The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment, and boost Twitter's bottom line.» Read More
WASHINGTON, Dec 4- The growing online usage of ads designed to blend in with the rest of a website's content, a practice known as "native advertising," may be illegal in some instances, the Federal Trade Commission warned on Wednesday.
Anchorman 2 will hit theaters December 18th. CNBC's Julia Boorstin reports Will Ferrell's spots for Chrysler's Durango have been viewed 15.3 million times on YouTube.
CNBC's Julia Boorstin reports on the advertising influence of Pinterest during the holiday retail season. Boorstin says Pinterest has raised $338 million at a $3.8 billion valuation with zero revenue.
The fictional anchorman's campaign for Chrysler's Dodge Durango has boosted sales of the SUV, AutoNation's Mike Jackson says.
KFC China's ads remind diners about the food safety scare at the fried chicken chain, and could undermine its mission to revise sale.
NEWS: Charm Communications Inc., the Chinese advertising company, said Friday that its third-quarter loss doubled from a year ago as revenue from its media investment management business and advertising agency fell. NUMBERS: Loss of $1.2 million, or 3 cents per American depositary share, in quarter ended Sept. 30.
Twitter and Facebook are trying to use their unique features to draw in companies such as REI and Best Buy.
Kiip co-founder and CEO Brian Wong provides insight on his wireless device application "Kiip." He says he wants brands to be able to market to consumers through video games.
Facebook is expected to draw 70 percent of social ad spending to Twitter's 30 percent, reports CNBC's Julia Boorstin. Twitter says the number of retailers using its ads nearly doubled last Fall.
The St. Regis New York recently began touting its super luxury makeover in the hotel's first ad campaign since 2011.
Intuit president & CEO Brad Smith discusses the scope of his business. "The digital revolution continues, even in tax," he says.
BARCELONA, Nov 21- Japanese advertising group Dentsu is winning global media contracts for the first time through its newly-acquired Aegis business and has been taking work away from rivals Omnicom and Publicis since the two decided to merge.
Comedians have had a field day poking fun at the troubled Obamacare website HealthCare.gov. Now, one Midwest insurer is getting in on the act.
NEW YORK, Nov 17- New media websites from BuzzFeed to Business Insider are on a roll lately, showered with dollars from venture capitalists betting that they will crack an advertising market that has stymied traditional media companies.
As Seen on TV Chairman Kevin Harrington discusses the new crowdfunding platform. The crowd will participate in the process of choosing the best products to focus on, and the company will take advance orders on some products.
CNBC's Julia Boorstin reports CBS' publisher Simon and Schuster has withdrawn from publication and sale of all formats of book "The Embassy House."
MOSCOW, Nov 7- Russian broadcaster CTC Media plans to expand its online presence in a bid to tap a surge spending on internet advertising and offset slowing growth in the TV ad market, it said on Thursday.
Consumers want to engage and social media is a huge tool to have 1-on-1 interactions, says Craig Bahner, Wendy's chief marketing officer. We picked up on the passion consumers had for new products on Twitter, he adds.
John Costello, Dunkin' Brands global marketing president, sees huge potential for social media in relation to advertising.
SAN FRANCISCO, Oct 31- Facebook Inc's investors and other proponents of the social network like to say that it captures one of the greatest concentrations of human attention on the planet and thus offers a boundless opportunity for advertisers.