesday, 29 Sep 2009 | 9:26 AM ET
    Kobe Bryant autographed card

    There's little doubt that Los Angeles Lakers guard Kobe Bryant is the hottest marketing commodity in the NBA. Just look at jersey sales as a metric - his No. 24 is the top NBA jersey across the world. That's one of the reasons why Panini, the trading card company that surprised the collecting world by scoring the exclusive deal with the NBA in January, signed the four-time world champion and reigning NBA Finals MVP to a multi-year deal.

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