Sex may not sell as well as A/B testing, according to lingerie dealer Adore Me.» Read More
As author of a book about the history of Gatorade, I know that when there's a product that even remotely competes with Gatorade, that product has a hard time marketing itself. That's because the folks at Gatorade have smartly locked up almost every avenue. Case in point, there's a new product called Enlyten Sports Strips.
Earlier this week, I sat down with seven-time Tour De France champion Lance Armstrong. Here's a transcript of our conversation: Darren: When Nike came up with the idea to do "Livestrong" bands to raise money for cancer through your charity, the Lance Armstrong Foundation, what did you think?
U.S. online advertising revenue surged to a new high of nearly $10 billion in the first half of the year, rising 27 percent from a year before, according to data released Thursday.
This is why CNBC makes money. We ask readers and viewers to come up with branding slogans...for free! I've asked you to help me develop a name for my weekly farm reports, and the response has been fantastic.
Those of you who know me know that I'm a big fan of negative campaigning. That's why I can't resist talking about the guys at popcorn company T.T. Buds. It's a Boston-based company founded last year by two former Red Sox employees named Tim and Tom.
The New Jersey Sports and Exposition Authority is set to vote later today concerning the new naming rights of the facility formerly known as the Continental Airlines Arena in Rutherford, New Jersey--the home court of the New Jersey Nets.
Before yesterday, I thought the best part about Dale & Thomas' Popcorn was the popcorn. Today, the best part about that business is that most people don't know that Isiah Thomas is the Thomas in the name.
Some of the best business stories are behind the emerging Cinderella. I covered Gonzaga's merchandising boom from their NCAA Tournament runs and Boise State's merchandising royalty run as they became the most prominent non-BCS football program in the land.
The numbers are in and it was a rich third quarter for candidates--Hillary Clinton's campaign raised $27 million in the third quarter, beating Barack Obama, whose campaign raised about $20 million over the same time period.
This "Nielsen of the web" helps advertisers make money. Now the company is doing that for investors.Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.
There is no team in professional sports that works harder to get season ticket holders than the New Jersey Nets. I’ve been to homes where they’ve catered a party for a high net worth season ticket holder to try to convince his friends to buy seats. And I’ve been to a playoff game where Nets general manager Ed Stefanski gave a speech to wavering season ticket holders at halftime to convince them to commit to another season.
Online advertising spend in Britain grew 41% in the first half of 2007 to give it a market share of almost 15%, new data showed on Tuesday.
Let's start by saying that, technically, the New York Mets didn't lose anything. That's because any financial loss assumes that they would have made the playoffs to begin with. While that's a good assumption, considering that they were up by seven games with 17 games to go, I'm just pointing out that any losses aren't coming directly out of owner Fred Wilpon's pocket
For those of you who are living under a rock, the Nintendo Wii is pretty much taking over the world. And frankly, I'm not sure I'm going to be writing this blog after Oct. 22, because the next night "Wii Playground" comes out. Yes, folks it's dodgeball and tetherball on the Wii.
China has banned television and radio ads for push-up bras, figure-enhancing underwear and sex toys in the communist government's latest move to purge the nation's airwaves of what it calls social pollution.
Congratulations to ESPN The Magazine and BusinessWeek for putting together an awesome sports business issue. It's a must-read if you like the business of sports. Their Power 100 is of course meant to be debated, so I'm going to make a couple comments here.
Just a few hours after I reported the new contract between GM and the UAW, I started hearing this question: "Can GM really boost its bottom line now that its costs have been lowered?" My gut says it can do it, IF the company builds on the improvement of its products in the last couple of years.
Just when you thought that all the advertising space was occupied on the field, here comes the folks from EyeBlack.com. The company will sell millions of pairs of EyeBlack--yes, the stuff that's supposedly used to cut down on glare--with college and high school logos on it this year.
A couple of days home sick with daytime television as your nursemaid can tell you a lot about the current state of multi-billion dollar pharmaceutical advertising. Yeah, we all know it's ubiquitous, but there are at least a couple of noticeable new players and an older one hitting the airwaves.
No matter what happens with the New York Knicks sexual harassment trial, the fans won't turn away. All the crisis PR people who keep going on television and talking to the newspapers, whining that the Knicks "brand" is getting damaged, should challenge themselves to come up with a number of people they think will not renew their season tickets solely because of this.