While the release of an advertisement online before the Super Bowl allows more air time, it cannot replace the value an advertiser gets from a TV placement, says James Dix, Senior Analyst at Wedbush Securities.» Read More
Cord cutting has been blamed for weak TV ratings, but viewers who watch video over the Internet may be more valuable to advertisers.
Twitter is meeting with over 150 advertisers and ad agencies over the course of three days at Tweet Suite in Las Vegas.
Will a lost puppy, Clydesdales and Pac-Man be the winning combination this Super Bowl? Anheuser-Busch hopes so.
Curtis Jackson, aka 50 Cent, isn't just a multi-platinum rapper, he's also a successful entrepreneur with a range of businesses.
WebMD CEO David Schlanger, addresses concerns about momentum in his company's stock.
PGA golfer Hunter Mahan signed a multiyear endorsement deal after forgoing a possible million-dollar payday in 2013.
Nicholas Carlson, "Marissa Mayer and the Fight to Save Yahoo," author, discusses Mayer's future and plans to grow the brand.
Apple’s smartwatch poses a conundrum for advertisers: How to tap the possibilities of the tiny gadget without overwhelming consumers with messages.
LAS VEGAS, Jan 5- Apple's forthcoming smartwatch poses a conundrum for advertisers: How to tap the enticing possibilities of the tiny gadget without overwhelming consumers with messages. At this week's Consumer Electronics Show in Las Vegas, mobile-marketing firm TapSense plans to release an Apple Watch ad-buying service. At issue: the same qualities that...
Google faces a tough time as it continues to adapt its model to mobile technology, a hedge fund manager says.
In establishing a national championship playoff, college football's power players boosted the sport's ability to rake in revenue.
Click through to see some of retail's biggest gaffes over the years.
Pinterest will start selling ads to marketers on New Year's Day, the New York Times reports.
NEW YORK, Dec 24- Billboards, which trace their roots to ancient Egypt, are set to generate a boom in U.S. deal activity as the biggest operators seek to expand in regional markets, investment banking sources said. The four biggest publicly traded outdoor ad companies- Lamar Advertising REIT Co, Clear Channel Outdoor Holdings Inc, Outfront Media Inc and France's J.C...
Last-minute retail shoppers outspend the rest of us at Christmas, but that can't save our stocks.
Alex Tew, founder and CEO of Calm, discusses his app and website which helps busy people meditate in bitesize chunks.
Coca-Cola is dropping its sponsorship of Fox's "American Idol" show after a partnership spanning 13 years, Variety reported.
Harvard's Benjamin Edelman, who apologized for an email blitz over a $4 overcharge, had a previous fight with another eatery, Boston.com reports.
CNBC's Julia Boorstin speaks to Instagram CEO Kevin Systrom about their decision to ramp up their photo and video advertising business.
Instagram now has more than 300 million users, sharing more than 70 million photos every day, and an average of 2.5 billion daily "likes."