How do consumer brands become billion-dollar franchises? These 7 keys are shared across many blockbuster products.» Read More
With about 575 million monthly mobile visitors, Yahoo is "the third-largest mobile ad company in the world," Mayer said.
Yahoo looks to further develop its mobile business and impress developers at its first mobile developer conference.
Feb 13- Advertising company Interpublic Group of Cos Inc's fourth-quarter revenue topped analysts' estimates, helped by higher ad spending by businesses in the United States. Interpublic's shares were up 2.3 percent in morning trading as the company also said margins were set to improve further this year after rising by about 25 percent in 2014..
Feb 13- Advertising company Interpublic Group of Cos Inc joined larger rival Omnicom Group Inc in warning that full-year revenue would be hit by a stronger dollar and economic uncertainty in some markets. Interpublic's fourth-quarter revenue, however, topped analysts' estimates, helped by higher ad spending by U.S. businesses. About 48 percent of...
*CEO Levy aims to regain support after Omnicom deal failure. PARIS, Feb 12- France's Publicis promised business would pick up in the second half of this year as the advertising agency recovered from a tough 2014 marred by a failed mega-merger with U.S. peer Omnicom. Publicis Chief Executive Maurice Levy is trying to win back investor support after the agency's...
Feb 11- AOL Inc, owner of the Huffington Post news website and the TechCrunch blog, reported a better-than-expected adjusted profit as revenue surged in its online advertising business. Revenue in AOL's ad platform business, where the company helps advertisers place ads on other digital properties, rose 20.2 pct to $330.6 million in the fourth quarter ended...
Feb 10- Omnicom Group Inc, the No. 1 U.S. advertising company, reported better-than-expected quarterly revenue, boosted by higher ad spending by consumer goods companies in the United States and United Kingdom. Omnicom, which counts Apple Inc, McDonald's Corp and Adidas AG among its clients, reported organic revenue growth of 5.9 percent in the fourth quarter...
CNBC's Julia Boorstin takes a look at how retailers plan to profit from target-selling "50 Shares of Gray" themed products.
Feb 10- Omnicom Group Inc, the No. 1 U.S. advertising company, reported a 3.4 percent rise in quarterly revenue, helped by higher ad spending by businesses in North America. Revenue rose to $4.195 billion in the fourth quarter ended Dec. 31 from $4.06 billion a year earlier. Net income available for common shareholders rose to $323.9 million, or $1.30 per share, from...
Gogi Gupta, Gupta Media founder & CEO, discusses how online promotions keep music albums in the spotlight on the heels of Sunday night's Grammy Awards.
"There's a lot of noise out there" about deals involving CBS, CEO Les Moonves tells CNBC.
Media Inc, reported lower-than-expected quarterly revenue as growth in mobile advertising slowed down, sending shares down 21 percent in extended trading. Net income rose to $12.3 million, or 6 cents per share, in the fourth quarter ended Dec. 31, from $8.9 million, or 4 cents per share, a year earlier. Revenue rose to $268 million from $200.4 million.
Tinder just swiped left on Gap's plan to use its dating app as a new means for advertising.
This list represents the largest capital commitments raised by private U.S. companies actively listed on equity crowdfunding platforms.
Twitter will start running its promoted tweets on other apps and sites. Details on this expanding ad reach, with CNBC's Julia Boorstin.
Twitter is now bringing "Promoted Tweets" to other feeds, including Flipboard and Yahoo.
Big brands face a challenge in maximizing their reach on both television and mobile phone screens.
Mark Stevens, CEO, MSCO Marketing, says if Nationwide really cared about children, they should have given the money to a charity that protects them. He says the ad was a "cheap stunt" that really crossed the line.
This was the most social Super Bowl ever. That's despite the fact that just half of ads featured hastags—down from about 57 percent last year.
Some ads hit the mark with viewers during Super Bowl Sunday, while some fell flat into the ground, according to experts.