CNBC's Ari Levy and Brian Wieser, Pivotal Research, discuss online advertising and the presence companies can make with digital ads.» Read More
WPP CEO, Martin Sorell, says his clients are still incredibly cautious and unwilling to invest in the future.
NEW YORK, April 14- By one estimate U.S. online political advertising could quadruple to nearly $1 billion in the 2016 election, creating huge opportunities for digital strategy firms eager to capitalize on a shift from traditional mediums like television. These firms- mostly small, partisan and based in Washington and surrounding suburbs- have grown in...
If you were casting the Wall Street edition of "Mad Men," who would play Don Draper? Peggy Olson?
YouTube will soon give viewers the option of paying a monthly fee to skip ads.
DirecTV is reportedly ending its advertising campaign with actor Rob Lowe as the series' claims were ruled unsubstantiated.
Fantasy gaming site DraftKings gets a big financial boost from an unlikely source. CNBC's Dominic Chu reports.
A BMW ad featuring a "crazy" lady scaring a couple is drawing heat from a mental health advocacy group that wants the ad yanked.
Wide-ranging actor plays the reluctant beer pitchman as Heineken Light continues to try to boost the brand with a new advertising campaign.
How do consumer brands become billion-dollar franchises? These 7 keys are shared across many blockbuster products.
Miles Nadal, MDC Partners chairman & CEO, explains how advertisers are reaping big profits from live sporting events, and provides insight to the big shift to online spending growth.
Just how far is Facebook from becoming a selling platform rather than just a social one. Analysts on CNBC offered their takes.
Top companies are making huge strides through their NCAA March Madness commercial spending.
CNBC's Eric Chemi reports on the big businesses of March Madness as brands battle for eyeballs in the NCAA men's basketball tournament.
NEW YORK/ BOSTON, March 23- A growing number of U.S. companies, including MillerCoors and AIG, are stepping up the battle against online ad fraud by demanding proof that their ads have been seen by real people instead of computers hijacked by cybercriminals. "We don't want to be paying for non-human traffic," said Mark Clowes, global head of advertising at American...
WARSAW, March 16- U.S. media group Scripps Networks Interactive agreed to buy a majority stake in Polish broadcaster TVN for 584 million euros, gaining a foothold in a TV advertising market where revenues beat the global average and grew 6 percent last year. Scripps, which owns the Travel Channel and the Food Network, said it would buy the 52.7 percent stake in...
LONDON, March 16- WPP Chief Executive Martin Sorrell is set to receive shares worth 36 million pounds this year as part of a scheme dependent on the company's performance, the British firm said on Monday. WPP, the world's largest advertising firm, said Sorrell had received 2.3 million shares as part of a scheme dating back to 2010.. WPP said the payout followed a five...
WARSAW, March 16- U.S. media group Scripps Networks Interactive agreed to buy a majority stake in Polish broadcaster TVN for 584 million euros, gaining a foothold in a TV advertising market where revenues beat the global average and grew 6 percent last year. Scripps, which owns the Travel Channel, the Food Network and other channels, said on Monday it would buy the...
Honda is launching an unprecedented U.S. ad campaign urging owners to get vehicles that have been recalled for safety problems repaired.
Cinderella teams that go deep into the NCAA basketball tournament can reap serious riches for their schools.
Chinese authorities have fined Procter & Gamble's Crest toothpaste unit nearly $1 million for what regulators say is false advertising.