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  • Countrywide Cancels Second Florida Event Saturday, 1 Mar 2008 | 1:23 PM ET

    Friday night Countrywide informed me that an employee sales event planned in April at an expensive Florida resort has been cancelled.

  • Sprint Loses Big Time At Daytona Friday, 29 Feb 2008 | 4:07 PM ET
    Sprint - Together with Nextel

    After the Daytona 500, I wrote that Ryan Newman's win in the Alltel car was disasterous to the Sprint brand which is spending--by way of their acquisition of Nextel--roughly $70 million a year to be the title sponsor of NASCAR's top series.

  • Yes, That's Me In Another ("Semi-Pro") Costume Friday, 29 Feb 2008 | 1:07 PM ET
    darren_moon3.jpg

    Today, in honor of the movie "Semi-Pro" debuting, I went on "Squawk Box" with an afro and my Flint Tropics jersey T-shirt. You also might want to see the interview with Tony Ponturo of Anheuser-Busch. Tony talked to us about "Semi-Pro" and the company's new sponsorship of Ultimate Fighting.

  • Google Worries Might Be Exaggerated Friday, 29 Feb 2008 | 12:44 PM ET
    google_nonumber.jpg

    Google's comScore headache continues to resonate through Wall Street but a growing chorus of analysts are beginning to wonder whether this is really much ado about nothing. And when I say "much ado," I mean it, considering how much this report throttled Google stock.

  • WPP Predicts 2008 Stronger Than 2007 Friday, 29 Feb 2008 | 12:34 PM ET

    WPP, the world's second-largest advertising and marketing company, on Friday posted 2007 like-for-like revenue growth in line with forecasts and said 2008 should be better following record business wins.

  • viacom_logo.jpg

    As I'd expected, it was a rocking quarter for Viacom: its fourth quarter profit increased more than 16 percent. The two divisions undergoing a turnaround--the media networks division and its movie studio, Paramount--showed strong results.

  • Countrywide Chooses Sun Over Ski Trip! Friday, 29 Feb 2008 | 10:06 AM ET
    countrywide_logo2.jpg

    I've been hearing from sources that Countrywide, despite cancelling an expensive ski junket to Colorado, is planning two even bigger events in Hollywood, Fla. Now comes confirmation from a source at The Westin Diplomat Resort & Spa that Countrywide has booked the location for two different events

  • sears_logo.jpg

    Eddie Lampert, Chairman of Sears and hedge fund king, has asked for Wall Street to think of him as the underestimated comeback quarterback of the Giants. So is Eddie Lampert the Eli Manning of retail?

  • Countrywide Responds to Report of Florida Junkets Thursday, 28 Feb 2008 | 9:38 PM ET
    Countrywide

    Regarding word I received of Countrywide planning junkets to a Florida resort, we received this reply from the company ...

  • This Bud (Weiser) Is For UFC--Wise Move? Thursday, 28 Feb 2008 | 2:22 PM ET
    UFC_LOGO.jpg

    It was supposedly the next boxing. But the sponsorships touted by the biggest brand in mixed martial arts, Ultimate Fighting Championship, didn't seem to suggest they were the next anything. The biggest names in the Octagon--Xyience energy drink and Amp'd Mobile--both filed for bankruptcy. But things are changing.

  • Rasta Imposta Will Be Selling These "Semi-Pro" items

    New Line Cinema has done almost everything right with its promotion of Will Ferrell’s “Semi-Pro,” the story of the fictional ABA player Jackie Moon that hits theatres tomorrow. So much so that Moon is more relevant in the sports business world today than LeBron James.

  • Yao Ming's Injury Could Send Reebok Reeling Wednesday, 27 Feb 2008 | 11:00 AM ET
    The Dragon ATR Elite II

    It was 31 months ago that adidas bought Reebok for $3.8 billion. What adidas was essentially doing was buying the U.S. market that had always challenged them. Reebok had a 20 percent share of that market and the combination of the two would lead, presumably, to a legitimate fight with Nike.

  • Nielsen Looks Beyond TV, and Hits Roadblocks Tuesday, 26 Feb 2008 | 1:09 PM ET
    tv_remote.jpg

    abstract goes here

  • Oscar Ceremony Not So Golden With Ratings Monday, 25 Feb 2008 | 4:24 PM ET
    Oscars not so golden

    The preliminary ratings numbers are out and Nielsen Media Research is saying that ratings for the Academy Awards telecast last night were some 14 percent lower than the least-watched ceremony ever, which was 2003, when 33 million people watched. And these preliminary ratings are also 21 percent lower than last year.

  • Leap Year Day Is Special, And Marketers Know It Monday, 25 Feb 2008 | 11:30 AM ET

    businesses and nonprofit organizations are using leap day — Feb. 29, this Friday — as the occasion to make special proposals and pitches.

  • My Take On Take-Two And EA Monday, 25 Feb 2008 | 11:07 AM ET
    The Electronic Arts headquarters in Redwood City, California.

    So we've just learned that Electronic Arts made a $2 billion bid to take over Take-Two last Tuesday. EA went public with the news Sunday after Take Two's board denied the deal. The notion of such a deal probably makes sports gamers cringe, much in the same way that trading card buffs feared Upper Deck's attempts at buying Topps last year

  • HUMMER Tries New Path In Uphill (Sales) Climb Monday, 25 Feb 2008 | 9:09 AM ET

    OK, it's not as if HUMMER needs our sympathy. The folks running GM's supersized SUV line know they are fighting an uphill battle, trying to grow sales, expand the line-up, and shift HUMMER's image in the face of rising gas prices. But this is HUMMER, even if the execs there feel overmatched, they won't admit it. Nor should they.

  • jc_Penny_logo.jpg

    Last night, JC Penney unveiled its largest brand launch in company history--which also happens to be Ralph Lauren's biggest bet. Dubbed "American Living," the clothing and homegoods line is centered around the same-preppy aesthetic that Ralph Lauren has mastered but the price points are far from the high-end ticket prices that usually accompanies any RL project.

  • That's Me In A Speedo--Because I Could! Thursday, 21 Feb 2008 | 9:40 AM ET
    How do I look?

    Readers of this blog know I'm not afraid to show my body. I created a stir when I had Nike send me a shirt that didn't look flattering on Tiger. For those who missed it, I've included the photo.

  • Shaquille O'Neal--The Big Cactus And My "Big" Commission Wednesday, 20 Feb 2008 | 10:01 AM ET
    the_big_cactus_2.jpg

    What's 15 percent of "The Big Cactus?" Whatever it is, I'm collecting it, baby. On Friday, I interviewed Shaquille O'Neal on our show "Squawk on the Street," and towards the end of the interview, we had the following exchange.