This year, eMarketer estimates YouTube will generate $5.6 billion in advertising revenue, reports CNBC's Julia Boorstin.» Read More
As Seen on TV Chairman Kevin Harrington discusses the new crowdfunding platform. The crowd will participate in the process of choosing the best products to focus on, and the company will take advance orders on some products.
CNBC's Julia Boorstin reports CBS' publisher Simon and Schuster has withdrawn from publication and sale of all formats of book "The Embassy House."
MOSCOW, Nov 7- Russian broadcaster CTC Media plans to expand its online presence in a bid to tap a surge spending on internet advertising and offset slowing growth in the TV ad market, it said on Thursday.
Consumers want to engage and social media is a huge tool to have 1-on-1 interactions, says Craig Bahner, Wendy's chief marketing officer. We picked up on the passion consumers had for new products on Twitter, he adds.
John Costello, Dunkin' Brands global marketing president, sees huge potential for social media in relation to advertising.
SAN FRANCISCO, Oct 31- Facebook Inc's investors and other proponents of the social network like to say that it captures one of the greatest concentrations of human attention on the planet and thus offers a boundless opportunity for advertisers.
New York Times CEO Mark Thompson says he has appointed a new head of advertising, and the team is "working hard" to turn the decline in digital advertising into growth. He discusses consumer behavior for print and digital subscriptions.
Although there's a lot of free content on the Internet, New York Times CEO Mark Thompson said his company's pay model is working and here to stay.
Mark Thompson, CEO of the New York Times, explains how his company plans to address recent declines in digital advertising.
SAN FRANCISCO, Oct 30- Facebook Inc posted strong growth in its mobile advertising business on Wednesday but rattled investors after saying that it did not plan to boost the frequency of ads shown to users.
SAN FRANCISCO, Oct 30- Facebook Inc topped Wall Street's revenue targets on Wednesday, as robust growth in its mobile advertising business drove a 60 percent increase in revenue. Shares of Facebook, the world's No.1 online social network, rose 15 percent to $56.45 in after-hours trading.
NEW YORK/ PARIS, Oct 30- Shares in French online advertising firm Criteo rose more than 30 percent in its stock market debut on Nasdaq on Wednesday, showing investor appetite for technology start-ups and delivering a payday to its venture capital backers.
LinkedIn is very pleased with its "sponsored updates," and said it should have a meaningful impact on the company's revenue in 2014, reports CNBC's Julia Boorstin.
CNBC's Jon Fortt reports the details of a report that shows there is a major shift in digital advertising, which could benefit Facebook.
Yehuda Shmidman, Sequential Brands Group CEO, and Danica Patrick, NASCAR race car driver, discuss branding and the big business of auto racing.
SAN FRANCISCO, Oct 27- Facebook Inc finally earned Wall Street's love in the second quarter. Its shares have doubled in just the last three months, buoyed by an increasing belief among investors that Facebook has finally struck a winning formula in mobile advertising.
If people aren't reading headlines about Twitter and if not that many people are really using it, then will it be able to attract ad dollars?
A new social media campaign uses keg stands and Club Med to persuade young men to sign up for the Affordable Care Act, or Obamacare.
Alex De Groote, media analyst at Panmure Gordon, comments on WPP's results which showed revenue growth accelerating and says the focus will be on how the group benefits from the recovery.
LONDON, Oct 24- WPP, the world's largest advertising company, posted third-quarter organic revenue well ahead of expectations on Thursday, snapping up new work as its two biggest rivals focus on merging their businesses.