Brands from Belvedere to Magnum ice cream have ubiquitous presences during the Cannes Film Festival, hoping to boost their exposure.» Read More
Brands from Belvedere to Magnum ice cream have ubiquitous presences during the Cannes Film Festival, hoping to boost their exposure.
Hoping to increase sales and traffic in their restaurants, fast-food and fast-casual operators are cranking up the menu innovation to produce items that stray from the gastronomic norm.
Facebook has shown it can monetize mobile and retain users, says Mark Mahaney, RBC Capital Markets analyst, who explains why he upgraded the social media company to outperform with a $32 price target.
Eden Zoller, principal consumer analyst at Ovum, tells CNBC that Facebook has done mobile right since its IPO.
CHICAGO-- Some of the largest ad agencies and public relations firms in the nation are competing for a multimillion-dollar contract with the state of Illinois to promote a feature of the national health overhaul law. Illinois officials began evaluating bids from 13 companies Wednesday for the marketing of the new health insurance marketplace.
"We are a lead indicator of a downturn, and a lagging indicator of an upturn," said Martin Sorrell, WPP CEO, sharing his views on what the advertising market indicates about the global economy.
The San Francisco 49ers and Levi Strauss have reached an agreement for a $220 million, 20-year naming rights deal for the team's future stadium in Santa Clara, Calif.
May 8- Online media group AOL Inc said on Wednesday that first-quarter revenue grew on strength in its advertising business, but shares sank on concerns that profits were still mostly coming from a shrinking dial-up platform. said Ben Schachter, an analyst with Macquarie Research. "
May 8- Online media group AOL Inc on Wednesday reported first-quarter revenue grew on strength in its advertising business, but shares tumbled on concerns that profits were still mostly coming from a shrinking dial-up platform. said Ben Schachter, an analyst with Macquarie Research. "
Gurbaksh Chahal, CEO of RadiumOne, discusses how he plans to profit from his latest venture - collecting and analyzing social data for brand advertisers.
Kevin Ryan, Gilt Groupe founder, discusses internet ads and the state of e-commerce.
Leslie Moonves, president & CEO of CBS Corp., provides perspective on advertising sales this upcoming television season.
Kathy Ireland Worldwide CEO Kathy Ireland discusses women in business and the world of branding. "Criticism can be a gift wrapped in a nasty package," she says.
Has the social networking company turned the corner with its mobile strategy? Aaron Kessler, Raymond James analyst; and Kevin Landis, FirstHand Funds, provide the play on the stock, and the best bets in the tech space.
Daniel Rosensweig, Chegg president and CEO, explains why he thinks Facebook's advertising model will continue to produce revenues.
Is the social networking company on the right track with its mobile strategy? Mark Mahaney, RBC Capital Markets analyst, has the play on the stock.
Ronald Josey, JMP Securities analyst, has the play on the social networking giant's mobile ad strategy.
May 1- Sumner Redstone had a good day on Wednesday as his two companies Viacom Inc and CBS Corp reported quarterly results that beat Wall Street estimates on the back of unexpectedly strong TV advertising revenue. Viacom shares touched a new multiyear high before closing up 2.6 percent on the Nasdaq, while CBS shares rose 1 percent in after-hours trading.
May 1- Facebook Inc's mobile advertising business continued to expand in the first three months of the year, but the social network's rising spending restrained profit growth. Shares of Facebook were up 11 cents at $27.54 in after-hours trading on Wednesday.
May 1- Facebook Inc's first-quarter revenue increased 38 percent year-on-year, as the world's largest social network continued to grow its mobile advertising business. Shares of Facebook were down 43 cents at $27 in after-hours trading on Wednesday.