• Who's winning the World Cup advertising war?     Thursday, 26 Jun 2014 | 6:34 PM ET

    Mike Amour, CEO of Project Worldwide, says the success of advertising campaigns at the World Cup depends on the ability of each firm to portray their brand's authenticity.

  • Iconic brands that disappeared Wednesday, 25 Jun 2014 | 4:51 PM ET
    "Work Hard. Fly Right" was the motto of Continental Airlines. However, as of Saturday morning, all Continental flights fly the friendly skies as United Airlines flights instead, per the companies' 2010 merger agreement.Even the most iconic brand can plunge into extinction, and when it does, it can be years before the buying public realizes that it's gone. Many people are still not aware that they can no longer fill it to the rim with Brim, or that the streets are no longer paved with bargains at

    Some brands make such an impression that the notion of them dissolving is unthinkable. Click ahead to see iconic brands that have vanished.

  • GoPro not just camera company     Wednesday, 25 Jun 2014 | 1:44 PM ET

    GoPro comes public on Thursday. CNBC's Julia Boorstin reports more than 6,000 YouTube videos with "GoPro" in the title are uploaded every day, and discusses the ways the company distributes its content.

  • Dr. Oz grilled over 'miracle' weight-loss claims Tuesday, 17 Jun 2014 | 2:07 PM ET

    Mehmet Oz acknowledged that his backing of so called miracle weight loss products has caused trouble to for the FTC, Consumerist reports.

  • Has Twitter cracked ad sales?     Tuesday, 17 Jun 2014 | 11:14 AM ET

    Kara Swisher, Re/code co-executive editor, discusses Twitter's attempt to boost ad sales and become a "friend" of television.

  • Beauty in a box: A new way to buy cosmetics Tuesday, 17 Jun 2014 | 6:10 AM ET
    Katia Beauchamp and Hayley Barna, co-founders of Birchbox

    Sick of trying to curate cosmetic products? A subscription to Birchbox—which sends samples of high-end beauty products—may be the answer.

  • The next generation of the Yellow Pages Tuesday, 17 Jun 2014 | 6:09 AM ET
    Howard Lerman, co-founder and CEO of Yext

    Back to the future: Yext is an online listing service for companies, from mom-and-pop outfits to Fortune 500 enterprises.

  • Leaving detergent and car ads in the digital dust Tuesday, 17 Jun 2014 | 6:00 AM ET
    Tod Sacerdoti, co-founder and CEO of BrightRoll

    TV spots for detergents and cars may be a thing of the past if BrightRoll connects more websites and companies in deals for digital ads.

  • Will TV be free again? Tuesday, 17 Jun 2014 | 6:00 AM ET
    Chet Kanojia, founder and CEO of Aereo

    Back to the future: This cloud-based antenna and DVR technology allows consumers to watch live or recorded HD broadcast television for free.

  • Re/code's view of Cannes Lions Festival     Monday, 16 Jun 2014 | 11:49 AM ET

    Kara Swisher, Re/code co-executive editor, shares some of the action at Cannes Lions Festival right now.

  • Singtel's Amobee goes on buying spee     Wednesday, 11 Jun 2014 | 12:23 AM ET

    Mark Strecker, CEO, Amobee, discusses its purchase of advertising solution firms Adconion Media and Kontera Tech for $209 million and $150 million, respectively.

  • Facebook's Instagram to expand ads beyond U.S. Monday, 9 Jun 2014 | 2:26 PM ET

    SAN FRANCISCO, June 9- Instagram, the mobile photo service owned by Facebook Inc, is expanding its nascent advertising business beyond the United States and will begin showing ads to users in Britain, Canada and Australia, the company said on Monday.

  • NHL dream: Big market team vs. Bigger market team Friday, 6 Jun 2014 | 4:38 PM ET
    Mike Richards #10 of the Los Angeles Kings celebrates the game-winning goal by Justin Williams as the Kings defeated the Rangers 3-2 in Game One of the 2014 NHL Stanley Cup Final at the Staples Center on June 4, 2014 in Los Angeles, California.

    In a rare opportunity, the NHL can capitalize on a championship series between the nation's two largest media markets.

  • Sensum measures people's engagement to content     Thursday, 5 Jun 2014 | 6:20 AM ET

    Gawain Morrison, co-founder and CEO of Sensum, explains how his company uses wearable tech to measure people's emotional engagement to content - potentially saving advertisers money.

  • NFL to ditch Roman numerals for Super Bowl 50 Wednesday, 4 Jun 2014 | 3:27 PM ET
    The NFL to lose the roman numerals for Super Bowl 50.

    Rather than using a sole "L" for the 50th Super Bowl logo, the 2016 NFL championship will be named "Super Bowl 50".

  • New Coca-Cola bottle nudges buyers to be social Thursday, 29 May 2014 | 1:51 PM ET
    Coca-Cola's introduces the friendly twist.

    Coke introduced a new design for its plastic bottles featuring a cap that can only be opened when paired with another bottle, AdWeek reported.

  • Why I 'like' Facebook, but can't use it: Langone Thursday, 29 May 2014 | 10:04 AM ET
    Ken Langone, founder and CEO at Invemed Associates.

    Billionaire Ken Langone reveals on CNBC the reason behind his recent interest in Facebook stock.

  • Recall: What GM can learn from other past disasters Wednesday, 28 May 2014 | 12:51 PM ET

    GM has to start thinking about how to regain American consumers' trust. Here's what it can learn from other corporate disasters and crises.

  • Flipboard's unique content curation     Wednesday, 28 May 2014 | 11:50 AM ET

    Mike McCue, Flipboard founder & CEO, discuss competition in the news reader space and lays out the company's growth strategy and global expansion plans.

  • ConnectU co-founder Divya Narendra predicts the next big thing in tech. Narendra co-founded and is the CEO for SumZero.