PARIS, Oct 2- Ad agency Publicis has kept hold of a major contract with Samsung Electronics, a person familiar with the matter said, calming worries it would lose a client analysts said brought in some 70 million euros last year. Publicis shares were down 0.8 percent at 1531 GMT on Thursday, amid losses across European markets on statements from the European...» Read More
Amazon is planning to develop its own software for placing advertisements online, The Wall Street Journal reported.
Aug 22- Amazon Inc is planning to develop its own software for placing advertisements online, The Wall Street Journal reported, citing people with knowledge of the matter.
CNBC's Andrea Day reports on a notorious infomercial pitchman behind bars.
Professional golfer Adam Scott speaks to the "Fast Money Halftime Report" team about his partnerships with brands like Uniqlo, and the outlook for the sport of golf.
Steven Levy, Wired senior staff writer, discusses how YouTube turned out to be a juggernaut. CNBC's Jon Fortt weighs in.
CNBC's Julia Boorstin, looks at the transformation of YouTube over the past ten years and what's next for the video giant. Boorstin says YouTube generated $7.2 billion in ad revenue this year.
Travel search site Trivago's pitchman has generated buzz from the moment the commercials started to air. Actor Tim "Trivago Guy" Williams, says he uses the service himself, and discusses how this commercial has helped his career.
Until now, marketers have struggled to find ways into the messaging stream that are both authentic and add value to the user experience.
Advertisers are increasingly able to infiltrate messaging apps by pushing out their own characters.
Andrew Puzder, CKE Restaurant CEO, discusses business and job growth in the U.S.
Andrew Puzder, CKE Restaurants CEO, discusses how his burger brands Hardees and Carl's Jr., have distinguished themselves from other brands with premium products and its marketing focus on "young hungry guys and the women that love them."
Amit Kumar, Yahoo small business head, discusses "Yahoo Stores," a next generation, e-commerce platform designed to help anyone build a successful online business.
Facebook is now able to track how ads impact consumer spending across multiple devices, the company said Wednesday.
CNBC's Julia Boorstin reports Facebook is announcing it will be able to track how its advertisements are driving consumer purchases across devices.
Despite the death of a rival, Stewart is so valuable to his primary sponsors that they are unlikely to sever ties, an expert says.
In dealing with her more than a dozen sponsors, including Revo, NASCAR driver Danica Patrick tells CNBC she does not like to overpromote her brands on Twitter.
Brendan Kennedy, Privateer Holdings CEO, discusses the growing support among mainstream Americans to legalize pot. It's time for politicians and bureaucrats to catch up with the rest of America, says Kennedy.
The multibillion-dollar market for online personal data is growing quickly as advertisers seek more precise targeting for advertisements.
Alex Guana, JMP Securities senior analyst, explains why his firm's expectations for GoPro are so high.
Sir Martin Sorrell, WPP CEO, shares his thoughts about Fox's bid for Time Warner.