Wide-ranging actor plays the reluctant beer pitchman as Heineken Light continues to try to boost the brand with a new advertising campaign.» Read More
Top companies are making huge strides through their NCAA March Madness commercial spending.
CNBC's Eric Chemi reports on the big businesses of March Madness as brands battle for eyeballs in the NCAA men's basketball tournament.
NEW YORK/ BOSTON, March 23- A growing number of U.S. companies, including MillerCoors and AIG, are stepping up the battle against online ad fraud by demanding proof that their ads have been seen by real people instead of computers hijacked by cybercriminals. "We don't want to be paying for non-human traffic," said Mark Clowes, global head of advertising at American...
WARSAW, March 16- U.S. media group Scripps Networks Interactive agreed to buy a majority stake in Polish broadcaster TVN for 584 million euros, gaining a foothold in a TV advertising market where revenues beat the global average and grew 6 percent last year. Scripps, which owns the Travel Channel and the Food Network, said it would buy the 52.7 percent stake in...
LONDON, March 16- WPP Chief Executive Martin Sorrell is set to receive shares worth 36 million pounds this year as part of a scheme dependent on the company's performance, the British firm said on Monday. WPP, the world's largest advertising firm, said Sorrell had received 2.3 million shares as part of a scheme dating back to 2010.. WPP said the payout followed a five...
WARSAW, March 16- U.S. media group Scripps Networks Interactive agreed to buy a majority stake in Polish broadcaster TVN for 584 million euros, gaining a foothold in a TV advertising market where revenues beat the global average and grew 6 percent last year. Scripps, which owns the Travel Channel, the Food Network and other channels, said on Monday it would buy the...
Honda is launching an unprecedented U.S. ad campaign urging owners to get vehicles that have been recalled for safety problems repaired.
Cinderella teams that go deep into the NCAA basketball tournament can reap serious riches for their schools.
Chinese authorities have fined Procter & Gamble's Crest toothpaste unit nearly $1 million for what regulators say is false advertising.
LONDON, March 9- WPP strengthened its position at the top of the advertising industry last year as its geographical reach and strong digital sales gave it the edge over its two closest rivals, who were distracted by a failed merger. WPP, which counts the likes of Ford, Unilever and Microsoft among its clients, reported a 3.3 percent rise in 2014 like-for-like net...
Advertising giant WPP is set to announce its full-year earnings next week. Thomas Singlehurst, head of European media equity research at Citi, discusses what to expect.
Mobile exec Neil Sweeney offers up four key mobile-ad trends out of the Mobile World Congress this year.
Learning to walk the walk the hard way, a top marketing exec reveals the mistakes he made when first trying to market his company.
The "carousel" lets users see multiple photos from one account, but will only be available to advertisers. Re/code reports.
CNBC's Dominic Chu and PCMag.com Editor-in-Chief Dan Costa talk about the possible impact on Google if its search deal with Apple ends.
Despite a 15 percent drop in viewership to 37.3 million, however, it is still worth the price tag for advertisers and broadcaster ABC, analysts said. ABC pays $75 million annually to the Academy of Motion Picture Arts and Sciences for TV broadcast rights, said Brad Adgate, the research director at Horizon Media. The contract with Walt Disney Co's ABC and the Academy...
Instagram growth and advertising's move to digital will drive a Facebook stock rally, Cowen and Co.'s David Seaburg said.
Facebook announced that the number of advertisers on its site has reached 2 million, but don't count Google out.
CNBC's Morgan Brennan and Morningstar Tech Strategist Rick Summer talk about Facebook's recent announcement that it now has 2 million companies advertising on its site.
Facebook just announced it has two million active advertisers, showing accelerating advertiser growth. It announced 1.5M active advertisers last July.