Mark Mahaney, RBC Capital Markets managing director, discusses the future monetization of Facebook and if they are taking share from Google in the mobile ad market. Mahaney says Instagram monetization and autoplay video ads can add $1 billion to Facebook's top line.» Read More
Nike of the U.S. and Germany's Adidas and Puma, the three largest soccer apparel companies, poured marketing money into the tournament.
Mike Amour, CEO of Project Worldwide, says the success of advertising campaigns at the World Cup depends on the ability of each firm to portray their brand's authenticity.
Some brands make such an impression that the notion of them dissolving is unthinkable. Click ahead to see iconic brands that have vanished.
GoPro comes public on Thursday. CNBC's Julia Boorstin reports more than 6,000 YouTube videos with "GoPro" in the title are uploaded every day, and discusses the ways the company distributes its content.
Mehmet Oz acknowledged that his backing of so called miracle weight loss products has caused trouble to for the FTC, Consumerist reports.
Kara Swisher, Re/code co-executive editor, discusses Twitter's attempt to boost ad sales and become a "friend" of television.
Sick of trying to curate cosmetic products? A subscription to Birchbox—which sends samples of high-end beauty products—may be the answer.
Back to the future: Yext is an online listing service for companies, from mom-and-pop outfits to Fortune 500 enterprises.
TV spots for detergents and cars may be a thing of the past if BrightRoll connects more websites and companies in deals for digital ads.
Back to the future: This cloud-based antenna and DVR technology allows consumers to watch live or recorded HD broadcast television for free.
Kara Swisher, Re/code co-executive editor, shares some of the action at Cannes Lions Festival right now.
Facebook is expanding the user profiles behind its targeted advertising, including personal information based on activities on other sites.
Mark Strecker, CEO, Amobee, discusses its purchase of advertising solution firms Adconion Media and Kontera Tech for $209 million and $150 million, respectively.
SAN FRANCISCO, June 9- Instagram, the mobile photo service owned by Facebook Inc, is expanding its nascent advertising business beyond the United States and will begin showing ads to users in Britain, Canada and Australia, the company said on Monday.
In a rare opportunity, the NHL can capitalize on a championship series between the nation's two largest media markets.
Gawain Morrison, co-founder and CEO of Sensum, explains how his company uses wearable tech to measure people's emotional engagement to content - potentially saving advertisers money.
Rather than using a sole "L" for the 50th Super Bowl logo, the 2016 NFL championship will be named "Super Bowl 50".
Coke introduced a new design for its plastic bottles featuring a cap that can only be opened when paired with another bottle, AdWeek reported.
Billionaire Ken Langone reveals on CNBC the reason behind his recent interest in Facebook stock.
GM has to start thinking about how to regain American consumers' trust. Here's what it can learn from other corporate disasters and crises.