May 4- Samsung and Walt Disney's Marvel introduced a marketing campaign that uses virtual reality to promote "Avengers: Age of Ultron" as more studios look to the new technology to push movies. Jamie Park, head of experimental marketing at Samsung, said the company had seen a growing interest from studios in virtual reality and Samsung would be doing more of this in...» Read More
I have found it. The perfect contest for the miserable office worker. Acco Brands is sponsoring America’s Ugliest Office. Enter at www.americasugliestoffice.com and you have a shot at either a 42” HDTV, or a TRIP TO HAWAII. Talk about bringing hope to the downtrodden! One mock-up of an ugly office has the chair doubling as a toilet, so you never have to leave. Nice. The contest runs through Nov. 30, and, so far, Jerry’s home office in Columbus gets my vote.
The latest greatest hope for American tennis, six-foot-nine John Isner was officially welcomed in as a Prince endorser this morning. Isner, who recently graduated from the University of Georgia, has been playing with Prince's 03 racket technology that has been the buzz of the tennis industry.
The University of Michigan's loss to Appalachian State on Saturday was such an upset partly because of the financial differences between the two schools. If Appalachian State sells out every home game this year, they will make roughly $2.1 million (charging a little more than $20 a head with 16,650 seats per game. Michigan has sold out all eight home games already...
KFC is trying to get people to buy its new $2.99 lunch deals by going door-to-door at the office. Literally. It is paying to put plates of chicken on company mail carts making the rounds in office buildings before lunch.
David Beckham's latest, if you haven't heard, is a sprained knee. They say it could take him out until the final three games of the season. To be honest, I'm relieved. I obviously don't wish bad things on Beckham or anyone for that matter, but I'm really glad this thing is over. Why?
L'Oreal said on Friday it was confident on the outlook for 2007, despite signs of a slowdown in the United States, thanks to booming demand in new markets and the launch of new brands like Sanoflore and Diesel.
From Wall Street to Madison Avenue to Silicon Valley--the subprime credit crunch is taking its toll. Mortgage and lending companies are among the biggest online advertisers, so if they start cutting back on their ad spending, then it'll be noticed. Financial services comprised 16% of the total $17 billion in Internet ad spending in 2006, and that percentage was likely even larger this year.
I love the rivalries and I love to cover the business of rivalries. Because it’s amazing what people will pay for a ticket and how many people feel they have to be in the stadium. Just got a great number from the folks at eBay’s StubHub. For last night’s Red Sox-Yankees game, there were 9,216 tickets sold on StubHub. Just to give you an idea, that’s about 16 percent of the crowd.
I have seen the future in next seasons' fashion at America's biggest retailers and to put it bluntly, there is no fashion. This is the new worry to add into the equation of whether (and how much) the consumer will slow his/her spending: there is nothing new to buy. The fashion cycle is stuck. The "style" is a return to classics which means that people already have the items in their closet.
Two brothers from New Jersey have been fired from an A&P market for filming a rap video called “Produce Paradise.” Click here to check it out. Yes, it’s juvenile and somewhat disgusting, and it reminds us all to thoroughly rinse our veggies when we get home from the grocery store.
NBC Universal (owned by GE, which is parent company of CNBC) and News Corp are collaborating on a online video site to compete with YouTube, and today we learned its name: Hulu. (Go to hulu.com) to check out some of the video the on-demand service will be providing--you'll see that Fox's "24" and NBC's "My Name is Earl") are prominently featured.
I know. There's still 17 days left for someone to bid on Barry Bonds' home run balls No. 755 and No. 756. But I think it's a big deal--though not surprising--that 25 hours after the auction was put online there's not a single bid registered. The minimum bid for No. 755 is $60,000. The minimum bid for No. 756 is $100,000.
To the dismay of many of you, I have to get on to covering something other than Ana Ivanovic, so today will be the last day (at least until next week, if she makes a run at the U.S. Open) I'm going to focus on her story. First, to the business. If you haven't already, or would like to look again, check out the beautiful slide show we made.
Ana Ivanovic, 19, has already notched sponsorship deals with Adidas, Wilson and others. CNBC's Darren Rovell spoke with Ivanovic before the U.S. Open started.
Who said print was dead? September's issue of Vogue (owned by Conde Nast) boasts a record breaking 727 advertising pages: the most ad pages EVER published in a monthly consumer magazine. Sienna Miller graces the cover of the door-stop sized mag which is on shelves now. The oversize layout is a sign that fashion magazines are alive and kicking in a publication industry otherwise suffering from ever declining ad revenues.
With the start of the U.S. Open today, I am hereby declaring it National Ana Ivanovic day. I'm sure the government won't sanction it because she's not an American citizen, but so what? The fifth-ranked tennis beauty is playing Aiko Nakamura today in Louis Armstrong Stadium. All day on CNBC, you'll see the awesome story of Ivanovic, who could be the next force in the sports marketing world if she wins the final grand slam of the year.
On the day that Atlanta Falcons quarterback Michael Vick pled guilty to charges related to dogfighting, Nike announced on Friday night that it has ended its relationship with its former endorser.
I'm going to be very professional here. I promise. Ana Ivanovic, the 19-year-old from Serbia, is the most beautiful athlete in the world. I know it's all subjective. It's just my opinion. But I have a feeling others, when they have a chance to see her--either in photos or in person will agree.
It doesn’t take much skill to discover who’s now. It’s a little bit better to call who’s next. So I’m doing it right now. Ana Ivanovic is the next Maria Sharapova. And the only thing Maria can do about it is make sure that she has a better record on the court than Ivanovic. Because the marketing momentum of this 19-year-old Serbian seems to be unstoppable.
The one and a half billion dollar stock buyback and earnings of nineteen cents per share were the headlines of Gap's second quarter financial results. The numbers seemed totally secondary on the company conference call though. Not surprisingly, the intrigue was surrounding just what the CEO Glenn Murphy would say about his vision for the company.