April 24- Advertising agency Interpublic Group of Cos Inc's quarterly revenue trumped expectations as higher ad spending by U.S. businesses made up for the strong dollar's impact on international revenue. Interpublic, whose clients include General Motors Co, Johnson& Johnson and L'Oréal, got about 60 percent of revenue from the United States in the first...» Read More
Online advertising spend in Britain grew 41% in the first half of 2007 to give it a market share of almost 15%, new data showed on Tuesday.
Let's start by saying that, technically, the New York Mets didn't lose anything. That's because any financial loss assumes that they would have made the playoffs to begin with. While that's a good assumption, considering that they were up by seven games with 17 games to go, I'm just pointing out that any losses aren't coming directly out of owner Fred Wilpon's pocket
For those of you who are living under a rock, the Nintendo Wii is pretty much taking over the world. And frankly, I'm not sure I'm going to be writing this blog after Oct. 22, because the next night "Wii Playground" comes out. Yes, folks it's dodgeball and tetherball on the Wii.
China has banned television and radio ads for push-up bras, figure-enhancing underwear and sex toys in the communist government's latest move to purge the nation's airwaves of what it calls social pollution.
Congratulations to ESPN The Magazine and BusinessWeek for putting together an awesome sports business issue. It's a must-read if you like the business of sports. Their Power 100 is of course meant to be debated, so I'm going to make a couple comments here.
Just a few hours after I reported the new contract between GM and the UAW, I started hearing this question: "Can GM really boost its bottom line now that its costs have been lowered?" My gut says it can do it, IF the company builds on the improvement of its products in the last couple of years.
Just when you thought that all the advertising space was occupied on the field, here comes the folks from EyeBlack.com. The company will sell millions of pairs of EyeBlack--yes, the stuff that's supposedly used to cut down on glare--with college and high school logos on it this year.
A couple of days home sick with daytime television as your nursemaid can tell you a lot about the current state of multi-billion dollar pharmaceutical advertising. Yeah, we all know it's ubiquitous, but there are at least a couple of noticeable new players and an older one hitting the airwaves.
No matter what happens with the New York Knicks sexual harassment trial, the fans won't turn away. All the crisis PR people who keep going on television and talking to the newspapers, whining that the Knicks "brand" is getting damaged, should challenge themselves to come up with a number of people they think will not renew their season tickets solely because of this.
Consumer crisis or not, we're three months and counting until Christmas. Americans will still shop for the holidays but the question is just where they'll buy and how much they'll pay for this year's presents. Will we have a merry or mediocre Christmas?
Rumors are flying about Microsoft's interest in investing in a 5% stake in Facebook--a stake that would value the social networking upstart at some $10 billion dollars. Viacom and Yahoo have both made bids for the company, Google is reportedly interested (though co-founder Sergey Brin told me back in July that they weren't pursuing Facebook) and now Microsoft's offer is shaping up.
Blyk, the world's first fully advertising-funded mobile telecoms operator, launched in Britain on Monday in what is seen as a major test of the potential of advertising on mobile phones.
Microsoft has launched a campaign behind the scenes to persuade internet companies, advertisers and regulators to oppose Google's planned $3.1 billion acquisition of online advertising group DoubleClick, the Wall Street Journal reported.
EBay is exploding with all things O.J. In the past week, 770 Simpson-related items have been sold compared to 337 items in the three months before that time. Not everything is going to come to market, but I thought it would be fun to throw out the best of what might one day emerge.
Facebook had a pretty smart deal: get innovative kids to create applications for its site--the kind of cool functions that they want to use, which means higher traffic and more ad dollars. But now, Facebook is going to start compensating those innovators, launching a $10 million fund.
You know the guy that spent $752,467 for Barry Bonds' home run ball No. 756? He's designer Marc Ecko and he's allowing fans to vote on whether the ball should be sent to the Hall of Fame, branded with an asterisk and then sent to the HOF or launched on a rocket ship.
At the end of every golf and tennis tournament, the champion gets a trophy. Unless it's the grand slams, these trophies don't have any tradition. So it's a clean slate: Do anything you want, but make sure it's something that gets attention for the big sponsor.
So the media has spent countless hours talking about O.J. Simpson's latest--potentially being the ringleader in an armed robbery that involved taking items from a sports memorabilia store in Las Vegas. But I still haven't seen a complete list of what he stole.
Idearc said Monday it is purchasing Switchboard.com and other online directory assets from InfoSpace for $225 million in cash.
What do talking pens, seven out-of-staters, and Basque cuisine all have in common? Boise and the Boise State University Broncos. It has been 9 months and a few days since Boise State rocked the college football world with its unexpected victory in the Fiesta Bowl over Oklahoma outside Phoenix.