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  • McConaughey ads help drive Lincoln sales Tuesday, 4 Nov 2014 | 9:15 AM ET

    It looks like Matthew McConaughey was able to take Lincoln's MKC crossover SUV forward.

  • WASHINGTON, Nov 3- The U.S. Justice Department on Monday filed a lawsuit to block National CineMedia Inc's proposed $375 million acquisition of smaller rival Screenvision LLC, a deal that would significantly concentrate a niche advertising market. National CineMedia's shares were down 22 percent on Monday, after being halted prior to the Justice...

  • *Publicis aims to boost growth after failed Omnicom merger. The French group is hoping rapid growth in both North American and Internet advertising, which are far outpacing European and traditional ad formats, will help it catch up with sales gains at rivals such as WPP and Interpublic. Chief Executive Maurice Levy has blamed Publicis' recent poor performance...

  • *Publicis aims to boost growth after failed Omnicom merger. The French group is hoping rapid growth in both North American and internet advertising, which are far outpacing European and traditional ad formats, will help it catch up with sales gains at rivals such as WPP and Interpublic. Chief Executive Maurice Levy has blamed Publicis' recent poor performance...

  • PARIS, Nov 3- Publicis, the world's third-largest advertising holding company, has agreed to buy digital ad specialist Sapient for $3.7 billion in cash as it seeks to accelerate growth after a botched merger earlier this year. For Publicis Chief Executive Maurice Levy, the deal is part of a push to revitalise the group at a time when its quarterly top-line growth...

  • From fired to competing vs. Google: A CEO's journey Sunday, 2 Nov 2014 | 11:00 AM ET

    Competing with behemoths like Google didn't come easily to AppNexus founder Brian O'Kelley. He had to get fired—more than once.

  • Ad tech firm Simulmedia ties TV spots to purchases Friday, 31 Oct 2014 | 5:14 PM ET

    NEW YORK, Oct 31- Advertising company Simulmedia said it can now tie TV commercials to purchases by using data from set-top boxes to help marketers reach specific, more defined audiences. "There is a tremendous appetite in the industry to make your TV advertising smarter and data is a part of that," said Melissa Keller, executive vice president integrated...

  • Video ads now on Instagram     Friday, 31 Oct 2014 | 11:35 AM ET

    Discussing Instagram's business plan around video advertising, with Kara Swisher, Re/code co-executive editor, and Jon Steinberg, Daily Mail North America.

  • WPP CEO: Google is the gorilla     Friday, 31 Oct 2014 | 7:44 AM ET

    Sir Martin Sorrell, WPP CEO, shares his outlook on social media stocks and changing television viewing habits.

  • The world's 'most simple’ brand is not Google Thursday, 30 Oct 2014 | 7:18 AM ET

    Aldi triumphed for the second year running in a global survey measuring brand simplicity, beating Google.

  • Google's YouTube explores paid, ad-free video service Tuesday, 28 Oct 2014 | 12:21 PM ET

    SAN FRANCISCO, Oct 28- YouTube, the popular online video service owned by Google Inc, is planning to offer a paid, ad-free version, the head of the site said. "There are going to be cases where people are going to say' I don't want to see the ads or I want to have a different kind of experience'," Susan Wojcicki, a Google senior vice president who heads the YouTube business, said...

  • Control of Congress in crosshairs     Tuesday, 28 Oct 2014 | 7:34 AM ET

    CNBC's John Harwood and Politico's Ben White, talk about next week's critical election for the balance of power on Capitol Hill.

  • Elections place big ad money in play     Tuesday, 28 Oct 2014 | 7:31 AM ET

    CNBC's John Harwood takes a look at the amount of advertising revenue at stake in the upcoming midterm elections.

  • Later, Peyton: The new face of sports endorsements Saturday, 25 Oct 2014 | 9:00 AM ET
    New York Knicks’ Carmelo Anthony. Would you buy golf clubs from this man?

    The era of the mega-athlete sponsorship deal is coming to an end, some experts say—and the killer is social media.

  • Michael Roth, Interpublic Group CEO, discusses what drove positive earnings, with CNBC's Kelly Evans and Julia Boorstin.

  • Is BrightRoll a good buy for Yahoo? Pros and cons Wednesday, 22 Oct 2014 | 12:14 PM ET
    Yahoo President and CEO Marissa Mayer

    TechCrunch reported that Yahoo is in talks to buy video ad company BrightRoll. Raises the question: Should Yahoo buy the company?

  • Oct 22- Advertising company Interpublic Group of Cos Inc reported quarterly revenue above analysts' expectations, helped by higher ad spending by U.S. businesses. Interpublic, whose clients include General Motors Co, Unilever Plc and Johnson& Johnson, reported organic revenue growth of 6.3 percent in the third quarter ended Sept 30. Interpublic, home to...

  • Oct 22- Advertising company Interpublic Group of Cos Inc reported an 8.3 percent rise in third-quarter revenue, helped by higher ad spending by U.S. businesses. Interpublic, whose agencies include McCann Erickson and FCB, said revenue rose to $1.84 billion in the three months ended Sept. 30 from $1.70 billion a year earlier. Net income available to common...

  • SAN FRANCISCO, Oct 21- Yahoo Inc reported a modest increase in revenue during the third quarter, exceeding lackluster Wall Street targets, as the Internet company's online display advertising business continued to struggle. Yahoo's revenue growth has stalled in recent years as its once-hot Web portal and email service have lagged rivals such as Google Inc...

  • Oct 21- Online search and advertising company Yahoo Inc is in talks to buy digital video advertising service provider BrightRoll for around $700 million, tech blog TechCrunch reported. Term sheets have been signed and the price, if the deal is completed, looks likely to be in the region of $700 million- $725 million, the blog reported, without citing sources.