GO
Loading...

Enter multiple symbols separated by commas

Advertising

More

  • Under Armour

    Sentimental people might have been hoping for Davidson to pull out the upset last night, but CBS really wanted to Kansas. Why? Because Cinderellas don't draw. We have the proof.

  • Axl Rose: Can He Be A Real "Pepper" Too? Friday, 28 Mar 2008 | 4:37 PM ET
    Axel Rose

    The best marketing is the kind that provides a company huge bang for no buck at all. Tell everyone you'll give your product away for free if something impossible happens--like the Giants winning the Super Bowl--and then sit back confidently that you'll never have to pay up.

  • Sports Biz Notebook: Beasley, Under Armour, NBA Jerseys Thursday, 27 Mar 2008 | 8:40 AM ET

    Kansas State head basketball coach Frank Martin says he's pretty sure his freshman Michael Beasley is turning pro, speculating that he's worth about $100 million in salary and endorsement money.

  • NBA 10 year Jersey Sales List-Guess Who's Number One! Wednesday, 26 Mar 2008 | 11:14 AM ET

    So the NBA has given us the mother of all jersey sales lists. In honor of them celebrating the upcoming 10-year anniversary of their store in New York City, they have released their top 10 best selling jerseys.

  • Perez Hilton: The "Queen" Of Blogging Big Tuesday, 25 Mar 2008 | 12:48 PM ET
    perez_hilton.jpg

    When it comes to the big business of celebrity gossip, a Hilton is cashing in, and I'm not talking Paris. I'm talking PEREZ, the self-dubbed 'Queen of Media.' Born Mario Lavandeira, Hilton named his persona after the ultimate celebrity who's famous for simply being famous, and created one of THE most successful celebrity gossip blogs.

  • Ford: Will Anyone Buy One Let Alone "Drive One"? Tuesday, 25 Mar 2008 | 10:12 AM ET
    ford_logo_chart.jpg

    The clock is ticking at Ford. By the end of 2009, the company has targeted that it will be back in the black. That's less than 2 years away and with the economy slowing down, you might be looking at that deadline and wondering if Ford is going to make it.

  • Online advertising is the fastest-growing segment of the ad industry. Standard offerings like TV commercial and print ads are all trying to keep advertisers interested, but it's online ads that are measurable, offering complete accountability.

  • benihana_addidas_shoe.jpg

    The saddest thing about NBA star Gilbert Arenas hurting his knee this year, at least to me, was that this was the year he was going to show the world he was a marketing star. You see, Gilbert Arenas--more than any other star in the sports world--is the perfect combination of talent and marketing savvy and the dude just gets it.

  • March Madness Biz Notes Friday, 21 Mar 2008 | 9:03 AM ET
    FS_march_madness.jpg

    CBSSports.com is allowing fans to create their own highlight clip set to the song "One Shining Moment," which will play for the 22nd straight year at the end of this year's tournament. Last night, I caught up with "One Shining Moment" composer David Barrett who licensed the rights to CBSSports.com for the highlight clips this year.

  • Four years ago, I was going through the uniform rosters of all the NCAA Tournament teams and I found “Sports Belle” next to then No. 1 seed St. Joseph’s. I had never heard of this company. So I called them up. And found out the team that had just finished a perfect regular season was paying to wear the jerseys and shorts from this small manufacturer out of Knoxville, Tenn.

  • Getting in The Game Thursday, 20 Mar 2008 | 10:16 AM ET
    2008MMODplayer.jpg

    College basketball fans are not the only ones going mad this March, advertisers are too. 

  • CBS Looks To Blogs And Social Networks For Revenues Monday, 17 Mar 2008 | 3:51 PM ET
    CBS

    CBS has a couple strategies to make its shows widely available online. It's the only one of the major networks distributing its shows (ad supported of course) on YouTube. And nearly two years ago CBS created Innertube, the online video player on CBS.com that streams sports, news, and sitcoms.

  • St. Paddy's Day Sports: NBA, Tiger, NCAA Monday, 17 Mar 2008 | 11:04 AM ET
    sports_biz_stpatrick.jpg

    St. Patrick's Day retail spending is supposed to be down this year, according to the National Retail Federation, but I'm not sure that's going to be the case in the sports world, which has experienced a major bump in recent years.

  • Endorsements: Follow The Athlete Or The Trainer? Friday, 14 Mar 2008 | 9:53 AM ET
    Ladainian Tomlinson

    So let's say you're a 14-year-old kid. And you want to be the next LaDainian Tomlinson. So you start to look into how he trains. You notice that LaDainian is part of Nike's new SPARQ training campaign. Then you're doing some research online and you find out that Todd Durkin, Tomlinson's trainer, has a web site and his web site is sponsored by Under Armour.

  • Retailers: You Need More Than Celeb Name For Customers Thursday, 13 Mar 2008 | 3:15 PM ET
    Rachel Bilson

    I declare the celebrity fashion line trend over to be over at this moment. Please, let it be over. Let me explain. Rachel Bilson, the 26-year old actress from the former Fox teen drama "The OC," now has her own line of denim with DKNY jeans.

  • Sports Biz Roundup Wednesday, 12 Mar 2008 | 3:06 PM ET

    I've been so engrossed in the Minor League Baseball logo contest that I haven't filled you in on everything else that's going on in the sports business world. Here are a couple of notes worthy of mentioning.

  • Lululemon Looks Sweeter After Upgrade Tuesday, 11 Mar 2008 | 3:21 PM ET
    Lululemon.jpg

    An upgrade? In the retail sector? Other than Wal-Mart and the trade-down retailers, it is hard to find a store that analysts have faith in during this consumer slowdown. Today, though, Credit Suisse surprised with an upgrade of fashionable sportswear company Lululemon Athletica.

  • Why Your Daughter May Work for Caterpillar Tuesday, 11 Mar 2008 | 2:24 PM ET
    girl_on_caterpillar.jpg

    I am at the biggest trade show in Vegas, at least by square footage (2.3 million) and weight (17 billion pounds of equipment). It's ConExpo, for the construction industry, which meets once every three years. What's changed since they last met in 2005? Residential construction has imploded, hurting many of the firms here. But the world's their oyster...

  • Dead Air: Why Radio Stocks Should Not Be Touched Monday, 10 Mar 2008 | 7:24 PM ET

    Even if the market comes back, do not expect the terrestrial radio companies to follow suit. Here's why.

  • Cable Firms Join Forces to Attract Focused Ads Monday, 10 Mar 2008 | 1:09 PM ET

    The six largest cable companies are planning to form a jointly owned company that would allow national advertisers to buy customized ads and interactive ads across the companies’ systems.