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  • Disney's big bet   Monday, 6 Apr 2015 | 8:21 AM ET
    Disney's big bet

    Fantasy gaming site DraftKings gets a big financial boost from an unlikely source. CNBC's Dominic Chu reports.

  • BMW under fire for 'crazy' Final Four ad Wednesday, 1 Apr 2015 | 2:27 PM ET
    BMW ad

    A BMW ad featuring a "crazy" lady scaring a couple is drawing heat from a mental health advocacy group that wants the ad yanked.

  • Don't like this beer? Get your money back Tuesday, 31 Mar 2015 | 11:43 AM ET
    Neil Patrick Harris in a new Heineken Light ad

    Wide-ranging actor plays the reluctant beer pitchman as Heineken Light continues to try to boost the brand with a new advertising campaign.

  • 7 keys to building a billion-dollar global brand Friday, 27 Mar 2015 | 12:00 PM ET

    How do consumer brands become billion-dollar franchises? These 7 keys are shared across many blockbuster products.

  • March Madness ignites Madison Avenue bonanza   Thursday, 26 Mar 2015 | 6:43 AM ET
    March Madness ignites Madison Avenue bonanza

    Miles Nadal, MDC Partners chairman & CEO, explains how advertisers are reaping big profits from live sporting events, and provides insight to the big shift to online spending growth.

  • Facebook's path to e-commerce: Analysts Wednesday, 25 Mar 2015 | 4:30 PM ET
    Facebook CEO Mark Zuckerberg speaks during his keynote address at Facebook F8 in San Francisco, California March 25, 2015.

    Just how far is Facebook from becoming a selling platform rather than just a social one. Analysts on CNBC offered their takes.

  • Sweet 16 a slam dunk for advertisers Tuesday, 24 Mar 2015 | 4:37 PM ET
    Shabazz Napier of the Connecticut Huskies celebrates after defeating the Kentucky Wildcats in the NCAA Men's Final Four Championship April 7, 2014.

    Top companies are making huge strides through their NCAA March Madness commercial spending.

  • Sweet 16 slam dunk for advertisers   Tuesday, 24 Mar 2015 | 6:47 AM ET
    Sweet 16 slam dunk for advertisers

    CNBC's Eric Chemi reports on the big businesses of March Madness as brands battle for eyeballs in the NCAA men's basketball tournament.

  • Online ad revenue at risk in war on 'click fraud' Monday, 23 Mar 2015 | 7:00 AM ET

    NEW YORK/ BOSTON, March 23- A growing number of U.S. companies, including MillerCoors and AIG, are stepping up the battle against online ad fraud by demanding proof that their ads have been seen by real people instead of computers hijacked by cybercriminals. "We don't want to be paying for non-human traffic," said Mark Clowes, global head of advertising at American...

  • WARSAW, March 16- U.S. media group Scripps Networks Interactive agreed to buy a majority stake in Polish broadcaster TVN for 584 million euros, gaining a foothold in a TV advertising market where revenues beat the global average and grew 6 percent last year. Scripps, which owns the Travel Channel and the Food Network, said it would buy the 52.7 percent stake in...

  • WPP's Sorrell to receive shares worth 36 mln pounds Monday, 16 Mar 2015 | 4:48 AM ET

    LONDON, March 16- WPP Chief Executive Martin Sorrell is set to receive shares worth 36 million pounds this year as part of a scheme dependent on the company's performance, the British firm said on Monday. WPP, the world's largest advertising firm, said Sorrell had received 2.3 million shares as part of a scheme dating back to 2010.. WPP said the payout followed a five...

  • WARSAW, March 16- U.S. media group Scripps Networks Interactive agreed to buy a majority stake in Polish broadcaster TVN for 584 million euros, gaining a foothold in a TV advertising market where revenues beat the global average and grew 6 percent last year. Scripps, which owns the Travel Channel, the Food Network and other channels, said on Monday it would buy the...

  • Honda launches ad campaigns to boost recall repairs Thursday, 12 Mar 2015 | 8:23 AM ET
    A sign is shown over the O'Hare Honda car dealership in Des Plaines, Ill.

    Honda is launching an unprecedented U.S. ad campaign urging owners to get vehicles that have been recalled for safety problems repaired.

  • NCAA tourney run can bring billions (with a 'B') Tuesday, 10 Mar 2015 | 1:27 PM ET
    UConn star Rebecca Lobo, center, raises the NCAA trophy after winning the finals against the University of Tennessee, Minneapolis, MN, April 1995.

    Cinderella teams that go deep into the NCAA basketball tournament can reap serious riches for their schools.

  • China fines P&G's Crest nearly $1M over false claims Tuesday, 10 Mar 2015 | 7:00 AM ET
    Procter & Gamble Co. Crest brand toothpaste sits on display in a supermarket in Princeton, Illinois, on Wednesday, Oct. 23, 2013.

    Chinese authorities have fined Procter & Gamble's Crest toothpaste unit nearly $1 million for what regulators say is false advertising.

  • LONDON, March 9- WPP strengthened its position at the top of the advertising industry last year as its geographical reach and strong digital sales gave it the edge over its two closest rivals, who were distracted by a failed merger. WPP, which counts the likes of Ford, Unilever and Microsoft among its clients, reported a 3.3 percent rise in 2014 like-for-like net...

  • What to expect from WPP earnings   Friday, 6 Mar 2015 | 11:20 AM ET
    What to expect from WPP earnings

    Advertising giant WPP is set to announce its full-year earnings next week. Thomas Singlehurst, head of European media equity research at Citi, discusses what to expect.

  • Four key trends in mobile advertising now Thursday, 5 Mar 2015 | 11:01 AM ET
    Data analyst

    Mobile exec Neil Sweeney offers up four key mobile-ad trends out of the Mobile World Congress this year.

  • 4 costly marketing mistakes for start-ups Thursday, 5 Mar 2015 | 10:00 AM ET

    Learning to walk the walk the hard way, a top marketing exec reveals the mistakes he made when first trying to market his company.

  • Like swiping photos left to right? Instagram's on it Wednesday, 4 Mar 2015 | 3:55 PM ET
    Instragram to offer "carousel" feature to scroll photos.

    The "carousel" lets users see multiple photos from one account, but will only be available to advertisers. Re/code reports.