• SAN FRANCISCO, April 15- Yahoo Inc barely managed to expand its core advertising business in the first quarter despite Chief Executive Marissa Mayer's two-year effort to revive growth at the Internet pioneer. Yahoo is trying to revitalize its business under Mayer, who took the reins about two years ago.

  • WPP CEO: Evolution of advertising     Monday, 14 Apr 2014 | 4:48 PM ET

    Martin Sorrell, WPP CEO, discusses how Google, Buzzfeed and other companies are disrupting the advertising business.

  • Why Instagram 'influencers' are snapping up cash Friday, 11 Apr 2014 | 4:29 PM ET
    Justin Livingston

    As Instagram tries to make money, it finds itself in some ways competing with its own users for ad dollars.

  • Time to believe in Zynga     Monday, 7 Apr 2014 | 12:18 PM ET

    Discussing Zynga's performance, and the company's big bet on growth, with Michael Pachter, Wedbush Securities.

  • Three things to benefit Pandora     Monday, 7 Apr 2014 | 12:15 PM ET

    Why investors can expect profits from Pandora, and what consumers will think of increased advertising, with Michael Pachter, Wedbush Securities.

  • Twitter: Mobile advertising is our key focus     Thursday, 3 Apr 2014 | 11:33 PM ET

    Shailesh Rao, VP, Asia Pacific, Latin America & Emerging Markets at Twitter, explains the firm's strategy for revenue growth.

  • *Shares open at $17.50, above IPO price of $15. *Rupert Murdoch's News Corp to hold 13.7 pct in company. Rubicon Project's shares opened at $17.50 and touched a high of $19.45 on the New York Stock Exchange on Wednesday.

  • Rubicon Project IPO jumps at open     Wednesday, 2 Apr 2014 | 10:27 AM ET

    Frank Addante, Rubicon Project founder & CEO, discusses how his company automates the process of buying and selling adverting, as the company makes its public debut on the NYSE.

  • April 2- Shares of Rubicon Project Inc, a provider of online advertising services, rose as much as 18 percent in their market debut, valuing the company at about $616 million. Rubicon Project's shares opened at $17.50 and touched a high of $17.75 on the New York Stock Exchange on Wednesday.

  • Another ad tech IPO launches today Wednesday, 2 Apr 2014 | 10:02 AM ET
    Traders on the floor of the New York Stock Exchange.

    Are investors ready for more ad tech? Or are they already tuckered out?

  • NEW YORK, April 1- A federal judge in Manhattan has denied a motion to grant class status to a lawsuit accusing French advertising company Publicis Group SA of discriminating against women in pay and promotions.

  • CBS doubling down on content     Friday, 28 Mar 2014 | 2:50 PM ET

    CNBC's Morgan Brennan reports from the Sunset Strip in Los Angeles, on the business of billboards.

  • CBS Outdoor Americas going public     Friday, 28 Mar 2014 | 9:06 AM ET

    The "Squawk on the Street" news team discuss the IPO of CBS Outdoor Americas, the outdoor advertising unit of CBS is offering 20 million shares at $28 each.

  • CBS Outdoor IPO valued at about $3.36 billion Friday, 28 Mar 2014 | 6:58 AM ET
    Signage is displayed on the CBS Corp. Television City building in Los Angeles, California, U.S.

    CBS Outdoor Americas said it priced its initial public offering at $28 per share, valuing the outdoor advertising company at about $3.36 billion.

  • CBS Outdoor to go after more ad dollars as new company Friday, 28 Mar 2014 | 12:01 AM ET

    NEW YORK, March 28- CBS Outdoor Americas' top executive says he plans to convince top advertisers to move more of their dollars toward billboards and other displays as the company splits from media broadcaster CBS on Friday.

  • New ED drug takes over March Madness Thursday, 27 Mar 2014 | 3:45 PM ET

    The first drug to treat erectile dysfunction in almost a decade launched a huge marketing campaign Wednesday by taking over the CBS Sports website.

  • Taco Bell's new TV ads star—Ronald McDonald Thursday, 27 Mar 2014 | 7:09 AM ET
    Taco Bell uses real Ronald McDonalds to pitch its new breakfast menu.

    Taco Bell is name-dropping an unlikely clown to promote its new breakfast menu. But Taco Bell has a long way to go to catch up with McDonald's.

  • WPP CEO: Look to China for leadership on technology Monday, 24 Mar 2014 | 10:06 PM ET
    Martin Sorrell, chief executive officer of WPP, during a session on the opening day of the World Economic Forum (WEF) in Davos, Switzerland, on Wednesday, January 22, 2014.

    Western investors should look to China for leadership in the tech sector, the CEO of British advertising giant WPP told CNBC on Tuesday.

  • E-Trade bids goodbye to its iconic baby Friday, 21 Mar 2014 | 8:24 AM ET
    E*Trade baby

    E*Trade Financial bid farewell to the baby who starred in the television commercials advertising its trading platform for the last seven years.

  • Facebook likely to start charging for promotion Thursday, 20 Mar 2014 | 10:59 AM ET
    Video ads will play automatically but silently, going fullscreen and adding sound when you tap or click.

    Want to reach people on Facebook with your business? You may soon have to pay up.

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