Mobile exec Neil Sweeney offers up four key mobile-ad trends out of the Mobile World Congress this year.» Read More
Facebook is trading at a "reasonable" level, says Daniel Ernst, Hudson Square Research, weighing in on Facebook's Q4 beat and its online video ad race.
A sampling of television advertising that will air during this weekend's Super Bowl game between the New England Patriots and the Seattle Seahawks.
The Web hosting giant, known for its risque ads, announced it would pull its Super Bowl puppy ad following backlash over it. NBC's TODAY reports.
Twitter is taking its pitch to developers—and attempting to reinvent itself—on the road, with Twitter Flock.
Every year, first-time advertisers gamble millions in hopes of scoring big on game day and long afterward, but many come up short.
On Throwback Thursday, the "Squawk Alley" crew takes a look back at Apple's iconic "1984" Super Bowl ad.
After a successful run at Hulu, Vessel CEO Jason Kilar is now looking to shake up online video with a totally new model.
Americans are now spending 60 percent of their digital media time on mobile. Gian Fulgoni, comScore co-founder, discusses the staggering numbers behind mobile growth, and which apps are generating the most users.
It's a common question of our time: "Which phone do you use?"
As if robocalls aren't annoying enough, companies want to change the law so it's legal to make them to your cellphone, TODAY reports.
*New Tesco boss brings in experts he knows from Unilever. *BBH produced high profile ads for Levis, Audi, Lynx. Bartle Bogle Hegarty is an award-winning British agency owned by France's Publicis which has worked for consumer brands including Audi, Levi Strauss, British Airways and Johnnie Walker.
LONDON, Jan 15- The new boss of Britain's biggest supermarket chain Tesco has drafted in the advertising agency behind some of the world's most famous adverts, BBH, following a disastrous period of profit warnings and an accounting scandal. Bartle Bogle Hegarty is an award-winning British ad agency owned by France's Publicis and is known for creating adverts...
Snapchat is asking major retail brands for $750,000 a day for its new ads, Adweek reported Wednesday.
HONG KONG, Jan 14- China's e-commerce giant Alibaba Group Holding Ltd said on Wednesday it had bought a controlling stake in online marketing company AdChina, an investment aimed at bolstering its advertising business. Alibaba did not close the size of the deal or the stake it would take in AdChina, a Shanghai- based firm founded in 2007. The internet marketing...
Jurgen Schmidt, a swimmer and retiree, stars in the new Speedo ad campaign, USA Today reports.
NBC's Jon Fortt shows McDonald's new commercial, and Jon Steinberg, Daily Mail North America CEO discusses if the campaign helps their menu issues.
Cord cutting has been blamed for weak TV ratings, but viewers who watch video over the Internet may be more valuable to advertisers.
Twitter is meeting with over 150 advertisers and ad agencies over the course of three days at Tweet Suite in Las Vegas.
Will a lost puppy, Clydesdales and Pac-Man be the winning combination this Super Bowl? Anheuser-Busch hopes so.
Curtis Jackson, aka 50 Cent, isn't just a multi-platinum rapper, he's also a successful entrepreneur with a range of businesses.