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  • AOL's Armstrong charted bumpy path to big Verizon sale Tuesday, 12 May 2015 | 6:54 PM ET

    May 12- AOL Inc Chief Executive Tim Armstrong's six year path to transforming the venerable dial-up Internet provider into a marketable mobile ad specialist was filled with bumps. Perhaps most infamously, Armstrong publicly blamed an AOL employee's "distressed baby" as the reason for the company's escalating health care costs. Verizon's offer- at a premium of...

  • What Verizon gets from AOL: Swisher   Tuesday, 12 May 2015 | 5:35 PM ET
    What Verizon gets from AOL: Swisher

    Re/code's executive editor Kara Swisher, discusses Verizon's decision to buy AOL, and reflects on AOL buying Time Warner in 2000.

  • What is Verizon really getting with AOL? Tuesday, 12 May 2015 | 4:54 PM ET
    A pedestrian checks his mobile phone while walking past a Verizon Wireless store in San Francisco, California.

    The crown jewel for Verizon in its acquisition of AOL is advertising, led by the mass media company's proprietary technology.

  • What's next for Yahoo after AOL/Verizon deal? Tuesday, 12 May 2015 | 2:41 PM ET
    Marissa Mayer

    The Verizon/AOL deal may force another legacy company from the early days of the Internet to act.

  • AOL brings advertising: Pro   Tuesday, 12 May 2015 | 2:01 PM ET
    AOL brings advertising: Pro

    Peter Kafka, Re/code, and Frank Louthan, Raymond James, discuss reasons for Verizon's purchase of AOL.

  • Why we sold to Verizon: AOL's Tim Armstrong Tuesday, 12 May 2015 | 8:50 AM ET
    Tim Armstrong, chairman anc CEO of AOL.

    AOL decided to sell to Verizon in order to compete in a future marketplace dominated by larger players, CEO Tim Armstrong tells CNBC.

  • Upfront about upfronts: Audiences flattening out   Tuesday, 12 May 2015 | 8:09 AM ET
    Upfront about upfronts: Audiences flattening out

    David Bank, RBC Capital Markets, and Brian Steinberg, Variety senior TV editor, discuss whether this year's digital viewing begins to eat into television advertising dollars.

  • AOL/Verizon deal about ad tech: Pro   Tuesday, 12 May 2015 | 8:06 AM ET
    AOL/Verizon deal about ad tech: Pro

    David Bank, RBC Capital Markets, and Brian Steinberg, Variety senior TV editor, discuss the likely drivers behind Verizon buying AOL, and other mergers in the media space.

  • Disruptor 50: No. 12 LISNR Tuesday, 12 May 2015 | 7:00 AM ET
    Rodney Williams, co-founder and CEO of LISNR

    This free communication technology app delivers proprietary "data over audio" to connected smart devices.

  • Wayfair CEO: Taking online share   Tuesday, 12 May 2015 | 6:44 AM ET
    Wayfair CEO: Taking online share

    Niraj Shah, Wayfair co-founder and CEO, discusses the e-retailer's earnings beat and big bet on mega marketing.

  • Is mass marketing dead?   Tuesday, 12 May 2015 | 3:30 AM ET
    Is mass marketing dead?

    Marketo CEO, Phil Fernandez, says mass ad campaigns are dead and personalized marketing is the future.

  • Broadcast TV tipping point?   Monday, 11 May 2015 | 3:15 PM ET
    Broadcast TV tipping point?

    CNBC's Julia Boorstin takes a look at how digital viewing is impacting ad buying for broadcast and cable industries.

  • Networks fret as ad dollars flow to digital media Monday, 11 May 2015 | 11:45 AM ET
    Television screens

    Television viewing has plummeted 9 percent so far this season compared with the previous season, the NYT reports.

  • Tipping point between digital & TV   Monday, 11 May 2015 | 11:17 AM ET
    Tipping point between digital & TV

    Will digital viewing start to eat up television advertising dollars? CNBC's Julia Boorstin takes a look.

  • Broadcast still best bet for advertising: CBS CEO Friday, 8 May 2015 | 12:09 PM ET
    Les Moonves, president and chief executive officer of CBS Corp.

    CBS chief Les Moonves says broadcast TV remains the best bet for advertising because of one key factor.

  • Protestors see red over ‘sexist’ opticians ad Friday, 8 May 2015 | 10:15 AM ET
    Multiópticas Protest, Spain

    After protests over UK's “Beach Ready” ad, another EU retailer is facing backlash after its TV ad presented women as nothing more than “accessories.”

  • AOL acing advertising's shift to mobile: CEO Friday, 8 May 2015 | 8:27 AM ET
    Tim Armstrong, CEO of AOL at CES 2015 in Las Vegas.

    AOL reported quarterly revenue above analysts' expectations, boosted by demand for its real-time advertising bidding platform.

  • May 8- AOL Inc reported quarterly revenue above analysts' expectations, boosted by demand for its real-time bidding platform that helps advertisers place video and display ads on other digital properties. Revenue in AOL's ad platform business rose 21 percent to $279.8 million, accounting for 45 percent of total revenue. Net income attributable to AOL fell to...

  • I get paid for performance: WPP CEO   Thursday, 7 May 2015 | 6:37 AM ET
    I get paid for performance: WPP CEO

    Sir Martin Sorrell, WPP CEO shares his views on executive compensation.

  • Millennial media for young women   Tuesday, 5 May 2015 | 6:47 AM ET
    Millennial media for young women

    Phillipe von Borries, Refinery29 co-founder, and Justin Stefano, Refinery29 co-founder, discuss their plan to reach female consumers and monetize clicks.