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Tim Cook

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  • iPhone 6 battery life     Tuesday, 9 Sep 2014 | 1:29 PM ET

    CNBC's Carl Quintanilla reports on the battery life for the iPhone 6 and iPhone 6 Plus.

  • Apple kicks off gala event with larger iPhones Tuesday, 9 Sep 2014 | 1:25 PM ET

    CUPERTINO, Calif., Sept 9- Apple Inc unveiled two new iPhones on Tuesday with sharper and larger displays, confirming longstanding speculation it will move into a market segment dominated by arch-rival Samsung Electronics. Apple is expected to introduce its first new product since the iPad in 2010, a smartwatch, later on Tuesday.

  • New iPhone comes in 2 sizes     Tuesday, 9 Sep 2014 | 1:21 PM ET

    CNBC's Carl Quintanilla reports the iPhone 6 is 84 times faster than the original iPhone. Natali Morris, independent technology reporter, and Dan Ackerman, CNET.com senior editor, discuss if the two differently sized phones will make consumers happy.

  • First look at Apple's new iPhones     Tuesday, 9 Sep 2014 | 1:13 PM ET
    Apple introduces the iPhone 6 on Sept. 9 2014.

    CNBC's Carl Quintanilla reports on the specifications of Apple's new iPhone 6 and iPhone 6 Plus. The company's CEO Tim Cook says this is the biggest advancement in iPhone history.

  • Pro tips for trading Apple     Tuesday, 9 Sep 2014 | 1:08 PM ET
    Apple Watch

    Anticipating the good and the bad from Apple going forward, with Todd Rosenbluth, S&P Capital IQ, and Ivan Feinseth, Tigress Asset Management CIO.

  • Apple number crunching     Tuesday, 9 Sep 2014 | 1:06 PM ET
    Tim Cook at an Apple event.

    As Apple's big event kicks off in Cupertino, Hugh Johnson, chairman and CIO of Hugh Johnson Advisors, shares his economic outlook for the tech giant.

  • Why Apple event at Flint Center     Tuesday, 9 Sep 2014 | 1:00 PM ET

    CNBC's Carl Quintanilla explains the importance of Apple holding its event at Cupertino's Flint Center for the Performing Arts.

  • Sept 9- Apple Inc is expected to unveil its first new device in four years, the iWatch, in a gala event on Tuesday that may also mark its long-awaited entry into mobile payments and deliver a larger iPhone.

  • Apple set to unveil smartwatch, bigger iPhone Tuesday, 9 Sep 2014 | 11:07 AM ET

    Sept 9- Apple Inc is expected to unveil a smartwatch, its first new device in four years, in a gala event on Tuesday that may also mark its long-awaited entry into the mobile payments sphere and deliver a larger iPhone.

  • Cramer's Apple strategy     Tuesday, 9 Sep 2014 | 9:08 AM ET
    Jim Cramer

    CNBC's Jim Cramer discusses how to play Apple ahead of today's big product event.

  • Apple today: Something historic?     Tuesday, 9 Sep 2014 | 9:01 AM ET
    Apple CEO Tim Cook at an Apple Store in Palo Alto, Calif.

    CNBC's Carl Quintanilla runs down the list of what products Apple may launch today, including the buzz about an iWatch.

  • Apple's new strategy     Tuesday, 9 Sep 2014 | 8:02 AM ET

    Fred Davis, The Raine Group partner, shares his expectation on Apple's newest hardware and software launch.

  • Spotlight on Apple's iPhone 6     Tuesday, 9 Sep 2014 | 7:17 AM ET

    Stuart Jeffrey, Nomura Telecom analyst, reveals what he expects to see at Apple's unveiling of its latest products.

  • Apple buzz from Cupertino     Tuesday, 9 Sep 2014 | 7:02 AM ET

    CNBC's Josh Lipton takes a look at what to expect when Tim Cook unveils Apple's latest products.

  • Apple's next big thing... a 'phablet'?     Tuesday, 9 Sep 2014 | 6:12 AM ET

    Brian Blair, Rosenblatt Securities, discusses what he expects to see when Tim Cook unwraps Apple's latest products. Everyone is going to be focused on the wearable, says Blair.

  • A Closer Look: A second layer of security online Monday, 8 Sep 2014 | 3:06 PM ET

    NEW YORK— Recent hacks exposing nude photographs of Jennifer Lawrence and other celebrities are prompting calls for people to fortify their online accounts with a second layer of security. It's a technique offered by most major services, including Google and Facebook. Amazon and its Cloud Drive service are notable exceptions.

  • Will Apple finally reveal its next big thing? Monday, 8 Sep 2014 | 3:04 PM ET

    SAN FRANCISCO— Apple is poised to reveal its next big thing in a crucial attempt to prove its technological tastemakers still have the power to mesmerize the masses. Apple is a late arrival to this relatively new niche: several other companies already sell smartwatches that are being greeted with widespread indifference.

  • WeChat helps Apple rack up bonus points in China Sunday, 7 Sep 2014 | 5:00 PM ET

    BEIJING, Sept 8- Apple Inc has a lot for which to thank people like Deng. A Beijing- based quality analyst, she gave only her surname as she's embarrassed by how much money she spends playing mobile games on WeChat, a hugely popular messaging app developed by Chinese internet giant Tencent Holdings Ltd..

  • SAN FRANCISCO, Sept 7- It has been four years since Apple Inc introduced a completely new gadget and the pressure is on for the world's largest tech company to wow at its "special event" in Cupertino, California, on Tuesday.

  • Apple courts fashionistas as smartwatch buzz grows Saturday, 6 Sep 2014 | 8:06 AM ET

    Apple has invited top fashion editors in unprecedented numbers to its Tuesday launch, further evidence that it is preparing to unveil a smartwatch.