Facebook will unveil its plans for a mobile ad network at its “F8″ developer conference at the end of the month, re/code reports.» Read More
Western investors should look to China for leadership in the tech sector, the CEO of British advertising giant WPP told CNBC on Tuesday.
E*Trade Financial bid farewell to the baby who starred in the television commercials advertising its trading platform for the last seven years.
Want to reach people on Facebook with your business? You may soon have to pay up.
Senior PGA Tour pro Tom Watson, discuss his new MasterCard commercial, Ryder Cup expectations and the games rising stars. Raja Rajamannar, MasterCard CMO, discusses MasterCard's sponsorship of the Arnold Palmer Invitational which tees off this week.
Business Insider's editor and CEO Henry Blodget responds to USA Today Michael Wolff's article "New Cash, New Questions for Business Insider," about digital publishing.
The quintessential Irish pour, Guinness, says it will not be part of the landmark St. Patrick's Day, the parade through New York City City.
Ambarish Mitra, Blippar CEO, discusses the company's recently released image recognition technology, a tool that could let Google Glass recognize images to be used in advertising.
CNBC's Scott Cohn shows what some investment sales materials advertised about their own firms, and helps investors spot fraud.
For the first time, the Paralympics are getting strong media coverage across network TV. Stay tuned for ads that spotlight these amazing athletes.
Don't expect any start-up to steal the headlines at SXSW this year. The advertising industry is getting most of the attention, said an executive.
Facebook's Instagram service has signed a $100 million yearlong deal with advertising firm Omnicom, Ad Age reported on Friday.
Is Netflix's "House of Cards" as big a hit as we think? Derek Thompson, The Atlantic senior editor, analyzes the viewer data.
The PGA Tour and Travelers extend the insurance company's title sponsorship through 2024.
Travelers has extended its sponsorship of the Travelers Championship on the PGA Tour for another 10 years. Jay Fishman, Travelers Insurance chairman & CEO, and Tim Finchem, PGA Tour commissioner, discuss the significance of the deal and the support to charitable organizations the tournament provides.
BARCELONA, Feb 27- Fierce competition in the global advertising industry forced Britain's WPP to lower its profit guidance for 2014 on Thursday, wiping more than a billion pounds off its share price and overshadowing its improving trading throughout 2013..
BARCELONA, Feb 27- Fierce competition within the advertising industry forced Britain's WPP to lower its margin guidance for 2014, wiping over a billion pounds off its share price and taking the shine off an acceleration in trading through 2013.. WPP's forecast of organic revenue growth of over 3 percent for 2014 was also seen as below expectations.
The world of mobile advertising can be a tricky one to crack, yet one emerging Android app believes it has the perfect plan.
Junk food marketers may still be able to reach students. Here's how.
Corona Beer is moving beyond the bottle. The brand will be boosting its presence on tap in bars and restaurants.
Breaking down Facebook's success and how advertising through Instagram is driving the social networking site's stock to new levels, with CNBC's Julia Boorstin and Mike Isaac, Re/code senior editor.