How do consumer brands become billion-dollar franchises? These 7 keys are shared across many blockbuster products.» Read More
The negotiating committee of the Writers Guild of America voted unanimously to accept a new tentative three-year deal with the major Holywood studios.
The relationship was renewed only three days ago and yet Gucci's love affair with NY is already hitting a stumbling block. New York City's Empire State Development Corporation (ESDC) is challenging Gucci's use of the 'Gucci (loves as symbolized by a heart) New York' slogan on its new limited edition bags.
Basketball shoe sales aren't that hot right now. Even Nike--which has 86 percent of the U.S. market--and has been up as the market has continued to decline, saw a double digit decline in the fourth quarter, according to analyst Matt Powell of SportsOneSource.
For my documentary on Nike, which premieres on Tuesday at 10 p.m. and 1 a.m. ET, I interviewed more than 30 people. One of them was Trevor Edwards, Nike's vice president of global category and brand management. Trevor and I focused on how advertising has changed
Hours after I wrote about the demand for David Tyree's signature yesterday was informed Tyree signed exclusively with BC Sports, a 55-store chain on the east coast. Tyree signed a one-year deal with the company, which beat out the biggest player, Steiner Sports. Terms of the contract were not disclosed.
For my one-hour TV special on Nike (next Tuesday at 10 pm and 1 am ET), I sat down with Nike president Charlie Denson and talked to him about a variety of topics.
A month ago, I wrote a blog stating that if the New England Patriots won it all, Wes Welker would be the greatest beneficiary in terms of autograph deals. Why? Because you don't think of Welker as an immediate star, but he became such an integral part of the Patriots this year that no team helmet would be complete without him.
Can you think of anything more annoying than getting an ad on your cell phone? And what if you get an ad when you are just walking down the street minding your own business, and happen to pass a particular store?
Like some bizarre plot twist from Wisteria Lane, Teri Hatcher is being sued for agreeing to represent one lip-plumping product, then pumping another plumper (Are her lips even plump? Sorry, it’s not something I’ve noticed).
Those people who watch CNBC every day might have noticed that I spent most of the month of December off the air. The reason for this? I was taking trips like this: New York-Frankfurt-Singapore-Vietnam-Hong Kong-Los Angeles-Portland-New York. It was all for an hour documentary I am doing on Nike.
Eli Manning: He's going to get a shot at becoming a big-time endorser. Can he do it? What companies will try to sign him? He's now put himself in the position to get deals. The 1972 Dolphins: The Reebok ad wasn't their last hurrah after all. The revenue stream that comes every year to the likes of Bob Griese, Larry Czonka and Mercury Morris is still alive and well.
In the ultimate battle of men's magazine Super Bowl parties, Playboy beat out Maxim by perhaps the widest margin since the two began competing in 2001. That's at least my impression after looking over my scores from previous years.
The New York Giants' thrilling win over the New England Patriots was the most-watched Super Bowl ever, with 97.5 million viewers, Nielsen Media Research said Monday.
It has been a busy day in Glendale, Arizona--site of Super Bowl XLII. Check out some of the stories we've done on the network.
Google's earnings and sales both rose but fell short of analyst expectations, and shares of the company fell in extended trading.
With the hard-core media here in Arizona for the entire week, plenty of great questions have been asked. But there's one that hasn't been: "Will Bill Belichick Wear His Hoodie On Game Day?" Your initial reply might be, "Of course not. It's in Arizona."
I just landed in Arizona. I haven't done any work here yet to prepare for an all-day Super Bowl marathon on CNBC on Friday, but I decided it was appropriate to talk about botched PR during Super Bowl week. Companies get so excited to have the stage, they misunderstand that they should probably sign the contract for an ad before announcing to the media...
Yahoo topped expectations despite a 23 percent earnings decline, but shares of the company fell as its sales guidance was light and Chief Executive Jerry Yang warned of 2008 "headwinds."
You've heard about Countrywide's $422 million loss, and you've probably heard that Bank of America says the deal is still "a go." Yes, loan production is way down, credit loss provisions are way up. But even though Countrywide did not hold a conference call, its full earnings release is littered with telling details about the state of the housing market.
Direct-to-consumer pharmaceutical advertising is everywhere in American media because it works. Generally speaking, it drives patients to ask/tell their doctors to prescribe a particular medication.