CNBC's Josh Lipton reports from Palo Alto, California, where hundreds of Apple fans lined up to buy the new iPhones. Tim Cook's CEO says he has both the iPhone 6 and 6 Plus.» Read More
Investors are anxious to hear what CEO Tim Cook plans to do with the company's $137 cash load, reports CNBC's Jon Fortt.
As BlackBerry launches the first smartphone from its make-or-break BB10 line in India, one of its most loyal markets, the company faces new competition from a formidable rival.
A judge has ruled for Greenlight Capital in a dispute with Apple over the proxy filing, reports CNBC's Mary Thompson.
Nat Brown, Xbox co-creator and iOS App Developer, explains the changes in the gaming industry if Apple brings gaming to its Apple TV platform.
Peter Misek, Jefferies & Company, says Apple will introduce a program that allows developers to write apps for Apple TV.
Apple CEO Tim Cook did not address the numerous questions weighing on the minds of investors – and apparently company's stock price - at the Goldman Sachs Technology and Internet conference in California.
Apple's CEO Tim Cook is speaking on the company's cash "hoard," and its battle with hedge fund manager David Einhorn. CNBC's Jon Fortt reports the stock is reacting.
CNBC's Scott Wapner provides highlights from Apple CEO Tim Cook's address at the Goldman conference. And Nick Bilton, New York Times, explains why he believes Apple is "still the sexiest" company out there. Also Jon Fortt, weighs in on the IPads' halo effect.
CNBC's Scott Wapner reports Apple's CEO expressed concern on margin compression, as Tim Cook wraps his keynote address at the Goldman conference.
CNBC's Scott Wapner reports Apple's Tim Cook is still optimistic about growing the smartphone market. And Eric Migicovsky, Pebble CEO & co-founder, explains why he thinks more consumers are interested in wearable tech devices.
CNBC's Scott Wapner reports Apple has considered large acquisitions in the past; and Timothy Lesko, Granite Investment Advisors, explains why he does not want the tech giant to use its cash for large acquisitions, but would rather see it spent on dividends or buybacks.
Eric Jackson, Ironfire Capital, discusses if Einhorn was successful in putting forward the issue of Apple's huge cash reserves, forcing CEO Tim Cook to address the proposal with shareholders.
CNBC's Scott Wapner reports all eyes are on Apple's CEO Tim Cook, and whether he will address ways it can take both its product line and stock to the next level.
Apple's CEO Tim Cook is set to speak today on the company's product and cash strategies ahead. Abhey Lamba, Mizuho Securities, shares his opinions.
CNBC's "Squawk on the Street" team and Jon Fortt discuss what Apple's CEO Tim Cook might say at the Goldman conference today, and whether he'll address margins on iPhones and iPads and where is sees the biggest growth opportunities.
Is Apple developing a wearable watch computer? "I can't imagine it's a super big category that people have been waiting around for," said Dan Ackerman, CNET.com, discussing innovation and wearable tech, ahead of Tim Cook's appearance tomorrow at Goldman Sachs.
Samsung starts gaining market share, hurting Apple Inc's margins and stock price and threatening its reign as the king of cool in consumer electronics.
Hedge fund star manager David Einhorn announced that he was suing Apple to get it to deploy its $137.1 billion cash pile more effectively and arrest a 35 percent drop in its share price from a record high logged last September.
Discussing whether Apple's stock is "burning out," with Peter Misek, Jefferies & Co., and John Abell, Reuters MediaFile columnist. "There has to be something Apple has up its sleeve," says Abell.
Sydney Finkelstein, Tuck School of Business; and Jeffrey Sonnenfeld, Yale School of Management, discuss Apple's slip in dominance under the leadership of Tim Cook, and how the company can regain its innovative lead.