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  • Under Armour

    In the cross training war between Nike and Under Armour, I gave the early edge to Nike. Why? Well, I liked Nike's commercial a little bit better and I thought that Under Armour's decision to run their spot during the Super Bowl was the wrong one.

  • Candace Parker: Will SHE Be The WNBA's Marketing Star? Tuesday, 15 Apr 2008 | 10:28 AM ET

    Cheryl Miller was before her time. Rebecca Lobo was too tall. Lisa Leslie was missing that flash. To date, no professional women's basketball player has been able to be a marketable icon: a true commercial star with an identifiable logo on a pair of shoes and a player who does something more than sell a bunch of college and WNBA jerseys.

  • Dissed By A Rose Sunday, 13 Apr 2008 | 10:57 PM ET
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    Two informed sources told me on Sunday night that University of Memphis guard Derrick Rose is about to name his agent. And somehow it's not going to be Leon (no relation) Rose.

  • Yahoo!'s headquarters in California.

    Yahoo's board is meeting by conference call Friday afternoon and the big topic of course, is Microsoft's $42.2 billion dollar bid. The clock is ticking. Microsoft's Steve Ballmer threatened to stage a proxy fight to get the acquisition if the board doesn't take the bid, which it rejected as too low.

  • masters.jpg

    I'm here in Augusta, Georgia for the Masters and for those of you who haven't been here, I still think the most amazing thing--besides the course--is that Augusta National is probably the most valuable business in America that tries this hard not to make money.

  • Microsoft Says It Made Fair Offer to Yahoo Friday, 11 Apr 2008 | 8:09 AM ET
    Microsoft

    Microsoft believes it has made a fair offer to acquire Yahoo and is committed to bolstering its digital advertising capabilities irrespective of the outcome, its chief operating officer said.

  • Microsoft Seen Winning as Big Media Circles Yahoo Thursday, 10 Apr 2008 | 2:26 PM ET
    Exterior view of Yahoo! headquarters in Sunnyvale, Calif.

    Yahoo may have played its top two cards by pulling out possible deals with AOL and Google, but it does not seem to have changed Wall Street's view that Microsoft will eventually win the takeover battle.

  • Barry Manilow Sings The Mortgage Blues--Sort Of Thursday, 10 Apr 2008 | 1:19 PM ET
    manilow_sale.jpg

    Gregory Greenway of Brew City Mortgage (LOVE that name), sent me his new lyrics for the Manilow hit "I Write the Songs," called "I Closed the Loans":

  • Alona Bondarenko And The "Keep It Pure" Mystery Thursday, 10 Apr 2008 | 8:37 AM ET
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    Last week, we introduced you to Alona Bondarenko and her K-Swiss ad. Satisfied that people have now seen that (no we're not that's why we're showing it again), we contacted the WTA and asked for some time with Ms. Bondarenko.

  • Yahoo, AOL Close to Tie-Up Deal, to Test Google Ads Wednesday, 9 Apr 2008 | 9:12 PM ET
    Exterior view of Yahoo! headquarters in Sunnyvale, Calif.

    Yahoo and Time Warner's AOL are closing in on a deal to combine their Internet operations, a move that could thwart Microsoft's effort to acquire Yahoo, the Wall Street Journal reports. 

  • Buy CTC Media Wednesday, 9 Apr 2008 | 7:02 PM ET

    Russia's TV ad market is heating up. Here's how you play it.

  • Yahoo to Test Google Ads; Antitrust Panel Takes Note Wednesday, 9 Apr 2008 | 5:48 PM ET
    Exterior view of Yahoo! headquarters in Sunnyvale, Calif.

    Yahoo is turning over some of its advertising space to Internet search leader Google as part of a two-week test that could lead to a broader partnership.

  • The auto world may increasingly be steering itself towards doing business on the web, but at Ford, it's time to see if TV can still help shape the brand and image of a company. This week, Ford starts rolling out its "Drive One" marketing campaign, with TV spots hitting the airwaves. Ford execs are laying out the campaign for dealers at meeting in Las Vegas...

  • Olympic Flame "Torched" In San Francisco? Wednesday, 9 Apr 2008 | 8:49 AM ET
    2008 Olympics Beijing

    I am here in San Francisco, the only U.S. Olympic torch stop, wondering, is this one of the last times we will see the flame until Beijing? Will the International Olympic Committee buckle to one of the most disruptive protests in the history of the Olympic Games by canceling the worldwide torch relay?

  • What's Driving Online Retail? Tuesday, 8 Apr 2008 | 6:03 PM ET
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    Is online retail the only avenue of real growth in this sector? Keep in mind that this part of the market still only represents 7 percent of overall sales. But online retail is bigger than ever. Internet sales are benefitting from the same headwinds that that are hurting sales at brick and mortars.

  • Kobe Bryant On Olympic Protests Tuesday, 8 Apr 2008 | 12:23 PM ET
    Kobe Bryant

    We're reporting all day from Nike's Olympic Innovation Summit in Beaverton, Oregon. Tomorrow on Squawk Box we will bring you an exclusive one on one sitdown with Los Angeles Lakers guard Kobe Bryant on the new Hyperdunk shoe, which Bryant will wear at the Olympics.

  • Web Ads Will Top TV Ads in UK in '09 Tuesday, 8 Apr 2008 | 9:00 AM ET
    advertising1.jpg

    Online advertising spending looks set to overtake spending on television in the UK by the end of 2009, according to a recent report.

  • Nike's Olympic Innovation Summit Monday, 7 Apr 2008 | 3:17 PM ET

    We've been reporting all day from Nike's Olympic Innovation Summit in Beaverton, Oregon. Check out our rundown of their most interesting shoes and check out our interview with Charlie Denson.

  • NBC Says Olympic Ad Sales Are "Golden" Monday, 7 Apr 2008 | 2:50 PM ET
    2008 Olympics Beijing

    Protests about China's human rights record are slowing the progress of the Olympic flame. But they're not slowing NBC's ad sales for the big sports and television event this summer. NBC Universal CEO Jeff Zucker says that the company has sold 75 percent of its ad inventory for its Olympics broadcast and that pricing has been "incredibly strong."

  • NHL Using Online "Net" To Get More Fans Monday, 7 Apr 2008 | 1:04 PM ET
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    On Wednesday the National Hockey League Playoffs start, just as the league launches a new online digital network. The new seven-channel digital network on its web site makes it easy to flip channels (just like on TV) to navigate an unprecedented amount of hockey-related content.