Viacom president & CEO Philippe Dauman says Amazon is a great environment where Nickelodeon "lives as a brand." He also discusses the advertising sales growth, and the company's dividend and buyback.» Read More
LONDON, Dec 9- Growth in global advertising spending will accelerate to 5.8 percent a year by 2015, driven by demand for marketing via mobile devices and a broad-based economic recovery, a market research group forecast on Monday.
Campbell Soup apologized Saturday for a tweet by its SpaghettiOs brand that marked the anniversary of the Pearl Harbor attacks with a picture of its smiling mascot jauntily holding an American flag.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment, and boost Twitter's bottom line.
CNBC's Julia Boorstin reports on Twitter's new advertising strategy. The company says the tool targets users based on what websites they've visited. FMHR trader Josh Brown says he is long the stock.
Martin Sorrell, WPP CEO, provides perspective on the global outlook for advertising.
CNBC's Jane Wells talks with Los Angeles Lakers star, Kobe Bryant about where he got his inspiration for the newly designed Kobe 9's high top sports boot. And the "Black Mamba" discusses why he agreed to endorse Turkish Airlines, and weighs in on his professional aspirations in basketball and business.
WASHINGTON, Dec 4- The growing online usage of ads designed to blend in with the rest of a website's content, a practice known as "native advertising," may be illegal in some instances, the Federal Trade Commission warned on Wednesday.
Anchorman 2 will hit theaters December 18th. CNBC's Julia Boorstin reports Will Ferrell's spots for Chrysler's Durango have been viewed 15.3 million times on YouTube.
CNBC's Julia Boorstin reports on the advertising influence of Pinterest during the holiday retail season.
The fictional anchorman's campaign for Chrysler's Dodge Durango has boosted sales of the SUV, AutoNation's Mike Jackson says.
KFC China's ads remind diners about the food safety scare at the fried chicken chain, and could undermine its mission to revise sale.
NEWS: Charm Communications Inc., the Chinese advertising company, said Friday that its third-quarter loss doubled from a year ago as revenue from its media investment management business and advertising agency fell. NUMBERS: Loss of $1.2 million, or 3 cents per American depositary share, in quarter ended Sept. 30.
Twitter and Facebook are trying to use their unique features to draw in companies such as REI and Best Buy.
Kiip co-founder and CEO Brian Wong provides insight on his wireless device application "Kiip." He says he wants brands to be able to market to consumers through video games.
Facebook is expected to draw 70 percent of social ad spending to Twitter's 30 percent, reports CNBC's Julia Boorstin. Twitter says the number of retailers using its ads nearly doubled last Fall.
The St. Regis New York recently began touting its super luxury makeover in the hotel's first ad campaign since 2011.
Intuit president & CEO Brad Smith discusses the scope of his business. "The digital revolution continues, even in tax," he says.
BARCELONA, Nov 21- Japanese advertising group Dentsu is winning global media contracts for the first time through its newly-acquired Aegis business and has been taking work away from rivals Omnicom and Publicis since the two decided to merge.
Comedians have had a field day poking fun at the troubled Obamacare website HealthCare.gov. Now, one Midwest insurer is getting in on the act.
NEW YORK, Nov 17- New media websites from BuzzFeed to Business Insider are on a roll lately, showered with dollars from venture capitalists betting that they will crack an advertising market that has stymied traditional media companies.