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  • Yahoo's quarterly revenue drops 4 percent Tuesday, 21 Apr 2015 | 4:10 PM ET

    April 21- Yahoo Inc's first-quarter revenue fell 4 percent as the internet company struggles to rev up its core online advertising business. Net income attributable to Yahoo fell to $21.2 million, or 2 cents per share, for the quarter ended March 31, from $311.6 million, or 29 cents per share, a year earlier. Revenue, excluding fees paid to partner websites, fell to...

  • Facebook vs. Google: Ad wars   Friday, 17 Apr 2015 | 2:19 PM ET
    Facebook vs. Google: AD wars

    CNBC's Ari Levy and Brian Wieser, Pivotal Research, discuss online advertising and the presence companies can make with digital ads.

  • First Google, then Facebook, then...who? Friday, 17 Apr 2015 | 11:43 AM ET
    Facebook CEO Mark Zuckerberg, left, and Google CEO Larry Page

    Who comes after Google and Facebook? That's what marketers are trying to determine as ad dollars move to the web and mobile.

  • Yahoo & Microsoft: Improved search partnership   Thursday, 16 Apr 2015 | 9:35 AM ET
    Yahoo & Microsoft: Improved search partnership

    CNBC's David Faber reports Yahoo and Microsoft have amended their search partnership.

  • NEW YORK, April 14- By one estimate U.S. online political advertising could quadruple to nearly $1 billion in the 2016 election, creating huge opportunities for digital strategy firms eager to capitalize on a shift from traditional mediums like television. These firms- mostly small, partisan and based in Washington and surrounding suburbs- have grown in...

  • Clients still very cautious: Martin Sorrell   Tuesday, 14 Apr 2015 | 3:00 AM ET
    Clients still very cautious: Martin Sorrell

    WPP CEO, Martin Sorell, says his clients are still incredibly cautious and unwilling to invest in the future.

  • NEW YORK, April 14- By one estimate U.S. online political advertising could quadruple to nearly $1 billion in the 2016 election, creating huge opportunities for digital strategy firms eager to capitalize on a shift from traditional mediums like television. These firms- mostly small, partisan and based in Washington and surrounding suburbs- have grown in...

  • Wall Street 'Mad Men': Who would be Don Draper? Friday, 10 Apr 2015 | 4:18 PM ET
    Jon Hamm as Don Draper and Jamie Dimon

    If you were casting the Wall Street edition of "Mad Men," who would play Don Draper? Peggy Olson?

  • DirecTV drops Rob Lowe ads amid complaints Wednesday, 8 Apr 2015 | 11:10 AM ET
    Rob Lowe in a DirecTV ad

    DirecTV is reportedly ending its advertising campaign with actor Rob Lowe as the series' claims were ruled unsubstantiated.

  • Disney's big bet   Monday, 6 Apr 2015 | 8:21 AM ET
    Disney's big bet

    Fantasy gaming site DraftKings gets a big financial boost from an unlikely source. CNBC's Dominic Chu reports.

  • BMW under fire for 'crazy' Final Four ad Wednesday, 1 Apr 2015 | 2:27 PM ET
    BMW ad

    A BMW ad featuring a "crazy" lady scaring a couple is drawing heat from a mental health advocacy group that wants the ad yanked.

  • Don't like this beer? Get your money back Tuesday, 31 Mar 2015 | 11:43 AM ET
    Neil Patrick Harris in a new Heineken Light ad

    Wide-ranging actor plays the reluctant beer pitchman as Heineken Light continues to try to boost the brand with a new advertising campaign.

  • 7 keys to building a billion-dollar global brand Friday, 27 Mar 2015 | 12:00 PM ET
    Cheerios

    How do consumer brands become billion-dollar franchises? These 7 keys are shared across many blockbuster products.

  • March Madness ignites Madison Avenue bonanza   Thursday, 26 Mar 2015 | 6:43 AM ET
    March Madness ignites Madison Avenue bonanza

    Miles Nadal, MDC Partners chairman & CEO, explains how advertisers are reaping big profits from live sporting events, and provides insight to the big shift to online spending growth.

  • Facebook's path to e-commerce: Analysts Wednesday, 25 Mar 2015 | 4:30 PM ET
    Facebook CEO Mark Zuckerberg speaks during his keynote address at Facebook F8 in San Francisco, California March 25, 2015.

    Just how far is Facebook from becoming a selling platform rather than just a social one. Analysts on CNBC offered their takes.

  • Sweet 16 a slam dunk for advertisers Tuesday, 24 Mar 2015 | 4:37 PM ET
    Shabazz Napier of the Connecticut Huskies celebrates after defeating the Kentucky Wildcats in the NCAA Men's Final Four Championship April 7, 2014.

    Top companies are making huge strides through their NCAA March Madness commercial spending.

  • Sweet 16 slam dunk for advertisers   Tuesday, 24 Mar 2015 | 6:47 AM ET
    Sweet 16 slam dunk for advertisers

    CNBC's Eric Chemi reports on the big businesses of March Madness as brands battle for eyeballs in the NCAA men's basketball tournament.

  • Online ad revenue at risk in war on 'click fraud' Monday, 23 Mar 2015 | 7:00 AM ET

    NEW YORK/ BOSTON, March 23- A growing number of U.S. companies, including MillerCoors and AIG, are stepping up the battle against online ad fraud by demanding proof that their ads have been seen by real people instead of computers hijacked by cybercriminals. "We don't want to be paying for non-human traffic," said Mark Clowes, global head of advertising at American...

  • WARSAW, March 16- U.S. media group Scripps Networks Interactive agreed to buy a majority stake in Polish broadcaster TVN for 584 million euros, gaining a foothold in a TV advertising market where revenues beat the global average and grew 6 percent last year. Scripps, which owns the Travel Channel and the Food Network, said it would buy the 52.7 percent stake in...

  • WPP's Sorrell to receive shares worth 36 mln pounds Monday, 16 Mar 2015 | 4:48 AM ET

    LONDON, March 16- WPP Chief Executive Martin Sorrell is set to receive shares worth 36 million pounds this year as part of a scheme dependent on the company's performance, the British firm said on Monday. WPP, the world's largest advertising firm, said Sorrell had received 2.3 million shares as part of a scheme dating back to 2010.. WPP said the payout followed a five...