• Sweet 16 slam dunk for advertisers   Tuesday, 24 Mar 2015 | 6:47 AM ET
    Sweet 16 slam dunk for advertisers

    CNBC's Eric Chemi reports on the big businesses of March Madness as brands battle for eyeballs in the NCAA men's basketball tournament.

  • Online ad revenue at risk in war on 'click fraud' Monday, 23 Mar 2015 | 7:00 AM ET

    NEW YORK/ BOSTON, March 23- A growing number of U.S. companies, including MillerCoors and AIG, are stepping up the battle against online ad fraud by demanding proof that their ads have been seen by real people instead of computers hijacked by cybercriminals. "We don't want to be paying for non-human traffic," said Mark Clowes, global head of advertising at American...

  • WARSAW, March 16- U.S. media group Scripps Networks Interactive agreed to buy a majority stake in Polish broadcaster TVN for 584 million euros, gaining a foothold in a TV advertising market where revenues beat the global average and grew 6 percent last year. Scripps, which owns the Travel Channel and the Food Network, said it would buy the 52.7 percent stake in...

  • WPP's Sorrell to receive shares worth 36 mln pounds Monday, 16 Mar 2015 | 4:48 AM ET

    LONDON, March 16- WPP Chief Executive Martin Sorrell is set to receive shares worth 36 million pounds this year as part of a scheme dependent on the company's performance, the British firm said on Monday. WPP, the world's largest advertising firm, said Sorrell had received 2.3 million shares as part of a scheme dating back to 2010.. WPP said the payout followed a five...

  • WARSAW, March 16- U.S. media group Scripps Networks Interactive agreed to buy a majority stake in Polish broadcaster TVN for 584 million euros, gaining a foothold in a TV advertising market where revenues beat the global average and grew 6 percent last year. Scripps, which owns the Travel Channel, the Food Network and other channels, said on Monday it would buy the...

  • Honda launches ad campaigns to boost recall repairs Thursday, 12 Mar 2015 | 8:23 AM ET
    A sign is shown over the O'Hare Honda car dealership in Des Plaines, Ill.

    Honda is launching an unprecedented U.S. ad campaign urging owners to get vehicles that have been recalled for safety problems repaired.

  • NCAA tourney run can bring billions (with a 'B') Tuesday, 10 Mar 2015 | 1:27 PM ET
    UConn star Rebecca Lobo, center, raises the NCAA trophy after winning the finals against the University of Tennessee, Minneapolis, MN, April 1995.

    Cinderella teams that go deep into the NCAA basketball tournament can reap serious riches for their schools.

  • China fines P&G's Crest nearly $1M over false claims Tuesday, 10 Mar 2015 | 7:00 AM ET
    Procter & Gamble Co. Crest brand toothpaste sits on display in a supermarket in Princeton, Illinois, on Wednesday, Oct. 23, 2013.

    Chinese authorities have fined Procter & Gamble's Crest toothpaste unit nearly $1 million for what regulators say is false advertising.

  • LONDON, March 9- WPP strengthened its position at the top of the advertising industry last year as its geographical reach and strong digital sales gave it the edge over its two closest rivals, who were distracted by a failed merger. WPP, which counts the likes of Ford, Unilever and Microsoft among its clients, reported a 3.3 percent rise in 2014 like-for-like net...

  • What to expect from WPP earnings   Friday, 6 Mar 2015 | 11:20 AM ET
    What to expect from WPP earnings

    Advertising giant WPP is set to announce its full-year earnings next week. Thomas Singlehurst, head of European media equity research at Citi, discusses what to expect.

  • Four key trends in mobile advertising now Thursday, 5 Mar 2015 | 11:01 AM ET
    Data analyst

    Mobile exec Neil Sweeney offers up four key mobile-ad trends out of the Mobile World Congress this year.

  • 4 costly marketing mistakes for start-ups Thursday, 5 Mar 2015 | 10:00 AM ET

    Learning to walk the walk the hard way, a top marketing exec reveals the mistakes he made when first trying to market his company.

  • Like swiping photos left to right? Instagram's on it Wednesday, 4 Mar 2015 | 3:55 PM ET
    Instragram to offer "carousel" feature to scroll photos.

    The "carousel" lets users see multiple photos from one account, but will only be available to advertisers. Re/code reports.

  • Billions at stake on Apple-Google search deal   Tuesday, 3 Mar 2015 | 9:00 AM ET
    Impact on Google if Apple search deal ends

    CNBC's Dominic Chu and PCMag.com Editor-in-Chief Dan Costa talk about the possible impact on Google if its search deal with Apple ends.

  • Despite a 15 percent drop in viewership to 37.3 million, however, it is still worth the price tag for advertisers and broadcaster ABC, analysts said. ABC pays $75 million annually to the Academy of Motion Picture Arts and Sciences for TV broadcast rights, said Brad Adgate, the research director at Horizon Media. The contract with Walt Disney Co's ABC and the Academy...

  • This is a 'massive driver' for Facebook: Analyst Thursday, 26 Feb 2015 | 4:17 PM ET
    People are silhouetted against the Instagram logo at Facebook headquarters in Menlo Park, Calif.

    Instagram growth and advertising's move to digital will drive a Facebook stock rally, Cowen and Co.'s David Seaburg said.

  • Google beware, 2 million advertisers like Facebook Wednesday, 25 Feb 2015 | 12:18 PM ET

    Facebook announced that the number of advertisers on its site has reached 2 million, but don't count Google out.

  • Facebook vs. Google for online ads   Wednesday, 25 Feb 2015 | 9:00 AM ET
    Facebook vs. Google for online ads

    CNBC's Morgan Brennan and Morningstar Tech Strategist Rick Summer talk about Facebook's recent announcement that it now has 2 million companies advertising on its site.

  • Facebook hits 2 million active advertisers Tuesday, 24 Feb 2015 | 2:24 PM ET

    Facebook just announced it has two million active advertisers, showing accelerating advertiser growth. It announced 1.5M active advertisers last July.

  • Feb 24- Facebook Inc said on Tuesday that its active advertisers rose to 2 million, a 33 percent increase from the 1.5 million it had in July 2014. Facebook does not break out the actual number of small business advertisers versus big brands, but they tend to spend on average $5 to $50 a day. Sandberg said that the fastest areas of growth of small business advertising...