• Mad for Madden     Tuesday, 26 Aug 2014 | 1:54 PM ET
    Screen image from Madden 15

    CNBC's Julia Boorstin reports Electronic Arts' promo for its new "Madden NFL 15" game has been viewed more than 21 million times.

  • LONDON, Aug 26- WPP, the world's largest advertising company, said tensions between Russia and the West were likely to dampen merger and acquisition activity, prompting its clients to spend more on their brand image instead.

  • BuzzFeed's big bet on cute cat videos Tuesday, 26 Aug 2014 | 7:00 AM ET

    BuzzFeed, the media website that got popular creating and promoting viral content, is making its biggest and most expensive move yet into video.

  • Amazon developing ad software: Report Saturday, 23 Aug 2014 | 10:00 AM ET
    Amazon CEO Jeff Bezos.

    Amazon is planning to develop its own software for placing advertisements online, The Wall Street Journal reported.

  • Aug 22- Amazon Inc is planning to develop its own software for placing advertisements online, The Wall Street Journal reported, citing people with knowledge of the matter.

  • Pitchman called 'deceitful to the core'     Thursday, 21 Aug 2014 | 1:28 PM ET

    CNBC's Andrea Day reports on a notorious infomercial pitchman behind bars.

  • Pro golfer Adam Scott 'marketer's dream'     Wednesday, 20 Aug 2014 | 12:45 PM ET

    Professional golfer Adam Scott speaks to the "Fast Money Halftime Report" team about his partnerships with brands like Uniqlo, and the outlook for the sport of golf.

  • YouTube then & now     Tuesday, 19 Aug 2014 | 11:07 AM ET

    Steven Levy, Wired senior staff writer, discusses how YouTube turned out to be a juggernaut. CNBC's Jon Fortt weighs in.

  • YouTube cash cow     Tuesday, 19 Aug 2014 | 11:05 AM ET

    CNBC's Julia Boorstin, looks at the transformation of YouTube over the past ten years and what's next for the video giant. Boorstin says YouTube generated $7.2 billion in ad revenue this year.

  • Trivago's ad pitchman     Tuesday, 19 Aug 2014 | 8:44 AM ET

    Travel search site Trivago's pitchman has generated buzz from the moment the commercials started to air. Actor Tim "Trivago Guy" Williams, says he uses the service himself, and discusses how this commercial has helped his career.

  • Brands infiltrate messaging apps with emojis Monday, 18 Aug 2014 | 12:03 PM ET

    Until now, marketers have struggled to find ways into the messaging stream that are both authentic and add value to the user experience.

  • Brands Eye Emojis for Dollars     Monday, 18 Aug 2014 | 11:00 AM ET

    Advertisers are increasingly able to infiltrate messaging apps by pushing out their own characters.

  • CKE CEO's beef with Obama     Monday, 18 Aug 2014 | 8:44 AM ET

    Andrew Puzder, CKE Restaurant CEO, discusses business and job growth in the U.S.

  • CKE focused on young hungry guys     Monday, 18 Aug 2014 | 8:42 AM ET

    Andrew Puzder, CKE Restaurants CEO, discusses how his burger brands Hardees and Carl's Jr., have distinguished themselves from other brands with premium products and its marketing focus on "young hungry guys and the women that love them."

  • Yahoo's small business push     Thursday, 14 Aug 2014 | 11:31 AM ET

    Amit Kumar, Yahoo small business head, discusses "Yahoo Stores," a next generation, e-commerce platform designed to help anyone build a successful online business.

  • Facebook now tracks spend choices across devices Wednesday, 13 Aug 2014 | 2:00 PM ET

    Facebook is now able to track how ads impact consumer spending across multiple devices, the company said Wednesday.

  • Game changer for Facebook's mobile ad growth     Wednesday, 13 Aug 2014 | 1:33 PM ET

    CNBC's Julia Boorstin reports Facebook is announcing it will be able to track how its advertisements are driving consumer purchases across devices.

  • Tony Stewart crash: Why sponsors may not leave him Monday, 11 Aug 2014 | 2:09 PM ET
    Tony Stewart

    Despite the death of a rival, Stewart is so valuable to his primary sponsors that they are unlikely to sever ties, an expert says.

  • Danica Patrick on new shades, Twitter etiquette Thursday, 7 Aug 2014 | 9:54 AM ET

    In dealing with her more than a dozen sponsors, including Revo, NASCAR driver Danica Patrick tells CNBC she does not like to overpromote her brands on Twitter.

  • Advertising weed sign of 'high' times?     Monday, 4 Aug 2014 | 6:51 AM ET

    Brendan Kennedy, Privateer Holdings CEO, discusses the growing support among mainstream Americans to legalize pot. It's time for politicians and bureaucrats to catch up with the rest of America, says Kennedy.