April 24- Tim Cook wants investors to "think different" about Apple: less as a hyper-growth startup-like company and more as a mature but robust technology corporation with the world's most lucrative dividend.
If Wall Street follows Apple's famous advertising slogan of old, it may relieve some of the pressure on Apple's chief executive, quiet investors' grumbling about its recent share price slide, and buy the company time to do what it says it does best: come up with and market new products.
Broadcom, which sells wireless chips used in Apple's iPhone as well lower-end devices popular in Asia, posted first-quarter revenue of $2.01 billion, up 9.7 percent from the year-earlier period.
*Apple to return $100 bln to investors by 2015 in expanded capital plan. SAN FRANCISCO, April 23- Apple Inc plans to share more of its steadily growing $145 billion cash pile, bowing to investors' increasingly strident demands and sending its shares higher.
TOKYO/ TAIPEI, April 21- Apple Inc marketing chief Phil Schiller let slip during last August's courtroom battle with Samsung that when setting forecasts for new iPhones, the inside joke was that people should assume sales would equal all previous versions combined.