GO
Loading...

Enter multiple symbols separated by commas

Advertising

More

  • Will binge watching kill the 30 second commercial? Friday, 29 May 2015 | 12:43 PM ET
    The Netflix Inc. website displays the 'House of Cards' series.

    Half of Americans say they binge watch, settling down to watch two to six episodes of a TV series at once. It also lets them skip ads.

  • NEW YORK— Carl's Jr. and Hardee's ads starring nearly naked women have become a part of American culture, according to Andy Puzder, CEO of the chains' parent company. Others, such as Heidi Klum and Padma Lakshmi, were already famous. CKE Restaurants, the parent company of Carl's and Hardee's, is privately held and doesn't disclose financial results.

  • Lee Enterprises sues former publisher over marketing info Thursday, 28 May 2015 | 12:46 PM ET

    Lee Enterprises Inc. filed the lawsuit in Missoula County District Court on Tuesday seeking a court order to prevent Jim McGowan and former employees Brooke Redpath, Tara Halls, Tia Metzger and Megan Richter from using trade secret information belonging to Lee. The lawsuit also asks a judge to prevent two marketing companies— Windfall and Mettle Strategic...

  • Flipboard CEO won't confirm Twitter deal talks Wednesday, 27 May 2015 | 1:42 PM ET
    Mike McCue, chief executive officer of Flipboard.

    Flipboard CEO Mike McCue said on Wednesday that he personally loves Twitter, but would not comment on whether acquisition rumors were true.

  • Retailers Walgreen Co and Payless Shoesource Inc, and hotel chain group Choice Hotels International Inc on Tuesday followed the lead of General Mills Inc in removing their ads from the program. "We share your concerns and we have decided to remove our advertising from the show," said Choice Hotels, which runs Comfort Inn and Econo Lodge chains, among others.

  • Apple crowned world's top brand—but watch Alibaba Tuesday, 26 May 2015 | 7:01 PM ET
    Customers look at the Apple Watch in Hangzhou, China.

    Apple has reclaimed its crown as the world's most valuable brand, worth a staggering $247 billion, according to WPP and Milward Brown.

  • Wanna sell something? You only need one man's face Tuesday, 26 May 2015 | 3:36 PM ET
    Actor Liam Neeson.

    Ad executives looking for a celebrity to endorse their product can't do much better than actor Liam Neeson, according to a new report.

  • They're selling what?! Retailers' biggest blunders Tuesday, 26 May 2015 | 11:16 AM ET
    PacSun upside down U.S. flag T-shirt upsets Memorial Day shoppers.

    Click through to see some of retail's biggest gaffes over the years.

  • Meet Imgur and what it sees as advertising's future Friday, 22 May 2015 | 2:27 PM ET
    A portion of an Imgur home page

    With more than 150 million monthly users, can Imgur be the social media platform that brands want?

  • Who do these millennials think they are? Friday, 22 May 2015 | 1:41 PM ET
    Millennial confused

    Who do these millennials think they are? And who do we think they are, anyway? There’s very little agreement on who they actually are.

  • Playboy keeps its clothes on: This bunny goes SFW Thursday, 21 May 2015 | 12:17 PM ET
    Dani Mathers, the 2015 Playmate of the Year, poses during a luncheon on the garden grounds of the Playboy Mansion in Los Angeles, May 14, 2015.

    Playboy on Thursday officially launched its completely safe-for-work mobile app Playboy NOW, part of a strategy to make more mainstream content.

  • Digital ads surge 21% in April as Spotify jumps in Thursday, 21 May 2015 | 9:03 AM ET

    Digital media ad spending has been on the rise despite a rather flat ad market in the U.S.

  • Here's how Pinterest wants to 'pin' advertisers Wednesday, 20 May 2015 | 9:52 AM ET
    Pinterest screen on a mobile phone

    Fresh off its latest $11 billion valuation, Pinterest is unveiling more advertising options to attract marketer dollars.

  • Does being verified on Twitter really matter? Tuesday, 19 May 2015 | 1:21 PM ET
    Twitter @POTUS

    Does getting a blue checkmark on Twitter help users? Probably not with followers, but it does have marketing perks.

  • Forget Don Draper; here's the real Coke ad icon Tuesday, 19 May 2015 | 10:49 AM ET
    Bill Backer, who created Coca-Cola’s iconic 1971 “Hilltop” commercial, with his farm dogs in The Plains, Va., May 18, 2015.

    "I'm not Don Draper," said Bill Backer, the man behind the "I'd Like to Buy the World a Coke" ad, the NYT reports.

  • Creating great ad ideas: Tom Bernardin   Tuesday, 19 May 2015 | 7:42 AM ET
    Creating great ad ideas: Tom Bernardin

    Tom Bernardin, Leo Burnett Worldwide CEO, talks about the changing advertising landscape, as advertisers challenge traditional ad models.

  • Can Coke sing again?   Monday, 18 May 2015 | 4:11 PM ET
    Can Coke sing again?

    Discussing the "Mad Men" series finale, Greg Smith, VIA Agency, and Phil Johnson, PJA Advertising, focus on Coca Cola's campaign strategy.

  • WASHINGTON, May 18- The U.S. Supreme Court on Monday agreed to consider advertising agency Campbell-Ewald Co's attempt to fend off a class action lawsuit over claims the company violated a federal consumer law by sending unsolicited text messages on behalf of the U.S. Navy. The U.S. Navy messages were part of a recruitment drive. Do it in the Navy. "

  • Here are Prudential's top markets in Asia   Sunday, 17 May 2015 | 8:19 PM ET
    Here are Prudential's top markets in Asia

    Barry Stowe, CEO for Asia at Prudential, says Hong Kong and Southeast Asia are the insurer's "sweet spots" and explains why Prudential doesn't need a enormous marketing budget.

  • Food for thought: Brands who've won over the world Friday, 15 May 2015 | 8:40 AM ET

    Household goods are quickly stealing a march on popular brands like Coca-Cola, with Colgate being used in more than half the world’s houses - report.