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  • Iconix Using Romo To Resurrect Starter Tuesday, 9 Jun 2009 | 12:19 PM ET
    Dallas Cowboys QB Tony Romo

    Tony Romo is one of the most marketable players in the NFL. But he doesn’t have a shoe and apparel deal with Adidas, Reebok or Nike.

  • Strasburg Cards Hit Stratosphere Tuesday, 9 Jun 2009 | 10:53 AM ET
    Stephen Strasburg

    Today, the Washington Nationals are expected to take Stephen Strasburg as the first overall pick in the Major League Baseball draft.

  • UFC Orders A Slice Of Kimbo Monday, 8 Jun 2009 | 6:13 PM ET

    The UFC prides itself on real fighting, but that doesn’t mean that the mixed martial arts organization isn’t in a constant search for characters. That’s why UFC president Dana White buckled and gave Kimbo Slice a chance to associate himself with White’s organization as part of a deal that will put him on Season 10 of Spike’s Ultimate Fighter.

  • Off The Court, Federer Is Trumped Monday, 8 Jun 2009 | 4:20 PM ET

    Roger Federer might be the greatest tennis player ever, but he’s hardly at the top of the list in the sports endorsement world.

  • Birdstone Wins Belmont...Again! Monday, 8 Jun 2009 | 12:15 PM ET

    Saturday’s Belmont Stakes wasn’t a victory for Mine That Bird, Calvin Borel or horse racing in general. And Summer Bird might have won the race, but the real winner might have actually been Marylou Whitney and Gainesway Farm in Lexington, Ky.

  • Anyone for an Ochocinco? Monday, 8 Jun 2009 | 10:18 AM ET
    Ochocinco Jersey

    Looking at the list of the top selling jerseys on NFLShop.com, where the league's public tally comes from, you'll see the usual names: P. Manning, E. Manning, Brady and Romo. A name you won't see in the top 100 best-selling jerseys since the NFL's new fiscal year began on April 1 is Chad Ochocinco.

  • Exclusive Interview With Leroy Smith Friday, 5 Jun 2009 | 4:44 PM ET
    Leroy Smith

    Many of you have undoubtedly seen the recent commercials from Leroy Smith, “the man who motivated Michael Jordan.” For those who haven’t, check out the YouTube clip below and check out Smith's Web site.

  • Borel's Move Not Good For Horse Racing Friday, 5 Jun 2009 | 11:27 AM ET
    Kentucky Derby winner Mine That Bird

    There are going to be people who will celebrate jockey Calvin Borel should he lead Mine That Bird to a Belmont win this weekend. If you can’t get a Triple Crown for another year, you might as well celebrate the first-ever “Jockey Triple Crown,” right?

  • The Lie Of The Tiger Thursday, 4 Jun 2009 | 4:47 PM ET
    TJ Maxx Advertisement

    Times are tough. Everyone is looking for an edge. So maybe companies will start to do what discount retailer T.J. Maxx is doing: Hire lookalikes!

  • Adidas Gives Howard New Shoe For Finals Thursday, 4 Jun 2009 | 3:32 PM ET
    Dwight Howard shoe

    Superman might spend plenty of time flying, but he needs to be light on his feet when he is on the ground. With that rationale in mind, Adidas has provided Orlando Magic center Dwight Howard with a lighter size 18 pair of shoes for the NBA Finals.

  • Howard Stars In New Vitaminwater Spot Thursday, 4 Jun 2009 | 9:55 AM ET

    Sick of hearing the Kobe vs. LeBron debate in ads by Nike and Vitaminwater, Dwight Howard, a Vitaminwater spokesman himself, called the brand's chief marketing officer Rohan Oza and told him that when the Magic made the finals he wanted his own ad.

  • Is Competitive Eating The Best Bang For The Buck? Wednesday, 3 Jun 2009 | 5:04 PM ET
    Joey Chestnut after winning the 2008 Nathan's Hot Dog Eating contest.

    Those of you who know me, know I love the world of competitive eating. I'm credited with bringing the Nathan's Hot Dog Eating Contest to ESPN (I did sideline reporting for the live broadcast for two years) and I'm recognized by most of the stars of the Major League Eating tour.

  • Risky Danica Spot Not As Effective Wednesday, 3 Jun 2009 | 2:28 PM ET

    Yesterday, we showed you two advertisements by Boost Mobile utilizing Danica Patrick. Both of them are on the edgy side, but we thought the one of Patrick autographing the flabby pecs of two fans was so over the top that it actually wasn't as effective as it could have been.

  • Boise State Uniforms: Good Or Bad? Wednesday, 3 Jun 2009 | 2:07 PM ET
    2009 New Football Uniforms

    If staring at the "Smurf Turf" wasn't bad enough, now college football fans that watch the Boise State Broncos this year will have to look at these uniforms.

  • Aon To Take AIG’s Place On Manchester United Jersey Wednesday, 3 Jun 2009 | 11:39 AM ET

    With AIG not extending its jersey sponsorship deal with Manchester United, Aon Corporation, a $10 billion company who specializes in risk management, insurance and consulting, is expected to take over.

  • NFL Teams Selling Space On Practice Jerseys Wednesday, 3 Jun 2009 | 9:36 AM ET

    Earlier this year, the NFL allowed teams to sell sponsorship patches on their practice jerseys. No one has forged a deal yet, but we're hearing a couple teams are close.

  • In what might be a shocking move to some, Nike will continue to run commercials featuring the Kobe Bryant and LeBron James puppets.

  • You Make The Call: Danica's Chest vs Legs Spot Tuesday, 2 Jun 2009 | 12:44 PM ET

    It has taken a while for these ad to spread, but the new Boost Mobile spots with Danica Patrick are pretty amazing.

  • Is Howard The Next Great Endorser? Monday, 1 Jun 2009 | 4:15 PM ET
    Dwight Howard

    Orlando Magic center Dwight Howard has big endorsement deals with Adidas, T-Mobile, Warner Brothers, McDonald's and Vitaminwater, but should the NBA Finals go in Orlando's favor, Howard might be the next big marketing icon.

  • Is Nadal’s Clothing Change Working? Monday, 1 Jun 2009 | 1:31 PM ET
    Nike Air CourtBallistec 1.3 Men Shoe Gry/Pink

    Earlier this year, I applauded Nike’s forcing of Rafael Nadal to change his wardrobe, reasoning that the shoe and apparel company couldn’t sell his outfits at country clubs.

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