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Tim Cook

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  • Apple 'Springs Foward' ... in 60 seconds   Monday, 9 Mar 2015 | 5:30 PM ET
    Apple springs foward ... in 60 seconds

    Apple had a big day. At a media event on Monday, the tech giant launched its first-ever smartwatch, plus new apps and laptops.

  • SAN FRANCISCO, March 9- Apple Inc launched its long-awaited watch on Monday, including yellow or rose gold models with sapphire faces costing up to $17,000, but investors questioned whether Chief Executive Tim Cook's first product would be a breakaway hit. Apple's first new device since Cook became CEO will be available for order on April 10 and in stores on...

  • Apple Watch needs a killer app: Pro   Monday, 9 Mar 2015 | 5:06 PM ET
    Can Apple sell 30 million watches this year? Pro says no

    Brian Blair, Rosenblatt Securities managing director, shares his expectations for sales of the Apple Watch.

  • The Apple play now   Monday, 9 Mar 2015 | 5:03 PM ET
    The Apple play now

    The "Fast Money" traders share their reaction to Apple's product launch event.

  • Apple's 'Spring Forward' highlights   Monday, 9 Mar 2015 | 5:01 PM ET
    Apple's 'Spring Forward' highlights

    CNBC's Josh Lipton reports from Apple's event in San Francisco, on the top announcements from the tech giant today.

  • Don't expect Apple Watch breakout yet: Analyst Monday, 9 Mar 2015 | 4:56 PM ET
    pple CEO Tim Cook announces the Apple Watch during an Apple special event at the Yerba Buena Center for the Arts on March 9, 2015 in San Francisco, California.

    Apple announced details of its new watch Monday, but one analyst said he's not bullish on prospects for its sales, at least this year.

  • Apple's watch hasn't impressed the fashion world Monday, 9 Mar 2015 | 4:48 PM ET

    PARIS/ NEWYORK, March 9- Apple Inc. has made every effort to convince the fashion world that the Apple Watch is the next chic accessory. And the company has made a big publicity push in Paris, giving style heavyweights Karl Lagerfeld, Anna Wintour and model Karlie Kloss an advance preview ahead of a display last fall at the Paris boutique Colette.

  • SAN FRANCISCO, March 9- Apple Inc will begin selling its new watch in stores on April 24, with the high-end model starting at $10,000, the company said, rolling out its first new product in five years in a bid to extend its preeminence in mobile devices. The standard version of the watch will start at $549 and the high-end "Edition" watch will be priced from $10,000, Chief...

  • Apple unveils Watch, MacBook, cheaper Apple TV Monday, 9 Mar 2015 | 2:55 PM ET
    Apple Watch gold edition.

    Apple launched several new products Monday, including the much anticipated the Apple Watch, a thinner MacBook, and a lower-priced Apple TV.

  • UPDATE 2-Apple's high-end watch to start at $10,000 Monday, 9 Mar 2015 | 2:43 PM ET

    SAN FRANCISCO, March 9- Apple Inc will begin selling its new watch on April 24, with the high end model starting at $10,000, the company said, rolling out its first new product in five years in a bid to extend its preeminence in mobile devices. The Apple Watch sport will start at $349 for the smaller, 38- mm model. The standard version of the watch will start at $549 and the...

  • Apple Watch entry model starts at $349 Monday, 9 Mar 2015 | 2:26 PM ET
    pple CEO Tim Cook announces the Apple Watch during an Apple special event at the Yerba Buena Center for the Arts on March 9, 2015 in San Francisco, California.

    The Apple Watch, which starts at $349, goes on sale on April 24 in nine countries, company CEO Tim Cook said.

  • SAN FRANCISCO, March 9- Apple Inc Chief Executive Tim Cook began showing off features of the new Apple Watch on Monday at a presentation in which he is expected to give details of the launch of the product, the first created under his leadership. Shares of Apple were up about 1.4 percent at $128.41. The Apple Pay payment system is now accepted at 700,000 locations, and...

  • Apple Watch has 18-hour battery, starts at $349 Monday, 9 Mar 2015 | 1:59 PM ET
    Apple Watch to go on sale April 10th, 2015.

    The Apple Watch will have an 18-hour battery and start at $349, said CEO Tim Cook.

  • HBO Now will cost $14.99 per month and will include all past, present and future HBO programming plus the network's lineup of Hollywood movies, HBO Chairman and Chief Executive Officer Richard Plepler said at an Apple event in San Francisco. HBO, a unit of Time Warner Inc, has been available only to customers with a pay television subscription.

  • Apple TV price cut to $69 from $99   Monday, 9 Mar 2015 | 1:17 PM ET
    Apple TV price cut to $69 from $99

    CNBC's Kayla Tausche provides an update from Apple's product launch. CEO Tim Cook announced a price cut for Apple TV, and changes coming to the car.

  • HBO Now launching in April on cheaper Apple TV Monday, 9 Mar 2015 | 1:14 PM ET
    Apple TV

    Time Warner's HBO will launch its new streaming service next month on Apple TV, the company said Monday.

  • Apple's product launch preview   Monday, 9 Mar 2015 | 12:18 PM ET
    Apple's product launch preview

    CNBC's Josh Lipton reports financial analysts do not expect a big impact from the Apple Watch in the near-term.

  • Apple's big surprise?   Monday, 9 Mar 2015 | 12:15 PM ET
    Apple's big surprise?

    Discussing how Apple's watch fits into the company's ecosystem, with Alex Guana, JMP Securities analyst.

  • Apple Watch: Bull or bear?   Monday, 9 Mar 2015 | 11:00 AM ET
    Apple Watch: Bull or bear?

    Cyrus Mewawalla, managing director at CM Research, explains why people will buy the Apple Watch, saying that it's the "first Apple product that is always on you."

  • Apple Watch: Wearable game changer?   Monday, 9 Mar 2015 | 8:34 AM ET
    Apple Watch: Wearable game changer?

    CNBC's Jon Fortt, and Evan Clark, Women's Wear Daily, discuss the pros and cons of the Apple Watch. Over the longer term they need to keep finding the next category, says Clark.