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  • Got Milk? Ad Doesn't Work Friday, 30 Jan 2009 | 11:48 AM ET
    The Business of the Super Bowl

    Every year, the folks at America's Milk Processors do an ad with the Super Bowl stars and put it in USA Today . It's normally a good bit, with the players sporting those now familiar milk mustaches. But this year's ad clearly doesn't work.

  • Super Sunday Coming Out Party For Hyundai Friday, 30 Jan 2009 | 9:47 AM ET
    Hyundai

    In truth, few Super Bowl car ads ever really stick with viewers. Think about it? How many can you remember? Aside from Cadillac's "break through" ads featuring Led Zeppelin, few have staying power.

  • Marketers Stretch Their Super Bowl Dollars Friday, 30 Jan 2009 | 8:39 AM ET
    The Business of the Super Bowl

    Not all Super Bowl marketers are spending millions to produce sleek commercials some are working with consumers, so they spread the word for them.

  • My Top 10 Super Bowl Commercials Thursday, 29 Jan 2009 | 4:45 PM ET

    I've picked my favorite Super Bowl ads, here's your chance to vote for the best commercial.

  • Super Bowl: Recession-Proof, At Least This Year Thursday, 29 Jan 2009 | 11:21 AM ET
    2009 Superbowl

    The economic slump came too late to sack this year's game in tampa bay, but if things continue, 2010's Miami's event may not be so super.

  • Super Bowl May Mean Gold For Ed McMahon And MC Hammer Thursday, 29 Jan 2009 | 11:10 AM ET
    MC Hammer and Ed McMahon

    We think the site that can cash in most is Cash4Gold.com, which announced today that they will have a national spot featuring Ed McMahon and MC Hammer, who have obviously had their share of financial problems.

  • Putting The "Face" On The Super Bowl Thursday, 29 Jan 2009 | 10:56 AM ET
    Sports Biz with Darren Rovell -- On the Ground Coverage of the Super Bowl

    The Super Bowl is a strange beast in that it's one of the only events where there isn't a true public sale.

  • NBA Says New Card Deal Is "Bellissimo" Thursday, 29 Jan 2009 | 8:49 AM ET
    NBA

    Yesterday, I wrote a piece about the NBA's exclusive trading card deal with Italian company Panini. Given the fact that the Panini name seemed to come out of nowhere, I thought it would be good to talk to the league to find out what drove this deal.

  • Super Bowl Ads Aren't Feeling The Recession Pinch Wednesday, 28 Jan 2009 | 1:34 PM ET

    Despite the downturn in advertising — some experts expect overall ad spending to drop nine percent this year — the biggest ad event of the year is thriving.

  • Topps No Longer Tops With NBA Wednesday, 28 Jan 2009 | 1:17 PM ET

    The NBA announced yesterday that they are ditching Upper Deck and Topps by granting an exclusive trading card deal with an Italian company named Panini.

  • Wade "1" Is A Shoe-In For Dwyane & An Update From Converse Wednesday, 28 Jan 2009 | 11:50 AM ET
    Dwyane Wade

    How do you sell a signature shoe of a player that doesn't wear it? It's a tough question to answer. But one shoe brand has been dealing with dilemma for almost three months now.

  • New York Times Hires Goldman to Sell Red Sox Stake Wednesday, 28 Jan 2009 | 10:21 AM ET

    The New York Times said Wednesday it hired banking firm Goldman Sachs to help it sell its stake in the Boston Red Sox baseball team.

  • Super Sunday Stocks - Part II Wednesday, 28 Jan 2009 | 10:16 AM ET

    With the big game just around the corner, here are some more companies that are primed for big business on the back of Super Sunday...

  • Mean Joe Greene - 2009 Style Wednesday, 28 Jan 2009 | 9:48 AM ET
    Troy Polamalu

    Coca-Cola is recreating the famous Mean Joe Greene spot that ran during the Super Bowl 29 years ago. This time the company is using Pittsburgh Steelers safety Troy Polamalu.

  • UFC To Hit Gyms Tuesday, 27 Jan 2009 | 3:33 PM ET

    Ultimate Fighting Championship has partnered with private equity firm New Evolution Fitness to develop UFC-themed gyms.

  • Super Bowl Ads Go 3-D Monday, 26 Jan 2009 | 4:41 PM ET
    Sports Biz with Darren Rovell -- On the Ground Coverage of the Super Bowl

    When the Super Bowl airs on NBC this Sunday a lot of people will be paying more attention to the commercials than the game itself, and this year those ads will be entering a whole new dimension.

  • Buffalo Wing Shortage...What About Celery? Monday, 26 Jan 2009 | 2:01 PM ET
    Buffalo Chicken Wings

    The story you'll hear today is about some chicken/buffalo wing shortage. And while I doubt you'll really have problems finding your wings, it's hard denying that there are only so many young chickens to breed, especially given the recent bankruptcy of a company that produced chicken wings.

  • Breaking News: "Rod Tidwell" Will Be In Tampa Monday, 26 Jan 2009 | 12:56 PM ET
    Cuba Gooding Jr. as Rod Tidwell in

    CNBC has confirmed that "Rod Tidwell" himself will be at the Super Bowl as his Arizona Cardinals play in the game for the first time. It is not known whether "he" will be wearing his No. 85 jersey around town.

  • Where Have All The Super Bowl Parties Gone? Monday, 26 Jan 2009 | 10:56 AM ET
    Superbowl

    Fans who are used to showing up to the Super Bowl city on Wednesday to go to the parties will have a rude awakening in Tampa this year if they're expecting much of the same.

  • Super Bowl Matchup: A Win-Win for the Markets Monday, 26 Jan 2009 | 9:38 AM ET
    2009 Superbowl

    Last year, I pointed out that the market historically has outperformed when an original NFL team wins the Super Bowl and lags when an original AFL team wins.  This year is special then.  Both the Cardinals and the Steelers were members of the original NFL before the merger with the AFL in 1970.  So either way, an original NFL team will win this year.  Of course the NY Giants upset of New England last year did not translate well for the markets...

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