Sports Business


  • Phelps' Kellogg Deal Won't Be Renewed Thursday, 5 Feb 2009 | 7:18 PM ET

    Kellogg's will not renew Michael Phelps' endorsement deal when the Olympic swimmer's contract with the company expires at the end of the month, an inside source confirmed to CNBC.

  • I was just told that the gloves that MVP Santonio Holmes supposedly wore during Super Bowl XLIII are up for auction.

  • Can Phelps Really Not Swim In 2012? Thursday, 5 Feb 2009 | 2:22 PM ET
    Michael Phelps

    The latest on Michael Phelps has him contemplating whether he wants to swim in the 2012 Olympics, which was previously a given.

  • Tim Teufel: The Lone Met? Thursday, 5 Feb 2009 | 8:44 AM ET

    The New York Mets are all over the Madoff client list document released last night. But the only New York Mets player on the list is Tim Teufel, who is linked to four accounts on the list.

  • Greatest Sports Deal Undone ... By Madoff? Thursday, 5 Feb 2009 | 7:52 AM ET

    The Madoff lists indicate that perhaps some money was lost from what many have called the best deal in the business of sports

  • They Built This Citi...And They Should Keep It Wednesday, 4 Feb 2009 | 1:46 PM ET

    So it seems like everyone is angry that Citi is still going through its 20-year, $400 million naming rights deal with the New York Mets while the company has received $45 billion in TARP money.

  • Marketing Of Michael Crabtree Wednesday, 4 Feb 2009 | 12:19 PM ET
    Mike Crabtree

    In two years of playing college football, Texas Tech wide receiver Michael Crabtree pulled down 231 catches, amassed 3,127 and had 41 touchdowns.

  • Super Bowl Betting Tanks Wednesday, 4 Feb 2009 | 11:36 AM ET

    A measly $81.5 million was wagered in Nevada on Super Bowl XLIII, according to the State's Gaming Control Board.

  • Catching Up With Joel Segal Wednesday, 4 Feb 2009 | 10:55 AM ET

    After the Super Bowl, we caught up agent Joel Segal, who represents Super Bowl MVP Santonio Holmes.

  • Jeter Responds To "The Yankee Years" Tuesday, 3 Feb 2009 | 10:10 PM ET
    New York Yankees

    Today is a big day in the Yankee world. Today is the day when "The Yankee Years," Joe Torre's book co-written by Sports Illustrated's Tom Verducci hit the shelves. As luck would have it, I had a chance to talk to Yankees shortstop and captain Derek Jeter and ask him what he thought about the book, even though he hasn't read the tome yet.

  • Phelps & A Look At The Morality Clause Tuesday, 3 Feb 2009 | 3:12 PM ET
    Michael Phelps

    I think it's wait-and-see for Michael Phelps' sponsors, but you'll hear a lot about these morality clauses that are in endorsement contracts that allow a company to get out if their endorser messes up.

  • Visa Issues Statement On Phelps And Your Emails Tuesday, 3 Feb 2009 | 2:38 PM ET
    Michael Phelps

    As South Carolina authorities consider whether or not they will press charges in regards to Michael Phelps and his bong smoking photo, Visa, who has activated its partnership with Phelps more than any other sponsor has issued this statement.

  • Bob Costas to Join MLB Network But Stay With NBC Tuesday, 3 Feb 2009 | 12:53 PM ET
    Bob Costas

    Bob Costas, a 19-time Emmy Award winner and NBC broadcaster, has signed a multi-year contract to join the upstart MLB Network, CNBC has learned, though he will remain at NBC Sports.

  • Steelers' Harrison Ready To Cash In Monday, 2 Feb 2009 | 2:22 PM ET
    James Harrison

    The amazing comeback tandem of Ben Roethlisberger and Santonio Holmes might have taken Steelers linebacker James Harrison out of the MVP running and a trip to Disney World, but that doesn't mean he isn't poised to cash in.

  • Who Won The Super Bowl Ad Game? Monday, 2 Feb 2009 | 10:40 AM ET
    Doritos Commercial

    Since the Super Bowl turned into the ad game, advertisers have become obsessed with scoring big on USA Today's Ad Meter. It is, after all, considered the gold standard of all advertising metrics.

  • Ads That Pushed Our Usual (Well-Worn) Buttons Monday, 2 Feb 2009 | 10:30 AM ET

    In recent months, Americans have been disappointed and appalled by Wall Street, banks, the big-budget film “Australia,” investment counselors, Detroit, the governors of at least two states, hedge fund managers and even the geese at La Guardia, which used to know better than to interfere with those metal birds they fly among.

  • At least for a weekend, I assumed that the supply demand characteristics of the Super Bowl would outweigh the desultory malaise gripping the rest of the country, says Patricia Chadwick.

  • Phelps' Mistake Will Cost Him Monday, 2 Feb 2009 | 12:25 AM ET
    Michael Phelps inhales from a bong

    We are a world that likes to build people up and then is ready to tear them down. When athletes are torn down because of a mistake in their personal life, we only forget thanks to their sporting excellence.

  • Why Super Bowl Tickets Were Not That 'Cheap' Sunday, 1 Feb 2009 | 3:55 PM ET
    The Business of the Super Bowl

    Fans were left out on the streets outside Raymond James Stadium on Sunday. Many had come because they thought the economy—and the lack of Cardinals fans—made the ticket market soft. But the reality was the average price on the secondary market didn't fall as much as expected.

  • Olympian Phelps Admits Mistake Over Marijuana Use Sunday, 1 Feb 2009 | 1:06 PM ET
    Michael Phelps

    Olympic swimming champion Michael Phelps admits "regrettable" behavior after picture shows him smoking marijuana. The eight time gold medallist issued an official statement saying:

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