Half of Americans say they binge watch, settling down to watch two to six episodes of a TV series at once. It also lets them skip ads.» Read More
Retailers Walgreen Co and Payless Shoesource Inc, and hotel chain group Choice Hotels International Inc on Tuesday followed the lead of General Mills Inc in removing their ads from the program. "We share your concerns and we have decided to remove our advertising from the show," said Choice Hotels, which runs Comfort Inn and Econo Lodge chains, among others.
Apple has reclaimed its crown as the world's most valuable brand, worth a staggering $247 billion, according to WPP and Milward Brown.
Ad executives looking for a celebrity to endorse their product can't do much better than actor Liam Neeson, according to a new report.
Click through to see some of retail's biggest gaffes over the years.
With more than 150 million monthly users, can Imgur be the social media platform that brands want?
Who do these millennials think they are? And who do we think they are, anyway? There’s very little agreement on who they actually are.
Playboy on Thursday officially launched its completely safe-for-work mobile app Playboy NOW, part of a strategy to make more mainstream content.
Digital media ad spending has been on the rise despite a rather flat ad market in the U.S.
Fresh off its latest $11 billion valuation, Pinterest is unveiling more advertising options to attract marketer dollars.
Does getting a blue checkmark on Twitter help users? Probably not with followers, but it does have marketing perks.
"I'm not Don Draper," said Bill Backer, the man behind the "I'd Like to Buy the World a Coke" ad, the NYT reports.
Tom Bernardin, Leo Burnett Worldwide CEO, talks about the changing advertising landscape, as advertisers challenge traditional ad models.
Discussing the "Mad Men" series finale, Greg Smith, VIA Agency, and Phil Johnson, PJA Advertising, focus on Coca Cola's campaign strategy.
WASHINGTON— The Supreme Court will consider whether an advertising agency hired to boost recruitment for the U.S. Navy is immune from a lawsuit that claims it illegally authorized thousands of unsolicited text messages. The justices said Monday they will hear an appeal from the Campbell-Ewald Company, which claims federal contractors can't be sued under...
WASHINGTON, May 18- The U.S. Supreme Court on Monday agreed to consider advertising agency Campbell-Ewald Co's attempt to fend off a class action lawsuit over claims the company violated a federal consumer law by sending unsolicited text messages on behalf of the U.S. Navy. The U.S. Navy messages were part of a recruitment drive. Do it in the Navy. "
Barry Stowe, CEO for Asia at Prudential, says Hong Kong and Southeast Asia are the insurer's "sweet spots" and explains why Prudential doesn't need a enormous marketing budget.
Household goods are quickly stealing a march on popular brands like Coca-Cola, with Colgate being used in more than half the world’s houses - report.
May 14- Madison Avenue executives will bring a tough message when they sit down with broadcasters during their annual spring bargaining sessions over the next few weeks. The need for flexibility- to place an ad on the fly, not months in advance- is driving advertisers to carve more money from upfront television budgets and direct it to online, mobile and social...
Cynthia Meng, managing director, China/HK TMT Equity Research at Jefferies Hong Kong, says factors like the launch of Weixin-based social advertisements are driving Tencent's advertising revenue.
Jon Steinberg, Daily Mail North America CEO, says he is "unbelievably bullish" on this new partnership between news organizations and Facebook.