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  • Savvy Olympic ads pluck heartstrings for profit Friday, 14 Feb 2014 | 10:33 AM ET
    A P&G Olympic advertisement pulls at the heartstrings.

    The stirring ads you see during the Olympics are worth big bucks, and savvy marketers know exactly how to play them.

  • Feb 14- Interpublic Group of Cos, the no. 2 U.S. advertising company, reported a 3 percent rise in quarterly revenue, mainly helped by growth in its domestic market. Interpublic, which counts Amazon.com Inc and General Motors Co's Cadillac as customers, also said it was targeting 3-4 percent organic revenue growth this year.

  • Feb 14- Interpublic Group of Cos, the No. 2 U.S. advertising agency, reported a 3 percent rise in quarterly revenue, mainly helped by growth in the United States. Net income fell to $193.1 million, or 44 cents per share, from $313.3 million, or 68 cents per share. Interpublic said it took a pretax restructuring charge of about $60.6 million in the quarter.

  • UPDATE 1-Publicis posts weak Q4 on emerging markets Thursday, 13 Feb 2014 | 1:59 AM ET

    PARIS, Feb 13- Advertising agency Publicis fell short of its annual growth target after a slowdown in emerging markets such as China and India caused the fourth quarter to end with a whimper.

  • Mozilla plans to sell ads in Firefox browser Wednesday, 12 Feb 2014 | 12:19 PM ET

    SAN FRANCISCO, Feb 12- Mozilla, the company behind the Firefox Internet browser, will start selling ads as it tries to grab a larger slice of the fast-expanding online advertising market.

  • Cramer: Facebook is a terrific company     Tuesday, 11 Feb 2014 | 9:16 AM ET

    Advertisers love plowing money into Facebook, says Jim Cramer discussing Facebook COO Sheryl Sandberg's plans for return on investment for advertisers.

  • Feb 11- Omnicom Group Inc, the largest U.S. advertising company, reported a better-than-expected 2.9 percent increase in revenue, helped mainly by growth in its international markets. Omnicom's shares rose 4 percent in premarket trading on Tuesday.

  • Omnicom's revenue rises as ad sales increase Tuesday, 11 Feb 2014 | 7:19 AM ET

    Feb 11- Omnicom Group Inc, the largest U.S. advertising company, reported a 2.9 percent rise in quarterly revenue, helped mainly by growth in its international markets. Omnicom's net income available to common shares was $300.5 million, or $1.13 per share, for the fourth quarter ended Dec. 31 compared with $307.1 million, or $1.13 per share, a year earlier.

  • We are way beyond what is a social ad budget, says Sheryl Sandberg, Facebook COO, talking with CNBC's Julia Boorstin about her company's strategy to reach consumers on mobile devices, including teens.

  • Advertisers know they can buy ads on Facebook and get great returns, says Sheryl Sandberg, Facebook COO, talking with CNBC's Julia Boorstin about the company's plans to grow their advertising business and protect consumer privacy.

  • Google strikes ad measurement deal with comScore Monday, 10 Feb 2014 | 6:36 PM ET
    A sign is posted on the exterior of Google headquarters on January 30, 2014 in Mountain View, California.

    Google signed a major advertising deal with comScore to help it win more business from big brands like Kellogg. USA TODAY reports.

  • Fox (and Mindy) push limits of native advertising Friday, 7 Feb 2014 | 8:14 AM ET
    Mindy Kaling in "The Mindy Project"

    An experiment by Fox on a dating website to promote its hit series "The Mindy Project" tests the limits of native advertising.

  • Twitter tanks 24%, loses $8.7 billion market cap Thursday, 6 Feb 2014 | 6:02 PM ET

    "The spotlight is back on user growth, and the stock will be in the penalty box until we get a better read," one analyst says.

  • Twitter earningsā€¦#numberstowatch Wednesday, 5 Feb 2014 | 8:12 AM ET
    '#Ring!' is displayed on a mobile device as the company announced its initial public offering and debut on the New York Stock Exchange.

    With Twitter shares up more than 150% since its IPO, the pressure is on for the company to deliver in its first earnings report.

  • 'Consumers like targeted ads.' Really?!     Wednesday, 5 Feb 2014 | 3:45 AM ET

    David Selinger, CEO and co-founder of RichRelevance, said consumers like targeted advertisements and it makes them return to a website for more.

  • Funniest Super Bowl ad? How about most effective Monday, 3 Feb 2014 | 3:44 PM ET
    Microsoft's "Empowering" advertisement from the Super Bowl.

    The Super Bowl's funniest ad is not necessarily its most effective. A group of MBA students ranked the latter.

  • Maserati's Super Bowl ad     Monday, 3 Feb 2014 | 2:55 PM ET

    Maserati is offering a cheaper car for $67,000, reports CNBC's Robert Frank. A look at its Super Bowl ad.

  • Super Bowl ads: Bud Light gets social     Monday, 3 Feb 2014 | 10:47 AM ET

    Jon Steinberg, BuzzFeed president & COO, discusses Budweiser's Super Bowl ad strategy designed to win back the 30 and under market share.

  • Best and worst Super Bowl ads     Monday, 3 Feb 2014 | 10:13 AM ET

    Jon Steinberg, president and COO of Buzzfeed, shares his views on the ad campaigns that had the biggest impact.

  • "Apple is trying to get the message out," says Kara Swisher, Re/code co-executive editor, discussing Apple's new video shot on an iPhone 5. Swisher also weighs in on Microsoft's CEO situation.

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CNBC's Josh Lipton and Allison+Partners Head of Digital Jeremy Rosenberg discuss what Microsoft needs to do to boost Xbox One sales as PS4 sales break the 7 million mark.

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