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Tim Cook

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  • CUPERTINO, Calif., Sept 9- Apple Inc unveiled its long-anticipated smartwatch on Tuesday, venturing into its first new market in several years with a wearable device tethered to the iPhone that will combine health and fitness tracking with communications.

  • Apple's ecosystem & the consumer     Tuesday, 9 Sep 2014 | 2:06 PM ET

    Discussing how much of a revenue stream the watch, payments and other big announcements could be for Apple, with Peter Kafka, Re/code senior editor; Channing Smith, Capital Advisors; and Andrew McAfee, MIT Center for Digital Business.

  • First look at Apple watch     Tuesday, 9 Sep 2014 | 2:02 PM ET
    Apple Watch faces to choose...

    The Apple watch is rectangular with rounded corners, with CNBC's Carl Quintanilla.

  • Poll: Will you buy the new Apple devices? Tuesday, 9 Sep 2014 | 2:01 PM ET
    Apple iPhone 6 and 6+

    Apple took the wraps off two of its most hotly anticipated products ever on Tuesday: the new, larger iPhone 6 and the wearable iWatch.

  • Apple unveils a smartwatch Tuesday, 9 Sep 2014 | 1:59 PM ET
    Apple Watch has a flexible Retina display and it's laminated to a single crystal of sapphire.

    The long-awaited device was shown for the first time on Tuesday.

  • Apple launches payments platform called Apple Pay Tuesday, 9 Sep 2014 | 1:47 PM ET
    Apple CEO Tim Cook at an Apple Store in Palo Alto, Calif.

    The new Apple Pay platform is built into the iPhone 6 and 6 Plus.

  • 'Apple Pay' with your thumb     Tuesday, 9 Sep 2014 | 1:47 PM ET

    Insight to the Apple Pay feature, which is built into the new iPhone 6 and iPhone 6 Plus, with CNBC's Carl Quintanilla and Jon Fortt.

  • CUPERTINO, Calif., Sept 9- Apple Inc unveiled two new iPhones on Tuesday with sharper and larger displays, moving into a market segment dominated by arch-rival Samsung Electronics. Apple is expected to introduce its first new product since the iPad in 2010, a smartwatch, later on Tuesday.

  • New iPhones start at $199, shipping Sept. 19 Tuesday, 9 Sep 2014 | 1:40 PM ET
    Apple CEO Tim Cook at an Apple Store in Palo Alto, Calif.

    The iPhone 6 starts at $199 and the iPhone 6 Plus starts at $299.

  • iPhone 6 prices announced     Tuesday, 9 Sep 2014 | 1:40 PM ET

    CNBC's Carl Quintanilla reports the new iPhone 6 with a contract will be priced $199-$399, and the iPhone 6 Plus will be priced $299-$499. Both will be available on September 19th.

  • Selfies changed forever     Tuesday, 9 Sep 2014 | 1:30 PM ET

    CNBC's Carl Quintanilla reports on Apple's new "burst selfies" option.

  • iPhone 6 met expectations: Chafkin     Tuesday, 9 Sep 2014 | 1:30 PM ET

    CNBC's Jon Fortt explains the new iPhone processor which measures distance and elevation; and "Design Crazy" author Max Chafkin, thinks iPhone users "are going to be happy."

  • iPhone 6 battery life     Tuesday, 9 Sep 2014 | 1:29 PM ET

    CNBC's Carl Quintanilla reports on the battery life for the iPhone 6 and iPhone 6 Plus.

  • Apple kicks off gala event with larger iPhones Tuesday, 9 Sep 2014 | 1:25 PM ET

    CUPERTINO, Calif., Sept 9- Apple Inc unveiled two new iPhones on Tuesday with sharper and larger displays, confirming longstanding speculation it will move into a market segment dominated by arch-rival Samsung Electronics. Apple is expected to introduce its first new product since the iPad in 2010, a smartwatch, later on Tuesday.

  • New iPhone comes in 2 sizes     Tuesday, 9 Sep 2014 | 1:21 PM ET

    CNBC's Carl Quintanilla reports the iPhone 6 is 84 times faster than the original iPhone. Natali Morris, independent technology reporter, and Dan Ackerman, CNET.com senior editor, discuss if the two differently sized phones will make consumers happy.

  • First look at Apple's new iPhones     Tuesday, 9 Sep 2014 | 1:13 PM ET
    Apple introduces the iPhone 6 on Sept. 9 2014.

    CNBC's Carl Quintanilla reports on the specifications of Apple's new iPhone 6 and iPhone 6 Plus. The company's CEO Tim Cook says this is the biggest advancement in iPhone history.

  • Pro tips for trading Apple     Tuesday, 9 Sep 2014 | 1:08 PM ET
    Apple Watch

    Anticipating the good and the bad from Apple going forward, with Todd Rosenbluth, S&P Capital IQ, and Ivan Feinseth, Tigress Asset Management CIO.

  • Apple number crunching     Tuesday, 9 Sep 2014 | 1:06 PM ET
    Tim Cook at an Apple event.

    As Apple's big event kicks off in Cupertino, Hugh Johnson, chairman and CIO of Hugh Johnson Advisors, shares his economic outlook for the tech giant.

  • Why Apple event at Flint Center     Tuesday, 9 Sep 2014 | 1:00 PM ET

    CNBC's Carl Quintanilla explains the importance of Apple holding its event at Cupertino's Flint Center for the Performing Arts.

  • Sept 9- Apple Inc is expected to unveil its first new device in four years, the iWatch, in a gala event on Tuesday that may also mark its long-awaited entry into mobile payments and deliver a larger iPhone.