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Tim Cook

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  • CUPERTINO, Calif., Sept 9- Apple Inc unveiled the "Apple Watch" alongside two new iPhones with sharper and larger displays on Tuesday, calling the wearable device the next chapter in its history. Bernstein Research analyst Toni Sacconaghi estimated on Tuesday that if Apple were to sell 30 million watches at $250 each, it would add about $7.5 billion to its revenue.

  • Apple Watch risky?     Tuesday, 9 Sep 2014 | 2:28 PM ET
    Apple Watch has a flexible Retina display and it's laminated to a single crystal of sapphire.

    CNBC's Jon Fortt thinks Tuesday's product launch of the Apple watch is the riskiest he's ever seen from the company.

  • The new normal for payments     Tuesday, 9 Sep 2014 | 2:19 PM ET

    Moshe Orenbuch, Credit Suisse managing director, explains Apple is "not replacing the credit card," but "skimming off some of the revenue" from some of the players in the space.

  • Predicting Apple watch success     Tuesday, 9 Sep 2014 | 2:10 PM ET

    Discussing Apple's new watch, and the trade on the stock, with Andrew McAfee, MIT Center for Digital Business, and Channing Smith, Capital Advisors.

  • Various models of Apple watch     Tuesday, 9 Sep 2014 | 2:10 PM ET

    CNBC's Carl Quintanilla discusses the specifications of Apple's new watch.

  • CUPERTINO, Calif., Sept 9- Apple Inc unveiled its long-anticipated smartwatch on Tuesday, venturing into its first new market in several years with a wearable device tethered to the iPhone that will combine health and fitness tracking with communications.

  • Apple's ecosystem & the consumer     Tuesday, 9 Sep 2014 | 2:06 PM ET

    Discussing how much of a revenue stream the watch, payments and other big announcements could be for Apple, with Peter Kafka, Re/code senior editor; Channing Smith, Capital Advisors; and Andrew McAfee, MIT Center for Digital Business.

  • First look at Apple watch     Tuesday, 9 Sep 2014 | 2:02 PM ET
    Apple Watch faces to choose...

    The Apple watch is rectangular with rounded corners, with CNBC's Carl Quintanilla.

  • Poll: Will you buy the new Apple devices? Tuesday, 9 Sep 2014 | 2:01 PM ET
    Apple iPhone 6 and 6+

    Apple took the wraps off two of its most hotly anticipated products ever on Tuesday: the new, larger iPhone 6 and the wearable iWatch.

  • Apple unveils a smartwatch Tuesday, 9 Sep 2014 | 1:59 PM ET
    Apple Watch has a flexible Retina display and it's laminated to a single crystal of sapphire.

    The long-awaited device was shown for the first time on Tuesday.

  • Apple launches payments platform called Apple Pay Tuesday, 9 Sep 2014 | 1:47 PM ET
    Apple CEO Tim Cook at an Apple Store in Palo Alto, Calif.

    The new Apple Pay platform is built into the iPhone 6 and 6 Plus.

  • 'Apple Pay' with your thumb     Tuesday, 9 Sep 2014 | 1:47 PM ET

    Insight to the Apple Pay feature, which is built into the new iPhone 6 and iPhone 6 Plus, with CNBC's Carl Quintanilla and Jon Fortt.

  • CUPERTINO, Calif., Sept 9- Apple Inc unveiled two new iPhones on Tuesday with sharper and larger displays, moving into a market segment dominated by arch-rival Samsung Electronics. Apple is expected to introduce its first new product since the iPad in 2010, a smartwatch, later on Tuesday.

  • New iPhones start at $199, shipping Sept. 19 Tuesday, 9 Sep 2014 | 1:40 PM ET
    Apple CEO Tim Cook at an Apple Store in Palo Alto, Calif.

    The iPhone 6 starts at $199 and the iPhone 6 Plus starts at $299.

  • iPhone 6 prices announced     Tuesday, 9 Sep 2014 | 1:40 PM ET

    CNBC's Carl Quintanilla reports the new iPhone 6 with a contract will be priced $199-$399, and the iPhone 6 Plus will be priced $299-$499. Both will be available on September 19th.

  • Selfies changed forever     Tuesday, 9 Sep 2014 | 1:30 PM ET

    CNBC's Carl Quintanilla reports on Apple's new "burst selfies" option.

  • iPhone 6 met expectations: Chafkin     Tuesday, 9 Sep 2014 | 1:30 PM ET

    CNBC's Jon Fortt explains the new iPhone processor which measures distance and elevation; and "Design Crazy" author Max Chafkin, thinks iPhone users "are going to be happy."

  • iPhone 6 battery life     Tuesday, 9 Sep 2014 | 1:29 PM ET

    CNBC's Carl Quintanilla reports on the battery life for the iPhone 6 and iPhone 6 Plus.

  • Apple kicks off gala event with larger iPhones Tuesday, 9 Sep 2014 | 1:25 PM ET

    CUPERTINO, Calif., Sept 9- Apple Inc unveiled two new iPhones on Tuesday with sharper and larger displays, confirming longstanding speculation it will move into a market segment dominated by arch-rival Samsung Electronics. Apple is expected to introduce its first new product since the iPad in 2010, a smartwatch, later on Tuesday.

  • New iPhone comes in 2 sizes     Tuesday, 9 Sep 2014 | 1:21 PM ET

    CNBC's Carl Quintanilla reports the iPhone 6 is 84 times faster than the original iPhone. Natali Morris, independent technology reporter, and Dan Ackerman, CNET.com senior editor, discuss if the two differently sized phones will make consumers happy.