Justin Lafferty, editor of Inside Facebook, discusses Facebook's earnings and, in particular, its strategy for attracting advertisements.» Read More
ConnectU co-founder Divya Narendra discusses his view of investing in Twitter. Narendra co-founded and is the CEO for SumZero.
ConnectU co-founder Divya Narendra explains why he is a fan of investing in Facebook. Narendra co-founded and is the CEO for SumZero.
Jaguar's "Good To Be Bad" campaign has been a big success for the company. Jaguar North America Brand VP Jeff Curry, discusses the creation of this campaign.
Facebook announced that posts from new users will only be shared with their "friends" unless they change the default settings and choose "public."
The "Squawk Alley" news team discuss the privacy and advertising implications of Facebook's new "audio recognition" feature that lets users automatically tag music, TV shows or movies in their status updates.
Western CEOs not attending SPIEF 2014 are making a mistake, says Jean-Francois Decaux, co-CEO of JCDecaux, as Russia is a large market and being prepared for crisis is part of investing there.
Happy is an animated Happy Meal box with a set of teeth on the front and a pair of cartoon arms and legs.
May 19- French advertising agency Publicis Groupe SA and Facebook Inc have struck a multi-year digital marketing deal worth hundreds of millions of dollars, according to a person familiar with the matter.
Publicis Groupe has won a digital marketing deal with Facebook worth about $500 million including spending, Ad Age reported Monday.
Burger King is scrapping its 40- year-old 'Have It Your Way' slogan in favor of the more personal 'Be Your Way.'
Blowtorches, tweezers and glue: These are just a few of the items used to create mouth-watering restaurant ads.
Facebook said it may consider opening a sales office in China to provide more support to advertisers who use the website to reach customers overseas.
David Krantz, YP CEO, explains how company is transforming itself for the mobile age.
NEW YORK/ LONDON May 11- The collapse of the $35 billion merger of New York- based Omnicom with France's Publicis is likely to lead the world's biggest ad agencies to think small as they try to counter the challenge from internet giants like Google.
In 1977, Suzanne Somers was one of the most famous women in Hollywood. And even then, she thought like an entrepreneur.
Maurice Levy, CEO of Publicis, tells CNBC that Omnicom's proposal did not include equality in the management team as previously promised, and added that Publicis's business model would be diluted by the deal.
CNBC's Jane Wells looks at the history of infomercials and Suzanne Somers' empire which focuses on aging, health and beauty.
LONDON/ NEW YORK/ PARIS May 9- The $35 billion merger of U.S.-based Omnicom and France's Publicis collapsed on Friday after a battle for control destroyed plans to create the world's largest advertising agency. "I have not been able to convince John that balance is balance," Publicis Chief Executive Maurice Levy said of his Omnicom counterpart John Wren.
*CEO Maurice Levy says Publicis needs to be bigger. PARIS, May 9- Advertising agency Publicis will probably return money to shareholders and pursue smaller acquisitions this year as it seeks to get back on track after the failure of a $35 billion merger with U.S. peer Omnicom.
CNBC's Morgan Brennan discusses earnings expectations for CBS and News Corp.