The C-suite promotion of Jonathan Ive could signal a renewed focus on new products from Apple, according to analyst Dan Ives.» Read More
CNBC's Josh Lipton takes a look at what to expect when Tim Cook unveils Apple's latest products.
Brian Blair, Rosenblatt Securities, discusses what he expects to see when Tim Cook unwraps Apple's latest products. Everyone is going to be focused on the wearable, says Blair.
Apple has invited top fashion editors in unprecedented numbers to its Tuesday launch, further evidence that it is preparing to unveil a smartwatch.
Here's what to expect at Apple's "secretive" event coming up on Tuesday: iPhone, iWatch, payments feature
Daisuke Wakabayashi, The Wall Street Journal, discusses Apple CEO Tim Cook's comments about iCloud security and what steps the tech giant can take to better protect its customers.
CNBC's Jim Cramer and David Faber discuss the latest Apple product rumors and the tech giants recent deals on the payments side for its new phones.
Apple is planning additional steps to keep hackers out of user accounts in the face of the recent celebrity photo scandal.
Sam Sung, a former specialist at Apple stores in Canada, auctioned off his viral business card on eBay to help benefit The Children's Wish Foundation.
Walter Isaacson, "The Innovators" author, shares his thoughts on the tech giant's disruptive vision and Apple's next big thing.
Daniel Niles, Alpha One Capital Partners founding partner, discusses expectations for Apple's stock heading into their September 9th product event and why the tech giant is positioned to take share from Samsung.
Ahead of Apple's iPhone 6 launch, developers scramble to see that their apps will work on iOS8, which is expected to launch with the new smartphone.
Apple's stock touched a new high, reflecting renewed faith in CEO Tim Cook's ability to outwit competition and expand the technological hit factory.
Sprint will implement 'very disruptive' prices next week, newly appointed CEO Marcelo Claure said at a companywide town hall meeting.
A man named Sam Sung no longer works for Apple, but he is still looking to cash in on the irony—for charity, at least.
Apple on Friday commemorated completing its purchase of Beats Electronics, posting a blurb on its website welcoming Beats.
Citi's Jim Suva, provides his read on Apple, as the tech giant prepares to debut the iPhone 6. We think this is going to be the best product out there, says Suva.
CNBC's Josh Lipton spoke to Apple's CEO Tim Cook about earnings, tablets and margins. Cook said he was not concerned iPad sales. CNBC's John Fortt provides insight
CNBC's Josh Lipton looks at how Tim Cook has transformed Apple since he has taken over as CEO. The company reports earnings this afternoon.
Alex Gauna, JPM Securities explains why he is upgrading Apple to a buy and placing a price target on the stock of $135 per share.
Discussing if Apple's pipeline will deliver and be its best in 25 years, with Gene Munster, Piper Jaffray.