Apple has been given approval to build a new 2.8 million square foot campus in Cupertino, California. CNBC's Josh Lipton provides an exclusive look at what the new headquarters will look like.» Read More
TAIPEI, Nov 5- Taiwan's success at designing and mass producing must-have gadgets for branded rivals such as Apple Inc makes it tougher for its companies trying to launch aspirational consumer brands of their own.
TOKYO, Oct 31- Japan's SoftBank Corp aims to boost its sales past the 7 trillion yen milestone next year, putting it in the same league as electronics giants like Sony Corp by leveraging acquisitions to boost its mobile business.
Oct 25- A U.S. judge accorded class action status to a lawsuit that alleges broad conspiracy among major Silicon Valley companies to suppress employee compensation by not poaching each other's employees, a court filing showed.
*Apple hires Burberry CEO Angela Ahrendts. *Ahrendts to expand Apple retail and online stores. "The point of Apple retail is to sell Apple, not to sell Apple products," said Benedict Evans, who covers mobile and digital media at Enders Analysis, a research consultancy.
*Apple hires Burberry CEO Ahrendts for top retail job. *Ahrendts to expand Apple retail and online stores. "The point of Apple retail is to sell Apple, not to sell Apple products," said Benedict Evans, who covers mobile and digital media at Enders Analysis, a research consultancy.
Investing legend Julian Roberton shares his thoughts on Steve Jobs as a person and explains why he sold his shares of Apple.
"How can you create a great organization of people and be that mean a person?" billionaire Julian Robertson tells CNBC.
Since its legendary founder died two years ago Saturday, Apple has received no shortage of scrutiny.
One day before the second anniversary of Apple co-founder Steve Jobs' death, Apple CEO Tim Cook sent out a company-wide email to reflect on his life.
CNBC's Jon Fortt takes a look at how the tech giant has fared since the death of its founder, Steve Jobs.
Discussing the changes in the advertising business, and Apple's brand since the loss of Steve Jobs, with advertising executive Jerry Della Femina, He also weighs in on a recent political ad he released slamming Eliot Spitzer.
*Apple falls after unveiling new iPhones. NEW YORK, Sept 11- U.S. stocks dipped on Wednesday, as a drop in shares of Apple Inc. threatened to put an end to a six-day run of gains for the S&P 500 and weighed heavily on the Nasdaq.
Walter Isaacson, Aspen Institute and "Steve Jobs" author, discusses the legacy of Apple's founder and the future of the tech giant.
CNBC's Brian Sullivan reveals video of the upgraded iPhone 5s. The phone will have an A7 64-bit chip, and is made of metal in black, gold and silver.
CNBC's Brian Sullivan reveals video of the iPhone 5c that comes in a rainbow of colors. The subsidized price for the iPhone 5c 16GB model will sell at $99, and $199 for the 32GB model.
The subsidized price for the iPhone 5c (16GB) model will be $99. The 32GB model will sell for $199. CNBC's Brian Sullivan has the details.
The iPhone 5 will be replaced with 2 new models, reports CNBC's Brian Sullivan. The iPhone 5c will become a reality.
On September 18th, Apple will make its new iOS 7 available for download, reports CNBC's Brian Sullivan. Also, iTunes Radio will be integrated in iOS 7.
Apple is announcing it has made significant improvements to its Siri operating system, reports CNBC's Brian Sullivan.
As Apple kicks off its big Tuesday event, Shahid Khan, MediaMorph chairman, and Spencer Ante, Wall Street Journal, shares their opinions on the company's innovation.