NEW YORK/ LOS ANGELES, April 23- Technology powerhouses like Microsoft Corp and AOL Inc are flexing their muscles as storytellers, parading TV network-style shows before advertisers at an annual digital content showcase in New York next week.» Read More
Facebook had a pretty smart deal: get innovative kids to create applications for its site--the kind of cool functions that they want to use, which means higher traffic and more ad dollars. But now, Facebook is going to start compensating those innovators, launching a $10 million fund.
You know the guy that spent $752,467 for Barry Bonds' home run ball No. 756? He's designer Marc Ecko and he's allowing fans to vote on whether the ball should be sent to the Hall of Fame, branded with an asterisk and then sent to the HOF or launched on a rocket ship.
At the end of every golf and tennis tournament, the champion gets a trophy. Unless it's the grand slams, these trophies don't have any tradition. So it's a clean slate: Do anything you want, but make sure it's something that gets attention for the big sponsor.
So the media has spent countless hours talking about O.J. Simpson's latest--potentially being the ringleader in an armed robbery that involved taking items from a sports memorabilia store in Las Vegas. But I still haven't seen a complete list of what he stole.
Idearc said Monday it is purchasing Switchboard.com and other online directory assets from InfoSpace for $225 million in cash.
What do talking pens, seven out-of-staters, and Basque cuisine all have in common? Boise and the Boise State University Broncos. It has been 9 months and a few days since Boise State rocked the college football world with its unexpected victory in the Fiesta Bowl over Oklahoma outside Phoenix.
So I have some correcting to do. In my commenting on the PGA Tour's FedEx Cup payout plan, I said it was an annuity. Why wouldn't I? Everyone, including the players have been calling it that. But I spoke with Ron Price, the Tour's CFO, who clarified that it's actually a deferred compensation.
AT&T is a solid, historied brand -- the blue globe. Cingular was cool and hip -- the orange figure. Since acquiring the Cingular brand, AT&T has been working on integrating the two brands while maximizing what CIngular had that it didn't -- that orange hipness.
This is the first paragraph/short story.
I have never gotten up and just walked out on a fashion show. On Tuesday, I RAN out of the Calvin Klein collection even before the runway show began. But it had nothing to do with the clothes. No joke--the line for the Calvin Klein runway show was two blocks long..
The U.S. Federal Trade Commission said Tuesday that some advertisements for home mortgages might be deceptive and even violate the law.
Just 2 days before her first guest designer line debuted at mid-tier department store Kohl's, designer Vera. Wang showcased her ready to wear line at Fashion Week. The collection featured dark colors (rusts, grays, black) a smattering of metallics and lots of layered, blousy tunics.
U.S. advertising spending is seen "challenged" for the rest of the year after slipping 0.3 percent in the first half to $72.59 billion, according to a report by TNS Media Intelligence issued Tuesday.
Lots of catching up to do on your mail, as I’ve been on the road for the while and haven’t been that good in checking it. The first note comes from Nathaniel Wydra, who wanted to talk about my insistence that a real life player stock exchange couldn’t happen...
In a sex- saturated culture, ladylike and elegant are not often used when describing fashion design. While Ralph Lauren, Oscar de la Renta and Carolina Herrera have built empires on elegant and stately--they tend to appeal to a demographic older than twenty-something.
Baseball, football, basketball and other sports all have those expensive skyboxes in their stadiums, where the "elite" get to sit for a hefty price. But a skybox for fashion? Yup, they've got em too. The video here is my story on them from Fashion Week, that I did on last night's "On The Money."
Pepsi announced today a group of new products, including G2, a Gatorade with half the calories of your normal variety Gatorade. While Pepsi called this innovative and new, it's actually part of a strategy that failed more 25 years ago.
Will athletes ever be traded like stocks? That question was posed to me on a panel yesterday on "The Call." I've been wondering this since the inception of ProTrade, an awesome virtual market that does the same thing in the online fantasy world.
So I'm here in Indianapolis for tonight's NFL Kickoff. But with hours to go until the game, besides my segments I'm doing for CNBC, I have to find something to do with myself. Having done my tours of stadiums and arenas, I'm always up for a game of bean bag toss.
On the day the NFL season kicks off, we're running two stories on marketing of Reggie Bush & Peyton Manning. The New Orleans Saints running back will appear in 12 national spots (including promotional, non-paid commercials) this year, while the Colts' Manning will be doing his thing again--you'll see a series of fun spots coming out from the likes of Sprint and MasterCard today.