May 4- Samsung and Walt Disney's Marvel introduced a marketing campaign that uses virtual reality to promote "Avengers: Age of Ultron" as more studios look to the new technology to push movies. Jamie Park, head of experimental marketing at Samsung, said the company had seen a growing interest from studios in virtual reality and Samsung would be doing more of this in...» Read More
As I'd expected, it was a rocking quarter for Viacom: its fourth quarter profit increased more than 16 percent. The two divisions undergoing a turnaround--the media networks division and its movie studio, Paramount--showed strong results.
I've been hearing from sources that Countrywide, despite cancelling an expensive ski junket to Colorado, is planning two even bigger events in Hollywood, Fla. Now comes confirmation from a source at The Westin Diplomat Resort & Spa that Countrywide has booked the location for two different events
Eddie Lampert, Chairman of Sears and hedge fund king, has asked for Wall Street to think of him as the underestimated comeback quarterback of the Giants. So is Eddie Lampert the Eli Manning of retail?
Regarding word I received of Countrywide planning junkets to a Florida resort, we received this reply from the company ...
It was supposedly the next boxing. But the sponsorships touted by the biggest brand in mixed martial arts, Ultimate Fighting Championship, didn't seem to suggest they were the next anything. The biggest names in the Octagon--Xyience energy drink and Amp'd Mobile--both filed for bankruptcy. But things are changing.
New Line Cinema has done almost everything right with its promotion of Will Ferrell’s “Semi-Pro,” the story of the fictional ABA player Jackie Moon that hits theatres tomorrow. So much so that Moon is more relevant in the sports business world today than LeBron James.
It was 31 months ago that adidas bought Reebok for $3.8 billion. What adidas was essentially doing was buying the U.S. market that had always challenged them. Reebok had a 20 percent share of that market and the combination of the two would lead, presumably, to a legitimate fight with Nike.
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The preliminary ratings numbers are out and Nielsen Media Research is saying that ratings for the Academy Awards telecast last night were some 14 percent lower than the least-watched ceremony ever, which was 2003, when 33 million people watched. And these preliminary ratings are also 21 percent lower than last year.
businesses and nonprofit organizations are using leap day — Feb. 29, this Friday — as the occasion to make special proposals and pitches.
So we've just learned that Electronic Arts made a $2 billion bid to take over Take-Two last Tuesday. EA went public with the news Sunday after Take Two's board denied the deal. The notion of such a deal probably makes sports gamers cringe, much in the same way that trading card buffs feared Upper Deck's attempts at buying Topps last year
OK, it's not as if HUMMER needs our sympathy. The folks running GM's supersized SUV line know they are fighting an uphill battle, trying to grow sales, expand the line-up, and shift HUMMER's image in the face of rising gas prices. But this is HUMMER, even if the execs there feel overmatched, they won't admit it. Nor should they.
Last night, JC Penney unveiled its largest brand launch in company history--which also happens to be Ralph Lauren's biggest bet. Dubbed "American Living," the clothing and homegoods line is centered around the same-preppy aesthetic that Ralph Lauren has mastered but the price points are far from the high-end ticket prices that usually accompanies any RL project.
Readers of this blog know I'm not afraid to show my body. I created a stir when I had Nike send me a shirt that didn't look flattering on Tiger. For those who missed it, I've included the photo.
What's 15 percent of "The Big Cactus?" Whatever it is, I'm collecting it, baby. On Friday, I interviewed Shaquille O'Neal on our show "Squawk on the Street," and towards the end of the interview, we had the following exchange.
In October, Gatorade agreed to, for the first time ever, license an athlete's name for a product and give that athlete a percentage of product sales. That athlete was Tiger Woods and we projected that Woods would make more than $11 million in royalties from March 2008 to March 2009.
In our interactive/reality TV culture, Embassy Suites decided to get patrons in on the decision to create new “Do Not Disturb” signs (“DND”). Here, after months of deliberations, are the winners. Also: Your e-mails re Countrywide, Fake Jane and Sarah Silverman!
I can't recall an NBA All-Star Game where there were fewer shoes to buzz about. ...How does Dwight Howard win the dunk contest in a Superman cape and in what is essentially a generic Adidas shoe? I posed that question to Adidas spokesman Travis Gonzolez...
It's not easy for Sprint these days: It lost about 1 million customers last year and is readying to announce the amount of a huge write-off related to its Nextel merger. Then, just as it was ramping up for 2008, the first year in which the Nextel Cup Series would be renamed the Sprint Cup, the wrong driver's won the Daytona 500 on Sunday...
Now that American Apparel CEO Dov Charney's sexual harassment and wrongful termination lawsuit is headed to trial, will there be changes in the boardroom or behavior in how day-to-day management of American Apparel is handled? ...The trial is set to begin today...