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Some ads hit the mark with viewers during Super Bowl Sunday, while some fell flat into the ground, according to experts.
Jon Steinberg, North America CEO, Daily Mail, talks about the Nationwide ad from last night. You couldn't really tell what it was about, he says. He says he now believes the ad price was worth it.
Exclusive data to CNBC shows people claimed to "like" Super Bowl ads that never actually aired this year.
James Cooper, Executive Editor, AdWeek, rates the advertising during last night's Super Bowl.
Anheuser-Busch's lost puppy commercial scored big on Super Bowl Sunday, USA Today reports.
Tara Maitra, TiVo svp and general manager, talks about the most watched ads of Sunday night's Super Bowl.
David Jones, Director of Web and Mobile Performance at application performance management group Dynatrace, names the websites which performed quickly during the Super Bowl.
Advertisers are releasing their ads ahead of the Super Bowl to make their investments count, says Justin Graham, Chief Strategy Officer at M&C Saatchi Australia Group.
While the release of an advertisement online before the Super Bowl allows more air time, it cannot replace the value an advertiser gets from a TV placement, says James Dix, Senior Analyst at Wedbush Securities.
A Super Bowl spot costs $4.5 million—that is $150,000 per second. What would that buy on major social media networks for that price?
CNBC's Phil Han reports on some of this year's best commercials played during the Super Bowl.
Fame sells, says Andrew Robertson, BBDO Worldwide president & CEO, discussing the impact of upcoming ad campaigns running on Super Bowl Sunday.
David Williams, CEO of Williams Capital Advisors, discusses why shares of Google edged up in extended trading after an initial dip on weaker-than-expected fourth quarter revenue.
Plenty of advertisers have gotten dinged after their Super Bowl ads went off mark. Here's five of the top Super Bowl ad blunders, NBC News reports.
Facebook is trading at a "reasonable" level, says Daniel Ernst, Hudson Square Research, weighing in on Facebook's Q4 beat and its online video ad race.
A sampling of television advertising that will air during this weekend's Super Bowl game between the New England Patriots and the Seattle Seahawks.
The Web hosting giant, known for its risque ads, announced it would pull its Super Bowl puppy ad following backlash over it. NBC's TODAY reports.
Twitter is taking its pitch to developers—and attempting to reinvent itself—on the road, with Twitter Flock.
Every year, first-time advertisers gamble millions in hopes of scoring big on game day and long afterward, but many come up short.
On Throwback Thursday, the "Squawk Alley" crew takes a look back at Apple's iconic "1984" Super Bowl ad.