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Steve Milunovich, UBS, discusses Apple's strategy to continuing making high end phones, as the tech giant launches the newest versions of its smartphone in a highly competitive market.
Walter Isaacson, Aspen Institute and "Steve Jobs" author, discusses the legacy of Apple's founder and the future of the tech giant.
CNBC's Brian Sullivan reveals video of the upgraded iPhone 5s. The phone will have an A7 64-bit chip, and is made of metal in black, gold and silver.
CNBC's Brian Sullivan reveals video of the iPhone 5c that comes in a rainbow of colors. The subsidized price for the iPhone 5c 16GB model will sell at $99, and $199 for the 32GB model.
The subsidized price for the iPhone 5c (16GB) model will be $99. The 32GB model will sell for $199. CNBC's Brian Sullivan has the details.
The iPhone 5 will be replaced with 2 new models, reports CNBC's Brian Sullivan. The iPhone 5c will become a reality.
On September 18th, Apple will make its new iOS 7 available for download, reports CNBC's Brian Sullivan. Also, iTunes Radio will be integrated in iOS 7.
Apple is announcing it has made significant improvements to its Siri operating system, reports CNBC's Brian Sullivan.
As Apple kicks off its big Tuesday event, Shahid Khan, MediaMorph chairman, and Spencer Ante, Wall Street Journal, shares their opinions on the company's innovation.
After a very difficult 12 months, is Apple finally about to resume its march higher?
Billionaire Carl Icahn tweeted about his "large position in Apple" today. Apple's trading volume surged after the update, closing up almost 5 percent on the day. David Malpass, Encima Global, and Abigail Doolittle, The Seaport Group, discuss.
Apple shares rose 6 percent after it reported earnings that beat expectations. But the best news may be the company's cultural shift, say close Apple watchers.
Brian White, Topeka Capital Markets, and Peter Goodman, The Huffington Post, discuss whether Apple can come up with something that will again set the tech world on its ear.
Apple just announced the hire of Paul Deneve, who will report to CEO Tim Cook. Channing Smith, Capital Advisors, and David Trainer, New Constructs, discuss whether this move will help the stock. "Apple customers are very loyal, and everyone is starting to look towards the Fall," says Smith.
Steve Milunovich, UBS analyst, provides the trade on Apple and explains what the tech giant needs to do to get back to $500 a share.
Apple added a caveat to CEO Tim Cook's one-time stock award: They're tying it, in part, to the performance of the stock, which is down 42 percent from its high above $700.
Apple is exploring launching iPhones with bigger screens, as well as cheaper models in a range of colours, over the next year, said four people with knowledge of the matter.
Blaming Tim Cook for Apple's lack of pep is, at best, narrow and likely, misguided, Herb Greenberg writes. Steve Jobs may have been better with execution, but he was also human.
Boris Sofman, Anki co-founder and CEO, explains how his new technology could make an impressive combination of artificial intelligence and robotics.
CNBC's Jon Fortt reports on Apple's big announcements at its WWDC today. David Garrity, GVA Research, and Nicholas Carlson, Business Insider, discuss whether they're impressed with Apple's announcements today.