• Yahoo now the 3rd-largest mobile ad company: Mayer Thursday, 19 Feb 2015 | 3:39 PM ET
    Yahoo CEO Marissa Mayer speaks during her keynote at the 2014 Cannes Lions, June 17, 2014, in Cannes, France.

    With about 575 million monthly mobile visitors, Yahoo is "the third-largest mobile ad company in the world," Mayer said.

  • Yahoo wants to show it can make mobile work Thursday, 19 Feb 2015 | 8:00 AM ET
    Yahoo President and CEO Marissa Mayer delivers a keynote address at the 2014 International CES in Las Vegas.

    Yahoo looks to further develop its mobile business and impress developers at its first mobile developer conference.

  • Feb 13- Advertising company Interpublic Group of Cos Inc's fourth-quarter revenue topped analysts' estimates, helped by higher ad spending by businesses in the United States. Interpublic's shares were up 2.3 percent in morning trading as the company also said margins were set to improve further this year after rising by about 25 percent in 2014..

  • UPDATE 1-Interpublic warns of slower growth in 2015 Friday, 13 Feb 2015 | 8:11 AM ET

    Feb 13- Advertising company Interpublic Group of Cos Inc joined larger rival Omnicom Group Inc in warning that full-year revenue would be hit by a stronger dollar and economic uncertainty in some markets. Interpublic's fourth-quarter revenue, however, topped analysts' estimates, helped by higher ad spending by U.S. businesses. About 48 percent of...

  • *CEO Levy aims to regain support after Omnicom deal failure. PARIS, Feb 12- France's Publicis promised business would pick up in the second half of this year as the advertising agency recovered from a tough 2014 marred by a failed mega-merger with U.S. peer Omnicom. Publicis Chief Executive Maurice Levy is trying to win back investor support after the agency's...

  • UPDATE 1-AOL's profit beats estimates as ad revenue jumps Wednesday, 11 Feb 2015 | 8:26 AM ET

    Feb 11- AOL Inc, owner of the Huffington Post news website and the TechCrunch blog, reported a better-than-expected adjusted profit as revenue surged in its online advertising business. Revenue in AOL's ad platform business, where the company helps advertisers place ads on other digital properties, rose 20.2 pct to $330.6 million in the fourth quarter ended...

  • Feb 10- Omnicom Group Inc, the No. 1 U.S. advertising company, reported better-than-expected quarterly revenue, boosted by higher ad spending by consumer goods companies in the United States and United Kingdom. Omnicom, which counts Apple Inc, McDonald's Corp and Adidas AG among its clients, reported organic revenue growth of 5.9 percent in the fourth quarter...

  • 50 shades of green   Tuesday, 10 Feb 2015 | 7:45 AM ET
    50 shades of green

    CNBC's Julia Boorstin takes a look at how retailers plan to profit from target-selling "50 Shares of Gray" themed products.

  • Omnicom revenue rises due to higher U.S. ad spending Tuesday, 10 Feb 2015 | 7:10 AM ET

    Feb 10- Omnicom Group Inc, the No. 1 U.S. advertising company, reported a 3.4 percent rise in quarterly revenue, helped by higher ad spending by businesses in North America. Revenue rose to $4.195 billion in the fourth quarter ended Dec. 31 from $4.06 billion a year earlier. Net income available for common shareholders rose to $323.9 million, or $1.30 per share, from...

  • Digital ads: Keep the buzz alive   Monday, 9 Feb 2015 | 6:45 AM ET
    Digital ads: Keeping the buzz alive

    Gogi Gupta, Gupta Media founder & CEO, discusses how online promotions keep music albums in the spotlight on the heels of Sunday night's Grammy Awards.

  • Moonves plays down Time Warner deal chatter Friday, 6 Feb 2015 | 10:11 AM ET
    Les Moonves, president and chief executive officer of CBS Corp.

    "There's a lot of noise out there" about deals involving CBS, CEO Les Moonves tells CNBC.

  • Media Inc, reported lower-than-expected quarterly revenue as growth in mobile advertising slowed down, sending shares down 21 percent in extended trading. Net income rose to $12.3 million, or 6 cents per share, in the fourth quarter ended Dec. 31, from $8.9 million, or 4 cents per share, a year earlier. Revenue rose to $268 million from $200.4 million.

  • Gap's failed shot at love on Tinder Thursday, 5 Feb 2015 | 11:38 AM ET
    A file photo of Gap 1969 jeans

    Tinder just swiped left on Gap's plan to use its dating app as a new means for advertising.

  • The CNBC Crowdfinance Vice Average Wednesday, 4 Feb 2015 | 6:00 AM ET
    Casino gambling

    This list represents the largest capital commitments raised by private U.S. companies actively listed on equity crowdfunding platforms.

  • Twitter's new money maker   Tuesday, 3 Feb 2015 | 10:45 AM ET
    Twitter's new money maker

    Twitter will start running its promoted tweets on other apps and sites. Details on this expanding ad reach, with CNBC's Julia Boorstin.

  • Twitter bringing 'Promoted Tweets' to other feeds Tuesday, 3 Feb 2015 | 9:00 AM ET

    Twitter is now bringing "Promoted Tweets" to other feeds, including Flipboard and Yahoo.

  • Social media lessons learned from Super Bowl XLIX Monday, 2 Feb 2015 | 6:48 PM ET
    Still from the Nationwide Super Bowl ad.

    Big brands face a challenge in maximizing their reach on both television and mobile phone screens.

  • Nationwide ad a cheap stunt: Pro   Monday, 2 Feb 2015 | 2:56 PM ET
    Nationwide ad a cheap stunt: Pro

    Mark Stevens, CEO, MSCO Marketing, says if Nationwide really cared about children, they should have given the money to a charity that protects them. He says the ad was a "cheap stunt" that really crossed the line.

  • Which social media company won the Super Bowl? Monday, 2 Feb 2015 | 1:44 PM ET
    Still from a Budweiser Super Bowl ad

    This was the most social Super Bowl ever. That's despite the fact that just half of ads featured hastags—down from about 57 percent last year.

  • Super Bowl ads let you down? Expert gives a 'B+' Monday, 2 Feb 2015 | 1:35 PM ET
    Budweiser's Super Bowl "Lost Dog" ad.

    Some ads hit the mark with viewers during Super Bowl Sunday, while some fell flat into the ground, according to experts.