Advertising
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The Super Bowl isn't just the biggest football game of the year, it's also the biggest event for Madison Avenue. This year the ads are costlier, but also a potentially better investment.
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Now we know why ABC didn't join the other entertainment companies to launch a new video content site: ABC is becoming Yahoo! News main content partner. Expanding a 2005 deal for ABC News to provide ad-supported video to Yahoo! users, this new deal will provide twice as much content to Yahoo! News, including breaking news stories and features from ABC's blue chip content - stuff from Good Morning America, 20/20 etc.
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Yahoo! said on Monday it is opening up its new advertising system for testing by newcomers and potential converts from rivals, marking progress in its long-awaited upgrade.
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Wal-Mart will reopen bidding for its $580 million advertising account just days after the departure of the executive who led the retailer's change of ad agencies.
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A Wal-Mart advertising account worth $580 million is up for grabs again. The world’s largest retailer let go Interpublic Group’s Draft FCB just two days after dropping Julie Roehm, who as Wal-Mart’s head of advertising had handpicked the agency to help shape a new image for the company. Roehm has a history of racy ad campaigns...
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Yahoo! CEO Terry Semel spoke with Maria Bartiromo on “Closing Bell” today. Here’s a recap of what he said about a few of the issues facing his company. On today’s announced restructuring: “I did this five years ago. There were a lot of people who thought it was insane. I reorganized the company – and at that time I put it around product – how we could get deeper with our very, very large audience.
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NASCAR ain’t just whistling Dixie: It’s alive and kicking all over America. CNBC’s Darren Rovell proved it in Times Square, where he spoke to some of the racing association’s biggest names. Top drivers toured New York City streets for the fourth straight year, garnering applause while reconfirming the auto sport’s rising popularity beyond its Southern roots.
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Why pay to see Web video when you can get paid to submit it? That’s the sales pitch from Break.com, which is battling better-known rival YouTube for dominance of the user-generated vid arena.