GO
Loading...

Advertising

More

  • July 18- Advertising company Interpublic Group of Cos Inc reported better-than-expected quarterly revenue, boosted by strong growth in the UK and higher ad spending in its core U.S. market. Interpublic's clients include General Motors, Unilever and Johnson& Johnson.

  • July 18- Advertising company Interpublic Group of Cos Inc reported a 5.4 percent rise in quarterly revenue, boosted by a strengthening international market and higher ad spending in the United States.

  • CBS Outdoor to buy billboards from Van Wagner Monday, 21 Jul 2014 | 8:40 AM ET

    NEW YORK— CBS Outdoor Americas Inc. said Monday that it will buy about 1,100 billboards from rival Van Wagner Communications for $690 million in cash, giving the outdoor advertising company control of more billboards in some of the largest cities around the country.

  • Hot trends in Los Angeles' tech startup scene Friday, 18 Jul 2014 | 12:23 PM ET

    The fourth annual Siemer Summit ended yesterday—a meeting for startups looking to pitch their ideas, and for VCs looking for the next big thing.

  • July 18- Advertising company Interpublic Group of Cos Inc reported better-than-expected quarterly revenue, boosted by strong growth in the UK and higher ad spending in its core U.S. market. Interpublic's clients include General Motors, Unilever and Johnson& Johnson.

  • July 18- Advertising company Interpublic Group of Cos Inc reported better-than-expected quarterly revenue, boosted by a strengthening international market and higher ad spending in the United States. Interpublic's clients include General Motors, Unilever and Johnson& Johnson.

  • Interpublic revenue rises on higher ad spending Friday, 18 Jul 2014 | 7:18 AM ET

    July 18- Advertising company Interpublic Group of Cos Inc reported a 5.4 percent rise in quarterly revenue, boosted by a strengthening international market and higher ad spending in the United States.

  • Sir Martin Sorrell likes rejected TW-Fox merger Thursday, 17 Jul 2014 | 12:12 PM ET

    Sir Martin Sorrell, CEO of WPP, says a Time Warner-Fox merger would be "really interesting" for advertisers due to easy access and distribution.

  • Microsoft to overtake Yahoo in global digital ad share Tuesday, 15 Jul 2014 | 10:24 AM ET

    July 15- Microsoft Corp is expected to surpass Yahoo Inc for the first time in the $140.2 billion worldwide digital advertising market, according to estimates by research firm eMarketer released on Tuesday.

  • Singapore puts new spin to mocked anti-gambling ad Monday, 14 Jul 2014 | 7:56 PM ET

    The child character in Singapore's anti-gambling ad was mocked for worrying his father bet the piggybank on Germany. But the followup tips no payout.

  • Shares in Canada's Corus slip on quarterly loss Thursday, 10 Jul 2014 | 12:13 PM ET

    TORONTO, July 10- Shares in Canadian media company Corus Entertainment Inc slumped on Thursday after it reported a quarterly loss amid a slumping advertising market. Corus said it had a net loss of C $30.3 million on revenue of C $214 million in the three months to May 31, due mostly to impairment charges and radio license fees.

  • TV ads gone too far     Thursday, 10 Jul 2014 | 11:23 AM ET

    Richard Greenfield, BTIG media and technology analyst, discusses his new advertising note called "Ad Nauseam" where he addresses online and TV ad strategies.

  • Charlie Muirhead, founder and CEO of Rightster, says the company has made recent acquisitions to scale up the business and is eying profitability in 2015.

  • It's still the US vs. Germany in World Cup apparel Wednesday, 2 Jul 2014 | 1:44 PM ET
    Germany's Andre Schurrle reacts after scoring a goal during the 2014 FIFA World Cup Brazil match between Germany and Algeria on June 30, 2014 in Porto Alegre, Brazil.

    Nike of the U.S. and Germany's Adidas and Puma, the three largest soccer apparel companies, poured marketing money into the tournament.

  • Who's winning the World Cup advertising war?     Thursday, 26 Jun 2014 | 6:34 PM ET

    Mike Amour, CEO of Project Worldwide, says the success of advertising campaigns at the World Cup depends on the ability of each firm to portray their brand's authenticity.

  • Iconic brands that disappeared Wednesday, 25 Jun 2014 | 4:51 PM ET
    "Work Hard. Fly Right" was the motto of Continental Airlines. However, as of Saturday morning, all Continental flights fly the friendly skies as United Airlines flights instead, per the companies' 2010 merger agreement.Even the most iconic brand can plunge into extinction, and when it does, it can be years before the buying public realizes that it's gone. Many people are still not aware that they can no longer fill it to the rim with Brim, or that the streets are no longer paved with bargains at

    Some brands make such an impression that the notion of them dissolving is unthinkable. Click ahead to see iconic brands that have vanished.

  • GoPro not just camera company     Wednesday, 25 Jun 2014 | 1:44 PM ET

    GoPro comes public on Thursday. CNBC's Julia Boorstin reports more than 6,000 YouTube videos with "GoPro" in the title are uploaded every day, and discusses the ways the company distributes its content.

  • Start-up about to wipe out scourge of the Internet? Wednesday, 25 Jun 2014 | 12:28 PM ET

    White Ops claims it has developed technology that can differentiate between pesky “bots” and real people. The New York Times reports.

  • Dr. Oz grilled over 'miracle' weight-loss claims Tuesday, 17 Jun 2014 | 2:07 PM ET

    Mehmet Oz acknowledged that his backing of so called miracle weight loss products has caused trouble to for the FTC, Consumerist reports.

  • Has Twitter cracked ad sales?     Tuesday, 17 Jun 2014 | 11:14 AM ET

    Kara Swisher, Re/code co-executive editor, discusses Twitter's attempt to boost ad sales and become a "friend" of television.