For the first time, the Paralympics are getting strong media coverage across network TV. Stay tuned for ads that spotlight these amazing athletes.» Read More
GoldieBlox, started by Kickstarter donations, has won a free Super Bowl ad, believed to be the game's first spot for a small business.
This Sunday, Super Bowl sponsors' hashtags are going to be as ubiquitous as the hash marks on the field.
Ann Mukherjee, chief marketing officer of Frito-Lay, discusses Doritos' "Cash the Super Bowl Competition" campaign; Simon Lowden, CMO of PepsiCo Beverages North America, talks about Pepsi's big game strategy.
Discussing its first Super Bowl commercial, as well as competition with GoDaddy, with Squarespace founder and CEO Anthony Casalena.
The Super Bowl is the biggest day of the year for Madison Avenue, and this year's is expected to be the most watched, and the most expensive ever.
GoDaddy is known for its risqué Super Bowl ads. CEO Blake Irving discusses the different approach the Web hosting company is taking this year.
Facebook announced on Wednesday that it's experimenting with selling ads on other people's mobile apps. Recode reports.
Jan 22- Shares of Chinese outdoor digital advertising company VisionChina Media Inc jumped 52 percent after the company said it signed a deal to promote Baidu Inc's online gaming unit in China. The company said it reaches bus networks in 88 cities in China and subway networks in 14 cities.
Brian O'Kelley, CEO and co-founder of online advertising company AppNexus, explains that the company is trying to make mobile ads more efficient than traditional marketing.
The FMHR traders share their opinions on Seahawks' Richard Sherman's placement in the new commercial for Beats by Dre headphones.
The number of mainstream companies that sprinkle a bit of pot into their TV pitches is growing: Spirit Airlines is beckoning flyers to "get mile high."
A new study reveals that 80 percent of Super Bowl spots don't help sales. Pop culture commentator Chuck Nice shares his opinions on three hot topics.
Facebook announced it will end its Sponsored Stories advertising product on April 9.
John Blackledge, Cowen and Company, explains why he initiated a downgrade on Twitter and discusses a Cowen survey where ad buyers thought Twitter offered less of a return on investment than Facebook.
BRUSSELS, Jan 9- EU antitrust regulators said on Thursday they had cleared the $35 billion merger of U.S. advertising agency Omnicom and French peer Publicis without conditions. The deal creates the world's biggest advertising agency to compete better with the likes of Google and Facebook in online ad sales.
Bill Newlands, Beam North America president, reveals the spirit company's latest Tequila brand and collaboration with celebrity Justin Timberlake.
Mary Engle, FTC Bureau of Consumer Protection, explains the FTC's initiative against deceptive weight-loss ads from companies like Sensa and L'Occitane.
The FTC is going after 4 companies for deceptive advertising. CNBC's Eamon Javers reports.
America's top female skier won't be in Sochi, and that could mean trouble for U.S. medal hopes and TV viewership.
Old Spice's new ad featuring moms singing sad songs about their sons growing up could have you laughing, or calling your therapist. NBC's TODAY reports.