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Feb.16: A Profitable Polyvore Struts Its Stuff at Fashion Week

Tuesday, 31 Jul 2012 | 10:49 AM ET

An earlier version of this story misstated the number of people who tuned into a live stream of the Polyvore Live event. It was more than 15,000, not 25,000. Also Style Coalition reaches 3.5 million unique visitors a month, not 2.5 million visitors as originally stated. In addition, the Polyvore Live event was scheduled to coincide with Mercedes-Benz Fashion Week, which runs from Feb. 9 to 16, but it was an independent event. An earlier version of the story implied it was part of Mercedes-Benz Fashion Week.

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