Conference organizer and New England Patriots executive Jessica Gelman talks to CNBC about the cutting edge sports technology.» Read More
The Daytona 500 is this Sunday. The results of the qualifying round are statistically irrelevant to the outcome of the big race.
Under Armour and the boxing legend are collaborating on an apparel collection launching next month that will revolve around Ali's likeness.
A Wall Street sibling duo left the finance world to launch YOGASMOGA, a yogawear company that celebrates the culture behind yoga.
Bjoern Gulden, CEO of Puma SE says "we want to be the fastest sports brand in the world," while discussing its 2015 marketing costs and hiring of superstar, Rihanna.
Bjoern Gulden, CEO of Puma, discusses its recent earnings results, adding that the volatility in currency has had a huge impact on business.
Miami Heat's Chris Bosh discussed Friday how technology and wearables contribute to his play on the court.
Kevin Durant of the Oklahoma City Thunder; James Harden of the Houston Rockets, and Manolo Sanchez, BBVA Compass chairman & CEO, talks with the "Squawk on the Street" crew about the upcoming NBA All-Star Game and endorsement deals.
Bruce Ratner, Barclays Center majority owner, discusses the upcoming NBA games, housing in New York City, and thoughts on Mayor de Blasio.
Three athletes will be taking part in live Q&As with their fans today at Facebook's new sports desk, with the "Squawk Alley" crew.
Robert Gallagher’s office is the cockpit of a helicopter. His company, Coldstream Helicopters, gets paid to fly heli-skiers to places of untracked snow.
Robert Gallagher's office is the cockpit of a helicopter. His company, Coldstream Helicopters, gets paid to fly heli-skiers to places of untracked snow.
Splashing out $8 billion for the TV rights to soccer's Premier League saw Sky shares drop 4 percent while rival BT saw a 3 percent pop.
Discussing BT & Sky's £5.1 billion payment for the TV rights to the English Premier League, Ian Whittaker, media analyst at Liberum Capital, asks whether it was worth it.
New Balance President and CEO Robert Demartini, discusses the company's launch into the soccer business, and the crowded wearable industry.
The NFL's Miami Dolphins will add luxury "living room" boxes, complete with iPads and car service, for nearly $2,000 per game.
That number will help current quarter earnings, but CEO Sally Smith tells CNBC fourth quarter results were held back some by higher chicken costs and higher labor costs.
Lebron James has finally hit his stride in Cleveland, and for fans that’s translating into higher ticket prices.
"There's a lot of noise out there" about deals involving CBS, CEO Les Moonves tells CNBC.
GoPro shares pared earlier gains after it projected unexpectedly weak first-quarter profit and announced the departure of one of its executives.
Hannah Davis was unveiled as the cover model on Sports Illustrated's new swimsuit edition, according to USA Today.