Customer satisfaction with subscription TV and Internet service providers continues to decline, a survey finds.» Read More
While it’s customer loyalty programs are a critical strategic endeavor for every company, even some of the largest brands in the world make significant customer loyalty mistakes. As a small business, you may have even more at stake.
Business owners take note: An eventual recovery is on the horizon, and the time to prepare and improve your company for future growth and success is now.
While many small businesses have sought new avenues of exposure through daily deals sites, many have found that such campaigns attract bargain-hungry consumers who use their coupons and never return. There are better ways to keep customers coming back.
Waiting for the cable guy — or any service person — hundreds of dollars a year in lost wages. It can cost the business owner a customer.
The author of Reinventing the Wheel writes, "Building relationships with any customer, B2B or B2C, is based on trust and the equal exchange of value."