Growth in global ad spending will accelerate to 5.8 percent a year by 2015, driven by demand for marketing via mobile devices, a survey found.» Read More
French outdoor advertising company JCDecaux is interested in buying assets of the outdoor advertising business of U.S. media giants Clear Channel and CBS.
When it comes to technology it seems like everyday we focus on big-screen this, or big-screen that, but today, thanks to Microsoft, I want to take a look at the small screen in your den or the tiny screen in your pocket.
At some point, the Oklahoma State Cowboys are going to have to win a football or basketball championship, given how much money is being pumped into their athletic department. Boone Pickens, who is the school's largest booster and made the most valuable donation to an athletic department in history, is at it again...
Once a pick on Mad Money, the billboard maker recently disappointed Wall Street with weakened projections for next quarter. Now Cramer wants to know if the stock is worth holding on to. He put a call into President and CEO James Morgan for an answer.
Every once in a while, I have to bash someone. And today, I'm laying down the smack on whoever came up with the new LPGA logo. Have you seen this thing? It's the silhouette of woman in a visor with some big curly 1980s hair.
K-Swiss page90KSWSfalsetrue2pricetruefalsefalsefalse0QuotefalsetrueChartfalsetrueNewsfalsetrueProfilefalsetrueAdd to Watchlistfalsetruetruehttp://api-cdn.cnbc.com/api/chart/chart.aspGE4true3 shares took a dive on Thursday after the company said there would be a nice decline in domestic revenues and that it had made substantial investments in product development and marketing. One of those marketing costs is Anna Kournikova, their new spokesperson. I have to say, I saw Kournikova do what she did for products while she was playing. It was amazing. Take some tennis strings, slap her face on the packaging -- sales triple! I always got the impression she was one of the few athletes -- even though she never won a single WTA title -- that really did get a return on investment. But now? With her being off the court and Sharapova doing very well, I’m thinking K-Swiss investors would be more encouraged if K-Swiss spent its money finding the next great young tennis star in Russia than investing in a player that won’t ever play top competitive tennis again.
The biggest winner of the Oscars has already started to collect. It's not a celebrity or producer, it's ABC. The network recently wrapped up its ad sales for the telecast on the 25th, grabbing more than $1.6 million per thirty-second spot, for over $80 million dollars in revenue. That's double the revenue in 1998, and up from $72 million total last year.
Discovery of an illegal fuel additive in one of Toyota's cars at the Daytona 500 are a distraction to the company's marketing efforts with NASCAR, but are likely to have little lasting impact. There is no charge the Toyota or its team knew about the oxygenate, let along sanctioned its use. NASCAR is second only to the NFL in sports marketing muscle.
Microsoft is busy pushing its entertainment offerings. The tech company's new secret weapon in selling digital downloads to play on a cell phone or other devices is a new digital rights management technology called PlayReady. The upside for consumers: content purchased for one mobile device isn't limited to just that gadget. Users can register several devices to share content. This is a rather controversial approach, but could really catch on eventually.
The world's largest advertising services company said fourth-quarter profit rose nearly 10% as it reaped the benefits of investments overseas, including China.
Will Farrell’s "Talledega Nights" was a product placement wonder, with his main car sponsor Wonder Bread garnering as much as $60 million in brand exposure. And it looks like there are many brands that are lining up to get a piece of the action on Farrell’s upcoming sports flick, "Blades of Glory," a spoof on competitive ice skating that hits theatres on March 30.
Shares in advertising and marketing company Publicis Groupe rose 4.1% Wednesday after the company reported that a strong performance in Latin America, the Middle East and Africa helped revenue rise 4.8% in the fourth quarter.
Internet search is undoubtedly one of the most useful tools out there, but it’s never been synonymous with entertainment. Microsoft is hoping to change this – and maybe even beat Google at it’s own game – by launching an interactive search engine that aims to be both functional and entertaining at the same time.
As U.S. automakers have struggled over the past years, they have always been able to hang on to one last profitable stronghold – the large pickup truck market. But that fortress is about to be stormed by Toyota as its redesigned Tundra pickup hits the showrooms this week.
It wasn't just Dolphins Stadium that left people feeling all wet Sunday: the auto ads were largely forgettable. From Ford's F-series Super Duty to Honda's fuel efficiency message, the auto ads were, in my opinion, largely forgettable.
The Super Bowl consistently draws the largest single audience for a sporting event, making it very attractive to advertisers. That may be no coincidence given that the NFL is the best-run organizations in professional sports as evidenced by its decision to share revenue among large- and small-market teams to assure a healthy mix of teams reaching the Super Bowl. A dull game doesn't diminish interest among bettors who are playing the point spread.
The ads feature a frumpy, uptight man who represents PCs, and his counterpart, a young hipster who represents Macs. Bill Gates does not like them.
Google reported earnings of $3.18 a share, handily surpassing analysts' expectations. The online search and Internet-based products company was expected to report a profit of $2.92 a share, according to a Thomson Financial consensus estimate, up from $1.54 a share last year.
The Colts and the Bears aren’t the only competitors with their sights set on Super Bowl Sunday. Dozens of advertisers will also square-off, hoping to win audience with memorable commercials. And if the ad is truly a standout, it could also make headlines the next day. But advertising on the Super Bowl doesn’t come cheap.
Wal-Mart Stores said it is reorganizing its U.S. marketing and merchandising operations as the world's largest retailer works to boost sales after a lackluster holiday season.