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Tim Cook

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  • Apple's new products worth the hype?     Wednesday, 10 Sep 2014 | 6:01 AM ET

    Arik Hesseldahl, Re/code, and Jonathan Geller, BGR.com editor-in-chief, review Apple's big bet on mobile payments, and the much-anticipated iWatch.

  • Apple pushes digital wallet with Apple Pay Wednesday, 10 Sep 2014 | 3:24 AM ET

    NEW YORK— Apple is betting that people want to pay with a tap of the phone rather than a swipe of the card. The technology company on Tuesday introduced a new digital wallet service called Apple Pay that is integrated with its Passbook credential-storage app and its fingerprint ID security system.

  • Apple gives NFC chip technology a prized seal of approval Wednesday, 10 Sep 2014 | 3:00 AM ET

    SAN FRANCISCO, Sept 10- Apple Inc's long-awaited launch of tap-to-pay technology in its new iPhones and smartwatch may be the seal of approval that near-field communication technology needs to become as commonplace as wifi, Bluetooth and GPS.

  • LOS ANGELES, Sept 9- Veteran Irish rockers U2 pulled off the largest album release in history at Tuesday's Apple Inc event to launch new products, after making its latest record available for free on Apple's iTunes online stores to half a billion iTunes users.

  • LOS ANGELES, Sept 9- Veteran Irish rockers U2 pulled off a surprise at Apple Inc's event to launch new products on Tuesday, making its latest album available for free on Apple's iTunes online store. The Grammy Award-winning band performed at the Cupertino, California event, at which Apple unveiled two new iPhones, a smart watch and a mobile payments system.

  • Pros applaud Apple products, but have questions Tuesday, 9 Sep 2014 | 4:32 PM ET
    Apple Watch has a flexible Retina display and it's laminated to a single crystal of sapphire.

    Analysts and shareholders weighed in after Apple's highly anticipated new product announcement Tuesday.

  • Companies rush to get iPhone accessories to market Tuesday, 9 Sep 2014 | 4:26 PM ET
    Cases for the iPhone 6 by Ventev, an aftermarket smartphone accessory product maker.

    Tuesday's Apple announcement is not only important to consumers but the manufacturers in the $21 billion smartphone accessory market.

  • CUPERTINO, Calif., Sept 9- Apple Inc unveiled a watch, two larger iPhones and a mobile payments service on Tuesday as Chief Executive Officer Tim Cook seeks to revive the technology company's reputation as a wellspring of innovation.

  • Apple's big day....in two minutes     Tuesday, 9 Sep 2014 | 4:00 PM ET

    Apple made three huge announcements Tuesday: the Apple Watch, two new iPhones and a mobile payment platform. We run through the highlights from the tech giant's big event.

  • Visa launches inventive payment service     Tuesday, 9 Sep 2014 | 3:51 PM ET

    CNBC's Josh Lipton speaks to Visa president Ryan McInerney, about their new "Visa Token Service" which will compliment payment platforms like Apple Pay. McInerney lays out the security features of the new service.

  • Inside Apple's new devices     Tuesday, 9 Sep 2014 | 3:22 PM ET
    Apple Watch

    CNBC's Josh Lipton takes a close look at what the two new iPhones and the watch offer. Lipton also discusses their new payments platform, "Apple Pay."

  • CUPERTINO, Calif., Sept 9- Apple Inc unveiled the "Apple Watch" alongside two new iPhones with sharper and larger displays on Tuesday, calling the wearable device the next chapter in its history. Bernstein Research analyst Toni Sacconaghi estimated on Tuesday that if Apple were to sell 30 million watches at $250 each, it would add about $7.5 billion to its revenue.

  • Apple Watch risky?     Tuesday, 9 Sep 2014 | 2:28 PM ET
    Apple Watch has a flexible Retina display and it's laminated to a single crystal of sapphire.

    CNBC's Jon Fortt thinks Tuesday's product launch of the Apple watch is the riskiest he's ever seen from the company.

  • The new normal for payments     Tuesday, 9 Sep 2014 | 2:19 PM ET

    Moshe Orenbuch, Credit Suisse managing director, explains Apple is "not replacing the credit card," but "skimming off some of the revenue" from some of the players in the space.

  • Predicting Apple watch success     Tuesday, 9 Sep 2014 | 2:10 PM ET

    Discussing Apple's new watch, and the trade on the stock, with Andrew McAfee, MIT Center for Digital Business, and Channing Smith, Capital Advisors.

  • Various models of Apple watch     Tuesday, 9 Sep 2014 | 2:10 PM ET

    CNBC's Carl Quintanilla discusses the specifications of Apple's new watch.

  • CUPERTINO, Calif., Sept 9- Apple Inc unveiled its long-anticipated smartwatch on Tuesday, venturing into its first new market in several years with a wearable device tethered to the iPhone that will combine health and fitness tracking with communications.

  • Apple's ecosystem & the consumer     Tuesday, 9 Sep 2014 | 2:06 PM ET

    Discussing how much of a revenue stream the watch, payments and other big announcements could be for Apple, with Peter Kafka, Re/code senior editor; Channing Smith, Capital Advisors; and Andrew McAfee, MIT Center for Digital Business.