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  • May 8- AOL Inc reported quarterly revenue above analysts' expectations, boosted by demand for its real-time bidding platform that helps advertisers place video and display ads on other digital properties. Revenue in AOL's ad platform business rose 21 percent to $279.8 million, accounting for 45 percent of total revenue. Net income attributable to AOL fell to...

  • I get paid for performance: WPP CEO   Thursday, 7 May 2015 | 6:37 AM ET
    I get paid for performance: WPP CEO

    Sir Martin Sorrell, WPP CEO shares his views on executive compensation.

  • Millennial media for young women   Tuesday, 5 May 2015 | 6:47 AM ET
    Millennial media for young women

    Phillipe von Borries, Refinery29 co-founder, and Justin Stefano, Refinery29 co-founder, discuss their plan to reach female consumers and monetize clicks.

  • May 4- Samsung and Walt Disney's Marvel introduced a marketing campaign that uses virtual reality to promote "Avengers: Age of Ultron" as more studios look to the new technology to push movies. Jamie Park, head of experimental marketing at Samsung, said the company had seen a growing interest from studios in virtual reality and Samsung would be doing more of this in...

  • Can you spot these hidden images?   Saturday, 2 May 2015 | 5:00 PM ET
    Can you spot these hidden images?

    Several companies have hidden images contained within their logos. Can you spot them?

  • Bikini billboard: Probe launched after complaints Friday, 1 May 2015 | 9:00 AM ET
    A defaced ad appears in the London underground by Protein World.

    Protein World's controversial "beach body ready" ad has been effectively banned in the U.K. over concerns about its health claims.

  • 13 famous logos with hidden messages Friday, 1 May 2015 | 7:25 AM ET
    Hershey Kisses logo

    Things aren't always what they seem at first glance—and these are the logos to prove it.

  • How to sell a star who keeps getting in trouble Thursday, 30 Apr 2015 | 2:17 PM ET
    Quarterback Jameis Winston #5 of the Florida State Seminoles.

    Jameis Winston can play football, the Florida State quarterback is expected to be a top two draft pick but is he marketable?

  • Advertisers just can’t figure Twitter out Thursday, 30 Apr 2015 | 10:30 AM ET
    Dick Costolo, CEO of Twitter.

    Twitter's problems are linked to marketers' reluctance to use direct response advertising, which prompt immediate action. The NYT reports.

  • Twitter's growth seen hinging on luring advertisers Wednesday, 29 Apr 2015 | 10:01 AM ET

    April 29- Twitter Inc's slowing revenue and user growth has raised further doubts about its ability to entice advertisers to spend more on its platform- at least in the near term. Shares of the micro-blogging website operator, which warned on Tuesday that user growth was off to a slow start in April, fell 1 percent to $51.15 in early trading on Wednesday.

  • Bomb threat over controversial bikini billboard ad Wednesday, 29 Apr 2015 | 4:37 AM ET
    A defaced ad appears in the London underground by Protein World.

    The weight-loss company behind a controversial "beach body ready" campaign in the U.K. has said its head office received a bomb threat.

  • AOL-Yahoo merger is a 'dead notion': Tim Armstrong Monday, 27 Apr 2015 | 8:27 AM ET
    Tim Armstrong, CEO of AOL at CES 2015 in Las Vegas.

    AOL is focused on expanding its recent growth, especially in video content and automated advertising, AOL CEO Tim Armstrong tells CNBC.

  • April 24- Advertising agency Interpublic Group of Cos Inc's quarterly revenue trumped expectations as higher ad spending by U.S. businesses made up for the strong dollar's impact on international revenue. Interpublic, whose clients include General Motors Co, Johnson& Johnson and L'Oréal, got about 60 percent of revenue from the United States in the first...

  • April 23- Google Inc reported higher quarterly revenue and profit as rising online ad volume offset a hit from the strong dollar, sending the Internet company's shares higher in after-hours trading. The rising dollar took a toll on results at Google, which generates about half of its revenue overseas. "Excluding the net impact of foreign currency headwinds,...

  • April 21- Yahoo Inc reported first-quarter revenue below analysts' estimates as the veteran internet company struggles to rev up its core online advertising business. Yahoo's shares were down 2.1 percent at $43.72 in extended trading after the company also reported a lower-than-expected quarterly profit. Revenue growth has stalled in recent years as...

  • Yahoo's quarterly revenue drops 4 percent Tuesday, 21 Apr 2015 | 4:10 PM ET

    April 21- Yahoo Inc's first-quarter revenue fell 4 percent as the internet company struggles to rev up its core online advertising business. Net income attributable to Yahoo fell to $21.2 million, or 2 cents per share, for the quarter ended March 31, from $311.6 million, or 29 cents per share, a year earlier. Revenue, excluding fees paid to partner websites, fell to...

  • Facebook vs. Google: Ad wars   Friday, 17 Apr 2015 | 2:19 PM ET
    Facebook vs. Google: AD wars

    CNBC's Ari Levy and Brian Wieser, Pivotal Research, discuss online advertising and the presence companies can make with digital ads.

  • First Google, then Facebook, then...who? Friday, 17 Apr 2015 | 11:43 AM ET
    Facebook CEO Mark Zuckerberg, left, and Google CEO Larry Page

    Who comes after Google and Facebook? That's what marketers are trying to determine as ad dollars move to the web and mobile.

  • Yahoo & Microsoft: Improved search partnership   Thursday, 16 Apr 2015 | 9:35 AM ET
    Yahoo & Microsoft: Improved search partnership

    CNBC's David Faber reports Yahoo and Microsoft have amended their search partnership.

  • NEW YORK, April 14- By one estimate U.S. online political advertising could quadruple to nearly $1 billion in the 2016 election, creating huge opportunities for digital strategy firms eager to capitalize on a shift from traditional mediums like television. These firms- mostly small, partisan and based in Washington and surrounding suburbs- have grown in...