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  • The Super Bowl isn't just the biggest football game of the year, it's also the biggest event for Madison Avenue. This year the ads are costlier, but also a potentially better investment.

  • Miles Nadal, MDC Partners chairman & CEO, explains how social media is changing the way advertisers reach consumers.

  • Miles Nadal, MDC Partners chairman & CEO, discusses what viewers can expect to see during the commercial breaks for this weekend's Super Bowl extravaganza.

  • Miles Nadal, MDC Partners chairman & CEO, talks about super ad revenues generated during the Super Bowl, and the new trend towards teasers, contests and online activity before, during and after the big game.

  • Jim Cooper, executive editor at AdWeek, tells CNBC why the Super Bowl is such an important place for advertisers.

  • SAP co-CEO Bill McDermott discusses his plans for growth as a software company, how social media has helped his brands serve their demographic and its mobile plans for 2013.

  • CNBC's Julia Boorstin talks with Michael Bay, film producer & director, about his involvement in this year's Super Bowl ads.

  • Arvind Bhatia, Sterne Agee & Leach analyst; and Evan Wilson, Pacific Crest Securities analyst, debate whether Facebook's strategy to push mobile ads will pay off long term.

  • Clark Haggans of the San Francisco 49ers and Katherine Webb of 'Inside Edition' dance during Super Bowl XLVII Media Day.

    Beyond wagering on traditional point spreads, gamblers these days can choose to put money down on hundreds of obscure and sometimes ridiculous bets listed on sportsbooks for the Super Bowl.

  • Mike Jackson, AutoNation chairman & CEO, weighs in on the company's fiscal fourth quarter, and discusses a new branding plan.

  • SAN FRANCISCO, Jan 30- Facebook Inc doubled its mobile advertising from the previous quarter as the world's No. 1 social network expanded its business aggressively onto handheld devices. Shares of Facebook were flat at $31.24 in after hours trading on Wednesday, regaining ground after falling more than 8 percent immediately after the numbers were released.

  • SAN FRANCISCO, Jan 30- Facebook Inc's advertising business grew at its fastest clip since before the company's May initial public offering, helping the company's revenue expand 40 percent to $1.585 billion.

  • Greg Creed, Taco Bell CEO, talks about his company's TV spot, which will air during this year's Super Bowl.

  • Jan 28- Yahoo Inc reported net revenue of $1.22 billion in the fourth quarter, up 4 percent year-on-year, as an increase in search advertising revenue offset weakness in the Web portal's display ad business. Yahoo shares rose 4.5 percent to $21.22 in after hours trading on Monday.

  • Jan 28- Yahoo Inc reported net revenue of $1.22 billion in the fourth quarter, up 4 percent year-on-year, as an increase in search advertising revenue offset weakness in the Web portal's display ad business. Yahoo shares rose 4.5 percent to $21.22 in after hours trading on Monday.

  • The Mercedes Super Bowl ad preview featuring Kate Upton has already gone viral in advance of the actual game.

    Call them super leaks or super teasers. For a growing number of Super Bowl advertisers, they are super smart business.

  • SAN FRANCISCO, Jan 25- Internet video ads, long a sideshow in the online advertising market, are gaining in importance to marketers and Web publishers as they look to capitalize on consumers' changing viewing habits and tap a $70 billion television market.

  • CNBC's Courtney Reagan reports IBM and Google are trading higher after both reporting quarterly earnings.

  • Breaking down Google's Q4 earnings, with Paul Meeks, Saturna Capital senior analyst; David Garrity, GVA Research; Joe Greco, Meridian Equity Partners; Michael Yoshikami, Destination Wealth Management; Richard Peterson, Standard & Poor's Capital IQ; and CNBC's Jon Fortt.

  • CNBC's Jon Fortt reports as the computing world shifts to mobile, margins are under attack at Google on multiple fronts.