GO
Loading...

Advertising

More

  • Super Bowl ads let you down? Expert gives a 'B+' Monday, 2 Feb 2015 | 1:35 PM ET
    Budweiser's Super Bowl "Lost Dog" ad.

    Some ads hit the mark with viewers during Super Bowl Sunday, while some fell flat into the ground, according to experts.

  • Ads worth $4.5 million price tag: Steinberg   Monday, 2 Feb 2015 | 11:01 AM ET
    Ads worth $4.5 million price tag: Steinberg

    Jon Steinberg, North America CEO, Daily Mail, talks about the Nationwide ad from last night. You couldn't really tell what it was about, he says. He says he now believes the ad price was worth it.

  • That Super Bowl ad you loved wasn't even real Monday, 2 Feb 2015 | 10:25 AM ET
    Man watching TV with empty screen

    Exclusive data to CNBC shows people claimed to "like" Super Bowl ads that never actually aired this year.

  • Super Bowl ads a mixed bag   Monday, 2 Feb 2015 | 10:23 AM ET
    Super Bowl ads a mixed bag

    James Cooper, Executive Editor, AdWeek, rates the advertising during last night's Super Bowl.

  • Fans vote this Super Bowl ad #1 Monday, 2 Feb 2015 | 7:40 AM ET
    Still from Budweiser 'Lost Dog' ad

    Anheuser-Busch's lost puppy commercial scored big on Super Bowl Sunday, USA Today reports.

  • Super Bowl ads showdown   Monday, 2 Feb 2015 | 6:39 AM ET
    Super Bowl ads showdown

    Tara Maitra, TiVo svp and general manager, talks about the most watched ads of Sunday night's Super Bowl.

  • Best-performing websites during Super Bowl   Sunday, 1 Feb 2015 | 10:52 PM ET
    Best-performing websites during Super Bowl

    David Jones, Director of Web and Mobile Performance at application performance management group Dynatrace, names the websites which performed quickly during the Super Bowl.

  • Advertisers want 'more bang for the buck': Pro   Sunday, 1 Feb 2015 | 8:45 PM ET
    Advertisers want 'more bang for the buck': Pro

    Advertisers are releasing their ads ahead of the Super Bowl to make their investments count, says Justin Graham, Chief Strategy Officer at M&C Saatchi Australia Group.

  • TV vs internet: The fight for Super Bowl ads   Sunday, 1 Feb 2015 | 5:51 PM ET
    TV vs internet: The fight for Super Bowl ads

    While the release of an advertisement online before the Super Bowl allows more air time, it cannot replace the value an advertiser gets from a TV placement, says James Dix, Senior Analyst at Wedbush Securities.

  • A $4.5M Super Bowl ad—or all this on social media Friday, 30 Jan 2015 | 1:04 PM ET
    Fans walk outside University of Phoenix Stadium in Glendale, Ariz., Jan. 25, 2015, ahead of Super Bowl XLIX.

    A Super Bowl spot costs $4.5 million—that is $150,000 per second. What would that buy on major social media networks for that price?

  • Best Super Bowl ads   Friday, 30 Jan 2015 | 9:00 AM ET
    NFL Super Bowl

    CNBC's Phil Han reports on some of this year's best commercials played during the Super Bowl.

  • Record $4.5 million 'Super' ad spots   Friday, 30 Jan 2015 | 6:53 AM ET
    Record $4.5 million 'Super' ad spots

    Fame sells, says Andrew Robertson, BBDO Worldwide president & CEO, discussing the impact of upcoming ad campaigns running on Super Bowl Sunday.

  • Factors that led to a turnaround in Google shares   Thursday, 29 Jan 2015 | 10:24 PM ET
    Factors that led to a turnaround in Google shares

    David Williams, CEO of Williams Capital Advisors, discusses why shares of Google edged up in extended trading after an initial dip on weaker-than-expected fourth quarter revenue.

  • Oops! Top 5 Super Bowl ad blunders Thursday, 29 Jan 2015 | 1:18 PM ET
    Still from 1999 Nike ad

    Plenty of advertisers have gotten dinged after their Super Bowl ads went off mark. Here's five of the top Super Bowl ad blunders, NBC News reports.

  • Facebook flat after Street beat   Thursday, 29 Jan 2015 | 6:14 AM ET
    Facebook flat after Street beat

    Facebook is trading at a "reasonable" level, says Daniel Ernst, Hudson Square Research, weighing in on Facebook's Q4 beat and its online video ad race.

  • Super Bowl ad sampler   Wednesday, 28 Jan 2015 | 12:51 PM ET
    Super Bowl ad sampler

    A sampling of television advertising that will air during this weekend's Super Bowl game between the New England Patriots and the Seattle Seahawks.

  • GoDaddy's lost puppy ad gets booted from Super Bowl Wednesday, 28 Jan 2015 | 8:37 AM ET
    GoDaddy's lost puppy gets booted from the Super Bowl ad lineup.

    The Web hosting giant, known for its risque ads, announced it would pull its Super Bowl puppy ad following backlash over it. NBC's TODAY reports.

  • Looking to reinvent itself, Twitter launches Flock Friday, 23 Jan 2015 | 3:21 PM ET
    Twitter Flock

    Twitter is taking its pitch to developers—and attempting to reinvent itself—on the road, with Twitter Flock.

  • Remember these? One-hit wonder Super Bowl ads Friday, 23 Jan 2015 | 3:09 PM ET
    The Pets.com sock puppet dog stars in a commercial for the company, Jan. 11, 2000, in Los Angeles.

    Every year, first-time advertisers gamble millions in hopes of scoring big on game day and long afterward, but many come up short.

  • #tbt: Apple's watershed moment   Thursday, 22 Jan 2015 | 11:44 AM ET
    #tbt: Apple's watershed moment

    On Throwback Thursday, the "Squawk Alley" crew takes a look back at Apple's iconic "1984" Super Bowl ad.