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Endorsements

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  • Lance Armstrong during an interview with Oprah Winfrey regarding the controversy surrounding his cycling career January 14, 2013 in Austin, Texas.

    His titles, his awards and his legacy, are mostly gone. Not even his confessional to Oprah can bring them back. Lance is done - or is he?

  • Government Cashes Out AIG Tuesday, 11 Dec 2012 | 1:55 PM ET
    Government Cashes Out AIG

    CNBC's Eamon Javers and John Carney discuss whether taxpayers really profited from the government's bailout of AIG and HSBC's $2 billion money-laundering fine.

  • Nike Terminates Contract With Lance Armstrong Wednesday, 17 Oct 2012 | 8:31 AM ET
    Nike Terminates Contract With Lance Armstrong

    Nike has announce it is ending its contract with Lance Armstrong, due to seemingly insurmountable evidence that he participated in doping and misled Nike, reports CNBC's Andrew Ross Sorkin.

  • Jay-Z

    Jay-Z’s contributions to the Brooklyn Nets have been wildly disproportionate to his one-fifteenth ownership stake in the NBA team. And so are his expected earnings.

  • Coolest Athlete Homes Tuesday, 19 Jun 2012 | 6:01 PM ET
    The value of the average home in the U.S. in April was $147,300, according to the real estate website  The home of the professional athlete, however, is likely to be anything but average.The professional athlete is often a distinct type of home buyer who’s different from the average American, in part because the contract and endorsement money makes possible the purchase of colossal, multimillion-dollar homes. However, these athletes can have serious problems selling off real estate.A multimillio

    The average U.S. home value is $147,300, but a professional athlete's home is anything but average. Read ahead to see 10 of the coolest athlete homes on the market.

  • The $500,000 Nadal Watch Is Now Sold Out Thursday, 14 Jun 2012 | 11:10 AM ET
    Richard Mille RM027 watch

    No wonder tennis star Rafa Nadal was so sad about losing his watch this week. The company that makes it is totally sold out of the product.

  • NFL Draft Prospect Andrew Luck on Endorsement Deals Thursday, 26 Apr 2012 | 10:52 AM ET
    NFL Draft Prospect Andrew Luck on Endorsement Deals

    CNBC's Darren Rovell reports on several NFL draft prospects and the endorsement deals they've signed.

  • QB Cam Newton & the Business of Football Wednesday, 1 Feb 2012 | 5:42 PM ET
    QB Cam Newton & the Business of Football

    Discussing the business of sports endorsements, with CNBC's Darren Rovell, and Cam Newton, Carolina Panthers QB.

  • Weird Celebrity Chef Endorsements Friday, 27 Jan 2012 | 4:14 PM ET
    Paula Deen

    Paula Deen has been teaching comfort food cooks since 2002. On January 17, 2012, she announced her diagnosis of Type 2 diabetes. She also announced that she had become the spokesperson for the anti-diabetes drug Victoza. However, she’s hardly the only celebrity chef to make a questionable endorsement deal.

  • Not All Londoners Happy Ahead of 2012 Olympics Wednesday, 27 Jul 2011 | 8:11 AM ET
    olympic_flag_200.jpg

    London has been waiting for the Olympics since they were awarded to the UK's capital by the International Olympics Committee in 2005.

  • Mike Vick's Endorsement & NFL Dispute Wednesday, 20 Jul 2011 | 11:55 AM ET
    Mike Vick's Endorsement & NFL Dispute

    CNBC's Darren Rovell with details on the NFL's labor dispute and an endorsement deal for Michael Vick, with Adam Adler, Fuse Science CEO.

  • Sports for the Unathletic Tuesday, 19 Jul 2011 | 5:00 PM ET
    The 42nd Annual World Series of Poker got underway on May 31, and on July 19, it came to a close. Held at the Rio All Suite Hotel and Casino in Las Vegas, the nine players who emerged victorious from this  will return four months later as “The November Nine” and compete in the $10,000 No Limit Hold’em Championship. The event was broadcast on the cable sports network ESPN, which begs the question, “Is poker actually a sport?”Poker is without question a game of strategy with high stakes and tense

    The definition of the word “sport” is wide and includes activities that nobody should be disqualified from participating in simply because they lack an Adonis-like physique.

  • Comeback Athletes Thursday, 30 Jun 2011 | 4:41 PM ET
    On June 29, 2011, news broke that Tiger Woods had secured an endorsement deal with Kowa Company Ltd., the Japanese manufacturer of Valentin Kowa pain relieving heat rub. It’s his first deal since the very embarrassing sex scandal that broke in December 2009 and cost him his marriage, his squeaky-clean image and four of his sponsors. When news of his personal troubles spilled into the public eye, Accenture, AT&T and Gatorade terminated their sponsorship deals with him, and Gillette allowed their

    Click ahead to see the athletes who defied logic and came back to their respective sports after conventional wisdom pronounced their careers dead and buried.

  • Lil Jon Wants Mainstream America Monday, 20 Jun 2011 | 12:59 PM ET
    Lil' Jon

    Lil Jon already endorses Oakley and Crunk Energy Drink. His latest endorsement is NoHo, the No Hangover Defense. He found out about the product from a friend, tried it, and became a believer.

  • The Jock Tax Friday, 17 Jun 2011 | 10:39 AM ET
    The Jock Tax

    The IRS and UK tax authorities are now focusing on taxing non-U.S. based athletes endorsement income, reports CNBC's Darren Rovell.

  • Updates: Business Of The Masters Thursday, 7 Apr 2011 | 4:26 PM ET
    Lee Westwood Masters Gold Tournament

    Welcome to my Business of The Masters live blog. Throughout the day, I'll be providing you with all sorts of nuggets about the golf world's first major taking place in Augusta, Ga. Check back here periodically for updates.

  • Bob Marley's Daughter To Dress Usain Bolt's Team Thursday, 10 Mar 2011 | 2:32 AM ET
    UNITED KINGDOM - JULY 01: Photo of Bob MARLEY; Bob Marley performing live on stage at the Brighton Leisure Centre, (Photo by Mike Prior/Redferns)

    At the London Olympics in 2012, the public will have plenty of reason to keep their eye on Jamaica's track and field team.

  • Under Armour Wins The Cam Newton Marketing Race Monday, 14 Feb 2011 | 9:59 AM ET
    Under Armour

    Former Auburn University Heisman Trophy winning quarterback Cam Newton has signed a shoe and apparel deal with Under Armour.

  • Maria Sharapova

    At 5:47 p.m. ET on Tuesday, Maria Sharapova took the court at Arthur Ashe Stadium to play her first round match against Jarmila Groth. She was carrying two bags. One, a Nike Cole Haan designer bag. The other? A bag with the words “Prince” on it.

  • Head & Shoulders Insures Polamalu's Hair Monday, 30 Aug 2010 | 2:48 PM ET
    Troy Polamalu

    If you're a shampoo brand, there's no better endorser than Pittsburgh Steelers safety Troy Polamalu, whose long Samoan locks flow out of his helmet.