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  • Apple Makes The Right Call On iPhone Thursday, 6 Sep 2007 | 4:42 PM ET
    iPhone

    News of an iPhone price-cut took just about everyone by surprise, not the least of whom were the 270,000 iPhone buyers that first weekend they went on sale, many of whom stood on line for endless hours to plunk down their $599 for device.

  • Apple iPhone A Wrong Number? No Way! Thursday, 6 Sep 2007 | 1:49 PM ET
    Steve Jobs showing the new iPod Nano

    Apple Inc. unveils a complete redesign of the iPod Nano: the new iPod "Touch" with Wi-Fi, a long-awaited 160 gig iPod "Classic," what promises to be a lucrative partnership with Starbucks. But the headline that torpedoes Apple shares: the $200 iPhone price cut just two months after unveiling what became known as the "Jesus Phone."

  • Interview Transcript: Steve Jobs Wednesday, 5 Sep 2007 | 5:28 PM ET

    In the CNBC exclusive interview with CNBC's Jim Goldman, Apple CEO Steve Jobs discusses the new iPods, the iPhone and the Beatles, among other topics.

  • Apple iPod Special Event: The Live Blog Wednesday, 5 Sep 2007 | 5:17 PM ET

    The Apple event is over and so is our live blogging. To read the post from the event's beginning, start at the bottom of the page. Thanks everyone, it was a blast to do. 2:20 pm ET:  Event is concluding now. A little technical glitch with her beat machine, but she got that fixed and now KT is performing. Keep watching CNBC and CNBC.com. We may have a special interview coming up.

  • Exclusive Steve Jobs Interview Wednesday, 5 Sep 2007 | 4:47 PM ET

    Apple CEO Steve Jobs discusses his company's new iPod lineup in an exclusive interview with CNBC's Jim Goldman.

  • Apple's 'Beat' To Go On Tomorrow (Be Here!) Tuesday, 4 Sep 2007 | 12:25 PM ET

    Apple Inc. calls the gathering "...And the Beat Goes On," but investors wonder whether the news coming Tuesday at the invite-only special event will be enough to pump these shares even more. Speculation abounds at just exactly what Apple will unveil: the big money bet is on a redesigned family of iPods...

  • MTV Gets "Real" As Microsoft Gets Tuned Out Tuesday, 21 Aug 2007 | 3:03 PM ET

    When Viacom's MTV unveiled its new "Urge," online digital music destination at the big Consumer Electronics Show last year, it had all the earmarks of a major initiative. Justin Timberlake joined Van Toffler on stage during Bill Gates' keynote to unveil the service which would ultimately be tied to the then-upcoming Zune media player from Microsoft.

  • TechCheck Gets its Big Break! Friday, 17 Aug 2007 | 2:15 PM ET

    Last week, we started a new weekly segment called TechCheck, sponsored by AT&T, that will air each Friday on "Closing Bell" in the 4p ET hour. The 60-second spot is a quick, entertaining look at some of the stories the tech community is talking about from the world of technology. Stories that I might not have a chance to get to on the air during the week, but are still worth a mention because they're interesting and/or fun.

  • Former Brocade CEO Gregory Reyes

    A day after former Brocade CEO Gregory Reyes was found guilty on all 10 securities fraud charges brought against him, dozens of Silicon Valley executives--and hundreds of executives nationwide--faced with the same allegations, will have to re-think their defense strategies. The sweeping verdict in the first-of-its-kind criminal case for the U.S. Justice Department sent a seismic ripple through this region yesterday.

  • Fake Steve "Outed" As iMac Makes Real News Monday, 6 Aug 2007 | 1:46 PM ET

    First things first: I'm disappointed. Fake Steve Jobs has been outed and I'm bummed about it. Some mysteries ought to just stay that way. Over the weekend, the New York Times' tech reporter Brad Stone outed Fake Steve as Forbes' Senior Editor Daniel Lyons. So now, as I read the blog, instead of hearing Steve Jobs' voice tell me the words, I hear someone else. Noise. A distraction. Something NOT Steve, but just another writer trying to be Steve. And that's a bummer.

  • CNBC's Goldman: Apple to Unveil New iMac on Aug. 7 Wednesday, 1 Aug 2007 | 1:54 PM ET

    Responding to widespread rumors on the Internet, Apple officials now confirm that the company will host a media event on Tuesday, Aug. 7 at the company's Cupertino, Calif. headquarters.

  • Video Roundup: Apple, AT&T and the iPhone Aftermath Tuesday, 24 Jul 2007 | 12:22 PM ET

    AT&T -- the sole network provider for Apple's  iPhone -- reported service plan activation numbers that were lower than analysts expected.

  • Video Roundup: Reviewing The iPhone Tuesday, 24 Jul 2007 | 10:43 AM ET

    Here's a look at the phone itself and the companies that collaborated with Apple in building it.

  • Fake Steve Jobs Meet Fake Gene Munster: It's A Blog Party Thursday, 19 Jul 2007 | 12:44 PM ET
    Gene Munster

    So, earlier today, I delved into the drama gripping the blogosphere: Fake Steve Jobs and the efforts to unmask him. Now we have a fake Wall Street analyst purporting to be one of the key voices covering the company.

  • Steve Jobs: Will The Real "Fake" Steve Please Stand Up? Thursday, 19 Jul 2007 | 10:57 AM ET

    Amazing how a soap opera turns into a saga when lawyers get involved, but such is the case with the ongoing web mystery swirling around Fake Steve Jobs. Have you been following this? If you have, you may have seen my colleague Jane Wells' blog post yesterday about the Fake Steve Jobs, where she pointed out some of his "ramblings."

  • Steve Jobs: Who's "Playing" Him On The Internet? Wednesday, 18 Jul 2007 | 11:48 AM ET

    Whoever writes www.fakesteve.blogspot.com says he (she?) isn't the Apple CEO, he just plays him on the internet. The true author is the object of much speculation inside the tech circle. The only clue we have is that "Fake Steve" claims he (she??) "invented the friggin iPod," a jab at the real Steve Jobs. On the blog Fake Steve rips on everyone.

  • Video Roundup: Deconstructing The iPhone Monday, 2 Jul 2007 | 1:33 PM ET

    Here's a look at the potential winners and losers with the debut of Apple's wireless device.

  • Apple iPhone: Let The Hype Die Down Monday, 2 Jul 2007 | 10:13 AM ET

    Apple Inc.'s iPhone is celebrating its first complete weekend on store shelves and early reports suggest blockbuster sales. Piper Jaffray is out with a report saying that Apple and AT&T sold a staggering 500,000 iPhones in 48 hours. Both Piper and Global Crown Capital say AT&T stores sold out of their inventory by Saturday afternoon, and a quick check of Apple's website this morning to gauge availability shows it spotty at best at so many retailers. Only two stores in California, both in San Francisco, show availability of any kind. And Piper says 16% of Apple stores have sold out.

  • Apple’s iPhone has the potential to change everything in the handheld market, but won’t instantly turn competing devices into antiques, making them candidates for the Smithsonian.

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