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Tim Cook

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  • Skepticism surrounds Apple Pay     Thursday, 11 Sep 2014 | 11:00 AM ET

    Henry Blodget, Business Insider editor-in-chief & CEO, and the "Squawk Alley" team, discuss if Apple Pay really offers an advantage to consumers and merchants. And Blodget reveals his product winner at Tuesday's event.

  • RPT-In search of the missing 'i' in Apple's Watch Thursday, 11 Sep 2014 | 7:00 AM ET

    SAN FRANCISCO/ NEW YORK, Sept 11- Apple Inc's Tuesday launch was a marketing extravaganza stuffed full of gadgets, corporate hyperbole and celebrities of every stripe. Apple's prefix has anchored the brand names of generations of products, from its phone to the iPad.

  • In search of the missing 'i' in Apple's Watch Wednesday, 10 Sep 2014 | 7:53 PM ET

    SAN FRANCISCO/ NEW YORK, Sept 10- Apple Inc's Tuesday launch was a marketing extravaganza stuffed full of gadgets, corporate hyperbole and celebrities of every stripe. Apple's prefix has anchored the brand names of generations of products, from its phone to the iPad.

  • Story behind Apple & U2     Wednesday, 10 Sep 2014 | 11:38 AM ET
    Tim Cook with U2 at the Apple event on Sept. 9, 2014.

    Apple and U2 are teaming up to give away their new album. CNBC Julia Boorstin discusses their exclusive deal to give away 500 million albums to iTunes users.

  • Jobs would have loved watch, hated dial     Wednesday, 10 Sep 2014 | 11:32 AM ET

    Discussing the Apple Watch design and security of Apple Pay, with Bruce Tognazzini, Nielsen Norman Group principal. Tognazzini says Jobs would not have liked the dial used to navigate the Apple Watch.

  • This is Tim Cook's Apple: Mossberg     Wednesday, 10 Sep 2014 | 11:05 AM ET

    Has Tim Cook stepped out from the shadow of Steve Jobs? Walter Mossberg, Re/code co-executive editor, says if executed correctly, this product pipeline could be huge.

  • More iPhone same price: Analyst     Wednesday, 10 Sep 2014 | 11:00 AM ET

    Toni Sacconaghi, Sanford C. Bernstein senior analyst, says consumers are getting a lot more phone for the same price and this may pressure margins at some point. Sacconaghi also weighs in on the revenue opportunity of Apple Pay.

  • Sept 10- The addition of a mobile payments service to Apple Inc's next iPhone could help to boost sales of the larger-screen phones and claw back market share lost to mobiles running on Google Inc's Android platform.

  • Beauty of Apple Pay     Wednesday, 10 Sep 2014 | 10:01 AM ET

    Discussing if Apple is a buy after its product unveiling, with Amit Daryanani, RBC Capital Markets analyst, and Steven Milunovich, UBS managing director & analyst.

  • Cramer's Apple takeaway     Wednesday, 10 Sep 2014 | 9:02 AM ET

    The "Squawk on the Street" news team assesses Apple's big reveal and if Apple Pay is a win for Visa and MasterCard.

  • Apple of Cramer's eye     Wednesday, 10 Sep 2014 | 8:54 AM ET

    CNBC's Jim Cramer explains why he is keeping his eye on shares of Apple.

  • Apple payments service may boost sales of larger iPhones Wednesday, 10 Sep 2014 | 8:29 AM ET

    Sept 10- The addition of a mobile payments service to Apple Inc's next iPhone could help to boost sales of the larger-screen phones and claw back market share lost to mobiles running on Google Inc's Android platform.

  • How safe is Apple Pay?     Wednesday, 10 Sep 2014 | 8:15 AM ET

    A closer look at what Apple Pay means for consumers and the credit card industry, with Chris McWilton, MasterCard president.

  • Living in a wearable world     Wednesday, 10 Sep 2014 | 8:05 AM ET

    Apple is the fashion king, says Scott McNealy, WayIn chairman, sharing his thoughts on whether wearable technology is a novelty or revolutionary.

  • Apple's potential game changer     Wednesday, 10 Sep 2014 | 8:01 AM ET
    Apple CEO Tim Cook speaks during an Apple event announcing the iPhone 6 and the iPhone 6 Plus at the Flint Center in Cupertino, California, September 9, 2014.

    Edward Baig, USA Today personal tech columnist, talks about Apple's future and what its new products mean for consumers and investors.

  • Branson doing it 'The Virgin Way'     Wednesday, 10 Sep 2014 | 7:48 AM ET

    Sir Richard Branson, Virgin Group chairman & CEO, discusses his new book.

  • Jury's still out on Tim Cook: Branson     Wednesday, 10 Sep 2014 | 7:47 AM ET

    Sir Richard Branson, Virgin Group chairman & CEO, shares his thoughts on the management of Apple under Tim Cook's leadership.

  • Pro says raise your numbers on Apple     Wednesday, 10 Sep 2014 | 7:02 AM ET

    Discussing the impact of Apple's new watch, payment plan and phones on the stock price, with Brian Blair, Rosenblatt Securities analyst.

  • Apple's new products worth the hype?     Wednesday, 10 Sep 2014 | 6:01 AM ET

    Arik Hesseldahl, Re/code, and Jonathan Geller, BGR.com editor-in-chief, review Apple's big bet on mobile payments, and the much-anticipated iWatch.

  • Apple gives NFC chip technology a prized seal of approval Wednesday, 10 Sep 2014 | 3:00 AM ET

    SAN FRANCISCO, Sept 10- Apple Inc's long-awaited launch of tap-to-pay technology in its new iPhones and smartwatch may be the seal of approval that near-field communication technology needs to become as commonplace as wifi, Bluetooth and GPS.