On Thursday, stock of Arris went up 20 percent because they announced an inversion deal. The company sponsors Carl Edwards in Nascar.» Read More
Jordan Spieth, pro golfer, discusses his Masters' win and the big business of endorsement deals.
Cobra Puma Golf CEO Bob Philion discusses the company's innovative strategy to assist golfers in enjoying the game, and its product Cobra FlyZ Plus Driver.
Jordan Spieth won the Masters on Sunday becoming the second youngest player since Tiger Woods in 1997 to win the tournament. CNBC's Eric Chemi says this win is a breakthrough for Under Armour.
The FMHR traders debate the best women's athletic apparel play between Nike, Under Armour and Lululemon.
A report says PepsiCo will take over the National Basketball Association sponsorship from Coke, with CNBC's Sue Herera.
PepsiCo is taking over league sponsorship rights of the National Basketball Association from rival Coca-Cola, the company confirmed Monday.
"We are striving to be the best that we can achieve, but the best that we can achieve is at a mediocre level," says the MGA's co-founder.
The Grand National are taking place this weekend and all eyes are on the lucky horse. Alex Donohue from Ladbrokes, talks about the popular bets for the race and other aspects of the sporting event.
USC Athletic Director Pat Haden discusses why he didn't attend the CFP committee meeting in support of his gay son, the Reggie Bush investigation and news Pittsburgh Steelers' Troy Polamalu is retiring.
Rob Manfred, the commissioner of baseball, addresses Pete Rose's reinstatement request, and whether gambling and steroid offenses should be treated equally.
Punters and bookies alike are gearing up for the Grand National on Saturday, with bookmakers estimating some $731 million will be wagered in the U.K. on the day.
Rob Manfred, MLB commissioner, discusses Major League Baseball's plans to bring buzz back to the game by shortening the game, and the league's rules on steroids and betting on the game. Also Manfred talks about Pete Rose and baseball's Hall of Fame.
Ahead of the Grand National this weekend, CNBC talks to Adrian McGlynn, company secretary at Weatherbys Bank, talks about how his banking business is involved in the sport.
One fantasy sports start-up says that the number of weekly users for its golf product has grown tenfold over the last year.
Data analyzed by CNBC shows that most professional golfers make most of their money off the course in endorsements.
Fans are rushing to get some of the hottest sports tickets, and many are turning to SeatGeek. Co-founder Jack Groetzinger, talks demand and pricing for tickets.
We are building a great program in Brooklyn, says Brett Yormark, Brooklyn Nets CEO, discussing the return of championship boxing to primetime television.
See how much it costs to attend a game for all 30 MLB teams.
Rival Rory McIlroy will deliver tough challenges for Tiger Woods -- and not just on the greens and fairways of Augusta, Georgia.
When it comes to money, The Masters is an odd combination of super expensive and incredibly reasonable.