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Tim Cook

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  • Apple Watch has 18-hour battery, starts at $349 Monday, 9 Mar 2015 | 1:59 PM ET
    Apple Watch to go on sale April 10th, 2015.

    The Apple Watch will have an 18-hour battery and start at $349, said CEO Tim Cook.

  • HBO Now will cost $14.99 per month and will include all past, present and future HBO programming plus the network's lineup of Hollywood movies, HBO Chairman and Chief Executive Officer Richard Plepler said at an Apple event in San Francisco. HBO, a unit of Time Warner Inc, has been available only to customers with a pay television subscription.

  • Apple TV price cut to $69 from $99   Monday, 9 Mar 2015 | 1:17 PM ET
    Apple TV price cut to $69 from $99

    CNBC's Kayla Tausche provides an update from Apple's product launch. CEO Tim Cook announced a price cut for Apple TV, and changes coming to the car.

  • HBO Now launching in April on cheaper Apple TV Monday, 9 Mar 2015 | 1:14 PM ET
    Apple TV

    Time Warner's HBO will launch its new streaming service next month on Apple TV, the company said Monday.

  • Apple's product launch preview   Monday, 9 Mar 2015 | 12:18 PM ET
    Apple's product launch preview

    CNBC's Josh Lipton reports financial analysts do not expect a big impact from the Apple Watch in the near-term.

  • Apple's big surprise?   Monday, 9 Mar 2015 | 12:15 PM ET
    Apple's big surprise?

    Discussing how Apple's watch fits into the company's ecosystem, with Alex Guana, JMP Securities analyst.

  • Apple Watch: Bull or bear?   Monday, 9 Mar 2015 | 11:00 AM ET
    Apple Watch: Bull or bear?

    Cyrus Mewawalla, managing director at CM Research, explains why people will buy the Apple Watch, saying that it's the "first Apple product that is always on you."

  • Apple Watch: Wearable game changer?   Monday, 9 Mar 2015 | 8:34 AM ET
    Apple Watch: Wearable game changer?

    CNBC's Jon Fortt, and Evan Clark, Women's Wear Daily, discuss the pros and cons of the Apple Watch. Over the longer term they need to keep finding the next category, says Clark.

  • Countdown to Apple's 'Spring Forward' event   Monday, 9 Mar 2015 | 7:34 AM ET
    Countdown to Apple's 'Spring Forward' event

    CNBC's Josh Lipton reports on what consumers can expect from the tech giant's media event in San Francisco.

  • All eyes on Apple's Cook as Watch launch expected Monday, 9 Mar 2015 | 7:00 AM ET

    SAN FRANCISCO, March 9- Apple Inc Chief Executive Officer Tim Cook on Monday is expected to announce details of the first product developed under his leadership, a watch that Apple hopes will transform the market of wearable technology. Companies, including Samsung Electronics Co Ltd, LG Electronics Inc, Huawei Technologies Co Ltd and Qualcomm Inc,...

  • Cramer Remix: All eyes on the Apple Watch Friday, 6 Mar 2015 | 6:59 PM ET
    Jim Cramer on Mad Money.

    “Mad Money” host Jim Cramer on what the highly anticipated Apple Watch could mean for the stock.

  • Cramer's game plan: The trick to Apple's ecosystem Friday, 6 Mar 2015 | 6:12 PM ET
    Apple Watch

    Jim Cramer is preparing to do a lot of learning and less trading next week, and can't wait to pull a trick out of his sleeve on Apple.

  • Silicon Valley, DC at odds on security clearances Friday, 6 Mar 2015 | 12:54 PM ET
    President Barack Obama speaks at the Summit on Cybersecurity and Consumer Protection at Stanford University in Palo Alto, Calif., Feb. 13, 2015.

    D.C. insiders say foot-dragging by some Silicon Valley firms is making it harder to protect American companies from cyberattacks in real time.

  • Rainbow flag at Pride Parade

    Corporate giants are pressing the high court to overturn bans on same-sex marriage,according to USA Today

  • Munster: Apple has golden opportunity to continue growth rate

    Gene Munster, Piper Jaffray analyst, outlines his new note on the average sales price of the Apple Watch.

  • *BMW group sales up 7 pct in Feb.- CEO. GENEVA, March 3- The new boss of BMW will have to cope with the rise of electric cars, automated driving and new competitors, as well as the traditional uncertainties over consumer demand and fuel prices, its outgoing CEO said on Tuesday. Technological changes can often wrongfoot entire industries, Norbert Reithofer told a...

  • GENEVA, March 1- The main talking point at this week's Geneva car show is likely to be a vehicle that may never be built: the Apple car. Thilo Koslowski, vice president automotive at technology market research firm Gartner, believes there is now a race between carmakers and tech companies to control the "brain" of next generation vehicles. The ability of software...

  • Feb 27- Apple Watch will replace your car keys and its battery will last the whole day, Apple Inc's Chief Executive Tim Cook told the Telegraph in an interview. The rollout of the watch might pose a challenge for Apple's stores, which may involve "tweaking the experience in the store," the Telegraph said, citing Cook's conversation with the staff at Apple's Covent...

  • Feb 27- Apple Inc's latest product, the Apple Watch, might replace the need for car keys, Chief Executive Tim Cook told the Telegraph in an interview. Apple was not immediately available for comment. The company has scheduled a special event on March 9, where it will showcase the Apple Watch and that will be launched in April, the report said.

  • Apple to hold event on March 9, as Watch launch nears Thursday, 26 Feb 2015 | 12:42 PM ET

    SAN FRANCISCO, Feb 26- Apple Inc sent out invitations for a media event in San Francisco on March 9, about one month before the much-anticipated launch of the new Apple Watch. The watch, which will let consumers check their email, pay for goods at retail stores and monitor personal health information, represents Apple's first major new product introduction since...