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  • Breaking Down Lance's RadioShack Deal Thursday, 23 Jul 2009 | 12:27 PM ET
    Lance Armstrong

    Lance Armstrong will be back to the Tour De France in 2010 and moments ago, it was announced that he’ll be back with a new primary sponsor in RadioShack to form a new team.

  • Are TV Simulcasts The Future Of Sports Radio? Thursday, 23 Jul 2009 | 12:13 PM ET

    Last week, the New York Islanders radio announcers Chris King and Steve Mears were told that they would not be back for the upcoming season. New voices? Nope. They were being replaced by Howie Rose and Bill Jaffe, the television announcers.

  • Brooklyn Decker Talks iPhone And We Take Photos Wednesday, 22 Jul 2009 | 3:52 PM ET
    CNBC's Darren Rovell and supermodel, Brooklyn Decker.

    I'm a big fan of Sports Illustrated Swimsuit models. They're good-looking, they're smart and they're real - at least as far as I can tell.

  • NCAA Put On Defensive With Another Lawsuit Wednesday, 22 Jul 2009 | 12:13 PM ET

    Following up on Sam Keller’s videogame lawsuit against the NCAA and Electronic Arts is former UCLA basketball player Ed O’Bannon, who filed a class action antitrust lawsuit yesterday against the NCAA and the Collegiate Licensing Company.

  • A Third Shooter In LeBron Tape? Wednesday, 22 Jul 2009 | 11:01 AM ET
    LeBron James

    There aren't many off the court stories that got as much buzz as the LeBron James Dunk Tape story.

  • Home-Run Hitter? Tuesday, 21 Jul 2009 | 8:36 PM ET

    MLB.com might be the perfect example of how the mobile Web is as essential to our lives as cable TV.

  • So Much For That 'Watson Bump' Tuesday, 21 Jul 2009 | 2:31 PM ET
    Tom Watson

    I read an article in the Dallas Morning News today about the folks at Adams Golf and how they were hoping to capitalize on Tom Watson’s performance in the British Open. Watson has been an endorser for a decade and happened to be using Adams’ clubs and wearing a hat with their logo as he made his unlikely run at the British Open this past weekend.

  • The Vick Test: What Teams Have To Consider Tuesday, 21 Jul 2009 | 12:06 PM ET

    Michael Vick is a free man. So if NFL commissioner Roger Goodell allows him to play again, what do teams have to consider before signing him?

  • Jets Owner Says New Stadium Will Be Sold Out Monday, 20 Jul 2009 | 4:56 PM ET
    NY Jets owner Woody Johnson

    Last week, we included the New York Jets in our story about how, for some teams, season ticket waiting lists are irrelevant due to the economy.

  • CNBC’s Sports Twitter Rankings (July ’09) Monday, 20 Jul 2009 | 3:43 PM ET

    It’s the third month of our rankings that seek to determine the best tweeters in the sports world. As noted in our previous rankings, the idea is to call attention to the people who consistently put out the most relevant tweets - not necessarily the people with the most followers.

  • The Future Of Endorsements Monday, 20 Jul 2009 | 11:49 AM ET

    As the corporate dollar has been drained, the perception is that athletes have had a tougher time scoring sponsorship deals as companies have cut back budgets.

  • Dwyane Wade Switch Is Official Friday, 17 Jul 2009 | 9:58 AM ET
    Jordan logo

    Last night, we told you that Miami Heat guard Dwyane Wade was on the cusp of switching from the Converse to the Jordan brand. This morning that move will become official.

  • NFL Waiting Lists Go Poof! Friday, 17 Jul 2009 | 8:41 AM ET

    For years, new owners who bought NFL teams would marvel at the idea of a team’s huge waiting list. After all, how many businesses sell out everything they have and have people waiting, for years, at the door for the right to buy when something becomes available?

  • Wade Might Switch Nike Brands Friday, 17 Jul 2009 | 12:50 AM ET
    Dwayne Wade

    In a move that could rock the athletic shoe industry, Miami Heat guard Dwyane Wade is said to be on the cusp of switching Nike brands from Converse to the Jordan brand, CNBC has learned.

  • Poker

    The World Series of Poker has turned into a tremendous property for ESPN over the years. It’s basically the sporting world’s version of the lottery, with a little bit more skill attached.

  • Under Armour's New Recovery Suit Wednesday, 15 Jul 2009 | 3:43 PM ET
    The Under Armor "recharge" recovery suit

    Under Armour has made a living out of growing niche markets into big industries. But I was shocked when I was flipping through a catalogue last week and saw an ad for Recharge.

  • An In-Depth Look At MLB Attendance Tuesday, 14 Jul 2009 | 11:30 AM ET
    MLB ballpark attendance changes chart

    It’s the All-Star Game and that gives us a perfect time to discuss how Major League Baseball is doing from a business standpoint. The most obvious, public evidence is attendance, which is easy to tally but often misreported.

  • Will Obama Bounce It? You Can Bet On It Tuesday, 14 Jul 2009 | 9:45 AM ET
    President Barack Obama

    You can bet on everything these days. As evidence, consider this bet that was called to our attention for tonight’s All-Star Game in St. Louis.

  • General Motors Cuts Sports Spending Tuesday, 14 Jul 2009 | 9:30 AM ET
    GM Headquarters

    In order to emerge from bankruptcy protection, General Motors had the legal right to reject contracts that it had previously signed. GM has now emerged from bankruptcy, but 54 sponsorship agreements it terminated as part of the bankruptcy were filed with the courts yesterday. Here’s a glimpse at what the car company got rid of.

  • LPGA Can't Be Fixed Without Right Players Winning Monday, 13 Jul 2009 | 4:25 PM ET

    Carolyn Bivens certainly wasn’t the greatest commissioner in the world. Far from it. But to blame her for the LPGA's biggest problems is misleading.

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