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Brands from Belvedere to Magnum ice cream have ubiquitous presences during the Cannes Film Festival, hoping to boost their exposure.
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Dermott Mullan, head of Activation at MEC Global Solutions, tells CNBC that for the first time advertising investment is mapping much more closely on to the way people are consuming digital media.
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Eleven months after pulling its advertising dollars from Facebook, General Motors is returning to the social network.
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What is behind BofA's new ad blitz? CNBC's Kayla Tausche reports on the new marketing campaign's launch.
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Armed with Qualcomm Snapdragon processor and competitive pricing, Google plans to turn heads with the new Nexus 7's July launch.
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Dissecting LinkedIn's recent momentum, and how to play the stock versus Facebook, with Brian Pitz, Jefferies analyst.
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Domino's Pizza is slowing things down for its Homemade Pan Pizza, which "takes a bit longer to make" and features "fresh, never-frozen dough."
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News Corp. has gained 35 percent since announcement to separate its publication and TV businesses, earnings are estimated to rise 19 percent this year, TheStreet.com reports.
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On Sunday, millions of real-time TV viewers will be faced with a difficult decision: watch the season finale of AMC's "The Walking Dead" or the season premiere of HBO's "Game of Thrones."
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With more than 200 million monthly active users, Twitter is among the Web's most popular social networking services, along with Facebook Inc, and is expected by analysts to float shares to the public within two years.
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SAN FRANCISCO, March 26- Facebook Inc is expanding the advertising system that lets marketers tailor messages to users of the No. 1 social network based on their browsing history, in the company's latest step to refine its ad business.
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Facebook now looks more like "Spambook" said Richard Greenfield, analyst at BTIG Partners, who has a "sell" rating on Facebook with a $22 price target.
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A creative advertising group working for Ford in India developed artwork which the auto company says was not requested or approved. Rupal Parekh of Ad Age, offers insight.
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The "big picture" challenge for BlackBerry goes beyond phones -- a big chunk of profit comes from service revenue from BlackBerry subscribers, reports CNBC's Jon Fortt. Peter Misek, Jefferies, and Stuart Jeffrey, Nomura Global Communications, discuss how to play the stock.
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CNBC's Julia Boorstin offers insight on Facebook stock's fall to its lowest levels year-to-date.
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NBC has settled on two new stars for "The Tonight Show": Jimmy Fallon and New York City. The New York Times reports.
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Ad prices for the NCAA championship game will hit a high this year as the tournament rakes in more revenue than the Super Bowl, NFL playoffs and the World Series, USA Today reports.
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A lot of pro athletes strive to transform their talents into marketable brands, but not baseball star Albert Pujols. He has little interest in cultivating a personal brand in the open market, and it's not just because he's guaranteed $240 million from the Los Angeles Angels.
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Kia has touched off an unexpected firestorm in Northern Ireland over the name of its new car.
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MENLO PARK, Calif., March 7- Facebook Inc introduced a visually richer, mobile device-oriented "newsfeed" on Thursday, in the most significant changes to date for the social network's most recognizable feature.
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Time Warner's decision to spin off Time Inc. will allow the media conglomerate to focus entirely on its cable television and film businesses. The New York Times reports.