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It has been a busy day in Glendale, Arizona--site of Super Bowl XLII. Check out some of the stories we've done on the network.
Google's earnings and sales both rose but fell short of analyst expectations, and shares of the company fell in extended trading.
With the hard-core media here in Arizona for the entire week, plenty of great questions have been asked. But there's one that hasn't been: "Will Bill Belichick Wear His Hoodie On Game Day?" Your initial reply might be, "Of course not. It's in Arizona."
I just landed in Arizona. I haven't done any work here yet to prepare for an all-day Super Bowl marathon on CNBC on Friday, but I decided it was appropriate to talk about botched PR during Super Bowl week. Companies get so excited to have the stage, they misunderstand that they should probably sign the contract for an ad before announcing to the media...
Yahoo topped expectations despite a 23 percent earnings decline, but shares of the company fell as its sales guidance was light and Chief Executive Jerry Yang warned of 2008 "headwinds."
You've heard about Countrywide's $422 million loss, and you've probably heard that Bank of America says the deal is still "a go." Yes, loan production is way down, credit loss provisions are way up. But even though Countrywide did not hold a conference call, its full earnings release is littered with telling details about the state of the housing market.
Direct-to-consumer pharmaceutical advertising is everywhere in American media because it works. Generally speaking, it drives patients to ask/tell their doctors to prescribe a particular medication.
Illegal downloading outpaces legal downloading alternatives by 20-to-one. Record companies may have grown their digital music revenue by 40 percent over the past year, but that's so far from enough to keep up with the death of the CD business.
Last year, I caused a bit of a controversy with the attention I gave to the "prop bet" about how long it would take Billy Joel to sing the National Anthem at the Super Bowl. took the over--1 minute and 44 seconds--after a breaking it down very seriously. Then Billy raced through it in 1 minute and 30 seconds (not counting the intro).
The print newspaper business has problems--declining ad revenue, transitioning to the digital future. Just look at the stock price of the New York Times over the past year--ouch! Well now a hedge fund manager--Firebrand Capital's Scott Galloway--who owns a significant stake in NYT stock is pushing to make some changes.
Wall Street is shopping for retail bargains. Even before consumers rang up the weakest Christmas in five years, retail shares were beaten down and plagued by worries of just how slow the American consumer will become in 2008.
A $4 billion company I've never covered before, Inverness Medical Innovations, is making news this morning with a $900 million acquisition of another company I've never covered--Matria Healthcare, Inc. But that's not why I'm blogging about Inverness.
The story lines are unabashedly goofy. Cavemen invent the wheel to transport a beer cooler made of stone, and a car buyer enlists the help of a tribal warrior in case he needs some extra negotiating leverage at the dealership.
Say you're the National Lacrosse League, you get 8,000 fans a night and you're looking for more people to sample your product. You can't just tell people it's free: The way society works, no one will want to go. So they have a plan...
I'm speechless. As investigators await more test results to try to determine how actor Heath Ledger died, someone thinks he may already know! I received the most jaw-dropping press release of a still-young 2008 from a company called GenoMed...
I find it fascinating that people think that Giants quarterback Eli Manning would automatically get big endorsements should he win the Super Bowl. He shouldn't. Not that I'm saying he doesn't deserve it, but if I'm a marketer of a company considering him, I don't hire him without pumping up his personality a bit and a couple acting lessons
For decades, TV ad time has been sold the very same way: In May, the networks present their new pilots to advertisers, who buy "upfront" ad time, months in advance of the new TV season. And the new TV season always started in the fall, because that's when car advertisers wanted to push their new products.
So yesterday, I get a link from a reader that points me to a YouTube rant from a Lakers fan, who thinks the NBA and adidas are being disingenuous in advertising that they sell authentic, pro-cut jerseys. The fan makes a lot of good points. The most important one: the authentic jerseys they sell online sure don't look like the real ones. It's actually really entertaining.
So last Monday, before the Super Bowl XLII matchup was set, I predicted that a Patriots-Giants ticket would cost an average of $4,300. The average I set was the average ticket sold, according to StubHub.com, which I felt was a good metric since they sell so many tickets and release the data.
Super Bowl ads this year are reportedly costing about $2.7 million for 30 seconds. That means that Under Armour's 60-second ad would cost approximately $5.4 million. (They definitely paid less than that for a first quarter ad, by the way.)