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Tim Cook

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  • How safe is Apple Pay?     Wednesday, 10 Sep 2014 | 8:15 AM ET

    A closer look at what Apple Pay means for consumers and the credit card industry, with Chris McWilton, MasterCard president.

  • Living in a wearable world     Wednesday, 10 Sep 2014 | 8:05 AM ET

    Apple is the fashion king, says Scott McNealy, WayIn chairman, sharing his thoughts on whether wearable technology is a novelty or revolutionary.

  • Apple's potential game changer     Wednesday, 10 Sep 2014 | 8:01 AM ET
    Apple CEO Tim Cook speaks during an Apple event announcing the iPhone 6 and the iPhone 6 Plus at the Flint Center in Cupertino, California, September 9, 2014.

    Edward Baig, USA Today personal tech columnist, talks about Apple's future and what its new products mean for consumers and investors.

  • Branson doing it 'The Virgin Way'     Wednesday, 10 Sep 2014 | 7:48 AM ET

    Sir Richard Branson, Virgin Group chairman & CEO, discusses his new book.

  • Jury's still out on Tim Cook: Branson     Wednesday, 10 Sep 2014 | 7:47 AM ET

    Sir Richard Branson, Virgin Group chairman & CEO, shares his thoughts on the management of Apple under Tim Cook's leadership.

  • Pro says raise your numbers on Apple     Wednesday, 10 Sep 2014 | 7:02 AM ET

    Discussing the impact of Apple's new watch, payment plan and phones on the stock price, with Brian Blair, Rosenblatt Securities analyst.

  • Apple's new products worth the hype?     Wednesday, 10 Sep 2014 | 6:01 AM ET

    Arik Hesseldahl, Re/code, and Jonathan Geller, BGR.com editor-in-chief, review Apple's big bet on mobile payments, and the much-anticipated iWatch.

  • Apple pushes digital wallet with Apple Pay Wednesday, 10 Sep 2014 | 3:24 AM ET

    NEW YORK— Apple is betting that people want to pay with a tap of the phone rather than a swipe of the card. The technology company on Tuesday introduced a new digital wallet service called Apple Pay that is integrated with its Passbook credential-storage app and its fingerprint ID security system.

  • Apple gives NFC chip technology a prized seal of approval Wednesday, 10 Sep 2014 | 3:00 AM ET

    SAN FRANCISCO, Sept 10- Apple Inc's long-awaited launch of tap-to-pay technology in its new iPhones and smartwatch may be the seal of approval that near-field communication technology needs to become as commonplace as wifi, Bluetooth and GPS.

  • LOS ANGELES, Sept 9- Veteran Irish rockers U2 pulled off the largest album release in history at Tuesday's Apple Inc event to launch new products, after making its latest record available for free on Apple's iTunes online stores to half a billion iTunes users.

  • LOS ANGELES, Sept 9- Veteran Irish rockers U2 pulled off a surprise at Apple Inc's event to launch new products on Tuesday, making its latest album available for free on Apple's iTunes online store. The Grammy Award-winning band performed at the Cupertino, California event, at which Apple unveiled two new iPhones, a smart watch and a mobile payments system.

  • Pros applaud Apple products, but have questions Tuesday, 9 Sep 2014 | 4:32 PM ET
    Apple Watch has a flexible Retina display and it's laminated to a single crystal of sapphire.

    Analysts and shareholders weighed in after Apple's highly anticipated new product announcement Tuesday.

  • Companies rush to get iPhone accessories to market Tuesday, 9 Sep 2014 | 4:26 PM ET
    Cases for the iPhone 6 by Ventev, an aftermarket smartphone accessory product maker.

    Tuesday's Apple announcement is not only important to consumers but the manufacturers in the $21 billion smartphone accessory market.

  • CUPERTINO, Calif., Sept 9- Apple Inc unveiled a watch, two larger iPhones and a mobile payments service on Tuesday as Chief Executive Officer Tim Cook seeks to revive the technology company's reputation as a wellspring of innovation.

  • Apple's big day....in two minutes     Tuesday, 9 Sep 2014 | 4:00 PM ET

    Apple made three huge announcements Tuesday: the Apple Watch, two new iPhones and a mobile payment platform. We run through the highlights from the tech giant's big event.

  • Visa launches inventive payment service     Tuesday, 9 Sep 2014 | 3:51 PM ET

    CNBC's Josh Lipton speaks to Visa president Ryan McInerney, about their new "Visa Token Service" which will compliment payment platforms like Apple Pay. McInerney lays out the security features of the new service.

  • Inside Apple's new devices     Tuesday, 9 Sep 2014 | 3:22 PM ET
    Apple Watch

    CNBC's Josh Lipton takes a close look at what the two new iPhones and the watch offer. Lipton also discusses their new payments platform, "Apple Pay."

  • Apple Watch risky?     Tuesday, 9 Sep 2014 | 2:28 PM ET
    Apple Watch has a flexible Retina display and it's laminated to a single crystal of sapphire.

    CNBC's Jon Fortt thinks Tuesday's product launch of the Apple watch is the riskiest he's ever seen from the company.