NEW YORK, Oct 31- Advertising company Simulmedia said it can now tie TV commercials to purchases by using data from set-top boxes to help marketers reach specific, more defined audiences. "There is a tremendous appetite in the industry to make your TV advertising smarter and data is a part of that," said Melissa Keller, executive vice president integrated...» Read More
CNBC's Julia Boorstin reports on how Facebook is extending its reach with a new advertising platform.
Facebook is set to unveil a new ad platform to improve effectiveness of online ads, the Wall Street Journal reported.
Sept 22- Facebook Inc is set to unveil a new advertising platform to improve effectiveness of online ads, the Wall Street Journal reported on Monday citing people with knowledge of the matter. The product is a redesigned version of Atlas Advertiser Suite, an ad management and measurement platform that Facebook bought from Microsoft Corp last year.
Discussing the responsibility of NFL sponsors amid domestic violence scandals facing the league, with Jim Stengel, former global marketing officer at Procter & Gamble.
Marketing and advertising executive Mike Jackson of Phelps Agency, shares his opinions on the advertiser's position and responsibility for image issues like those going on at the NFL.
Speaking to CNBC ahead of the 3rd annual Singapore Summit, Martin Sorrell, CEO of WPP, discusses whether the push into wearable technology could disrupt the advertising industry.
More and more small businesses are competing for ad space on Facebook. Some strategies to help you capitalize on the power of social media.
Jay Rasulo, Disney chief financial officer, discusses the medium of television versus digital, and the growth of digital ads.
After Disney purchased multichannel network Maker Studios, monthly viewers more than doubled to nine billion, explains Jay Rasulo, Disney chief financial officer. He discusses Disney's acquisition strategy.
The "Squawk on the Street" crew discuss Apple's health and wellness play, as well as the advertisement of the new iPhone 6 with Justin Timberlake and Jimmy Fallon.
Click ahead to see some ads from around the world which aimed to change the way that people think.
Facebook said it hit 100 million monthly active users in Africa, providing a glimpse into its strategy to scale in fast-growing markets.
Former stockbroker Jon Buscemi, co-founder and creative director of Buscemi Brand, provides insight to expansion plans for the luxury brand. He doesn't think "price matters when the quality is high."
Former stockbroker Jon Buscemi, co-founder and creative director of Buscemi Brand, discusses his plan to keep his shoe products limited and high quality, as well as his social media strategies.
*Facebook to open Africa office in 2015. Knowing that there is all these people now in Africa that you can connect with, that is exciting as well, "said Nicola Mendelsohn, Facebook's vice president for Europe, Middle East and Africa.
Due to its advertising, Lexie and Lindsey Kite, Beauty Redefined founders, are calling for a boycott of Carl's Jr.
New England Patriots quarterback Tom Brady spoke out about his wife Gisele Bundchen's new deal with Under Armour on "Squawk Box." Also, a look at Tom Brady's new UGG commercial.
PARIS, Aug 29- French advertising agency Havas saw organic sales growth accelerate in the second quarter to hit 8 percent compared with the same period last year, outperforming larger rivals such as Omnicom and WPP.
Julie Sygiel, "Dear Kate" CEO, discusses a new ad campaign for a lingerie line that promotes beauty and brains.