Sports Business


  • Jordan Spieth in the green   Tuesday, 14 Apr 2015 | 8:45 AM ET
    Masters Champion Jordon Spieth.

    Jordan Spieth, pro golfer, discusses his Masters' win and the big business of endorsement deals.

  • Cobra Puma's 2 major milestones   Monday, 13 Apr 2015 | 1:55 PM ET
    Cobra Puma's 2 major milestones

    Cobra Puma Golf CEO Bob Philion discusses the company's innovative strategy to assist golfers in enjoying the game, and its product Cobra FlyZ Plus Driver.

  • Under Armour gives Masters winner 10-year deal   Monday, 13 Apr 2015 | 1:54 PM ET
    Under Armour gives Masters winner 10-year deal

    Jordan Spieth won the Masters on Sunday becoming the second youngest player since Tiger Woods in 1997 to win the tournament. CNBC's Eric Chemi says this win is a breakthrough for Under Armour.

  • Battle for the female athlete   Monday, 13 Apr 2015 | 12:26 PM ET
    Battle for the female athlete

    The FMHR traders debate the best women's athletic apparel play between Nike, Under Armour and Lululemon.

  • Pepsi taking over NBA rights from Coke: Report   Monday, 13 Apr 2015 | 11:09 AM ET
    Pepsi taking over NBA rights from Coke: Report

    A report says PepsiCo will take over the National Basketball Association sponsorship from Coke, with CNBC's Sue Herera.

  • Pepsi taking over sponsorship from rival Monday, 13 Apr 2015 | 11:09 AM ET
    Cans of Pepsi and Coca Cola are shown in a news stand refrigerator display rack in New York.

    PepsiCo is taking over league sponsorship rights of the National Basketball Association from rival Coca-Cola, the company confirmed Monday.

  • New golf association's mantra: 'Face it, you suck' Friday, 10 Apr 2015 | 1:02 PM ET
    The Mediocre Golf Association: You’ll never win the Green Jacket, but that doesn’t mean you can’t be a winner.

    "We are striving to be the best that we can achieve, but the best that we can achieve is at a mediocre level," says the MGA's co-founder.

  • Grand National: The beauty of betting   Friday, 10 Apr 2015 | 11:55 AM ET
    Grand National: The beauty of betting

    The Grand National are taking place this weekend and all eyes are on the lucky horse. Alex Donohue from Ladbrokes, talks about the popular bets for the race and other aspects of the sporting event.

  • Pat Haden talks Indiana law, NFL retirement & more   Friday, 10 Apr 2015 | 11:42 AM ET
    Pat Haden talks Indiana law, NFL retirement & more

    USC Athletic Director Pat Haden discusses why he didn't attend the CFP committee meeting in support of his gay son, the Reggie Bush investigation and news Pittsburgh Steelers' Troy Polamalu is retiring.

  • Pete Rose ban to get fresh look: MLB commissioner Friday, 10 Apr 2015 | 11:16 AM ET
    Pete Rose

    Rob Manfred, the commissioner of baseball, addresses Pete Rose's reinstatement request, and whether gambling and steroid offenses should be treated equally.

  • Betting mad! Brits set to splash $730M on horses Friday, 10 Apr 2015 | 10:40 AM ET
    Grand National horse race Aintree

    Punters and bookies alike are gearing up for the Grand National on Saturday, with bookmakers estimating some $731 million will be wagered in the U.K. on the day.

  • Big biz of Major League Baseball: MLB's Manfred   Friday, 10 Apr 2015 | 7:45 AM ET
    Big biz of Major League Baseball: MLB's Manfred

    Rob Manfred, MLB commissioner, discusses Major League Baseball's plans to bring buzz back to the game by shortening the game, and the league's rules on steroids and betting on the game. Also Manfred talks about Pete Rose and baseball's Hall of Fame.

  • Grand National: Banking on horse racing   Friday, 10 Apr 2015 | 4:30 AM ET
    Grand National: Banking on horse racing

    Ahead of the Grand National this weekend, CNBC talks to Adrian McGlynn, company secretary at Weatherbys Bank, talks about how his banking business is involved in the sport.

  • Golf is thriving—if you mean the fantasy kind Thursday, 9 Apr 2015 | 3:21 PM ET
    Tiger Woods watches a tee shot during a practice round prior to the start of the 2015 Masters Tournament at Augusta National Golf Club, April 7, 2015, in Augusta, Ga.

    One fantasy sports start-up says that the number of weekly users for its golf product has grown tenfold over the last year.

  • Where all the big golf money is really made Thursday, 9 Apr 2015 | 1:27 PM ET
    Tiger Woods (R) is awarded his green jacket by 2004 champion Phil Mickelson at the 2005 Masters Golf Championship.

    Data analyzed by CNBC shows that most professional golfers make most of their money off the course in endorsements.

  • Hottest ticket in town   Thursday, 9 Apr 2015 | 11:39 AM ET
    Hottest ticket in town

    Fans are rushing to get some of the hottest sports tickets, and many are turning to SeatGeek. Co-founder Jack Groetzinger, talks demand and pricing for tickets.

  • Boxing returns to NBC primetime   Thursday, 9 Apr 2015 | 8:42 AM ET
    Boxing returns to NBC primetime

    We are building a great program in Brooklyn, says Brett Yormark, Brooklyn Nets CEO, discussing the return of championship boxing to primetime television.

  • Cheapest MLB tIckets   Thursday, 9 Apr 2015 | 8:25 AM ET
    Cheapest MLB TIckets

    See how much it costs to attend a game for all 30 MLB teams.

  • Will McIlroy trounce Tiger twice this weekend? Thursday, 9 Apr 2015 | 8:08 AM ET
    Rory McIlroy

    Rival Rory McIlroy will deliver tough challenges for Tiger Woods -- and not just on the greens and fairways of Augusta, Georgia.

  • How much does it cost to go to The Masters?   Thursday, 9 Apr 2015 | 8:00 AM ET
    How much does it cost to go to The Masters?

    When it comes to money, The Masters is an odd combination of super expensive and incredibly reasonable.

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