Brands such as The Chive and Unilever are finding that charity gives them a chance to market themselves in a different way.» Read More
Friday night Countrywide informed me that an employee sales event planned in April at an expensive Florida resort has been cancelled.
After the Daytona 500, I wrote that Ryan Newman's win in the Alltel car was disasterous to the Sprint brand which is spending--by way of their acquisition of Nextel--roughly $70 million a year to be the title sponsor of NASCAR's top series.
Today, in honor of the movie "Semi-Pro" debuting, I went on "Squawk Box" with an afro and my Flint Tropics jersey T-shirt. You also might want to see the interview with Tony Ponturo of Anheuser-Busch. Tony talked to us about "Semi-Pro" and the company's new sponsorship of Ultimate Fighting.
Google's comScore headache continues to resonate through Wall Street but a growing chorus of analysts are beginning to wonder whether this is really much ado about nothing. And when I say "much ado," I mean it, considering how much this report throttled Google stock.
WPP, the world's second-largest advertising and marketing company, on Friday posted 2007 like-for-like revenue growth in line with forecasts and said 2008 should be better following record business wins.
As I'd expected, it was a rocking quarter for Viacom: its fourth quarter profit increased more than 16 percent. The two divisions undergoing a turnaround--the media networks division and its movie studio, Paramount--showed strong results.
I've been hearing from sources that Countrywide, despite cancelling an expensive ski junket to Colorado, is planning two even bigger events in Hollywood, Fla. Now comes confirmation from a source at The Westin Diplomat Resort & Spa that Countrywide has booked the location for two different events
Eddie Lampert, Chairman of Sears and hedge fund king, has asked for Wall Street to think of him as the underestimated comeback quarterback of the Giants. So is Eddie Lampert the Eli Manning of retail?
Regarding word I received of Countrywide planning junkets to a Florida resort, we received this reply from the company ...
It was supposedly the next boxing. But the sponsorships touted by the biggest brand in mixed martial arts, Ultimate Fighting Championship, didn't seem to suggest they were the next anything. The biggest names in the Octagon--Xyience energy drink and Amp'd Mobile--both filed for bankruptcy. But things are changing.
New Line Cinema has done almost everything right with its promotion of Will Ferrell’s “Semi-Pro,” the story of the fictional ABA player Jackie Moon that hits theatres tomorrow. So much so that Moon is more relevant in the sports business world today than LeBron James.
It was 31 months ago that adidas bought Reebok for $3.8 billion. What adidas was essentially doing was buying the U.S. market that had always challenged them. Reebok had a 20 percent share of that market and the combination of the two would lead, presumably, to a legitimate fight with Nike.
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The preliminary ratings numbers are out and Nielsen Media Research is saying that ratings for the Academy Awards telecast last night were some 14 percent lower than the least-watched ceremony ever, which was 2003, when 33 million people watched. And these preliminary ratings are also 21 percent lower than last year.
businesses and nonprofit organizations are using leap day — Feb. 29, this Friday — as the occasion to make special proposals and pitches.
So we've just learned that Electronic Arts made a $2 billion bid to take over Take-Two last Tuesday. EA went public with the news Sunday after Take Two's board denied the deal. The notion of such a deal probably makes sports gamers cringe, much in the same way that trading card buffs feared Upper Deck's attempts at buying Topps last year
OK, it's not as if HUMMER needs our sympathy. The folks running GM's supersized SUV line know they are fighting an uphill battle, trying to grow sales, expand the line-up, and shift HUMMER's image in the face of rising gas prices. But this is HUMMER, even if the execs there feel overmatched, they won't admit it. Nor should they.
Last night, JC Penney unveiled its largest brand launch in company history--which also happens to be Ralph Lauren's biggest bet. Dubbed "American Living," the clothing and homegoods line is centered around the same-preppy aesthetic that Ralph Lauren has mastered but the price points are far from the high-end ticket prices that usually accompanies any RL project.
Readers of this blog know I'm not afraid to show my body. I created a stir when I had Nike send me a shirt that didn't look flattering on Tiger. For those who missed it, I've included the photo.
What's 15 percent of "The Big Cactus?" Whatever it is, I'm collecting it, baby. On Friday, I interviewed Shaquille O'Neal on our show "Squawk on the Street," and towards the end of the interview, we had the following exchange.