Marketing and advertising executive Mike Jackson of Phelps Agency, shares his opinions on the advertiser's position and responsibility for image issues like those going on at the NFL.» Read More
So I have some correcting to do. In my commenting on the PGA Tour's FedEx Cup payout plan, I said it was an annuity. Why wouldn't I? Everyone, including the players have been calling it that. But I spoke with Ron Price, the Tour's CFO, who clarified that it's actually a deferred compensation.
AT&T is a solid, historied brand -- the blue globe. Cingular was cool and hip -- the orange figure. Since acquiring the Cingular brand, AT&T has been working on integrating the two brands while maximizing what CIngular had that it didn't -- that orange hipness.
This is the first paragraph/short story.
I have never gotten up and just walked out on a fashion show. On Tuesday, I RAN out of the Calvin Klein collection even before the runway show began. But it had nothing to do with the clothes. No joke--the line for the Calvin Klein runway show was two blocks long..
The U.S. Federal Trade Commission said Tuesday that some advertisements for home mortgages might be deceptive and even violate the law.
Just 2 days before her first guest designer line debuted at mid-tier department store Kohl's, designer Vera. Wang showcased her ready to wear line at Fashion Week. The collection featured dark colors (rusts, grays, black) a smattering of metallics and lots of layered, blousy tunics.
U.S. advertising spending is seen "challenged" for the rest of the year after slipping 0.3 percent in the first half to $72.59 billion, according to a report by TNS Media Intelligence issued Tuesday.
Lots of catching up to do on your mail, as I’ve been on the road for the while and haven’t been that good in checking it. The first note comes from Nathaniel Wydra, who wanted to talk about my insistence that a real life player stock exchange couldn’t happen...
In a sex- saturated culture, ladylike and elegant are not often used when describing fashion design. While Ralph Lauren, Oscar de la Renta and Carolina Herrera have built empires on elegant and stately--they tend to appeal to a demographic older than twenty-something.
Baseball, football, basketball and other sports all have those expensive skyboxes in their stadiums, where the "elite" get to sit for a hefty price. But a skybox for fashion? Yup, they've got em too. The video here is my story on them from Fashion Week, that I did on last night's "On The Money."
Pepsi announced today a group of new products, including G2, a Gatorade with half the calories of your normal variety Gatorade. While Pepsi called this innovative and new, it's actually part of a strategy that failed more 25 years ago.
Will athletes ever be traded like stocks? That question was posed to me on a panel yesterday on "The Call." I've been wondering this since the inception of ProTrade, an awesome virtual market that does the same thing in the online fantasy world.
So I'm here in Indianapolis for tonight's NFL Kickoff. But with hours to go until the game, besides my segments I'm doing for CNBC, I have to find something to do with myself. Having done my tours of stadiums and arenas, I'm always up for a game of bean bag toss.
On the day the NFL season kicks off, we're running two stories on marketing of Reggie Bush & Peyton Manning. The New Orleans Saints running back will appear in 12 national spots (including promotional, non-paid commercials) this year, while the Colts' Manning will be doing his thing again--you'll see a series of fun spots coming out from the likes of Sprint and MasterCard today.
If you were looking for a sign of the times when it comes to the mood of the marketplace, my location today may be a fair indicator. It is the first day of Fashion Week and rather than being under the tents in Bryant Park, I am at the Goldman Sachs investor conference.
FedEx. We have a problem? Tiger Woods, who led the field heading into the Barclay's, the first FedEx Cup tournament, didn't play in it. Now, Phil Mickelson, who just won the second FedEx Cup tournament (the Deutsche Bank Championship) and is now in first place, isn't playing the BMW, the third tournament on the list.
Yahoo has struck a deal to buy BlueLithium, the fifth-largest U.S. online ad network, for $300 million in cash, in the latest move to consolidate the fast-growing behavioral ad targeting market.
I have found it. The perfect contest for the miserable office worker. Acco Brands is sponsoring America’s Ugliest Office. Enter at www.americasugliestoffice.com and you have a shot at either a 42” HDTV, or a TRIP TO HAWAII. Talk about bringing hope to the downtrodden! One mock-up of an ugly office has the chair doubling as a toilet, so you never have to leave. Nice. The contest runs through Nov. 30, and, so far, Jerry’s home office in Columbus gets my vote.
The latest greatest hope for American tennis, six-foot-nine John Isner was officially welcomed in as a Prince endorser this morning. Isner, who recently graduated from the University of Georgia, has been playing with Prince's 03 racket technology that has been the buzz of the tennis industry.
The University of Michigan's loss to Appalachian State on Saturday was such an upset partly because of the financial differences between the two schools. If Appalachian State sells out every home game this year, they will make roughly $2.1 million (charging a little more than $20 a head with 16,650 seats per game. Michigan has sold out all eight home games already...