Brands such as The Chive and Unilever are finding that charity gives them a chance to market themselves in a different way.» Read More
So I'm here in Indianapolis for tonight's NFL Kickoff. But with hours to go until the game, besides my segments I'm doing for CNBC, I have to find something to do with myself. Having done my tours of stadiums and arenas, I'm always up for a game of bean bag toss.
On the day the NFL season kicks off, we're running two stories on marketing of Reggie Bush & Peyton Manning. The New Orleans Saints running back will appear in 12 national spots (including promotional, non-paid commercials) this year, while the Colts' Manning will be doing his thing again--you'll see a series of fun spots coming out from the likes of Sprint and MasterCard today.
If you were looking for a sign of the times when it comes to the mood of the marketplace, my location today may be a fair indicator. It is the first day of Fashion Week and rather than being under the tents in Bryant Park, I am at the Goldman Sachs investor conference.
FedEx. We have a problem? Tiger Woods, who led the field heading into the Barclay's, the first FedEx Cup tournament, didn't play in it. Now, Phil Mickelson, who just won the second FedEx Cup tournament (the Deutsche Bank Championship) and is now in first place, isn't playing the BMW, the third tournament on the list.
Yahoo has struck a deal to buy BlueLithium, the fifth-largest U.S. online ad network, for $300 million in cash, in the latest move to consolidate the fast-growing behavioral ad targeting market.
I have found it. The perfect contest for the miserable office worker. Acco Brands is sponsoring America’s Ugliest Office. Enter at www.americasugliestoffice.com and you have a shot at either a 42” HDTV, or a TRIP TO HAWAII. Talk about bringing hope to the downtrodden! One mock-up of an ugly office has the chair doubling as a toilet, so you never have to leave. Nice. The contest runs through Nov. 30, and, so far, Jerry’s home office in Columbus gets my vote.
The latest greatest hope for American tennis, six-foot-nine John Isner was officially welcomed in as a Prince endorser this morning. Isner, who recently graduated from the University of Georgia, has been playing with Prince's 03 racket technology that has been the buzz of the tennis industry.
The University of Michigan's loss to Appalachian State on Saturday was such an upset partly because of the financial differences between the two schools. If Appalachian State sells out every home game this year, they will make roughly $2.1 million (charging a little more than $20 a head with 16,650 seats per game. Michigan has sold out all eight home games already...
KFC is trying to get people to buy its new $2.99 lunch deals by going door-to-door at the office. Literally. It is paying to put plates of chicken on company mail carts making the rounds in office buildings before lunch.
David Beckham's latest, if you haven't heard, is a sprained knee. They say it could take him out until the final three games of the season. To be honest, I'm relieved. I obviously don't wish bad things on Beckham or anyone for that matter, but I'm really glad this thing is over. Why?
L'Oreal said on Friday it was confident on the outlook for 2007, despite signs of a slowdown in the United States, thanks to booming demand in new markets and the launch of new brands like Sanoflore and Diesel.
From Wall Street to Madison Avenue to Silicon Valley--the subprime credit crunch is taking its toll. Mortgage and lending companies are among the biggest online advertisers, so if they start cutting back on their ad spending, then it'll be noticed. Financial services comprised 16% of the total $17 billion in Internet ad spending in 2006, and that percentage was likely even larger this year.
I love the rivalries and I love to cover the business of rivalries. Because it’s amazing what people will pay for a ticket and how many people feel they have to be in the stadium. Just got a great number from the folks at eBay’s StubHub. For last night’s Red Sox-Yankees game, there were 9,216 tickets sold on StubHub. Just to give you an idea, that’s about 16 percent of the crowd.
I have seen the future in next seasons' fashion at America's biggest retailers and to put it bluntly, there is no fashion. This is the new worry to add into the equation of whether (and how much) the consumer will slow his/her spending: there is nothing new to buy. The fashion cycle is stuck. The "style" is a return to classics which means that people already have the items in their closet.
Two brothers from New Jersey have been fired from an A&P market for filming a rap video called “Produce Paradise.” Click here to check it out. Yes, it’s juvenile and somewhat disgusting, and it reminds us all to thoroughly rinse our veggies when we get home from the grocery store.
NBC Universal (owned by GE, which is parent company of CNBC) and News Corp are collaborating on a online video site to compete with YouTube, and today we learned its name: Hulu. (Go to hulu.com) to check out some of the video the on-demand service will be providing--you'll see that Fox's "24" and NBC's "My Name is Earl") are prominently featured.
I know. There's still 17 days left for someone to bid on Barry Bonds' home run balls No. 755 and No. 756. But I think it's a big deal--though not surprising--that 25 hours after the auction was put online there's not a single bid registered. The minimum bid for No. 755 is $60,000. The minimum bid for No. 756 is $100,000.
To the dismay of many of you, I have to get on to covering something other than Ana Ivanovic, so today will be the last day (at least until next week, if she makes a run at the U.S. Open) I'm going to focus on her story. First, to the business. If you haven't already, or would like to look again, check out the beautiful slide show we made.
Ana Ivanovic, 19, has already notched sponsorship deals with Adidas, Wilson and others. CNBC's Darren Rovell spoke with Ivanovic before the U.S. Open started.
Who said print was dead? September's issue of Vogue (owned by Conde Nast) boasts a record breaking 727 advertising pages: the most ad pages EVER published in a monthly consumer magazine. Sienna Miller graces the cover of the door-stop sized mag which is on shelves now. The oversize layout is a sign that fashion magazines are alive and kicking in a publication industry otherwise suffering from ever declining ad revenues.