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Endorsements

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  • Johnny Football puts derivatives in playbook Thursday, 7 Aug 2014 | 12:26 PM ET
    Cleveland Browns’ quarterback Johnny Manziel signs autographs after practice during training camp in Berea, Ohio.

    Regulatory filings show that Cleveland Browns quarterback Johnny Manziel is slated to receive warrants to purchase stock with his latest endorsement.

  • Danica Patrick on new shades, Twitter etiquette Thursday, 7 Aug 2014 | 9:54 AM ET

    In dealing with her more than a dozen sponsors, including Revo, NASCAR driver Danica Patrick tells CNBC she does not like to overpromote her brands on Twitter.

  • Vonn is gone: What Lindsey's exit means for games Tuesday, 7 Jan 2014 | 2:50 PM ET
    Lindsey Vonn arrives for training for the Women World Cup Downhill on Dec. 18, 2013, in Val d'Isère, France.

    America's top female skier won't be in Sochi, and that could mean trouble for U.S. medal hopes and TV viewership.

  • NASCAR's Danica Patrick's new endorsement deal Monday, 28 Oct 2013 | 12:37 PM ET

    NASCAR driver Danica Patrick appeared on CNBC's "Squawk Box" to discuss her new deal to be "brand ambassador" for REVO sunglasses.

  • Soda pitchman Biz Markie sours on sugary drinks Wednesday, 11 Sep 2013 | 12:49 PM ET
    Biz Markie

    Rapper, actor and former Sprite pitchman Biz Markie is changing his tone on sugary drinks by endorsing zero calorie soda maker Zevia.

  • Endorsements key to sport earnings: pro  Monday, 22 Jul 2013 | 5:40 AM ET

    David Friedman, president of Wealth-X, talks about sports earnings after Phil Mickelson won the Golf British Open, but whose wealth remains $400 million below Tiger Wood's.

  • The hottest rides around: Nascar's top cars Saturday, 20 Jul 2013 | 7:00 AM ET

    Marcus Lemonis of Camping World sponsors the NASCAR Camping World Truck Series. Other companies have sponsored NASCAR drivers too, but which drivers, and which companies?

  • CEO Grows Under Armour Brand With Tom Brady  Wednesday, 5 Jun 2013 | 10:38 AM ET

    Kevin Plank, Under Armour chairman, president and CEO, and New England Patriots quarterback Tom Brady discuss the company's newest endorsement deal and its strategy to expand its brand.

  • Collins’ Bold Move Could Spur 'First-Out' Boost Tuesday, 30 Apr 2013 | 4:00 PM ET
    Jason Collins becomes the first openly gay athlete currently playing professional sports in the U.S.

    When Jason Collins stepped out of the closet, he opened the door to marketing opportunities that go with the fame of doing something first, sports marketing experts said Tuesday.

  • NBA's Collins Comes Out: Will Endorsements Follow? Tuesday, 30 Apr 2013 | 8:45 AM ET
    Jason Collins becomes the first openly gay athlete currently playing professional sports in the U.S.

    There are companies who will want to associate with Collins. But, as they say, it's not a slam dunk.

  • Nike Suspends Contract With Pistorius Thursday, 21 Feb 2013 | 6:49 AM ET
    Oscar Pistorius

    American sportwear company Nike suspended its endorsement contract with South African Paralympian Oscar Pistorius on Thursday after he was charged with murdering his girlfriend a week ago.

  • Emirates Airline Signs Formula One Sponsorship Deal Tuesday, 5 Feb 2013 | 6:27 AM ET

    Emirates airline sealed a five-year branding deal with Formula One motor racing on Tuesday as it tries to outdo regional rivals for global prominence.

  • Lance Armstrong during an interview with Oprah Winfrey regarding the controversy surrounding his cycling career January 14, 2013 in Austin, Texas.

    His titles, his awards and his legacy, are mostly gone. Not even his confessional to Oprah can bring them back. Lance is done - or is he?

  • Government Cashes Out AIG  Tuesday, 11 Dec 2012 | 1:55 PM ET

    CNBC's Eamon Javers and John Carney discuss whether taxpayers really profited from the government's bailout of AIG and HSBC's $2 billion money-laundering fine.

  • Nike Terminates Contract With Lance Armstrong  Wednesday, 17 Oct 2012 | 8:31 AM ET

    Nike has announce it is ending its contract with Lance Armstrong, due to seemingly insurmountable evidence that he participated in doping and misled Nike, reports CNBC's Andrew Ross Sorkin.

  • Jay-Z

    Jay-Z’s contributions to the Brooklyn Nets have been wildly disproportionate to his one-fifteenth ownership stake in the NBA team. And so are his expected earnings.

  • Coolest Athlete Homes Tuesday, 19 Jun 2012 | 6:01 PM ET
    The value of the average home in the U.S. in April was $147,300, according to the real estate website  The home of the professional athlete, however, is likely to be anything but average.The professional athlete is often a distinct type of home buyer who’s different from the average American, in part because the contract and endorsement money makes possible the purchase of colossal, multimillion-dollar homes. However, these athletes can have serious problems selling off real estate.A multimillio

    The average U.S. home value is $147,300, but a professional athlete's home is anything but average. Read ahead to see 10 of the coolest athlete homes on the market.

  • The $500,000 Nadal Watch Is Now Sold Out Thursday, 14 Jun 2012 | 11:10 AM ET
    Richard Mille RM027 watch

    No wonder tennis star Rafa Nadal was so sad about losing his watch this week. The company that makes it is totally sold out of the product.

  • NFL Draft Prospect Andrew Luck on Endorsement Deals  Thursday, 26 Apr 2012 | 10:52 AM ET

    CNBC's Darren Rovell reports on several NFL draft prospects and the endorsement deals they've signed.

  • QB Cam Newton & the Business of Football  Wednesday, 1 Feb 2012 | 5:42 PM ET

    Discussing the business of sports endorsements, with CNBC's Darren Rovell, and Cam Newton, Carolina Panthers QB.