WASHINGTON, Dec 4- The growing online usage of ads designed to blend in with the rest of a website's content, a practice known as "native advertising," may be illegal in some instances, the Federal Trade Commission warned on Wednesday.» Read More
CNBC's Donny Deutsch, the host of "The Big Idea" and self-described "ad sherpa, says that sponsorship, more than politics, may spell the professional doom of radio host Don Imus.Speaking on "Power Lunch," Deutsch talked about Imus' comments about the Rutgers University womens' basketball team with Sue Herera. Deutsch said "what really matters" is when the advertisers weigh in. "It's about money."
We know that Zach Johnson earned himself $1.3 million for winning the Masters, but he actually earned his sponsors $7.5 million. That's how much they made back in broadcast exposure time, according to sponsorship evaluation firm Joyce Julius & Associates ... For a segment on "The Closing Bell" on Monday, I interviewed Art Smith, the chief marketing officer of RSM McGladrey, about hitting the jackpot with Johnson's victory.
Tiger Woods might be the world’s most marketable athlete, but he isn’t necessarily good at selling everything and companies aren’t necessarily great at using him either. So right before the Masters begins, I’m going to dedicate some of this blog to tell you who is making sense of using Tiger and who has no clue.
Google has struck its first major deal to enter the television advertising business with U.S. satellite TV operator EchoStar, a move that promises to upset the cozy way TV ad impact has been measured.
Ads for Pfizer Inc.'s Celebrex arthritis drug are set to splash across U.S. television screens on Monday after more than a two-year hiatus, with an unusual upfront focus on its risks rather than its benefits.
We expected to see tickets upper deck tickets selling for face value ($77) for tonight's game. But the Florida fans seemed to have driven up to Atlanta and purchased some of the tickets on the street. The going rate for one of these upper deck seats is about $200 apiece, which is very reasonable. This is not including the "Distant View" seats, which are so ridiculous I'm not sure they should even be sold.
Online advertising firm DoubleClick is exploring a sale and is in talks with Microsoft and other potential suitors, according to people familiar with the matter, the Wall Street Journal reported on its Web site.
Why I Don’t Gamble: At this time of year, I will fill out a bracket sheet, but I have never put any money on a single game. Why? Because it doesn’t allow you to really enjoy the game. (I know some will argue it adds more excitement).
General Electric's NBC Universal And News Corp are creating an online video site to compete with Google's YouTube.
Roehm, whom Wal-Mart accuses of a sexual affair with another marketing official, was fired from Wal-Mart on Dec. 4 after less than a year as head of marketing communications.
Clear Channel Communications' meteoric rise from small-time radio station owner to colossal media company has often been tempestuous, with consumer and antitrust advocates hounding the giant. But these days, the loudest cries are coming from stockholders.
VCU beat Duke 79-77 last night. That’s a big deal, but you’ll consider it an even a bigger deal when I take you through the finances of it all.
Last night I debated John Challenger of Challenger, Gray and Christmas, the firm that each year comes out with that March Madness lost wages study.
French outdoor advertising company JCDecaux is interested in buying assets of the outdoor advertising business of U.S. media giants Clear Channel and CBS.
When it comes to technology it seems like everyday we focus on big-screen this, or big-screen that, but today, thanks to Microsoft, I want to take a look at the small screen in your den or the tiny screen in your pocket.
At some point, the Oklahoma State Cowboys are going to have to win a football or basketball championship, given how much money is being pumped into their athletic department. Boone Pickens, who is the school's largest booster and made the most valuable donation to an athletic department in history, is at it again...
Once a pick on Mad Money, the billboard maker recently disappointed Wall Street with weakened projections for next quarter. Now Cramer wants to know if the stock is worth holding on to. He put a call into President and CEO James Morgan for an answer.
Every once in a while, I have to bash someone. And today, I'm laying down the smack on whoever came up with the new LPGA logo. Have you seen this thing? It's the silhouette of woman in a visor with some big curly 1980s hair.
K-Swiss page90KSWSfalsetrue2pricetruefalsefalsefalse0QuotefalsetrueChartfalsetrueNewsfalsetrueProfilefalsetrueAdd to Watchlistfalsetruetruehttp://api-cdn.cnbc.com/api/chart/chart.aspGE4true3 shares took a dive on Thursday after the company said there would be a nice decline in domestic revenues and that it had made substantial investments in product development and marketing. One of those marketing costs is Anna Kournikova, their new spokesperson. I have to say, I saw Kournikova do what she did for products while she was playing. It was amazing. Take some tennis strings, slap her face on the packaging -- sales triple! I always got the impression she was one of the few athletes -- even though she never won a single WTA title -- that really did get a return on investment. But now? With her being off the court and Sharapova doing very well, I’m thinking K-Swiss investors would be more encouraged if K-Swiss spent its money finding the next great young tennis star in Russia than investing in a player that won’t ever play top competitive tennis again.
The biggest winner of the Oscars has already started to collect. It's not a celebrity or producer, it's ABC. The network recently wrapped up its ad sales for the telecast on the 25th, grabbing more than $1.6 million per thirty-second spot, for over $80 million dollars in revenue. That's double the revenue in 1998, and up from $72 million total last year.