CNBC's Ari Levy and Brian Wieser, Pivotal Research, discuss online advertising and the presence companies can make with digital ads.» Read More
"Bullitt" was a hit cop drama movie in 1968, with two super stars in the cast: Steve McQueen and a hotter than hot Ford Mustang featured in what was then one of the most exciting cars chases ever filmed (by the way, the car McQueen was chasing was a Dodge Charger)
When sports teams put their pouring rights contracts up for bid, it's pretty much the same battle--Coke vs. Pepsi. But that's not what happened with the bidding for the carbonated beverage and water rights to the New Jersey Nets new arena, the Barclays Center, which will open in the 2009-10 season.
Google will someday rule the world. Look, it’s true. I’m just saying this so when it happens you're not surprised. Apparently one of the top priorities of the Google Defense Department (the GD Dept.? The Googagon?) will be fighting SPAM! Email spam is, as we all know, like herpes—the best you can hope for is to keep it in check until the next erupt
Internet advertisers have fallen short of promised self-regulation in respecting Internet users' privacy, a Federal Trade Commission official said, even as one firm, Tacoda, said it decided to refrain from collecting some sensitive information.
CBS reported stronger-than-expected quarterly earnings Thursday, as strength in its publishing and outdoor advertising businesses overcame depressed results from its radio division.
Cut early, be aggressive and roll out gradually. That's Wal-Mart's spacer price strategy for the holidays. And the marketing team at Wal-Mart follows that dictate when it unveils some big ticket price cuts this Friday--more than 2 weeks ahead of "Black Friday," which has traditionally been the kickoff of the holiday shopping season.
Here's something that'll scare the pants off you this Halloween--literally. Reuters reports that Travelodge hotels Britain are grappling with a 600% rise in sleepwalkers this year. Most are men. Many are naked. A...600%...jump. What is up with that? Cialis side effects?
Over the years, I've written about the weird items that have come up for sale: Bill Veeck's Leg, Luis Gonzalez' gum, Thurman Munson's pilot's license. Well, put this in the category of Joe Horn's cell phone, which was purchased by a Saints fan at auction.
A couple weeks ago, I did a report on this new electrolyte strip called Enlyten SportStrips. It was touting itself as the alternative to Gatorade. Athletes could put the patented strip on their cheek and the company claimed it helped cramping and other effects associated with intense sporting activity. On the surface, I felt it was a really interesting idea and that's why I did a story on it.
As many of you know, yesterday was the Taco Bell World Series promotion. I’ve received tons of e-mails from people telling me that I’ve underestimated how many tacos Taco Bell was going to give out. As I’ve said, I admit I underestimated because I didn’t think Taco Bell would promote the giveaway as much as they did. But maybe they really did want to give away tacos.
Fox has broadcast nine of the last 10 World Series matchups and, thanks to the Boston Red Sox sweep of the Colorado Rockies last night, Fox has now broadcast four sweeps in that period of time (40 percent chance of sweep).
French advertising group Publicis reported a 4.6 percent rise in underlying revenue for the third quarter on Monday and kept its financial targets.
Anyone who knows me well, knows that I’m a ridiculous college football fan. It’s the one sport that I’m just stupid about. I don’t really have to say much more than tell you that I have I’ve had a college football fantasy league team for the past three years and that I didn’t see anything wrong with staring at the ESPN GameCast of the New Mexico-Air Force game last night.
A World Series game broke out in the middle of a Taco Bell commercial last night. In case you didn’t hear, Jacoby Ellsbury stole a base in the bottom of the fourth last night. Two innings later, Fox flashed to a conversation the night before between Royce Clayton and Ellsbury where they discussed the promotion. Then to the stolen base.
Chinese Internet company Baidu.com on Thursday posted a sharp rise in quarterly profit on sales fueled by exploding demand for online advertising in the world's second largest Internet market.
Right before his big Game 1 performance last night, I sat down with the most marketable player on the Red Sox--David Ortiz. With the big bat and the great smile, he's the guy everyone wants to hug. This 31-year-old from the Dominican Republic has the most to gain if the team wins its second title in four years.
Minutes after my critique of Fox was published, Fox spokesman Lou D'Ermilio responded to the message I left for him. He told me that Chevy did tape that crowd show with Red Sox fans days before and that Chevy gave them the tape to run.
First let me say that I rarely cover other media since it gets a little tricky, but I'm going to make an exception here. I like Joe Buck and Tim McCarver. I think that for the most part they do a great job. But the Fox sales team is getting a little too aggressive for my World Series taste.
Haven't had much time to blog as I'm out here covering the California wildfires. Wish I could tell you all I've seen but here's at least one slice. For all the problems people sometimes have with their insurance companies, here in Southern California, right now those agents are heroes.
We've heard the Google, Microsoft, Facebook 'story' before, but today's rendition comes with a new sense of urgency: The New York Post, then moments later the Wall Street Journal, report a deal between someone and Facebook is imminent: 24 or 48 hours away.