• Yahoo CFO Decker: 'We're Executing According to Plan' Wednesday, 18 Apr 2007 | 1:02 PM ET
    Yahoo!'s headquarters in California.

    The chief financial officer of Internet media company Yahoo! expressed confidence in the company's new online advertising system Panama, despite investors' disappointment with the Internet media company's first-quarter earnings report.

  • Contest Stocks: Freemont General A Best Performer Tuesday, 17 Apr 2007 | 10:33 AM ET

    Here's our look at the stocks making our best and most active lists. Small caps seem to be the main focus among contest traders. And Freemont General is back strong--not only as a most active but as a best performer. It hasn't played itself out yet as news about selling some of the company's subprime loans had an affect. Also--news on Sallie Mae had an impact on more than just iteself. Take a look...

  • Microsoft as the Pot; Google as the Kettle Monday, 16 Apr 2007 | 2:44 PM ET
    Double Click

    Google's acquisition of DoubleClick wasn't much of a surprise since blogs and news coverage over the past few weeks have indicated that the company was in play and had several suitors, including Microsoft, Google, Yahoo and various others.But the big surprise happened over the weekend when we found out that Microsoft was building a coalition of companies to come out against the deal, and that the anti-trust poster-company was now playing the part of victim. Needless to say, this pot-calling-the-kettle-black legal strategy is raising some eyebrows.

  • Web search leader Google has broken into radio with a multi-year advertising sales agreement with the largest U.S. broadcaster, Clear Channel Radio, the companies said on Sunday.

  • Yahoo Expands Ad Partnership With Newspapers Monday, 16 Apr 2007 | 10:58 AM ET

    Internet media company Yahoo said on Monday it expanded an advertising partnership with U.S. newspapers, including the addition of leading publisher McClatchy.

  • Google Rivals Urge Scrutiny of DoubleClick Deal Monday, 16 Apr 2007 | 2:39 AM ET

    Internet and media rivals to Google, fearing an unprecedented consolidation of power in the online advertising market, are expected to urge regulators to closely scrutinize the Web search leader's $3.1 billion deal to buy DoubleClick.

  • Google Headquarters

    Web advertising leader Google  agreed to acquire DoubleClick , a top online advertising network, for $3.1 billion, beating out other major Internet players with its bid. The deal represents the largest acquisition in Google's history and comes just six months after Google paid $1.65 billion to acquire video-sharing site YouTube.

  • Google Buys DoubleClick Saturday, 14 Apr 2007 | 5:54 PM ET

    Could Google possibly dominate the Internet ad world any more than it will after this acquisition? Just announced: Google is buying DoubleClick, a top online advertising network for $3.1 billion, beating out some other major bidders.

  • McClatchy has left an online advertising partnership with Tribune and Gannett to join a rival group of publishers that is in the final stages of negotiating a deal with Yahoo, The Wall Street Journal reported on its Web site on Thursday.

  • CNBC's Donny Deutsch, the host of "The Big Idea" and self-described "ad sherpa, says that sponsorship, more than politics, may spell the professional doom of radio host Don Imus.Speaking on "Power Lunch," Deutsch talked about Imus' comments about the Rutgers University womens' basketball team with Sue Herera. Deutsch said "what really matters" is when the advertisers weigh in. "It's about money."

  • Zach's Sponsor Attack; Prince Signs Hantuchova & More Tuesday, 10 Apr 2007 | 10:05 AM ET
    Zach Johnson

    We know that Zach Johnson earned himself $1.3 million for winning the Masters, but he actually earned his sponsors $7.5 million. That's how much they made back in broadcast exposure time, according to sponsorship evaluation firm Joyce Julius & Associates ... For a segment on "The Closing Bell" on Monday, I interviewed Art Smith, the chief marketing officer of RSM McGladrey, about hitting the jackpot with Johnson's victory.

  • The Why of the Tiger: Grading Tiger Woods' Endorsements Wednesday, 4 Apr 2007 | 5:03 PM ET

    Tiger Woods might be the world’s most marketable athlete, but he isn’t necessarily good at selling everything and companies aren’t necessarily great at using him either. So right before the Masters begins, I’m going to dedicate some of this blog to tell you who is making sense of using Tiger and who has no clue.

  • Google Enters TV Ad Sales Market with EchoStar Tuesday, 3 Apr 2007 | 10:35 AM ET

    Google has struck its first major deal to enter the television advertising business with U.S. satellite TV operator EchoStar, a move that promises to upset the cozy way TV ad impact has been measured.

  • Ads for Pfizer Inc.'s  Celebrex arthritis drug are set to splash across U.S. television screens on Monday after more than a two-year hiatus, with an unusual upfront focus on its risks rather than its benefits.

  • Myles Brand, NCAA President

    We expected to see tickets upper deck tickets selling for face value ($77) for tonight's game. But the Florida fans seemed to have driven up to Atlanta and purchased some of the tickets on the street. The going rate for one of these upper deck seats is about $200 apiece, which is very reasonable. This is not including the "Distant View" seats, which are so ridiculous I'm not sure they should even be sold.

  • DoubleClick Eyes Sale, Talks with Microsoft - WSJ Wednesday, 28 Mar 2007 | 10:27 AM ET

    Online advertising firm DoubleClick is exploring a sale and is in talks with Microsoft and other potential suitors, according to people familiar with the matter, the Wall Street Journal reported on its Web site.

  • LeBron James

    Why I Don’t Gamble: At this time of year, I will fill out a bracket sheet, but I have never put any money on a single game. Why? Because it doesn’t allow you to really enjoy the game. (I know some will argue it adds more excitement).

  • NBC, News Corp Team Up to Build Video Website Thursday, 22 Mar 2007 | 2:16 PM ET

    General Electric's NBC Universal And News Corp are creating an online video site to compete with Google's YouTube.

  • Wal-Mart Battles Former Marketing Exec Over Firing Tuesday, 20 Mar 2007 | 5:12 PM ET

    Roehm, whom Wal-Mart accuses of a sexual affair with another marketing official, was fired from Wal-Mart on Dec. 4 after less than a year as head of marketing communications.

  • Clear Channel Buyout Hits Speed Bump Sunday, 18 Mar 2007 | 10:43 AM ET

    Clear Channel Communications' meteoric rise from small-time radio station owner to colossal media company has often been tempestuous, with consumer and antitrust advocates hounding the giant. But these days, the loudest cries are coming from stockholders.