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The 2008 Beijing Olympics present an unparalleled marketing opportunity for global brands looking to expand their presence in the dynamic Chinese market.
Lenny Dykstra, baseball player turned financial analyst, is now adding another title to his resume: Publisher. He's coming out with a magazine called The Players Club in conjunction with Doubledown Media, publisher of Trader Monthly.
November may have been sweeter to stores than many thought. Don't get me wrong--stores aren't going to be AHEAD of plan but it is sounding increasingly like they may NOT miss those meager plans they set for themselves at the beginning of the month. Meeting expectations COULD be a real positive for retail stocks tomorrow.
For any investor who thinks the Internet bubble is about to burst again, this video is for you.
Green Bay Packers quarterback Brett Favre has won up SI's "Sportsman of the Year" award. It's hard to argue with Favre's resurgence. As the ironman prepares to play his remarkable 250th straight game this weekend, his team is a surprising 10-2. And while Favre has always been a top 10 jersey seller--which means more because the Packers jersey has never changed--it's interesting to consider that he's not really that relevant in the marketing world.
Google is looking to more advertising technology partnerships outside of its proposed purchase of DoubleClick as it expands beyond Internet search advertising, a top executive said on Tuesday.
Universal McCann sharply scaled back its outlook for U.S. advertising spending for 2007 Monday, forecasting growth of 0.7 percent compared with an earlier estimate of more than 3 percent.
It was a crazy weekend in college football. We know that No. 1 Missouri and No. 2 West Virginia went down and out of all the teams that will travel to their bowl games, LSU has Les Miles than anyone else (OK, it would have been better if his name was Fewer Miles.) So who were the financial winners? Here's the best list I could compile.
U.S. computer manufacturer Dell said Sunday it will invest $4.5 billion in marketing over three years as part of an agreement to form a new agency with Britain's WPP that will handle all of the company's advertising and marketing.
Post an image of scantily clad supermodels, like I'm doing here, or run a video of the same and you are virtually guaranteed to get air time. CNBC will never get tired of airing stories about Victoria's Secret and its iconic runway show.
Before the campaign is done, the TV ads will run the full range from nutty to nasty and tens of millions of Americans will battleground states will see them. But for now, candidate commercials are largely confined to Iowa and New Hampshire television screens. And they are having an impact.
I thought that Jerry Rice, Emmitt Smith and Apolo Anton Ohno would all get a business boost from their role on "Dancing With The Stars." I was very wrong. While I did notice that Rice had more women than usual on line at an autograph signing soon after his appearance on the show, he's really not relevant today.
The New York Yankees contract with Alex Rodriguez will reportedly pay him $6 million for every home run milestone--for surpassing Willie Mays (660), Babe Ruth (714), Hank Aaron (755) and Barry Bonds (762) as well as an all-time home run leader bonus. So is $30 million a rational payment?
It's getting hot out there on the presidential 2008 trail as voting time draws closer. Here are a few things to remember as you watch the rhetorical and advertising bullets fly: 1. There's NOTHING wrong with drawing contrasts with an opponent--aka "going negative"--if there's a solid basis for it.
Google said the Web services and online advertising group plans to promote a new initiative to encourage cheap renewable electricity.
In early election battlegrounds like Iowa and New Hampshire, Sen. Hillary Clinton and other presidential candidates are running more television ads during the holiday shopping season, when retailers want to promote sales.
Both the "can't miss" betting favorites went down this weekend. First, Kansas -- which closed as a one-point favorite against Missouri -- lost by eight points. Up until Saturday night's loss, Kansas had covered 10 straight games (their Sept. 8 game against SE Louisiana did not have a spread). According to R.J. Bell of Pregame.com, the odds of a team doing that were 1,024-to-1.
Third quarter advertising numbers are in and the good news is that online newspaper advertising grew 21 percent to $773 million according to the Newspaper Association of America. The bad news is that even that growth couldn't overwhelm the downward trend in the industry, overall ad revenue dropped 7.4% in the quarter.
After last night's loss to the Golden State Warriors, I think it's a foregone conclusion that New York Knicks head coach Isiah Thomas is not lasting another month. (My official guess is Dec. 8 right before the Knicks begin a three-game homestand). I'm sure owner James Dolan and his number crunchers are doing the math right now and let me say, it's not pretty.
We begin today by offering you a hodgepodge of sports business commentary. We’ll start with Matt Leinart’s signature. This is the worst part of the collectibles industry right now. I pulled this out of an Upper Deck pack. I realize that penmanship isn’t everyone’s thing, but I have to think if you’re a Leinart fan, you’re disappointed with the way his John Hancock looks.