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  • Bonds' Homer Balls No Real Hit With Bidders Wednesday, 29 Aug 2007 | 3:09 PM ET
    Matt Murphy

    I know. There's still 17 days left for someone to bid on Barry Bonds' home run balls No. 755 and No. 756. But I think it's a big deal--though not surprising--that 25 hours after the auction was put online there's not a single bid registered. The minimum bid for No. 755 is $60,000. The minimum bid for No. 756 is $100,000.

  • Ana Ivanovic: Last Post For Now (But Maybe Not!) Tuesday, 28 Aug 2007 | 10:02 AM ET

    To the dismay of many of you, I have to get on to covering something other than Ana Ivanovic, so today will be the last day (at least until next week, if she makes a run at the U.S. Open) I'm going to focus on her story. First, to the business. If you haven't already, or would like to look again, check out the beautiful slide show we made.

  • Net Profits: In The Game Tuesday, 28 Aug 2007 | 9:54 AM ET

    Ana Ivanovic, 19, has already notched sponsorship deals with Adidas, Wilson and others. CNBC's Darren Rovell spoke with Ivanovic before the U.S. Open started.

  • Vogue Proving That Print Is Alive (With The Internet) Monday, 27 Aug 2007 | 10:10 AM ET
    Vogue Magazine, September 2007

    Who said print was dead? September's issue of Vogue (owned by Conde Nast) boasts a record breaking 727 advertising pages: the most ad pages EVER published in a monthly consumer magazine. Sienna Miller graces the cover of the door-stop sized mag which is on shelves now. The oversize layout is a sign that fashion magazines are alive and kicking in a publication industry otherwise suffering from ever declining ad revenues.

  • Ana Ivanovic Day On CNBC (Yes, She's My Favorite) Monday, 27 Aug 2007 | 9:44 AM ET
    Ana Ivanovic

    With the start of the U.S. Open today, I am hereby declaring it National Ana Ivanovic day. I'm sure the government won't sanction it because she's not an American citizen, but so what? The fifth-ranked tennis beauty is playing Aiko Nakamura today in Louis Armstrong Stadium. All day on CNBC, you'll see the awesome story of Ivanovic, who could be the next force in the sports marketing world if she wins the final grand slam of the year.

  • Nike Sacks Vick Friday, 24 Aug 2007 | 9:00 PM ET

    On the day that Atlanta Falcons quarterback Michael Vick pled guilty to charges related to dogfighting, Nike announced on Friday night that it has ended its relationship with its former endorser.

  • Ana Ivanovic: You're My Favorite (Beautiful) Athlete Friday, 24 Aug 2007 | 4:26 PM ET

    I'm going to be very professional here. I promise. Ana Ivanovic, the 19-year-old from Serbia, is the most beautiful athlete in the world. I know it's all subjective. It's just my opinion. But I have a feeling others, when they have a chance to see her--either in photos or in person will agree.

  • Sharapova Vs Ivanovic: The Hottest Marketing Match Friday, 24 Aug 2007 | 3:21 PM ET
    Maria Sharapova

    It doesn’t take much skill to discover who’s now. It’s a little bit better to call who’s next. So I’m doing it right now. Ana Ivanovic is the next Maria Sharapova. And the only thing Maria can do about it is make sure that she has a better record on the court than Ivanovic. Because the marketing momentum of this 19-year-old Serbian seems to be unstoppable.

  • Gap Makeover: New CEO Murphy Faces "Vision" Test Friday, 24 Aug 2007 | 9:09 AM ET
    CEO Glenn Murphy

    The one and a half billion dollar stock buyback and earnings of nineteen cents per share were the headlines of Gap's second quarter financial results. The numbers seemed totally secondary on the company conference call though. Not surprisingly, the intrigue was surrounding just what the CEO Glenn Murphy would say about his vision for the company.

  • Big Ten/Fox Vs. Cable Carriers: Here's Your Q & A Thursday, 23 Aug 2007 | 5:27 PM ET

    Let's just say the Big Ten Network battle between the cable carriers and the Big Ten/Fox team is in full swing. I got many interesting e-mails yesterday and today. The are a couple points that I feel I need to clarify and I'm going to do it in this Q & A to help better answer some questions.

