• IPG's agnostic ad strategy     Monday, 29 Sep 2014 | 3:23 PM ET

    CNBC's Julia Boorstin speaks to Michael Roth, Interpublic Group CEO, about Elliott Management's stake in IPG and if the trend of marketers bringing ad agencies in-house threatens IPG's business.

  • Jessica Alba's 'Honest' vision     Monday, 29 Sep 2014 | 1:39 PM ET
    Jessica Alba

    CNBC's Julia Boorstin speaks to The Honest Company co-founders Jessica Alba and Christopher Gavigan, about where they are investing their recently raised $70 million in capital and plans for expansion into Asia.

  • Facebook takes on Google     Monday, 29 Sep 2014 | 11:12 AM ET

    CNBC's Julia Boorstin takes a look at Facebook's expanding advertising business and how it plans to take on Google with its Atlas ad platform. Jon Steinberg, Daily Mail North America CEO, provides insight.

  • Yahoo-AOL: Unfortunately, this isn't 1999 Monday, 29 Sep 2014 | 10:53 AM ET
    Marissa Mayer

    There was a time when a Yahoo-AOL deal would have created a giant so big that regulators would reject it. Not anymore.

  • WPP CEO: Facebook masquerades as tech company     Monday, 29 Sep 2014 | 10:38 AM ET

    Sir Martin Sorrell, WPP CEO, discusses competition among Facebook and the social network sites, and the Atlas advertising platform. Sorrell says Google and Facebook like to say they are technology companies but they are media properties.

  • WPP CEO: Strong bull on China     Monday, 29 Sep 2014 | 10:34 AM ET

    CNBC's Julia Boorstin speaks to Sir Martin Sorrell, WPP CEO, about protests in Hong Kong and the power of Alibaba.

  • Publicis & AOL expand relationship     Monday, 29 Sep 2014 | 7:22 AM ET

    AOL CEO Tim Armstrong explains his company's partnership with Publicis Groupe on digital video and TV advertising.

  • AOL CEO on Yahoo: Our focus on AOL strategy     Monday, 29 Sep 2014 | 7:19 AM ET

    AOL CEO Tim Armstrong discusses Starboard's pressure on Yahoo to merge with his company.

  • Facebook launches new tools to grow advertising Monday, 29 Sep 2014 | 12:01 AM ET

    Facebook is making its big and long-anticipated move to grow its reach and take on Google in the advertising.

  • Advertising's next big thing     Wednesday, 24 Sep 2014 | 8:43 AM ET

    Brian O'Kelley, AppNexus co-founder, weighs in on the battle for ad space and the future of advertising.

  • Millennial Media to buy Nexage for $107.5 million Tuesday, 23 Sep 2014 | 3:15 PM ET

    NEW YORK— Millennial Media Inc., a mobile advertising company, said Tuesday that it plans buy privately-held Nexage for about $107.5 million in cash and stock to broaden its offerings to clients. Millennial Media said it will pay about $22.5 million in cash and about $85 million in stock for Nexage.

  • Facebook to launch new ad tools as brands eye exit Tuesday, 23 Sep 2014 | 3:03 PM ET
    The Facebook logo is reflected against source code on the screen of a computer in this photo illustration.

    Facebook plans to unveil new tools to help marketers better target ads and measure their impact, according to sources.

  • Facebook's new ad play     Tuesday, 23 Sep 2014 | 1:38 PM ET

    CNBC's Julia Boorstin reports on how Facebook is extending its reach with a new advertising platform.

  • Facebook tinkers with ads to make them more effective Tuesday, 23 Sep 2014 | 6:16 AM ET
    The Facebook  logo is displayed on an Apple iPad Air in this photo in Washington.

    Facebook is set to unveil a new ad platform to improve effectiveness of online ads, the Wall Street Journal reported.

  • Facebook to introduce new advertising platform -WSJ Monday, 22 Sep 2014 | 8:30 PM ET

    Sept 22- Facebook Inc is set to unveil a new advertising platform to improve effectiveness of online ads, the Wall Street Journal reported on Monday citing people with knowledge of the matter. The product is a redesigned version of Atlas Advertiser Suite, an ad management and measurement platform that Facebook bought from Microsoft Corp last year.

  • Should or shouldn't NFL sponsors pull out?     Monday, 22 Sep 2014 | 1:47 PM ET

    Discussing the responsibility of NFL sponsors amid domestic violence scandals facing the league, with Jim Stengel, former global marketing officer at Procter & Gamble.

  • Advertising expert's view of NFL issues     Thursday, 18 Sep 2014 | 12:45 PM ET
    Roger Goodell

    Marketing and advertising executive Mike Jackson of Phelps Agency, shares his opinions on the advertiser's position and responsibility for image issues like those going on at the NFL.

  • Publicis shakes up management post-Omnicom deal fail Tuesday, 16 Sep 2014 | 4:00 AM ET
    Publicis CEO Maurice Levy stands on the the floor of the New York Stock Exchange a day after announcing that Omnicom Group and Publicis Groupe will merge to form the world's largest advertising holding company on July 29, 2013 in New York City.
  • What wearable tech means for advertisers     Monday, 15 Sep 2014 | 7:46 PM ET

    Speaking to CNBC ahead of the 3rd annual Singapore Summit, Martin Sorrell, CEO of WPP, discusses whether the push into wearable technology could disrupt the advertising industry.

  • 9 ways to sidestep Facebook's rising ad rates Friday, 12 Sep 2014 | 11:00 AM ET

    More and more small businesses are competing for ad space on Facebook. Some strategies to help you capitalize on the power of social media.