April 17- Google Inc's disappointing first-quarter results left Wall Street unfazed about the internet giant's ability to come to grips with the shift to the fast-growing mobile advertising market. Google shares were down about 3 percent in early trading on Thursday, and at least 12 brokerages cut their target price on the stock.» Read More
The stirring ads you see during the Olympics are worth big bucks, and savvy marketers know exactly how to play them.
Feb 14- Interpublic Group of Cos, the no. 2 U.S. advertising company, reported a 3 percent rise in quarterly revenue, mainly helped by growth in its domestic market. Interpublic, which counts Amazon.com Inc and General Motors Co's Cadillac as customers, also said it was targeting 3-4 percent organic revenue growth this year.
Feb 14- Interpublic Group of Cos, the No. 2 U.S. advertising agency, reported a 3 percent rise in quarterly revenue, mainly helped by growth in the United States. Net income fell to $193.1 million, or 44 cents per share, from $313.3 million, or 68 cents per share. Interpublic said it took a pretax restructuring charge of about $60.6 million in the quarter.
PARIS, Feb 13- Advertising agency Publicis fell short of its annual growth target after a slowdown in emerging markets such as China and India caused the fourth quarter to end with a whimper.
SAN FRANCISCO, Feb 12- Mozilla, the company behind the Firefox Internet browser, will start selling ads as it tries to grab a larger slice of the fast-expanding online advertising market.
Advertisers love plowing money into Facebook, says Jim Cramer discussing Facebook COO Sheryl Sandberg's plans for return on investment for advertisers.
Feb 11- Omnicom Group Inc, the largest U.S. advertising company, reported a better-than-expected 2.9 percent increase in revenue, helped mainly by growth in its international markets. Omnicom's shares rose 4 percent in premarket trading on Tuesday.
Feb 11- Omnicom Group Inc, the largest U.S. advertising company, reported a 2.9 percent rise in quarterly revenue, helped mainly by growth in its international markets. Omnicom's net income available to common shares was $300.5 million, or $1.13 per share, for the fourth quarter ended Dec. 31 compared with $307.1 million, or $1.13 per share, a year earlier.
We are way beyond what is a social ad budget, says Sheryl Sandberg, Facebook COO, talking with CNBC's Julia Boorstin about her company's strategy to reach consumers on mobile devices, including teens.
Advertisers know they can buy ads on Facebook and get great returns, says Sheryl Sandberg, Facebook COO, talking with CNBC's Julia Boorstin about the company's plans to grow their advertising business and protect consumer privacy.
Google signed a major advertising deal with comScore to help it win more business from big brands like Kellogg. USA TODAY reports.
An experiment by Fox on a dating website to promote its hit series "The Mindy Project" tests the limits of native advertising.
"The spotlight is back on user growth, and the stock will be in the penalty box until we get a better read," one analyst says.
With Twitter shares up more than 150% since its IPO, the pressure is on for the company to deliver in its first earnings report.
David Selinger, CEO and co-founder of RichRelevance, said consumers like targeted advertisements and it makes them return to a website for more.
The Super Bowl's funniest ad is not necessarily its most effective. A group of MBA students ranked the latter.
Maserati is offering a cheaper car for $67,000, reports CNBC's Robert Frank. A look at its Super Bowl ad.
Jon Steinberg, BuzzFeed president & COO, discusses Budweiser's Super Bowl ad strategy designed to win back the 30 and under market share.
Jon Steinberg, president and COO of Buzzfeed, shares his views on the ad campaigns that had the biggest impact.
"Apple is trying to get the message out," says Kara Swisher, Re/code co-executive editor, discussing Apple's new video shot on an iPhone 5. Swisher also weighs in on Microsoft's CEO situation.