Despite a 15 percent drop in viewership to 37.3 million, however, it is still worth the price tag for advertisers and broadcaster ABC, analysts said. ABC pays $75 million annually to the Academy of Motion Picture Arts and Sciences for TV broadcast rights, said Brad Adgate, the research director at Horizon Media. The contract with Walt Disney Co's ABC and the Academy...» Read More
How much pull does Bob Dylan still have with baby boomers? Cadillac is banking on quite a bit. The rock and folk singing legend begins a partnership with Cadillac that kicks off tomorrow with Dylan playing and discussing songs about Cadillac during his Theme Time Radio Hour on XM satellite radio.
With the advent of TiVo, satellite radio and more distractions than ever - it's hard for advertisers to grab consumers' attention, which is why they're venturing into new territory: The mall.Stores, it turns out, are one of the best places to find a captive audience that is ready to shop.
Want to make a lot of money? Be the James Andrews of Wii injuries. With 9.3 million Wiis already sold and projected 22.3 million to be sold worldwide by March, the first doctors to advertise as Wii specialists will make a mint. Trust me, I have the worst Wii injury of my life right now and I'm ready to see a Wii doctor.
Fox knows how to produce content--and now its interactive division is producing a special kind of content for the web. But, these aren't just ordinary 'mobisodes:' this is a show created solely for MySpace TV, which is of course owned by News Corp.
The major European indexes closed in the red Friday as fresh record highs in the price of oil and a soaring euro versus the dollar gave rise to economic concerns. Banking stocks were among the worst performers, with the Dow Jones STOXX banking index down 1 percent.
Wal-Mart announced today that it is rolling out a second round of pre-holiday price cuts this time on an additional 15,000 items. The cuts are 20% more than last year, according to Wal-Mart public relations.
"Mad Men," a TV show from Lions Gate about Madison Avenue AdMen in 1960, has been a hit among a very small audience. It airs on a division of Cablevision, Rainbow Media's AMC, which has only 90 million subscribers.
Earlier today, I spoke with Scott Boras about his client Alex Rodriguez. Here's what he had to say. Darren: Obviously you spent the last three days with your client Alex Rodriguez. Do you have a decision as to whether a-rod will opt out of his Yankees contract and test the free market?
With the Cleveland Cavaliers playing the Orlando Magic in China, I decided it would be good to run our story on the marketing of LeBron James on CNBC today. I sat down with him last week to discuss his endorsement roster and other things, including his relationship with Warren Buffett.
Check a chart of eBay these last three months and you'll see a company in rally mode; a rally that is continuing in a big way today and today's momentum comes from an ironic source. Earlier this quarter, eBay wrote down its Skype investment by about 50%...
Gatorade, which is owned by Pepsi, confirmed today that it signed a licensing deal with Tiger Woods. Last month, Golfweek Magazine reported that it was a five-year deal and that it could be worth up to $100 mill
Can something overpriced, lowfat and "healthy" sell as well as something overpriced, addictive and caffeinated? Probably not. Replicating the success of Starbucks seems next to impossible. But Howard Schultz the chairman of Starbucks and partner Dan Levitan are betting $27.5 million that they can use their knowledge...
Get ready. Here comes one of the biggest ad and marketing blitzes of the year. On TV, in magazines and on the internet--especially the internet--GM is out to prove it can still make a car we want.
You may know Nielsen for its TV ratings, but the company also tracks all your entertainment consumption online. Today, Nielsen is announcing two new divisions--Nielsen Online and Nielsen Mobile--to give more detailed analysis of how people are spending their time and their money online and on their mobile phones.
Even though an O.J. Simpson mask made in the mid 90s sold for nearly $300 on eBay a couple weeks ago, this blog is happy to say we're confident that this year's pick for best sports Halloween costume isn't O.J. And it's not going to cost you $300 either.
The response to the Ann Coulter blog streams in! From Roald M: "Miss Wells states very well what christians believe. Ann Coulter, as is her style, put christian beliefs in a way that meant to bring on discussion or comment, but believe me, was not mean spirited..
This is a challenging blog to write. It’s very personal. The funny thing about being a Christian in this country is that, while Christianity is the dominant religion, I find it difficult to say, “I am a Christian.” I feel some people jump to conclusions, few of them flattering.
Companies will spend a record $31 billion this year to advertise everything from toothpaste to home loans on the Internet, supporting countless news sites, social networks, video exchanges and blogs.
From the Funny Business email bag, a treasure trove of frivolity! Countrywide wristband for auction on eBay. Letter of commitment to company could be thrown in for free! Reader Ed L. directed me to this listing...
And that's Cramer's conservative estimate. He said there's a good chance the stock could go even higher. Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.