Discussing the transition of Yellow Pages into the digital age and competition in the mobile ad space with, David Krantz, YP CEO.» Read More
CNBC's Julia Boorstin speaks to Michael Roth, Interpublic Group CEO, about Elliott Management's stake in IPG and if the trend of marketers bringing ad agencies in-house threatens IPG's business.
CNBC's Julia Boorstin speaks to The Honest Company co-founders Jessica Alba and Christopher Gavigan, about where they are investing their recently raised $70 million in capital and plans for expansion into Asia.
CNBC's Julia Boorstin takes a look at Facebook's expanding advertising business and how it plans to take on Google with its Atlas ad platform. Jon Steinberg, Daily Mail North America CEO, provides insight.
There was a time when a Yahoo-AOL deal would have created a giant so big that regulators would reject it. Not anymore.
Sir Martin Sorrell, WPP CEO, discusses competition among Facebook and the social network sites, and the Atlas advertising platform. Sorrell says Google and Facebook like to say they are technology companies but they are media properties.
CNBC's Julia Boorstin speaks to Sir Martin Sorrell, WPP CEO, about protests in Hong Kong and the power of Alibaba.
AOL CEO Tim Armstrong explains his company's partnership with Publicis Groupe on digital video and TV advertising.
AOL CEO Tim Armstrong discusses Starboard's pressure on Yahoo to merge with his company.
Facebook is making its big and long-anticipated move to grow its reach and take on Google in the advertising.
Brian O'Kelley, AppNexus co-founder, weighs in on the battle for ad space and the future of advertising.
NEW YORK— Millennial Media Inc., a mobile advertising company, said Tuesday that it plans buy privately-held Nexage for about $107.5 million in cash and stock to broaden its offerings to clients. Millennial Media said it will pay about $22.5 million in cash and about $85 million in stock for Nexage.
Facebook plans to unveil new tools to help marketers better target ads and measure their impact, according to sources.
CNBC's Julia Boorstin reports on how Facebook is extending its reach with a new advertising platform.
Facebook is set to unveil a new ad platform to improve effectiveness of online ads, the Wall Street Journal reported.
Sept 22- Facebook Inc is set to unveil a new advertising platform to improve effectiveness of online ads, the Wall Street Journal reported on Monday citing people with knowledge of the matter. The product is a redesigned version of Atlas Advertiser Suite, an ad management and measurement platform that Facebook bought from Microsoft Corp last year.
Discussing the responsibility of NFL sponsors amid domestic violence scandals facing the league, with Jim Stengel, former global marketing officer at Procter & Gamble.
Marketing and advertising executive Mike Jackson of Phelps Agency, shares his opinions on the advertiser's position and responsibility for image issues like those going on at the NFL.
Speaking to CNBC ahead of the 3rd annual Singapore Summit, Martin Sorrell, CEO of WPP, discusses whether the push into wearable technology could disrupt the advertising industry.
More and more small businesses are competing for ad space on Facebook. Some strategies to help you capitalize on the power of social media.