How do consumer brands become billion-dollar franchises? These 7 keys are shared across many blockbuster products.» Read More
"Mad Men," a TV show from Lions Gate about Madison Avenue AdMen in 1960, has been a hit among a very small audience. It airs on a division of Cablevision, Rainbow Media's AMC, which has only 90 million subscribers.
Earlier today, I spoke with Scott Boras about his client Alex Rodriguez. Here's what he had to say. Darren: Obviously you spent the last three days with your client Alex Rodriguez. Do you have a decision as to whether a-rod will opt out of his Yankees contract and test the free market?
With the Cleveland Cavaliers playing the Orlando Magic in China, I decided it would be good to run our story on the marketing of LeBron James on CNBC today. I sat down with him last week to discuss his endorsement roster and other things, including his relationship with Warren Buffett.
Check a chart of eBay these last three months and you'll see a company in rally mode; a rally that is continuing in a big way today and today's momentum comes from an ironic source. Earlier this quarter, eBay wrote down its Skype investment by about 50%...
Gatorade, which is owned by Pepsi, confirmed today that it signed a licensing deal with Tiger Woods. Last month, Golfweek Magazine reported that it was a five-year deal and that it could be worth up to $100 mill
Can something overpriced, lowfat and "healthy" sell as well as something overpriced, addictive and caffeinated? Probably not. Replicating the success of Starbucks seems next to impossible. But Howard Schultz the chairman of Starbucks and partner Dan Levitan are betting $27.5 million that they can use their knowledge...
Get ready. Here comes one of the biggest ad and marketing blitzes of the year. On TV, in magazines and on the internet--especially the internet--GM is out to prove it can still make a car we want.
You may know Nielsen for its TV ratings, but the company also tracks all your entertainment consumption online. Today, Nielsen is announcing two new divisions--Nielsen Online and Nielsen Mobile--to give more detailed analysis of how people are spending their time and their money online and on their mobile phones.
Even though an O.J. Simpson mask made in the mid 90s sold for nearly $300 on eBay a couple weeks ago, this blog is happy to say we're confident that this year's pick for best sports Halloween costume isn't O.J. And it's not going to cost you $300 either.
The response to the Ann Coulter blog streams in! From Roald M: "Miss Wells states very well what christians believe. Ann Coulter, as is her style, put christian beliefs in a way that meant to bring on discussion or comment, but believe me, was not mean spirited..
This is a challenging blog to write. It’s very personal. The funny thing about being a Christian in this country is that, while Christianity is the dominant religion, I find it difficult to say, “I am a Christian.” I feel some people jump to conclusions, few of them flattering.
Companies will spend a record $31 billion this year to advertise everything from toothpaste to home loans on the Internet, supporting countless news sites, social networks, video exchanges and blogs.
From the Funny Business email bag, a treasure trove of frivolity! Countrywide wristband for auction on eBay. Letter of commitment to company could be thrown in for free! Reader Ed L. directed me to this listing...
And that's Cramer's conservative estimate. He said there's a good chance the stock could go even higher. Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.
It's a big day for Michelle Wie today. It's her 18th birthday as well as her second anniversary from the day she announced she was turning pro. But things are not too rosy for the 6-foot-1 Korean American from Hawaii. Since turning pro she hasn't won any of the 16 LPGA tournaments and she still hasn't made a PGA Tour cut. Too lofty expectations? Perhaps...
My e-mails are really piling up from you guys, so before I head on a road trip, I'm going to answer some of these. I got ribbed yesterday for buying into Scott Boras' argument that A-Rod was behind the ratings growth of YES.
For all the bad press that Scott Boras gets, he's still one of the smartest guys in the business. And I give him credit. Even if you come in believing he's making up bogus numbers in order to maximize his players' contracts, you'll be convinced he knows what he's talking about by the time he has you off the phone.
She's dressed former First Ladies Nancy Reagan and Jackie Kennedy and is a favorite of starlet Renee Zellweger, but designer Carolina Herrera says she would like to do a mass-market line, much like the one her friend Vera Wang recently created for Kohl's.
We need to see Scott Boras' math. He has told ESPN.com and the New York Post that his potentially free agent client Alex Rodriguez is worth more than $30 million a year when you factor in what A-Rod could be worth to the Yankees regional sports network, YES. The number he specifically uttered, according to ESPN Radio's Andrew Marchand, is at least $500 million of worth over the next 10 years.
Cramer says it could be ValueClick. Here's why.Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.