Despite a 15 percent drop in viewership to 37.3 million, however, it is still worth the price tag for advertisers and broadcaster ABC, analysts said. ABC pays $75 million annually to the Academy of Motion Picture Arts and Sciences for TV broadcast rights, said Brad Adgate, the research director at Horizon Media. The contract with Walt Disney Co's ABC and the Academy...» Read More
On Throwback Thursday, the "Squawk Alley" crew takes a look back at Apple's iconic "1984" Super Bowl ad.
After a successful run at Hulu, Vessel CEO Jason Kilar is now looking to shake up online video with a totally new model.
Americans are now spending 60 percent of their digital media time on mobile. Gian Fulgoni, comScore co-founder, discusses the staggering numbers behind mobile growth, and which apps are generating the most users.
It's a common question of our time: "Which phone do you use?"
As if robocalls aren't annoying enough, companies want to change the law so it's legal to make them to your cellphone, TODAY reports.
*New Tesco boss brings in experts he knows from Unilever. *BBH produced high profile ads for Levis, Audi, Lynx. Bartle Bogle Hegarty is an award-winning British agency owned by France's Publicis which has worked for consumer brands including Audi, Levi Strauss, British Airways and Johnnie Walker.
LONDON, Jan 15- The new boss of Britain's biggest supermarket chain Tesco has drafted in the advertising agency behind some of the world's most famous adverts, BBH, following a disastrous period of profit warnings and an accounting scandal. Bartle Bogle Hegarty is an award-winning British ad agency owned by France's Publicis and is known for creating adverts...
Snapchat is asking major retail brands for $750,000 a day for its new ads, Adweek reported Wednesday.
HONG KONG, Jan 14- China's e-commerce giant Alibaba Group Holding Ltd said on Wednesday it had bought a controlling stake in online marketing company AdChina, an investment aimed at bolstering its advertising business. Alibaba did not close the size of the deal or the stake it would take in AdChina, a Shanghai- based firm founded in 2007. The internet marketing...
Jurgen Schmidt, a swimmer and retiree, stars in the new Speedo ad campaign, USA Today reports.
NBC's Jon Fortt shows McDonald's new commercial, and Jon Steinberg, Daily Mail North America CEO discusses if the campaign helps their menu issues.
Cord cutting has been blamed for weak TV ratings, but viewers who watch video over the Internet may be more valuable to advertisers.
Twitter is meeting with over 150 advertisers and ad agencies over the course of three days at Tweet Suite in Las Vegas.
Will a lost puppy, Clydesdales and Pac-Man be the winning combination this Super Bowl? Anheuser-Busch hopes so.
Curtis Jackson, aka 50 Cent, isn't just a multi-platinum rapper, he's also a successful entrepreneur with a range of businesses.
WebMD CEO David Schlanger, addresses concerns about momentum in his company's stock.
PGA golfer Hunter Mahan signed a multiyear endorsement deal after forgoing a possible million-dollar payday in 2013.
Nicholas Carlson, "Marissa Mayer and the Fight to Save Yahoo," author, discusses Mayer's future and plans to grow the brand.
Apple’s smartwatch poses a conundrum for advertisers: How to tap the possibilities of the tiny gadget without overwhelming consumers with messages.
LAS VEGAS, Jan 5- Apple's forthcoming smartwatch poses a conundrum for advertisers: How to tap the enticing possibilities of the tiny gadget without overwhelming consumers with messages. At this week's Consumer Electronics Show in Las Vegas, mobile-marketing firm TapSense plans to release an Apple Watch ad-buying service. At issue: the same qualities that...