A Super Bowl spot costs $4.5 million—that is $150,000 per second. What would that buy on major social media networks for that price?» Read More
Plenty of advertisers have gotten dinged after their Super Bowl ads went off mark. Here's five of the top Super Bowl ad blunders, NBC News reports.
Facebook is trading at a "reasonable" level, says Daniel Ernst, Hudson Square Research, weighing in on Facebook's Q4 beat and its online video ad race.
NEW YORK— For the seventh quarter in a row Facebook beat profit and revenue forecasts, continuing to win more mobile advertising revenue as most users shift to using the site on smartphones and other portable devices. The world's biggest online social network said Wednesday that advertising revenue jumped 53 percent to $3.59 billion for the fourth quarter—...
A sampling of television advertising that will air during this weekend's Super Bowl game between the New England Patriots and the Seattle Seahawks.
The Web hosting giant, known for its risque ads, announced it would pull its Super Bowl puppy ad following backlash over it. NBC's TODAY reports.
Twitter is taking its pitch to developers—and attempting to reinvent itself—on the road, with Twitter Flock.
Every year, first-time advertisers gamble millions in hopes of scoring big on game day and long afterward, but many come up short.
On Throwback Thursday, the "Squawk Alley" crew takes a look back at Apple's iconic "1984" Super Bowl ad.
After a successful run at Hulu, Vessel CEO Jason Kilar is now looking to shake up online video with a totally new model.
Americans are now spending 60 percent of their digital media time on mobile. Gian Fulgoni, comScore co-founder, discusses the staggering numbers behind mobile growth, and which apps are generating the most users.
Facebook generated over $200 billion in economic activity in 2014, according to a Deloitte & Touche report.
It's a common question of our time: "Which phone do you use?"
As if robocalls aren't annoying enough, companies want to change the law so it's legal to make them to your cellphone, TODAY reports.
*New Tesco boss brings in experts he knows from Unilever. *BBH produced high profile ads for Levis, Audi, Lynx. Bartle Bogle Hegarty is an award-winning British agency owned by France's Publicis which has worked for consumer brands including Audi, Levi Strauss, British Airways and Johnnie Walker.
LONDON, Jan 15- The new boss of Britain's biggest supermarket chain Tesco has drafted in the advertising agency behind some of the world's most famous adverts, BBH, following a disastrous period of profit warnings and an accounting scandal. Bartle Bogle Hegarty is an award-winning British ad agency owned by France's Publicis and is known for creating adverts...
Snapchat is asking major retail brands for $750,000 a day for its new ads, Adweek reported Wednesday.
HONG KONG, Jan 14- China's e-commerce giant Alibaba Group Holding Ltd said on Wednesday it had bought a controlling stake in online marketing company AdChina, an investment aimed at bolstering its advertising business. Alibaba did not close the size of the deal or the stake it would take in AdChina, a Shanghai- based firm founded in 2007. The internet marketing...
Jurgen Schmidt, a swimmer and retiree, stars in the new Speedo ad campaign, USA Today reports.
NBC's Jon Fortt shows McDonald's new commercial, and Jon Steinberg, Daily Mail North America CEO discusses if the campaign helps their menu issues.
Cord cutting has been blamed for weak TV ratings, but viewers who watch video over the Internet may be more valuable to advertisers.