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The Super Bowl isn't just the biggest football game of the year, it's also the biggest event for Madison Avenue. This year the ads are costlier, but also a potentially better investment.
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The Super Bowl isn't just the biggest football game of the year, it's also the biggest event for Madison Avenue. This year the ads are costlier, but also a potentially better investment.
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Miles Nadal, MDC Partners chairman & CEO, explains how social media is changing the way advertisers reach consumers.
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Miles Nadal, MDC Partners chairman & CEO, discusses what viewers can expect to see during the commercial breaks for this weekend's Super Bowl extravaganza.
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Miles Nadal, MDC Partners chairman & CEO, talks about super ad revenues generated during the Super Bowl, and the new trend towards teasers, contests and online activity before, during and after the big game.
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Jim Cooper, executive editor at AdWeek, tells CNBC why the Super Bowl is such an important place for advertisers.
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SAP co-CEO Bill McDermott discusses his plans for growth as a software company, how social media has helped his brands serve their demographic and its mobile plans for 2013.
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CNBC's Julia Boorstin talks with Michael Bay, film producer & director, about his involvement in this year's Super Bowl ads.
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Arvind Bhatia, Sterne Agee & Leach analyst; and Evan Wilson, Pacific Crest Securities analyst, debate whether Facebook's strategy to push mobile ads will pay off long term.
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Beyond wagering on traditional point spreads, gamblers these days can choose to put money down on hundreds of obscure and sometimes ridiculous bets listed on sportsbooks for the Super Bowl.
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Mike Jackson, AutoNation chairman & CEO, weighs in on the company's fiscal fourth quarter, and discusses a new branding plan.
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SAN FRANCISCO, Jan 30- Facebook Inc doubled its mobile advertising from the previous quarter as the world's No. 1 social network expanded its business aggressively onto handheld devices. Shares of Facebook were flat at $31.24 in after hours trading on Wednesday, regaining ground after falling more than 8 percent immediately after the numbers were released.
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SAN FRANCISCO, Jan 30- Facebook Inc's advertising business grew at its fastest clip since before the company's May initial public offering, helping the company's revenue expand 40 percent to $1.585 billion.
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Greg Creed, Taco Bell CEO, talks about his company's TV spot, which will air during this year's Super Bowl.
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Jan 28- Yahoo Inc reported net revenue of $1.22 billion in the fourth quarter, up 4 percent year-on-year, as an increase in search advertising revenue offset weakness in the Web portal's display ad business. Yahoo shares rose 4.5 percent to $21.22 in after hours trading on Monday.
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Jan 28- Yahoo Inc reported net revenue of $1.22 billion in the fourth quarter, up 4 percent year-on-year, as an increase in search advertising revenue offset weakness in the Web portal's display ad business. Yahoo shares rose 4.5 percent to $21.22 in after hours trading on Monday.
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Call them super leaks or super teasers. For a growing number of Super Bowl advertisers, they are super smart business.
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SAN FRANCISCO, Jan 25- Internet video ads, long a sideshow in the online advertising market, are gaining in importance to marketers and Web publishers as they look to capitalize on consumers' changing viewing habits and tap a $70 billion television market.
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CNBC's Courtney Reagan reports IBM and Google are trading higher after both reporting quarterly earnings.
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Breaking down Google's Q4 earnings, with Paul Meeks, Saturna Capital senior analyst; David Garrity, GVA Research; Joe Greco, Meridian Equity Partners; Michael Yoshikami, Destination Wealth Management; Richard Peterson, Standard & Poor's Capital IQ; and CNBC's Jon Fortt.
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CNBC's Jon Fortt reports as the computing world shifts to mobile, margins are under attack at Google on multiple fronts.