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  • Tennis tech hits new level     Thursday, 28 Aug 2014 | 11:55 AM ET

    The new smart racquet from Babolat has sensors integrated into the handle that allow players access information like power, impact location and number of strokes. CNBC's Robert Frank hits with pro Jo-Wilfried Tsonga.

  • Putting the 'smartest' racket in tennis to the test Thursday, 28 Aug 2014 | 11:50 AM ET
    Jo-Wilfried Tsonga of France returns the ball in a match against Grigor Dimitrov of Bulgaria during a Rogers Cup Toronto semi-final match in Toronto, Canada.

    Babolat's Play, a smart racket that tracks a tennis player's performance, may take the tennis tech battle to a whole new level.

  • TBT: Björn Borg's Babolat racquet     Thursday, 28 Aug 2014 | 11:45 AM ET

    The "Squawk Alley" team takes a look back at a wooden Babolat VS racquet used by tennis great Björn Borg. Babolat produced their first animal gut strings back in 1875.

  • Top picks at US open     Thursday, 28 Aug 2014 | 8:46 AM ET

    Former pro tennis player and coach and ESPN tennis analyst Brad Gilbert, discusses the hot names in tennis at this year's U.S. Open.

  • Squawk sports: Tennis vs. golf     Thursday, 28 Aug 2014 | 8:41 AM ET

    CNBC's Robert Frank reports from the U.S. Open in Queens, New York, and shares what Roger Federer had to say about what golf can learn from the sport of tennis.

  • Battle of the slopes     Wednesday, 27 Aug 2014 | 1:54 PM ET

    CNBC's Jane Wells reports Talisker and PCMR are refusing access to each other's half of the mountain in Park City, which could threaten the ski season there.

  • Park City: Mountain divided     Wednesday, 27 Aug 2014 | 10:46 AM ET

    CNBC's Jane Wells looks at how a dispute over a lapsed lease has jeopardized ski season at one of Park City's most popular resorts.

  • How investors are betting on golf’s decline Wednesday, 27 Aug 2014 | 8:46 AM ET

    Investors have been banking on a decline in the popularity of golf, with stocks that have exposure to the sport seeing an increase in short interest.

  • India’s growth engine set to rev up Tuesday, 26 Aug 2014 | 6:39 PM ET

    After two consecutive years of sub-5 percent growth, India's economy looks to have snapped out of its funk in the April-June quarter.

  • Keys to coaching Tiger Woods     Tuesday, 26 Aug 2014 | 12:50 PM ET

    Tiger Woods announced he will no longer be working with this swing coach. What's next for Tiger, with Brandon Chamblee, Golf Channel lead analyst.

  • PGA & Liberty National ink marquee deal     Tuesday, 26 Aug 2014 | 10:24 AM ET

    PGA Tour Commissioner Tim Finchem, and Paul Fireman, Liberty National co-founder, announce a new 25-year partnership between the PGA and Liberty National including playing host to the 2017 Presidents Cup.

  • Ralph Lauren goes high-tech     Monday, 25 Aug 2014 | 12:54 PM ET

    Insight to luxury brand Ralph Lauren's new high-tech shirt, with David Lauren, Ralph Lauren executive vice president of global advertising and marketing.

  • See Ralph Lauren's tech-infused polo shirt Monday, 25 Aug 2014 | 11:27 AM ET
    Ralph Lauren Polo Tech shirt to premiere at the U.S. Open this year.

    Luxury fashion is making inroads in wearable tech as more designers develop stylish accessories and clothing aimed at tracking performance and health.

  • Under Armour's big bet?     Friday, 22 Aug 2014 | 2:16 PM ET

    Sean McGowan, Needham & Company, shares his opinions on reports basketball superstar Kevin Durant will get a 10-year $250 million deal from Under Armour.

  • 'Madden' game kicks off big digital push for EA Friday, 22 Aug 2014 | 1:04 PM ET
    Screen image from Madden 15

    EA is counting on its "Madden" football franchise to help it launch the company's boldest digital push to date.

  • 50 Cent puts frosty spin on Ice Bucket Challenge Friday, 22 Aug 2014 | 12:42 PM ET
    Rapper Curtis '50 Cent' Jackson with boxer Floyd Mayweather.

    50 Cent nominated rival Floyd Mayweather to an Ice Bucket Challenge that didn't involve a bucket of ice water or the ALS Foundation.

  • Little Leagues, big money: Series draws dollars Thursday, 21 Aug 2014 | 3:20 PM ET
    Mo'ne Davis of Pennsylvania pitches during the United States division game at the Little League World Series tournament at Lamade Stadium on August 20, 2014 in South Williamsport, Pennsylvania.

    The Little League Baseball World Series, which holds its championship this weekend, has become a big-money sports event.

  • New helmet cam shows coaches what players see Thursday, 21 Aug 2014 | 11:49 AM ET
    Helmet Cam by Sports Video Innovations.

    A new helmet with an embedded HD video camera is taking professional and college football by storm.

  • Helmet camera game-changer for football?     Thursday, 21 Aug 2014 | 8:40 AM ET

    JR Liverman, Sports Video Innovations CEO, explains how a camera embedded in the design of a football helmet allows viewers to see exactly what the player sees on the field.

  • The most valuable NFL team is … Wednesday, 20 Aug 2014 | 4:44 PM ET

    The NFL is the most lucrative league in the world, and this is the highest valued team in the league, according to Forbes.

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