This year, eMarketer estimates YouTube will generate $5.6 billion in advertising revenue, reports CNBC's Julia Boorstin.» Read More
LONDON, Oct 24- WPP, the world's largest advertising company, posted third-quarter organic revenue well ahead of expectations on Thursday, snapping up new work as its two biggest rivals focus on merging their businesses.
A recent research study questions whether mobile advertising works for businesses. Praveen Kopalle, Tuck School of Business at Dartmouth, and Brad Adgate, Horizon Media, discuss.
SAN FRANCISCO, Oct 15- Investors cheered Yahoo Inc's plans to keep a larger-than-expected stake in Chinese e-commerce giant Alibaba Group Holding Ltd, overlooking continuing softness in its core online advertising business.
Prices for Yahoo's display ads declined seven percent year-over-year, while the number of display ads sold increased roughly 1 percent, Yahoo said.
*Omnicom shares rise 2 pct, Publicis up 3 pct. Oct 15- Omnicom Group Inc, the largest U.S. advertising company, reported a better-than-expected quarterly profit as ad spending strengthened in its home market, reinforcing expectations of strong growth for the industry in the second half.
Apple's hiring of Burberry's Angela Ahrendts might seem baffling, but Ahrendts is perfect because Apple is a luxury brand first and a technology company second.
Ad agency executives say Yahoo CEO Marissa Mayer has worked hard to show advertisers she cares, but analysts say the money will not come soon.
NEW YORK/ SAN FRANCISCO, Oct 14- Three weeks ago, Yahoo Inc Chief Executive Marissa Mayer strode into a Manhattan hotel and was greeted like a rock star by hundreds of advertising executives who snapped pictures as she sat down for an interview with journalist Charlie Rose.
Google plans to launch new product-endorsement ads incorporating photos, comments and names of its users.
Michael Chasen, co-founder & CEO at SocialRadar, comments on the IPO details revealed by Twitter, and how the company has "great revenue growth" built on mobile advertising.
Sept 30- China- based advertising agency Charm Communications Inc said it received a buyout offer from founder and Chief Executive He Dang, valuing the company at $183 million.
Apple was named the world’s most valuable brand on Monday, taking the fizz out of Coca-Cola’s 13-year run at the top of an annual survey.
The cable model will be under stress and demand, says Ted Leonsis, Groupon chairman, sharing his perspective on the changing landscape of content delivery and which tech companies are best positioned to profit from it.
Intuit promises to award the winner of an online contest a free Super Bowl commercial. A pro-marijuana group might get it.
Sir Martin Sorrell, WPP founder &CEO, explains why he thinks the merger of Publicis Groupe and Omnicom Group is "strategically flawed" as consolidation in the advertising space continues. Sorrell also explains how the merger has given his company the opportunity to "escalate our strategy," moving up their targets for new markets and new media.
Ryan Pamplin, co-founder of BrandAds, talks about advertising across social media, but says the future of the sector lies in targeting and optimizing video advertising.
The 80 year ban on private company advertising has been lifted. CNBC's Julia Boorstin has the details.
CNBC's Diana Olick reports that real estate crowdfunding is about to get easier and looks at Fundrise, which connect investors and projects.
Be on the look out for more hedge fund "branding" in places like sports arenas and opera houses, reports CNBC's "Squawk on the Street" crew.
CNBC's Julia Boorstin talks with Tim Armstrong, AOL chairman & CEO, about what's driving ad revenues and how his company is revamping it tech landscape.