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  • What Verizon gets from AOL: Swisher   Tuesday, 12 May 2015 | 5:35 PM ET
    What Verizon gets from AOL: Swisher

    Re/code's executive editor Kara Swisher, discusses Verizon's decision to buy AOL, and reflects on AOL buying Time Warner in 2000.

  • What is Verizon really getting with AOL? Tuesday, 12 May 2015 | 4:54 PM ET
    A pedestrian checks his mobile phone while walking past a Verizon Wireless store in San Francisco, California.

    The crown jewel for Verizon in its acquisition of AOL is advertising, led by the mass media company's proprietary technology.

  • What's next for Yahoo after AOL/Verizon deal? Tuesday, 12 May 2015 | 2:41 PM ET
    Marissa Mayer

    The Verizon/AOL deal may force another legacy company from the early days of the Internet to act.

  • AOL brings advertising: Pro   Tuesday, 12 May 2015 | 2:01 PM ET
    AOL brings advertising: Pro

    Peter Kafka, Re/code, and Frank Louthan, Raymond James, discuss reasons for Verizon's purchase of AOL.

  • Why we sold to Verizon: AOL's Tim Armstrong Tuesday, 12 May 2015 | 8:50 AM ET
    Tim Armstrong, chairman anc CEO of AOL.

    AOL decided to sell to Verizon in order to compete in a future marketplace dominated by larger players, CEO Tim Armstrong tells CNBC.

  • Upfront about upfronts: Audiences flattening out   Tuesday, 12 May 2015 | 8:09 AM ET
    Upfront about upfronts: Audiences flattening out

    David Bank, RBC Capital Markets, and Brian Steinberg, Variety senior TV editor, discuss whether this year's digital viewing begins to eat into television advertising dollars.

  • AOL/Verizon deal about ad tech: Pro   Tuesday, 12 May 2015 | 8:06 AM ET
    AOL/Verizon deal about ad tech: Pro

    David Bank, RBC Capital Markets, and Brian Steinberg, Variety senior TV editor, discuss the likely drivers behind Verizon buying AOL, and other mergers in the media space.

  • Disruptor 50: No. 12 LISNR Tuesday, 12 May 2015 | 7:00 AM ET
    Rodney Williams, co-founder and CEO of LISNR

    This free communication technology app delivers proprietary "data over audio" to connected smart devices.

  • Wayfair CEO: Taking online share   Tuesday, 12 May 2015 | 6:44 AM ET
    Wayfair CEO: Taking online share

    Niraj Shah, Wayfair co-founder and CEO, discusses the e-retailer's earnings beat and big bet on mega marketing.

  • Is mass marketing dead?   Tuesday, 12 May 2015 | 3:30 AM ET
    Is mass marketing dead?

    Marketo CEO, Phil Fernandez, says mass ad campaigns are dead and personalized marketing is the future.

  • Broadcast TV tipping point?   Monday, 11 May 2015 | 3:15 PM ET
    Broadcast TV tipping point?

    CNBC's Julia Boorstin takes a look at how digital viewing is impacting ad buying for broadcast and cable industries.

  • Networks fret as ad dollars flow to digital media Monday, 11 May 2015 | 11:45 AM ET
    Television screens

    Television viewing has plummeted 9 percent so far this season compared with the previous season, the NYT reports.

  • Tipping point between digital & TV   Monday, 11 May 2015 | 11:17 AM ET
    Tipping point between digital & TV

    Will digital viewing start to eat up television advertising dollars? CNBC's Julia Boorstin takes a look.

  • Broadcast still best bet for advertising: CBS CEO Friday, 8 May 2015 | 12:09 PM ET
    Les Moonves, president and chief executive officer of CBS Corp.

    CBS chief Les Moonves says broadcast TV remains the best bet for advertising because of one key factor.

  • Protestors see red over ‘sexist’ opticians ad Friday, 8 May 2015 | 10:15 AM ET
    Multiópticas Protest, Spain

    After protests over UK's “Beach Ready” ad, another EU retailer is facing backlash after its TV ad presented women as nothing more than “accessories.”

  • AOL acing advertising's shift to mobile: CEO Friday, 8 May 2015 | 8:27 AM ET
    Tim Armstrong, CEO of AOL at CES 2015 in Las Vegas.

    AOL reported quarterly revenue above analysts' expectations, boosted by demand for its real-time advertising bidding platform.

  • May 8- AOL Inc reported quarterly revenue above analysts' expectations, boosted by demand for its real-time bidding platform that helps advertisers place video and display ads on other digital properties. Revenue in AOL's ad platform business rose 21 percent to $279.8 million, accounting for 45 percent of total revenue. Net income attributable to AOL fell to...

  • I get paid for performance: WPP CEO   Thursday, 7 May 2015 | 6:37 AM ET
    I get paid for performance: WPP CEO

    Sir Martin Sorrell, WPP CEO shares his views on executive compensation.

  • Millennial media for young women   Tuesday, 5 May 2015 | 6:47 AM ET
    Millennial media for young women

    Phillipe von Borries, Refinery29 co-founder, and Justin Stefano, Refinery29 co-founder, discuss their plan to reach female consumers and monetize clicks.

  • May 4- Samsung and Walt Disney's Marvel introduced a marketing campaign that uses virtual reality to promote "Avengers: Age of Ultron" as more studios look to the new technology to push movies. Jamie Park, head of experimental marketing at Samsung, said the company had seen a growing interest from studios in virtual reality and Samsung would be doing more of this in...