The C-suite promotion of Jonathan Ive could signal a renewed focus on new products from Apple, according to analyst Dan Ives.» Read More
Rob Cihra, Evercore tech hardware analyst, takes a look behind Apple's record iPhone 6 sales.
Smartphone users snapped up Apple's latest iteration of the iPhone in record numbers, with sales exceeding 10 million.
CNBC's Jon Fortt and Gene Munster, Piper Jaffray senior analyst, share their take on Apple's future.
CNBC's Josh Lipton reports from Palo Alto, California, where hundreds of Apple fans lined up to buy the new iPhones. Tim Cook's CEO says he has both the iPhone 6 and 6 Plus.
People turned out in record numbers to buy the iPhone 6, which CEO Tim Cook called "the biggest advancement in the history of iPhone."
Apple CEO Tim Cook gets a round of applause from consumers and co-workers when he appeared at the company's store in Palo Alto, California.
Die-hard fans are waiting on long line to get their hands on the iPhone 6 for the first time, reports CNBC's Josh Lipton.
There's probably more upside with Google over the next decade, says Peter Thiel, explaining his pick of Google over Apple. And Thiel shares his thoughts on Tim Cook's leadership and the new Apple products.
Apple CEO Tim Cook discussed the U.S. government's mishandling of privacy issues. Re/Code reports.
After receiving numerous complaints, Apple has made it easier for users to delete the U2 album it had given to iTunes subscribers.
David Garrity, GVA Research, discusses the rollout of Apple's new products, including the iPhone 6, Watch and Apple Pay.
The tech giant will make 15 cents of every $100 spent, or 0.15 percent, using Apple Pay, sources said. The FT reports.
Henry Blodget, Business Insider editor-in-chief & CEO, says Apple is moving into a different market with the Watch and they have not demonstrated they can win in luxury yet.
Henry Blodget, Business Insider editor-in-chief & CEO, and the "Squawk Alley" team, discuss if Apple Pay really offers an advantage to consumers and merchants. And Blodget reveals his product winner at Tuesday's event.
Apple and U2 are teaming up to give away their new album. CNBC Julia Boorstin discusses their exclusive deal to give away 500 million albums to iTunes users.
Discussing the Apple Watch design and security of Apple Pay, with Bruce Tognazzini, Nielsen Norman Group principal. Tognazzini says Jobs would not have liked the dial used to navigate the Apple Watch.
Has Tim Cook stepped out from the shadow of Steve Jobs? Walter Mossberg, Re/code co-executive editor, says if executed correctly, this product pipeline could be huge.
Toni Sacconaghi, Sanford C. Bernstein senior analyst, says consumers are getting a lot more phone for the same price and this may pressure margins at some point. Sacconaghi also weighs in on the revenue opportunity of Apple Pay.
Discussing if Apple is a buy after its product unveiling, with Amit Daryanani, RBC Capital Markets analyst, and Steven Milunovich, UBS managing director & analyst.