The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment, and boost Twitter's bottom line.» Read More
Internet and media rivals to Google, fearing an unprecedented consolidation of power in the online advertising market, are expected to urge regulators to closely scrutinize the Web search leader's $3.1 billion deal to buy DoubleClick.
Web advertising leader Google agreed to acquire DoubleClick , a top online advertising network, for $3.1 billion, beating out other major Internet players with its bid. The deal represents the largest acquisition in Google's history and comes just six months after Google paid $1.65 billion to acquire video-sharing site YouTube.
Could Google possibly dominate the Internet ad world any more than it will after this acquisition? Just announced: Google is buying DoubleClick, a top online advertising network for $3.1 billion, beating out some other major bidders.
McClatchy has left an online advertising partnership with Tribune and Gannett to join a rival group of publishers that is in the final stages of negotiating a deal with Yahoo, The Wall Street Journal reported on its Web site on Thursday.
CNBC's Donny Deutsch, the host of "The Big Idea" and self-described "ad sherpa, says that sponsorship, more than politics, may spell the professional doom of radio host Don Imus.Speaking on "Power Lunch," Deutsch talked about Imus' comments about the Rutgers University womens' basketball team with Sue Herera. Deutsch said "what really matters" is when the advertisers weigh in. "It's about money."
We know that Zach Johnson earned himself $1.3 million for winning the Masters, but he actually earned his sponsors $7.5 million. That's how much they made back in broadcast exposure time, according to sponsorship evaluation firm Joyce Julius & Associates ... For a segment on "The Closing Bell" on Monday, I interviewed Art Smith, the chief marketing officer of RSM McGladrey, about hitting the jackpot with Johnson's victory.
Tiger Woods might be the world’s most marketable athlete, but he isn’t necessarily good at selling everything and companies aren’t necessarily great at using him either. So right before the Masters begins, I’m going to dedicate some of this blog to tell you who is making sense of using Tiger and who has no clue.
Google has struck its first major deal to enter the television advertising business with U.S. satellite TV operator EchoStar, a move that promises to upset the cozy way TV ad impact has been measured.
Ads for Pfizer Inc.'s Celebrex arthritis drug are set to splash across U.S. television screens on Monday after more than a two-year hiatus, with an unusual upfront focus on its risks rather than its benefits.
We expected to see tickets upper deck tickets selling for face value ($77) for tonight's game. But the Florida fans seemed to have driven up to Atlanta and purchased some of the tickets on the street. The going rate for one of these upper deck seats is about $200 apiece, which is very reasonable. This is not including the "Distant View" seats, which are so ridiculous I'm not sure they should even be sold.
Online advertising firm DoubleClick is exploring a sale and is in talks with Microsoft and other potential suitors, according to people familiar with the matter, the Wall Street Journal reported on its Web site.
Why I Don’t Gamble: At this time of year, I will fill out a bracket sheet, but I have never put any money on a single game. Why? Because it doesn’t allow you to really enjoy the game. (I know some will argue it adds more excitement).
General Electric's NBC Universal And News Corp are creating an online video site to compete with Google's YouTube.
Roehm, whom Wal-Mart accuses of a sexual affair with another marketing official, was fired from Wal-Mart on Dec. 4 after less than a year as head of marketing communications.
Clear Channel Communications' meteoric rise from small-time radio station owner to colossal media company has often been tempestuous, with consumer and antitrust advocates hounding the giant. But these days, the loudest cries are coming from stockholders.
VCU beat Duke 79-77 last night. That’s a big deal, but you’ll consider it an even a bigger deal when I take you through the finances of it all.
Last night I debated John Challenger of Challenger, Gray and Christmas, the firm that each year comes out with that March Madness lost wages study.
French outdoor advertising company JCDecaux is interested in buying assets of the outdoor advertising business of U.S. media giants Clear Channel and CBS.
When it comes to technology it seems like everyday we focus on big-screen this, or big-screen that, but today, thanks to Microsoft, I want to take a look at the small screen in your den or the tiny screen in your pocket.
At some point, the Oklahoma State Cowboys are going to have to win a football or basketball championship, given how much money is being pumped into their athletic department. Boone Pickens, who is the school's largest booster and made the most valuable donation to an athletic department in history, is at it again...