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The Super Bowl isn't just the biggest football game of the year, it's also the biggest event for Madison Avenue. This year the ads are costlier, but also a potentially better investment.
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Counting down to Google's Q4 earnings, with CNBC's Herb Greenberg and Rocky Agrawal, reDesign Mobile principal analyst.
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CNBC's Jon Fortt reports on mobile's impact on Google's core business, saying as more people do searches from their mobile devices, revenue from every ad click is decreasing.
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It seems to be the Street's consensus that Facebook will figure out its mobile ad business, reports CNBC's Julia Boorstin.
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Cumulus Media is the largest country music radio broadcaster in the U.S. The company's CEO Lew Dickey, discusses ways in which he is working to keep radio relevant.
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Social networking platforms are culling data from users, helping to fan the flames of new privacy concerns.
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His titles, his awards and his legacy, are mostly gone. Not even his confessional to Oprah can bring them back. Lance is done - or is he?
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The world is gearing up for Lance Armstrong's big interview tonight with Oprah Winfrey. Robbie Vorhaus, founder & CEO of Vorhaus Communications, weighs in.
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New technologies are putting traditional media companies at a disadvantage as advertising dollars come under increased pressure, Mel Karmazin, the former chief executive of Sirius XM Radio, told CNBC.
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Steve Cahillane, Coca-Cola North America president & CEO, discusses the company's new ad campaign addressing obesity.
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Facebook shares are pulling back ahead of mystery news, reports CNBC's Julia Boorstin.
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It will cost you a pretty penny to send a Facebook message to CEO Mark Zuckerberg's inbox.
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Ben Liang, ChoiceStream, explains how Wall Street's quantitative analysis is changing the advertising world.
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The Civil War saga "Lincoln" led the Academy Awards with 12 nominations Thursday, including best picture, director for Steven Spielberg and acting honors for Daniel Day-Lewis, Sally Field and Tommy Lee Jones.
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In a beer industry over flowing with competition, it can be difficult for a brewer to stand out. But one Southern California-based brewery, Hangar 24, is hoping that brewing distinct beers grounded in its geographic roots will eventually bring its beer to faraway places.
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DETROIT, Jan 8- General Motors Co is dropping its "Chevy Runs Deep" marketing campaign in favor of a tagline that GM officials said would better resonate with consumers around the world. The slogan also reflects a change in the brand's customers, who are increasingly located outside the United States.
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Ratings for last night's college football championship were higher than the year before. CNBC's Brian Shactman and Kayla Tausche discuss what has everyone talking about a woman named Katherine Webb.
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Budweiser is rolling out Budweiser Crown Black to retailers on Jan. 21, in advance of a big promotional push that will include a thirty-second spot during Super Bowl XLVII on Sunday, Feb. 3. Can lightning strike twice?
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LocalResponse CEO Nihal Mehta, talks about his latest advertising venture which allows advertisers to respond to social media moments.
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Nihal Mehta made a 60 second pitch to convince potential investors his marketing start-up has what it takes to succeed.
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Target is pledging to match prices of select online rivals year round. The promise began as a holiday promotion, but it will now be extended. But is this a race to the bottom for retailers?