Marketing and advertising executive Mike Jackson of Phelps Agency, shares his opinions on the advertiser's position and responsibility for image issues like those going on at the NFL.» Read More
Advertising in China will become more and more important as products are peddled to the growing middle class. Here are two spec plays on the trend.Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.
About an hour or so ago, Dale Earnhardt Jr. announced that he would go to Hendrick Motorsports starting in 2008 for the next five years. But Budweiser -- which has a personal services agreement with Junior through 2008 and was the primary sponsor of his No. 8 DEI car -- wasn't part of the announcement.
What do Brooks & Dunn, Reba McIntyre, Alan Jackson and a yodeling 12 year old all have in common? The CMA. It's the Country Music Association. The 'trade' organization for country music, and one of the most unique operations in the multi-billion dollar music business. Why? Because long ago, in 1958 the world of country music realized then unless they pulled together they would never get out of the South and West, never make it in California or New York or Chicago or Miami.
A couple years ago, I was all about Mitchell & Ness retro jerseys. So I bought a couple at north of $200. Then I realized that there is so much great stuff on eBay. Game used stuff. One-of-a-kind. And, that it’s so much better of a conversation piece to walk around with real jerseys with random guys names on the back. How great is this Chicago White Sox red zipper front jersey.
A strong brand may be the most valuable thing in retail these days. Maintaining the credibility of that name in a market saturated with brands is what separates the flash in the pan from the successful. From Liz Claiborne's 50% stake in Narciso Rodriquez to the slew of private equity firms snapping up designer names (Permira's stake in Valentino, HILCO's purchase of Halston), merchants are fighting for fresh star brands as they spend the cash on their books these days.
Everyone's talking about the New York Times piece on Creative Artists Agency losing Hasbro. Now everyone's wondering if CAA's trying to do too much for too many. CAA has said its going for 100% market share. But does that really make sense in an industry where you don't want to be represented by the same company as your competitor is.
Kudos to the Orlando Magic who told me today that they are willing to refund the money paid by any of the 200 season ticket holders, who bought seats after Billy Donovan was hired as head coach. Orlando Magic spokesman Joel Glass said that the team was in the process of contacting each of the new season ticket holders one by one. "So far we've had some people who said they are going to stick with us and others have said they will wait until free agency," said Glass, who noted that he didn't know of anyone who elected to cancel.
The “PC versus Mac” ads are THE BEST. And they have now been recognized as such, given the top prize at the 41st Annual Belding Awards, a Tinseltown nod to the marketing industry. The ads were created by TBWA/Media Arts Lab, based in Los Angeles. Ellen Gray of the Philadelphia Daily News wonders if the Geico Cavemen can get their own TV show, why not Mac and PC? Apple could underwrite the whole show! Except, of course, people like me love PC more than Mac.
If you haven’t heard about her, let me introduce you. Her name is Ana Ivanovic and she might have been taking the torch over when she waxed Maria Sharapova 6-2, 6-1 in the semis of the French Open today. If she beats Justin Henin (no longer Hardenne) on Saturday, the world will know about her like they knew about Maria when she won Wimbledon three years ago and they’ll be searching YouTube for video calendars like this one.
Clear Channel Outdoor wants to increase its share of the French outdoor advertising market where it competes with domestic leader JCDecaux, the head of Clear Channel France told French daily Les Echos in an interview published on Thursday.
Ebay wants to auction anything and everything, and now it's using its auction technology to create an efficient ad sales system to compete with Google, which dominates the online ad sales space. Starting today eBay is going to start brokering radio advertisements. Working with Bid4Spots (quite the obvious name) some 2,300 radio stations will auction airtime through eBay media marketplace. Ebay profits by taking a piece from advertisers payments.
Imagine this. You live in the Orlando area and you’ve been thinking about buying tickets for some time. Late last week, you hear that University of Florida coach Billy Donovan is coming to coach the team. So you plunk down $3,600 for two seats for two seats behind the basket. Then, Donovan reverses course. What do you do? You might ask for a refund. The question is, would you get it? You might immediately say “Yes.”
Online auctioneer eBay. said Tuesday it is ready to begin auctioning advertising airtime on 2,300 participating U.S. radio stations, expanding on an existing plan to sell cable television ads.
Shares of Google reached an all-time record in intraday trading on Tuesday following positive comments from a handful of analysts.
Searching on the web has been hot forever, or at least since Google created its nifty homepage. But now Ask.com is coming up with a crazy new way to compete--Ask3D, a new search platform. It can't really be 3-D if it's on your computer screen, but it is a 3-panel interface, that delivers results with both Web links and video, images, and links to things like music, all one one page. Sort of like if you searched all of Google's categories (news, images, video) all with one click.
Qwest's claim in television, online, and newspaper advertisements that its Internet service is as fast or faster than Comcast Corp. is being challenged in court by the cable and broadband provider.
LeBron James one of the most marketable guys in all of sports and has a chance to be the league’s most marketable player -- hands down -- if he wins a championship with the Cleveland Cavaliers this month. But James is not a slam dunk for the companies he is working for at this point and I believe most of that fault lies with the companies who have signed him.
Wal-Mart's board is trying to reverse course from its well-documented high-profile fashion faux pas and they're bringing in a big gun to do that. One of the topics up for vote at the Wal-Mart annual investor meeting in Arkansas this week will be whether to add Allen Questrom to its board of directors. Within the retail industry, Allen Questrom is viewed as a master of merchandising and retail.
So here's what you don't see on TV. I covered the first ever web developer conference held by Google, a "coming of age" rite for a company that, well, came of age a while ago. No top executives were supposed to be there. They were all supposed to be at the D5 tech conference near San Diego. So you can imagine my shock when, as I ignorantly sat on my journalistic butt, producer Christine Egy ran up and said, "Sergey Brin just walked in!"
Don't let the summer doldrums strike your portfolio. We've rounded up several five-star mutual fund managers to offer up on their latest strategies and best investment ideas.