PARIS, Aug 29- French advertising agency Havas saw organic sales growth accelerate in the second quarter to hit 8 percent compared with the same period last year, outperforming larger rivals such as Omnicom and WPP.» Read More
If I'm in Budweiser's marketing department right now, I'm feeling fine with losing my primary sponsorship of Dale Earnhardt Jr.'s car next season. (Yes, even with new driver Kasey Kahne having a disappointing year.) On the flip side, I might be sick to my stomach if I'm an executive for Pepsi, which paid boatloads to have its Amp logo featured on his car going forward.
Well, apparently I know nothing about NASCAR. That's what many readers told me just because I dared to say that it was possible that Dale Earnhardt Jr. was losing some of his marketing power after what looks to be his first season without a victory.
VeriSign, which runs the infrastructure that directs most of the world's Internet traffic, said Wednesday it plans to divest several businesses and focus on its Web-site-naming and Internet security services.
1st paragraph of story should go here
I haven't purchased a single Christmas gift for ANYONE that I know. For me, this may be inexcusable given the amount of time that I spend in malls for work. I'm trying to rein in my spending and apparently I'm in good company. According to the National Retail Federation, more than 70% of consumers have completed only 10% of their holiday shopping.
Who says the insurance business is boring? Ok, it is (although I know a guy who once had to insure Bill Gates' Porsche years ago. He told me they charged him a fortune since they figured a guy like that would eventually want to see what 200 mph is like and wouldn't really care about the repair costs).
The tech stock is down after comments from the CEO. But Cramer isn't worried: “I think Cisco is going to come roaring back.” Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.
Coming off his single game rushing yards record on Sunday, the hype surrounding Minnesota Vikings running back Adrian Peterson has reached a fever pitch. Perhaps the most remarkable story coming at the water cooler where fantasy sports owners have been talking up Peterson, who was drafted in most leagues as an early-to mid-third round pick.
"Bullitt" was a hit cop drama movie in 1968, with two super stars in the cast: Steve McQueen and a hotter than hot Ford Mustang featured in what was then one of the most exciting cars chases ever filmed (by the way, the car McQueen was chasing was a Dodge Charger)
When sports teams put their pouring rights contracts up for bid, it's pretty much the same battle--Coke vs. Pepsi. But that's not what happened with the bidding for the carbonated beverage and water rights to the New Jersey Nets new arena, the Barclays Center, which will open in the 2009-10 season.
Google will someday rule the world. Look, it’s true. I’m just saying this so when it happens you're not surprised. Apparently one of the top priorities of the Google Defense Department (the GD Dept.? The Googagon?) will be fighting SPAM! Email spam is, as we all know, like herpes—the best you can hope for is to keep it in check until the next erupt
Internet advertisers have fallen short of promised self-regulation in respecting Internet users' privacy, a Federal Trade Commission official said, even as one firm, Tacoda, said it decided to refrain from collecting some sensitive information.
CBS reported stronger-than-expected quarterly earnings Thursday, as strength in its publishing and outdoor advertising businesses overcame depressed results from its radio division.
Cut early, be aggressive and roll out gradually. That's Wal-Mart's spacer price strategy for the holidays. And the marketing team at Wal-Mart follows that dictate when it unveils some big ticket price cuts this Friday--more than 2 weeks ahead of "Black Friday," which has traditionally been the kickoff of the holiday shopping season.
Here's something that'll scare the pants off you this Halloween--literally. Reuters reports that Travelodge hotels Britain are grappling with a 600% rise in sleepwalkers this year. Most are men. Many are naked. A...600%...jump. What is up with that? Cialis side effects?
Over the years, I've written about the weird items that have come up for sale: Bill Veeck's Leg, Luis Gonzalez' gum, Thurman Munson's pilot's license. Well, put this in the category of Joe Horn's cell phone, which was purchased by a Saints fan at auction.
A couple weeks ago, I did a report on this new electrolyte strip called Enlyten SportStrips. It was touting itself as the alternative to Gatorade. Athletes could put the patented strip on their cheek and the company claimed it helped cramping and other effects associated with intense sporting activity. On the surface, I felt it was a really interesting idea and that's why I did a story on it.
As many of you know, yesterday was the Taco Bell World Series promotion. I’ve received tons of e-mails from people telling me that I’ve underestimated how many tacos Taco Bell was going to give out. As I’ve said, I admit I underestimated because I didn’t think Taco Bell would promote the giveaway as much as they did. But maybe they really did want to give away tacos.
Fox has broadcast nine of the last 10 World Series matchups and, thanks to the Boston Red Sox sweep of the Colorado Rockies last night, Fox has now broadcast four sweeps in that period of time (40 percent chance of sweep).
French advertising group Publicis reported a 4.6 percent rise in underlying revenue for the third quarter on Monday and kept its financial targets.