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  • See Ralph Lauren's tech-infused polo shirt Monday, 25 Aug 2014 | 11:27 AM ET
    Ralph Lauren Polo Tech shirt to premiere at the U.S. Open this year.

    Luxury fashion is making inroads in wearable tech as more designers develop stylish accessories and clothing aimed at tracking performance and health.

  • Under Armour's big bet?     Friday, 22 Aug 2014 | 2:16 PM ET

    Sean McGowan, Needham & Company, shares his opinions on reports basketball superstar Kevin Durant will get a 10-year $250 million deal from Under Armour.

  • 'Madden' game kicks off big digital push for EA Friday, 22 Aug 2014 | 1:04 PM ET
    Screen image from Madden 15

    EA is counting on its "Madden" football franchise to help it launch the company's boldest digital push to date.

  • 50 Cent puts frosty spin on Ice Bucket Challenge Friday, 22 Aug 2014 | 12:42 PM ET
    Rapper Curtis '50 Cent' Jackson with boxer Floyd Mayweather.

    50 Cent nominated rival Floyd Mayweather to an Ice Bucket Challenge that didn't involve a bucket of ice water or the ALS Foundation.

  • Little Leagues, big money: Series draws dollars Thursday, 21 Aug 2014 | 3:20 PM ET
    Mo'ne Davis of Pennsylvania pitches during the United States division game at the Little League World Series tournament at Lamade Stadium on August 20, 2014 in South Williamsport, Pennsylvania.

    The Little League Baseball World Series, which holds its championship this weekend, has become a big-money sports event.

  • New helmet cam shows coaches what players see Thursday, 21 Aug 2014 | 11:49 AM ET
    Helmet Cam by Sports Video Innovations.

    A new helmet with an embedded HD video camera is taking professional and college football by storm.

  • Helmet camera game-changer for football?     Thursday, 21 Aug 2014 | 8:40 AM ET

    JR Liverman, Sports Video Innovations CEO, explains how a camera embedded in the design of a football helmet allows viewers to see exactly what the player sees on the field.

  • The most valuable NFL team is … Wednesday, 20 Aug 2014 | 4:44 PM ET

    The NFL is the most lucrative league in the world, and this is the highest valued team in the league, according to Forbes.

  • 'De-couching' sports fans     Wednesday, 20 Aug 2014 | 2:46 PM ET

    Rick Horrow, Horrow Sports Ventures president, shares his opinions on safety in sports, as well as enhancing the fan experience with technology to get fans "off the couch."

  • NFL team valuations soar     Wednesday, 20 Aug 2014 | 2:46 PM ET

    Forbes is out with its annual NFL team valuations list. Forbes executive editor Michael Ozanian, thinks the $2 billion sale of the LA Clippers is jacking up football valuations.

  • Wearables a solution to concussions?     Wednesday, 20 Aug 2014 | 2:44 PM ET

    Scientists may have figured out a way to better understand concussions and brain injuries on the football field that could lead to solutions, with CNBC's Josh Lipton.

  • Pro golfer Adam Scott 'marketer's dream'     Wednesday, 20 Aug 2014 | 12:45 PM ET

    Professional golfer Adam Scott speaks to the "Fast Money Halftime Report" team about his partnerships with brands like Uniqlo, and the outlook for the sport of golf.

  • Ballmer bounces from Microsoft board     Wednesday, 20 Aug 2014 | 11:08 AM ET

    Henry Blodget, Business Insider editor-in-chief & CEO and CNBC's Jon Fortt, discuss Steve Ballmer's exit from Microsoft's board to run the L.A. Clippers.

  • Chairs: Ditka on Redskins controversy     Wednesday, 20 Aug 2014 | 6:55 AM ET

    The "Squawk Box" news team discusses remarks made by former Bears coach and ESPN analyst Mike Ditka that he has no plans to refrain from using the team nickname during the season.

  • Donald Trump faces snail fight for golfing heaven Wednesday, 20 Aug 2014 | 1:06 AM ET

    Below the surface of a golfing paradise for many American tourists, the Trump Organization is battling on many fronts.

  • Coming to an MBA classroom: Ice buckets and pot Tuesday, 19 Aug 2014 | 6:00 PM ET
    Golfers Justin Rose and Brandt Snedeker  take the 'Ice Bucket Challenge'  after a practice round prior to The Barclays at The Ridgewood Country Club on Aug. 19, 2014 in Paramus, N.J.

    Business schools are reaching for real-life examples to teach old-school business practices in an effort to engage their students.

  • NY Islanders owner announces sale Tuesday, 19 Aug 2014 | 2:35 PM ET

    Current owner Charles Wang will continue as majority stockholder for two years, the Islanders announced.

  • Super Bowl halftime show: You have to pay to play Tuesday, 19 Aug 2014 | 2:04 PM ET
    Flea of the Red Hot Chili Peppers performs during the Pepsi Super Bowl XLVIII Halftime Show at MetLife Stadium on February 2, 2014 in East Rutherford, New Jersey.

    The NFL has asked potential halftime show performers to pay to play, receiving less than enthused responses.

  • Wearables transforming professional sports teams Tuesday, 19 Aug 2014 | 1:07 PM ET
    Atiba Harris No. 23 of the San Jose Earthquakes dribbles the ball up field against the Seattle Sounders during the first half of an MLS soccer game at Levi's Stadium on Aug. 2, 2014 in Santa Clara, Calif.

    Major League Soccer has been an early adopter of new wearable technology with the help of Adidas.

  • Sharapova serves up even more wins off tennis court Tuesday, 19 Aug 2014 | 12:42 PM ET
    Maria Sharapova

    At just 27 years old, Maria Sharapova not only a tennis superstar, but a budding entrepreneur.

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