Despite a 15 percent drop in viewership to 37.3 million, however, it is still worth the price tag for advertisers and broadcaster ABC, analysts said. ABC pays $75 million annually to the Academy of Motion Picture Arts and Sciences for TV broadcast rights, said Brad Adgate, the research director at Horizon Media. The contract with Walt Disney Co's ABC and the Academy...» Read More
Many of Yahoo's employees harbor a deep Silicon Valley-bred distrust of rival Microsoft's corporate culture. That may not matter.
So as many of you know, my one-hour documentary on Nike premiered on Tuesday. I received many nice notes from readers and a couple strange ones. The craziest group of notes were from people who brought up the fact that Nike actually wasn't a completely original name at the time Blue Ribbon Sports' employee Jeff Johnson came up with in 1971.
YouTube threw a coming out party of sorts to hundreds of top ad industry execs in New York City this week. The event was called 'Videocracy,' and it's the largest ever advertiser event thrown by Google which bought YouTube for $1.6 billion dollars two years ago.
Over a million bouquets of flowers will be delivered today by FTD. After all, Valentine's day is to flower and jewelry companies what the Super Bowl is to TV retailers. Competitor 1-800-flowers and other delivery services including Harry & David are highly affected not only by a consumer cutting back on spending but also by the weather.
Yahoo is holding talks with News Corp. about combining MySpace and other News Corp.-owned online properties with Yahoo.
The negotiating committee of the Writers Guild of America voted unanimously to accept a new tentative three-year deal with the major Holywood studios.
The relationship was renewed only three days ago and yet Gucci's love affair with NY is already hitting a stumbling block. New York City's Empire State Development Corporation (ESDC) is challenging Gucci's use of the 'Gucci (loves as symbolized by a heart) New York' slogan on its new limited edition bags.
Basketball shoe sales aren't that hot right now. Even Nike--which has 86 percent of the U.S. market--and has been up as the market has continued to decline, saw a double digit decline in the fourth quarter, according to analyst Matt Powell of SportsOneSource.
For my documentary on Nike, which premieres on Tuesday at 10 p.m. and 1 a.m. ET, I interviewed more than 30 people. One of them was Trevor Edwards, Nike's vice president of global category and brand management. Trevor and I focused on how advertising has changed
Hours after I wrote about the demand for David Tyree's signature yesterday was informed Tyree signed exclusively with BC Sports, a 55-store chain on the east coast. Tyree signed a one-year deal with the company, which beat out the biggest player, Steiner Sports. Terms of the contract were not disclosed.
For my one-hour TV special on Nike (next Tuesday at 10 pm and 1 am ET), I sat down with Nike president Charlie Denson and talked to him about a variety of topics.
A month ago, I wrote a blog stating that if the New England Patriots won it all, Wes Welker would be the greatest beneficiary in terms of autograph deals. Why? Because you don't think of Welker as an immediate star, but he became such an integral part of the Patriots this year that no team helmet would be complete without him.
Can you think of anything more annoying than getting an ad on your cell phone? And what if you get an ad when you are just walking down the street minding your own business, and happen to pass a particular store?
Like some bizarre plot twist from Wisteria Lane, Teri Hatcher is being sued for agreeing to represent one lip-plumping product, then pumping another plumper (Are her lips even plump? Sorry, it’s not something I’ve noticed).
Those people who watch CNBC every day might have noticed that I spent most of the month of December off the air. The reason for this? I was taking trips like this: New York-Frankfurt-Singapore-Vietnam-Hong Kong-Los Angeles-Portland-New York. It was all for an hour documentary I am doing on Nike.
Eli Manning: He's going to get a shot at becoming a big-time endorser. Can he do it? What companies will try to sign him? He's now put himself in the position to get deals. The 1972 Dolphins: The Reebok ad wasn't their last hurrah after all. The revenue stream that comes every year to the likes of Bob Griese, Larry Czonka and Mercury Morris is still alive and well.
In the ultimate battle of men's magazine Super Bowl parties, Playboy beat out Maxim by perhaps the widest margin since the two began competing in 2001. That's at least my impression after looking over my scores from previous years.
The New York Giants' thrilling win over the New England Patriots was the most-watched Super Bowl ever, with 97.5 million viewers, Nielsen Media Research said Monday.
It has been a busy day in Glendale, Arizona--site of Super Bowl XLII. Check out some of the stories we've done on the network.
Google's earnings and sales both rose but fell short of analyst expectations, and shares of the company fell in extended trading.