  • EleVen By Venus Williams

    Today, tennis star Venus Williams will announce that she is signing an endorsement deal with Steve & Barry's, the retailer that has made plenty of waves with its Starbury shoe, which it sells for $14.98. The deal from the very start is already the most expansive merchandise deal in the history of tennis. I sat down with Howard Schacter, Steve & Barry's chief partnerships officer, to talk about the line that will be called Eleven by Venus Williams and will launch in November.

  • Facebook Devising New Advertising System: WSJ Thursday, 23 Aug 2007 | 5:53 AM ET

    Social networking Website Facebook is working on an advertising system to allow marketers to target users with ads based on the information people reveal about themselves on the site, the Wall Street Journal reported in its online edition early on Thursday.

  • Google's YouTube: Ads Showing On A Video Near You Wednesday, 22 Aug 2007 | 4:57 PM ET

    Since Google bought YouTube last fall it's attracted a ton of eyeballs--51 million users in June alone--but not so much revenue. Google is just now starting to roll out its new ads to try to capitalize on YouTube's loyal audience. Here's how it works. Hit play on a YouTube video, and an ad will pop up in the lower fifth of the screen.

  • Big Ten Network: Not Starting Up In A "Big" Way Wednesday, 22 Aug 2007 | 2:57 PM ET

    Bob Johnson founded BET, yet he couldn't keep his regional sports network, C-SET, from faltering. Paul Allen co-founded Microsoft with Bill Gates, yet his ACSN had no chance. The Big Ten is one of the most powerful college conferences in the country, but unless they get real in the next couple weeks with the price that they're charging for the Big Ten Network, this operation will be in the graveyard within the next three years.

  • Florence Henderson Back in Oil Business (Canola That Is) Wednesday, 22 Aug 2007 | 10:47 AM ET
    Florence Henderson

    Wesson Oil has re-hired Florence Henderson as spokeswoman. The company is supposed to post some of her old commercials on their ConAgra Web site, but I couldn’t find them. What I did find is Henderson’s “tips for cooking with canola oil” (yes, I truly believe these tips came straight from Flo’s kitchen and were not made up by marketing people… no, really, I believe that):

  • Best Restroom  Of The Year Or Just Some Toilet Humor? Wednesday, 22 Aug 2007 | 8:34 AM ET

    Here's an award worth winning! Cintas, which provides bathroom supplies, announced the winner of this year’s “best restroom” contest. The award goes to Jungle Jim’s International Market, a grocery store outside Cincinnati. Get this. The bathroom entrances appear to be portable toilets. But once inside, they all lead to a jungle themed restroom with flowers...

  • NASCAR, 3M And The Great Race Of Marketing Wednesday, 22 Aug 2007 | 8:17 AM ET

    There has always been a carnival atmosphere at a NASCAR event. Hundreds of thousands of people, food, drink, more drink, and all that noise. Throw in 36 or so hard charging cars and the resultant thrills and spills and what do you have? A sales opportunity. NASCAR has always been about 'the sell'. From the sponsorship logos on the cars to the suits the drivers wear.

  • ProSiebenSat.1 Second-Quarter Operating Profit 6% Higher Wednesday, 22 Aug 2007 | 7:24 AM ET

    ProSiebenSat.1 Media said second-quarter operating profit rose 6% to 140.4 million euros ($189.54 million) as it cut costs but revenues remained flat.

  • Phil Knight

    The University of Oregon announced yesterday that Nike founder Phil Knight will pledge to donate $100 million to the Ducks’ athletic department. It ties the second-largest single donation ever made to an athletic department (with University of North Dakota booster Ralph Engelstad), following the $165 million check Boone Pickens wrote to Oklahoma State in Jan. 2006.

  • Next week, Michael Vick will plead guilty for his connection with crimes related to dogfighting. It’s not known how long he’ll go to jail for or what the NFL will do, but I will say this, how bad of a hit the Atlanta Falcons take financially will totally be dependent on how well they can do on the field over the next 3 to 5 seasons.