Advertising
featured
Brands from Belvedere to Magnum ice cream have ubiquitous presences during the Cannes Film Festival, hoping to boost their exposure.
» Read More
More
-
*Time Warner, Comcast, Viacom all top Wall St estimates. May 1- Some of the biggest U.S. media conglomerates beat earnings expectations on Wednesday, though Time Warner Inc, Viacom Inc and Comcast Corp all showed signs of being susceptible to swings in TV advertising revenue.
-
Time Warner says earnings grew 24 percent in the first three months of the year, as the company benefited from strength in its television networks.
-
Discussing the business model of the Financial Times, and how mobile has impacted the newspaper industry, with Financial Times Group's CEO John Ridding.
-
Twitter will now enable all companies, brands and users to buy ads on its platform, said Kevin Weil, senior director for Twitter's revenue.
-
Robert Downey Jr. rings Tuesday's opening bell to celebrate the release of "Iron Man 3," with the "Squawk on the Street" crew. CNBC''s Bob Pisani speaks with Robert Downey Jr. about the success of the film, and what movie franchises has done for the comic industry.
-
Are Traasdahl, CEO of Tapad, explains how his company helps businesses monetize mobile technology through cross-device advertising.
-
SEOUL, April 26- South Korean automaker Hyundai Motor Co has been forced to apologise for an advertisement that sought to promote the zero carbon emissions of one of its cars by featuring a man failing to commit suicide using a hose attached to the exhaust.
-
SEOUL, April 26- South Korean automaker Hyundai Motor Co has been forced to apologise for an advertisement that sought to promote the zero carbon emissions of one of its cars by featuring a man failing to commit suicide using a hose attached to the exhaust.
-
Martin Sorrell, CEO of WPP, says they face very difficult market conditions and carving out revenue is 'hand to hand combat in the trenches'.
-
Amazon is known in the ad industry as the "sleeping giant" because it harbors a trove of unused consumer-spending data, but now it's awakening to the potential.
-
SAN FRANCISCO/ NEW YORK, April 24- Amazon.com Inc is known in the advertising industry as the "sleeping giant" because the world's largest Internet retailer harbors a trove of consumer-spending data that many marketers have called an unrealized opportunity.
-
In the latest sign that Twitter's advertising business is coming of age, it inked its first multi-year upfront ad commitment with ad giant Publicis' Starcom Media Vest.
-
SAN FRANCISCO, April 17- Twitter Inc on Wednesday unveiled a new tool that allows marketers to disseminate targeted messages based on the content of users' tweets, a technology that could help elevate Twitter's effectiveness as an advertiser to a rarefied level demonstrated only by digital advertising leaders like Google Inc..
-
SAN FRANCISCO, April 17- Twitter Inc on Wednesday unveiled a new tool that allows marketers to disseminate targeted messages based on the content of users' tweets, a technology that could help elevate Twitter's effectiveness as an advertiser to a rarefied level demonstrated only by digital advertising leaders like Google Inc..
-
Tim Daniels, TMT sector strategist at Olivetree Securities, sums up Yahoo's earnings and why advertising is still letting the company down.
-
SAN FRANCISCO, April 16- Yahoo Inc's net revenue in the first quarter was flat year-on-year, as the Internet company's display advertising business experienced declining revenue for the second quarter in a row.
-
*CEO Levy sees improvement later this year in Europe. The group, which had in February warned that 2013 would be difficult in Europe, said it had been hit by a sharp advertising slowdown across the continent.
-
To capitalize on one of the year's most dreaded days, several restaurants and retailers are planning promotions to help customers take the sting out of forking over money to Uncle Sam.
-
DETROIT, April 12- General Motors Co on Friday named Don Butler head of strategy for Cadillac, as the luxury brand seeks to become a globally recognized name. Butler, who had been in charge of global marketing for the brand, will continue to report to Bob Ferguson, GM's global Cadillac chief.
-
General Motors is advertising on Facebook again. Bethany McLean, Vanity Fair contributing editor; Mike Santoli, Yahoo! Finance columnist; and CNBC's Kayla Tausche, weighs in.