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  • Pinkberry's: Just A Fad Or Next Hot IPO? Tuesday, 16 Oct 2007 | 5:27 PM ET

    Can something overpriced, lowfat and "healthy" sell as well as something overpriced, addictive and caffeinated? Probably not. Replicating the success of Starbucks seems next to impossible. But Howard Schultz the chairman of Starbucks and partner Dan Levitan are betting $27.5 million that they can use their knowledge...

  • GM's Chevy Malibu: Will Ad Blitz Turn Heads? Tuesday, 16 Oct 2007 | 8:32 AM ET
    2008 Chevy Malibu

    Get ready. Here comes one of the biggest ad and marketing blitzes of the year. On TV, in magazines and on the internet--especially the internet--GM is out to prove it can still make a car we want.

  • Nielsen Expands Tracking For Online, Cell Phones Monday, 15 Oct 2007 | 4:24 PM ET

    You may know Nielsen for its TV ratings, but the company also tracks all your entertainment consumption online. Today, Nielsen is announcing two new divisions--Nielsen Online and Nielsen Mobile--to give more detailed analysis of how people are spending their time and their money online and on their mobile phones.

  • Best Sports Halloween Costume: The Winner Is... Monday, 15 Oct 2007 | 3:15 PM ET

    Even though an O.J. Simpson mask made in the mid 90s sold for nearly $300 on eBay a couple weeks ago, this blog is happy to say we're confident that this year's pick for best sports Halloween costume isn't O.J. And it's not going to cost you $300 either.

  • I Vent (On Ann Coulter) And You Respond! Monday, 15 Oct 2007 | 3:13 PM ET

    The response to the Ann Coulter blog streams in! From Roald M: "Miss Wells states very well what christians believe. Ann Coulter, as is her style, put christian beliefs in a way that meant to bring on discussion or comment, but believe me, was not mean spirited..

  • Ann Coulter Doesn't Speak For Me Monday, 15 Oct 2007 | 9:57 AM ET
    Ann Coulter

    This is a challenging blog to write. It’s very personal. The funny thing about being a Christian in this country is that, while Christianity is the dominant religion, I find it difficult to say, “I am a Christian.” I feel some people jump to conclusions, few of them flattering.

  • Ad Dollars Flood Web, but Do They Go Far Enough? Friday, 12 Oct 2007 | 12:30 PM ET

    Companies will spend a record $31 billion this year to advertise everything from toothpaste to home loans on the Internet, supporting countless news sites, social networks, video exchanges and blogs.

  • You Are Funnier Than I Am! (At Least Your Email Is) Friday, 12 Oct 2007 | 12:14 PM ET
    Countrywide wristband

    From the Funny Business email bag, a treasure trove of frivolity! Countrywide wristband for auction on eBay. Letter of commitment to company could be thrown in for free!  Reader Ed L. directed me to this listing...

  • Google’s Going to $750 Thursday, 11 Oct 2007 | 10:32 AM ET

    And that's Cramer's conservative estimate. He said there's a good chance the stock could go even higher. Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.

  • Michelle Wie: An ESPN Reporter's Break Down Thursday, 11 Oct 2007 | 10:29 AM ET
    Michelle Wie

    It's a big day for Michelle Wie today. It's her 18th birthday as well as her second anniversary from the day she announced she was turning pro. But things are not too rosy for the 6-foot-1 Korean American from Hawaii. Since turning pro she hasn't won any of the 16 LPGA tournaments and she still hasn't made a PGA Tour cut. Too lofty expectations? Perhaps...

  • Boras, Armstrong, Clemens: Your Emails (My Replies) Thursday, 11 Oct 2007 | 10:27 AM ET

    My e-mails are really piling up from you guys, so before I head on a road trip, I'm going to answer some of these. I got ribbed yesterday for buying into Scott Boras' argument that A-Rod was behind the ratings growth of YES.

  • Scott Boras Calls Back Wednesday, 10 Oct 2007 | 2:34 PM ET

    For all the bad press that Scott Boras gets, he's still one of the smartest guys in the business. And I give him credit. Even if you come in believing he's making up bogus numbers in order to maximize his players' contracts, you'll be convinced he knows what he's talking about by the time he has you off the phone.

  • Carolina Herrera for Kohl's? Wednesday, 10 Oct 2007 | 11:58 AM ET
    Carolina Herrera Spring 08 Collection

    She's dressed former First Ladies Nancy Reagan and Jackie Kennedy and is a favorite of starlet Renee Zellweger, but designer Carolina Herrera says she would like to do a mass-market line, much like the one her friend Vera Wang recently created for Kohl's.

  • It's The A-Rod Show! Wednesday, 10 Oct 2007 | 11:05 AM ET
    Alex Rodriguez

    We need to see Scott Boras' math. He has told ESPN.com and the New York Post that his potentially free agent client Alex Rodriguez is worth more than $30 million a year when you factor in what A-Rod could be worth to the Yankees regional sports network, YES. The number he specifically uttered, according to ESPN Radio's Andrew Marchand, is at least $500 million of worth over the next 10 years.

  • Microsoft’s Next Purchase? Tuesday, 9 Oct 2007 | 11:36 AM ET

    Cramer says it could be ValueClick. Here's why.Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.

  • Breaking Down the Rocket Tuesday, 9 Oct 2007 | 10:04 AM ET
    Roger Clemens

    I've already debated here whether Roger Clemens was worth it for the Yankees, but now that we know his season is over, as is the Yankees' for that matter, we can give you the final tally on the Rocket's financials. Clemens joined the Yankees on May 7 of this year, but the clock started ticking on June 9 when he got called up. Since the Yankees season is based on 182 days, that means Clemens salary of $28,000,022 was prorated to 115 days. Based on this, Clemens received a total of $17,690,413 for the season.

  • Google Jumps Past $600; Firm Bigger Than Wal-Mart Monday, 8 Oct 2007 | 4:34 PM ET

    Shares in Google surged past a new benchmark of $600, fueled by investor confidence that the Web search leader's advertising technology will capitalize on new areas of the media industry.

  • Sony Creates Ad Unit for Video Games Monday, 8 Oct 2007 | 4:13 PM ET

    Sony's U.S. video games operation has created an advertising unit that will promote brands and products inside games such as its upcoming "Home" virtual world, the company said Monday.

  • Nike Not Asking Money Back From Jones Friday, 5 Oct 2007 | 9:56 AM ET

    My sources at Nike are telling me that if, as expected, sprinter Marion Jones admits to using steroids during the 2000 Olympic Games, the company will not seek to recover endorsement money it paid her.

  • Gatorade Vs. Enlyten: The Sports Strip "War" Begins Friday, 5 Oct 2007 | 9:38 AM ET

    As author of a book about the history of Gatorade, I know that when there's a product that even remotely competes with Gatorade, that product has a hard time marketing itself. That's because the folks at Gatorade have smartly locked up almost every avenue. Case in point, there's a new product called Enlyten Sports Strips.