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  • Forget Don Draper; here's the real Coke ad icon Tuesday, 19 May 2015 | 10:49 AM ET
    Bill Backer, who created Coca-Cola’s iconic 1971 “Hilltop” commercial, with his farm dogs in The Plains, Va., May 18, 2015.

    "I'm not Don Draper," said Bill Backer, the man behind the "I'd Like to Buy the World a Coke" ad, the NYT reports.

  • Creating great ad ideas: Tom Bernardin   Tuesday, 19 May 2015 | 7:42 AM ET
    Creating great ad ideas: Tom Bernardin

    Tom Bernardin, Leo Burnett Worldwide CEO, talks about the changing advertising landscape, as advertisers challenge traditional ad models.

  • Can Coke sing again?   Monday, 18 May 2015 | 4:11 PM ET
    Can Coke sing again?

    Discussing the "Mad Men" series finale, Greg Smith, VIA Agency, and Phil Johnson, PJA Advertising, focus on Coca Cola's campaign strategy.

  • WASHINGTON— The Supreme Court will consider whether an advertising agency hired to boost recruitment for the U.S. Navy is immune from a lawsuit that claims it illegally authorized thousands of unsolicited text messages. The justices said Monday they will hear an appeal from the Campbell-Ewald Company, which claims federal contractors can't be sued under...

  • WASHINGTON, May 18- The U.S. Supreme Court on Monday agreed to consider advertising agency Campbell-Ewald Co's attempt to fend off a class action lawsuit over claims the company violated a federal consumer law by sending unsolicited text messages on behalf of the U.S. Navy. The U.S. Navy messages were part of a recruitment drive. Do it in the Navy. "

  • Here are Prudential's top markets in Asia   Sunday, 17 May 2015 | 8:19 PM ET
    Here are Prudential's top markets in Asia

    Barry Stowe, CEO for Asia at Prudential, says Hong Kong and Southeast Asia are the insurer's "sweet spots" and explains why Prudential doesn't need a enormous marketing budget.

  • Food for thought: Brands who've won over the world Friday, 15 May 2015 | 8:40 AM ET

    Household goods are quickly stealing a march on popular brands like Coca-Cola, with Colgate being used in more than half the world’s houses - report.

  • May 14- Madison Avenue executives will bring a tough message when they sit down with broadcasters during their annual spring bargaining sessions over the next few weeks. The need for flexibility- to place an ad on the fly, not months in advance- is driving advertisers to carve more money from upfront television budgets and direct it to online, mobile and social...

  • What is Tencent doing right with advertising   Wednesday, 13 May 2015 | 9:34 PM ET
    What is Tencent doing right with advertising

    Cynthia Meng, managing director, China/HK TMT Equity Research at Jefferies Hong Kong, says factors like the launch of Weixin-based social advertisements are driving Tencent's advertising revenue.

  • Facebook tries 'Instant Articles'   Wednesday, 13 May 2015 | 11:01 AM ET
    Facebook tries 'Instant Articles'

    Jon Steinberg, Daily Mail North America CEO, says he is "unbelievably bullish" on this new partnership between news organizations and Facebook.

  • LISNR: Calls inaudible with Smart Tone technology   Wednesday, 13 May 2015 | 6:52 AM ET
    LISNR: Calls inaudible with Smart Tone technology

    LISNR CEO Rodney Williams, explains how his "data over audio" technology allows users to connect smart devices, and land him on the number 12 spot in CNBC's annual Disruptor 50 list.

  • The pros of an AOL-Verizon deal   Wednesday, 13 May 2015 | 5:20 AM ET
    The pros of an AOL-Verizon deal

    Angelo Zino, equity analyst at S&P Capital IQ, says that advertising is a key leverage in the potential deal between AOL and Verizon.

  • NEW YORK, May 12- Verizon Communications has made clear what it hopes to gain with the $4.4 billion purchase of AOL: a better way to sell mobile video ads. "You have AOL and the mobile platform of Verizon," said M.S. Krishnan, a professor at the Ross School of Business at the University of Michigan. Verizon has significant data on its customers and their activity on...

  • AOL's Armstrong charted bumpy path to big Verizon sale Tuesday, 12 May 2015 | 6:54 PM ET

    May 12- AOL Inc Chief Executive Tim Armstrong's six year path to transforming the venerable dial-up Internet provider into a marketable mobile ad specialist was filled with bumps. Perhaps most infamously, Armstrong publicly blamed an AOL employee's "distressed baby" as the reason for the company's escalating health care costs. Verizon's offer- at a premium of...

  • What Verizon gets from AOL: Swisher   Tuesday, 12 May 2015 | 5:35 PM ET
    What Verizon gets from AOL: Swisher

    Re/code's executive editor Kara Swisher, discusses Verizon's decision to buy AOL, and reflects on AOL buying Time Warner in 2000.

  • What is Verizon really getting with AOL? Tuesday, 12 May 2015 | 4:54 PM ET
    A pedestrian checks his mobile phone while walking past a Verizon Wireless store in San Francisco, California.

    The crown jewel for Verizon in its acquisition of AOL is advertising, led by the mass media company's proprietary technology.

  • What's next for Yahoo after AOL/Verizon deal? Tuesday, 12 May 2015 | 2:41 PM ET
    Marissa Mayer

    The Verizon/AOL deal may force another legacy company from the early days of the Internet to act.

  • AOL brings advertising: Pro   Tuesday, 12 May 2015 | 2:01 PM ET
    AOL brings advertising: Pro

    Peter Kafka, Re/code, and Frank Louthan, Raymond James, discuss reasons for Verizon's purchase of AOL.

  • Why we sold to Verizon: AOL's Tim Armstrong Tuesday, 12 May 2015 | 8:50 AM ET
    Tim Armstrong, chairman anc CEO of AOL.

    AOL decided to sell to Verizon in order to compete in a future marketplace dominated by larger players, CEO Tim Armstrong tells CNBC.

  • Upfront about upfronts: Audiences flattening out   Tuesday, 12 May 2015 | 8:09 AM ET
    Upfront about upfronts: Audiences flattening out

    David Bank, RBC Capital Markets, and Brian Steinberg, Variety senior TV editor, discuss whether this year's digital viewing begins to eat into television advertising dollars.