How do consumer brands become billion-dollar franchises? These 7 keys are shared across many blockbuster products.» Read More
A couple weeks ago, I did a report on this new electrolyte strip called Enlyten SportStrips. It was touting itself as the alternative to Gatorade. Athletes could put the patented strip on their cheek and the company claimed it helped cramping and other effects associated with intense sporting activity. On the surface, I felt it was a really interesting idea and that's why I did a story on it.
As many of you know, yesterday was the Taco Bell World Series promotion. I’ve received tons of e-mails from people telling me that I’ve underestimated how many tacos Taco Bell was going to give out. As I’ve said, I admit I underestimated because I didn’t think Taco Bell would promote the giveaway as much as they did. But maybe they really did want to give away tacos.
Fox has broadcast nine of the last 10 World Series matchups and, thanks to the Boston Red Sox sweep of the Colorado Rockies last night, Fox has now broadcast four sweeps in that period of time (40 percent chance of sweep).
French advertising group Publicis reported a 4.6 percent rise in underlying revenue for the third quarter on Monday and kept its financial targets.
Anyone who knows me well, knows that I’m a ridiculous college football fan. It’s the one sport that I’m just stupid about. I don’t really have to say much more than tell you that I have I’ve had a college football fantasy league team for the past three years and that I didn’t see anything wrong with staring at the ESPN GameCast of the New Mexico-Air Force game last night.
A World Series game broke out in the middle of a Taco Bell commercial last night. In case you didn’t hear, Jacoby Ellsbury stole a base in the bottom of the fourth last night. Two innings later, Fox flashed to a conversation the night before between Royce Clayton and Ellsbury where they discussed the promotion. Then to the stolen base.
Chinese Internet company Baidu.com on Thursday posted a sharp rise in quarterly profit on sales fueled by exploding demand for online advertising in the world's second largest Internet market.
Right before his big Game 1 performance last night, I sat down with the most marketable player on the Red Sox--David Ortiz. With the big bat and the great smile, he's the guy everyone wants to hug. This 31-year-old from the Dominican Republic has the most to gain if the team wins its second title in four years.
Minutes after my critique of Fox was published, Fox spokesman Lou D'Ermilio responded to the message I left for him. He told me that Chevy did tape that crowd show with Red Sox fans days before and that Chevy gave them the tape to run.
First let me say that I rarely cover other media since it gets a little tricky, but I'm going to make an exception here. I like Joe Buck and Tim McCarver. I think that for the most part they do a great job. But the Fox sales team is getting a little too aggressive for my World Series taste.
Haven't had much time to blog as I'm out here covering the California wildfires. Wish I could tell you all I've seen but here's at least one slice. For all the problems people sometimes have with their insurance companies, here in Southern California, right now those agents are heroes.
We've heard the Google, Microsoft, Facebook 'story' before, but today's rendition comes with a new sense of urgency: The New York Post, then moments later the Wall Street Journal, report a deal between someone and Facebook is imminent: 24 or 48 hours away.
After much negotiation, and a tussle with Google, Microsoft snagged a new deal with Facebook. MSFT already handles Facebook's ad sales in the U.S., for the next few years at least. This extends the contract to Facebook's international business--already over half its ad business is overseas, and this is the area that has the biggest growth potential.
This is the LIVE BLOG for today's Google analyst meeting at the company's headquarters in Mountain View, California. Get up to the minute posts as the action happens.
The Colorado Rockies take on the Boston Red Sox in Game 1 of the World Series tonight. And we're doing everything we can here at CNBC to take you behind the business of it all like no one else can.
How much pull does Bob Dylan still have with baby boomers? Cadillac is banking on quite a bit. The rock and folk singing legend begins a partnership with Cadillac that kicks off tomorrow with Dylan playing and discussing songs about Cadillac during his Theme Time Radio Hour on XM satellite radio.
With the advent of TiVo, satellite radio and more distractions than ever - it's hard for advertisers to grab consumers' attention, which is why they're venturing into new territory: The mall.Stores, it turns out, are one of the best places to find a captive audience that is ready to shop.
Want to make a lot of money? Be the James Andrews of Wii injuries. With 9.3 million Wiis already sold and projected 22.3 million to be sold worldwide by March, the first doctors to advertise as Wii specialists will make a mint. Trust me, I have the worst Wii injury of my life right now and I'm ready to see a Wii doctor.
Fox knows how to produce content--and now its interactive division is producing a special kind of content for the web. But, these aren't just ordinary 'mobisodes:' this is a show created solely for MySpace TV, which is of course owned by News Corp.
The major European indexes closed in the red Friday as fresh record highs in the price of oil and a soaring euro versus the dollar gave rise to economic concerns. Banking stocks were among the worst performers, with the Dow Jones STOXX banking index down 1 percent.