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  • Nielsen Looks Beyond TV, and Hits Roadblocks Tuesday, 26 Feb 2008 | 1:09 PM ET
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    abstract goes here

  • Oscar Ceremony Not So Golden With Ratings Monday, 25 Feb 2008 | 4:24 PM ET
    Oscars not so golden

    The preliminary ratings numbers are out and Nielsen Media Research is saying that ratings for the Academy Awards telecast last night were some 14 percent lower than the least-watched ceremony ever, which was 2003, when 33 million people watched. And these preliminary ratings are also 21 percent lower than last year.

  • Leap Year Day Is Special, And Marketers Know It Monday, 25 Feb 2008 | 11:30 AM ET

    businesses and nonprofit organizations are using leap day — Feb. 29, this Friday — as the occasion to make special proposals and pitches.

  • My Take On Take-Two And EA Monday, 25 Feb 2008 | 11:07 AM ET
    The Electronic Arts headquarters in Redwood City, California.

    So we've just learned that Electronic Arts made a $2 billion bid to take over Take-Two last Tuesday. EA went public with the news Sunday after Take Two's board denied the deal. The notion of such a deal probably makes sports gamers cringe, much in the same way that trading card buffs feared Upper Deck's attempts at buying Topps last year

  • HUMMER Tries New Path In Uphill (Sales) Climb Monday, 25 Feb 2008 | 9:09 AM ET

    OK, it's not as if HUMMER needs our sympathy. The folks running GM's supersized SUV line know they are fighting an uphill battle, trying to grow sales, expand the line-up, and shift HUMMER's image in the face of rising gas prices. But this is HUMMER, even if the execs there feel overmatched, they won't admit it. Nor should they.

  • jc_Penny_logo.jpg

    Last night, JC Penney unveiled its largest brand launch in company history--which also happens to be Ralph Lauren's biggest bet. Dubbed "American Living," the clothing and homegoods line is centered around the same-preppy aesthetic that Ralph Lauren has mastered but the price points are far from the high-end ticket prices that usually accompanies any RL project.

  • That's Me In A Speedo--Because I Could! Thursday, 21 Feb 2008 | 9:40 AM ET
    How do I look?

    Readers of this blog know I'm not afraid to show my body. I created a stir when I had Nike send me a shirt that didn't look flattering on Tiger. For those who missed it, I've included the photo.

  • Shaquille O'Neal--The Big Cactus And My "Big" Commission Wednesday, 20 Feb 2008 | 10:01 AM ET
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    What's 15 percent of "The Big Cactus?" Whatever it is, I'm collecting it, baby. On Friday, I interviewed Shaquille O'Neal on our show "Squawk on the Street," and towards the end of the interview, we had the following exchange.

  • Taste Preview: Gatorade Tiger Tuesday, 19 Feb 2008 | 5:09 PM ET

    In October, Gatorade agreed to, for the first time ever, license an athlete's name for a product and give that athlete a percentage of product sales. That athlete was Tiger Woods and we projected that Woods would make more than $11 million in royalties from March 2008 to March 2009.

  • 'Do Not Disturb' Contest; More Reader Love/Hate Tuesday, 19 Feb 2008 | 4:21 PM ET
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    In our interactive/reality TV culture, Embassy Suites decided to get patrons in on the decision to create new “Do Not Disturb” signs (“DND”). Here, after months of deliberations, are the winners. Also: Your e-mails re Countrywide, Fake Jane and Sarah Silverman!

  • NBA All-Star Losers: The Shoes Tuesday, 19 Feb 2008 | 12:06 PM ET
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    I can't recall an NBA All-Star Game where there were fewer shoes to buzz about. ...How does Dwight Howard win the dunk contest in a Superman cape and in what is essentially a generic Adidas shoe? I posed that question to Adidas spokesman Travis Gonzolez...

  • Sprint Drops the Call at Daytona Tuesday, 19 Feb 2008 | 9:26 AM ET
    Sprint - Together with Nextel

    It's not easy for Sprint these days: It lost about 1 million customers last year and is readying to announce the amount of a huge write-off related to its Nextel merger. Then, just as it was ramping up for 2008, the first year in which the Nextel Cup Series would be renamed the Sprint Cup, the wrong driver's won the Daytona 500 on Sunday...

  • American Apparel CEO Trial Starts Today Tuesday, 19 Feb 2008 | 8:24 AM ET
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    Now that American Apparel CEO Dov Charney's sexual harassment and wrongful termination lawsuit is headed to trial, will there be changes in the boardroom or behavior in how day-to-day management of American Apparel is handled? ...The trial is set to begin today...

  • Cramer makes the call on viewers' favorite stocks.Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.

  • NASCAR: Why It Needs Dale Earnhardt To Win Friday, 15 Feb 2008 | 1:21 PM ET
    Dale Earnhardt Jr.

    With a Bud Shootout and Gatorade Duels victory, Dale Earnhardt Jr. is 2-for-2 in non-point races, which should come as a relief to NASCAR executives. The statistics on Earnhardt are scary. In his last 114 real races, Earnhardt has won only twice. That's a winning percentage of 1.75 percent.

  • For Yahoo Board, Microsoft Deal May Be a Duty Thursday, 14 Feb 2008 | 4:20 PM ET
    Exterior view of Yahoo! headquarters in Sunnyvale, Calif.

    Many of Yahoo's employees harbor a deep Silicon Valley-bred distrust of rival Microsoft's corporate culture. That may not matter.

  • Nike: Is The Name Original Or Cold War Copy? Thursday, 14 Feb 2008 | 3:51 PM ET
    Nike-Hercules surface to air missile, Bridgeport, Washington

    So as many of you know, my one-hour documentary on Nike premiered on Tuesday. I received many nice notes from readers and a couple strange ones. The craziest group of notes were from people who brought up the fact that Nike actually wasn't a completely original name at the time Blue Ribbon Sports' employee Jeff Johnson came up with in 1971.

  • Google's YouTube Makes "Advertising Pitch" Thursday, 14 Feb 2008 | 3:35 PM ET
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    YouTube threw a coming out party of sorts to hundreds of top ad industry execs in New York City this week. The event was called 'Videocracy,' and it's the largest ever advertiser event thrown by Google which bought YouTube for $1.6 billion dollars two years ago.

  • Valentine's Day Flower Power: My Interview With FTD CEO Thursday, 14 Feb 2008 | 12:58 PM ET
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    Over a million bouquets of flowers will be delivered today by FTD. After all, Valentine's day is to flower and jewelry companies what the Super Bowl is to TV retailers. Competitor 1-800-flowers and other delivery services including Harry & David are highly affected not only by a consumer cutting back on spending but also by the weather.

  • Yahoo Is Discussing Deal With News Corp., Others Thursday, 14 Feb 2008 | 11:51 AM ET
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    Yahoo is holding talks with News Corp. about combining MySpace and other News Corp.-owned online properties with Yahoo.