A Super Bowl spot costs $4.5 million—that is $150,000 per second. What would that buy on major social media networks for that price?» Read More
NBC Universal (owned by GE, which is parent company of CNBC) and News Corp are collaborating on a online video site to compete with YouTube, and today we learned its name: Hulu. (Go to hulu.com) to check out some of the video the on-demand service will be providing--you'll see that Fox's "24" and NBC's "My Name is Earl") are prominently featured.
I know. There's still 17 days left for someone to bid on Barry Bonds' home run balls No. 755 and No. 756. But I think it's a big deal--though not surprising--that 25 hours after the auction was put online there's not a single bid registered. The minimum bid for No. 755 is $60,000. The minimum bid for No. 756 is $100,000.
To the dismay of many of you, I have to get on to covering something other than Ana Ivanovic, so today will be the last day (at least until next week, if she makes a run at the U.S. Open) I'm going to focus on her story. First, to the business. If you haven't already, or would like to look again, check out the beautiful slide show we made.
Ana Ivanovic, 19, has already notched sponsorship deals with Adidas, Wilson and others. CNBC's Darren Rovell spoke with Ivanovic before the U.S. Open started.
Who said print was dead? September's issue of Vogue (owned by Conde Nast) boasts a record breaking 727 advertising pages: the most ad pages EVER published in a monthly consumer magazine. Sienna Miller graces the cover of the door-stop sized mag which is on shelves now. The oversize layout is a sign that fashion magazines are alive and kicking in a publication industry otherwise suffering from ever declining ad revenues.
With the start of the U.S. Open today, I am hereby declaring it National Ana Ivanovic day. I'm sure the government won't sanction it because she's not an American citizen, but so what? The fifth-ranked tennis beauty is playing Aiko Nakamura today in Louis Armstrong Stadium. All day on CNBC, you'll see the awesome story of Ivanovic, who could be the next force in the sports marketing world if she wins the final grand slam of the year.
On the day that Atlanta Falcons quarterback Michael Vick pled guilty to charges related to dogfighting, Nike announced on Friday night that it has ended its relationship with its former endorser.
I'm going to be very professional here. I promise. Ana Ivanovic, the 19-year-old from Serbia, is the most beautiful athlete in the world. I know it's all subjective. It's just my opinion. But I have a feeling others, when they have a chance to see her--either in photos or in person will agree.
It doesn’t take much skill to discover who’s now. It’s a little bit better to call who’s next. So I’m doing it right now. Ana Ivanovic is the next Maria Sharapova. And the only thing Maria can do about it is make sure that she has a better record on the court than Ivanovic. Because the marketing momentum of this 19-year-old Serbian seems to be unstoppable.
The one and a half billion dollar stock buyback and earnings of nineteen cents per share were the headlines of Gap's second quarter financial results. The numbers seemed totally secondary on the company conference call though. Not surprisingly, the intrigue was surrounding just what the CEO Glenn Murphy would say about his vision for the company.
Let's just say the Big Ten Network battle between the cable carriers and the Big Ten/Fox team is in full swing. I got many interesting e-mails yesterday and today. The are a couple points that I feel I need to clarify and I'm going to do it in this Q & A to help better answer some questions.
Today, tennis star Venus Williams will announce that she is signing an endorsement deal with Steve & Barry's, the retailer that has made plenty of waves with its Starbury shoe, which it sells for $14.98. The deal from the very start is already the most expansive merchandise deal in the history of tennis. I sat down with Howard Schacter, Steve & Barry's chief partnerships officer, to talk about the line that will be called Eleven by Venus Williams and will launch in November.
Social networking Website Facebook is working on an advertising system to allow marketers to target users with ads based on the information people reveal about themselves on the site, the Wall Street Journal reported in its online edition early on Thursday.
Since Google bought YouTube last fall it's attracted a ton of eyeballs--51 million users in June alone--but not so much revenue. Google is just now starting to roll out its new ads to try to capitalize on YouTube's loyal audience. Here's how it works. Hit play on a YouTube video, and an ad will pop up in the lower fifth of the screen.
Bob Johnson founded BET, yet he couldn't keep his regional sports network, C-SET, from faltering. Paul Allen co-founded Microsoft with Bill Gates, yet his ACSN had no chance. The Big Ten is one of the most powerful college conferences in the country, but unless they get real in the next couple weeks with the price that they're charging for the Big Ten Network, this operation will be in the graveyard within the next three years.
Wesson Oil has re-hired Florence Henderson as spokeswoman. The company is supposed to post some of her old commercials on their ConAgra Web site, but I couldn’t find them. What I did find is Henderson’s “tips for cooking with canola oil” (yes, I truly believe these tips came straight from Flo’s kitchen and were not made up by marketing people… no, really, I believe that):
Here's an award worth winning! Cintas, which provides bathroom supplies, announced the winner of this year’s “best restroom” contest. The award goes to Jungle Jim’s International Market, a grocery store outside Cincinnati. Get this. The bathroom entrances appear to be portable toilets. But once inside, they all lead to a jungle themed restroom with flowers...
There has always been a carnival atmosphere at a NASCAR event. Hundreds of thousands of people, food, drink, more drink, and all that noise. Throw in 36 or so hard charging cars and the resultant thrills and spills and what do you have? A sales opportunity. NASCAR has always been about 'the sell'. From the sponsorship logos on the cars to the suits the drivers wear.
ProSiebenSat.1 Media said second-quarter operating profit rose 6% to 140.4 million euros ($189.54 million) as it cut costs but revenues remained flat.
The University of Oregon announced yesterday that Nike founder Phil Knight will pledge to donate $100 million to the Ducks’ athletic department. It ties the second-largest single donation ever made to an athletic department (with University of North Dakota booster Ralph Engelstad), following the $165 million check Boone Pickens wrote to Oklahoma State in Jan. 2006.