Ambarish Mitra, Blippar CEO, discusses the company's recently released image recognition technology, a tool that could let Google Glass recognize images to be used in advertising.» Read More
Advertisers know they can buy ads on Facebook and get great returns, says Sheryl Sandberg, Facebook COO, talking with CNBC's Julia Boorstin about the company's plans to grow their advertising business and protect consumer privacy.
We are way beyond what is a social ad budget, says Sheryl Sandberg, Facebook COO, talking with CNBC's Julia Boorstin about her company's strategy to reach consumers on mobile devices, including teens.
Google signed a major advertising deal with comScore to help it win more business from big brands like Kellogg. USA TODAY reports.
An experiment by Fox on a dating website to promote its hit series "The Mindy Project" tests the limits of native advertising.
"The spotlight is back on user growth, and the stock will be in the penalty box until we get a better read," one analyst says.
With Twitter shares up more than 150% since its IPO, the pressure is on for the company to deliver in its first earnings report.
David Selinger, CEO and co-founder of RichRelevance, said consumers like targeted advertisements and it makes them return to a website for more.
The Super Bowl's funniest ad is not necessarily its most effective. A group of MBA students ranked the latter.
Maserati is offering a cheaper car for $67,000, reports CNBC's Robert Frank. A look at its Super Bowl ad.
Jon Steinberg, BuzzFeed president & COO, discusses Budweiser's Super Bowl ad strategy designed to win back the 30 and under market share.
Jon Steinberg, president and COO of Buzzfeed, shares his views on the ad campaigns that had the biggest impact.
"Apple is trying to get the message out," says Kara Swisher, Re/code co-executive editor, discussing Apple's new video shot on an iPhone 5. Swisher also weighs in on Microsoft's CEO situation.
Super Bowl XLVIII will go down as "the most tweeted event in history," highlighting the power of social media, predicted ad boss Miles Nadal.
Miles Nadal, Chairman & CEO of MDC Partners, provides his thoughts on whether U2's commercial scored with viewers during last night's Super Bowl game.
Miles Nadal, Chairman & CEO of MDC Partners, provides his thoughts on the demographics watching the ads during the Super Bowl this year. It was more popular with social media than even the election, says Nadal.
Miles Nadal, Chairman & CEO of MDC Partners, provides his thoughts on which ads scored big during last night's game. The Clydesdale ads have always been popular, says Nadal.
Ryan Pamplin, co-founder at BrandAds, explains that companies that advertised towards the end of the Super Bowl game did not get their money's worth.
In the second quarter of the Super Bowl, Coke became the first advertiser to show a gay family in an ad for America's big game. NBC reports.
As the in-air advertising market reaches $300 million and growing, one company has developed a new way to target messages.
Julia Boorstin looks at Super Bowl ads and the advertisers who are reportedly paying more than $4 million per 30-second spot.