America's top female skier won't be in Sochi, and that could mean trouble for U.S. medal hopes and TV viewership.» Read More
CNBC's Darren Rovell reports there are big dollars involved when New York Yankee captain, Derek Jeter, gets his 3,000th hit.
Click ahead to see the athletes who defied logic and came back to their respective sports after conventional wisdom pronounced their careers dead and buried.
Lil Jon already endorses Oakley and Crunk Energy Drink. His latest endorsement is NoHo, the No Hangover Defense. He found out about the product from a friend, tried it, and became a believer.
The IRS and UK tax authorities are now focusing on taxing non-U.S. based athletes endorsement income, reports CNBC's Darren Rovell.
CNBC's Darren Rovell reports NY Yankee, Alex Rodriguez many have a conflict of interest with an endorsement deal.
The cycling giant's reputation continues to be dogged by drug accusations. Discussing the possible impact on his endorsement empire, with CNBC's Darren Rovell.
Welcome to my Business of The Masters live blog. Throughout the day, I'll be providing you with all sorts of nuggets about the golf world's first major taking place in Augusta, Ga. Check back here periodically for updates.
At the London Olympics in 2012, the public will have plenty of reason to keep their eye on Jamaica's track and field team.
Former Auburn University Heisman Trophy winning quarterback Cam Newton has signed a shoe and apparel deal with Under Armour.
At 5:47 p.m. ET on Tuesday, Maria Sharapova took the court at Arthur Ashe Stadium to play her first round match against Jarmila Groth. She was carrying two bags. One, a Nike Cole Haan designer bag. The other? A bag with the words “Prince” on it.
If you're a shampoo brand, there's no better endorser than Pittsburgh Steelers safety Troy Polamalu, whose long Samoan locks flow out of his helmet.
Watch out world. The Cincinnati Bengals wide receiver is getting his own cereal.
Last year, I wrote a story about a company called Brand Affinity Technologies (BAT). It’s a company that basically does what sports marketers do –- match athletes with brands. Unlike sports marketing firms, which only have permission work with a finite athletes, BAT has a huge roster of athlete offerings on its list (now up to 3,600) and deals which usually pair an athlete and a company in an Internet campaign are typically consummated within a couple days.
For years, we've been talking about the importance of American sports brands, including shoe companies like Nike, getting into China. We haven't talked as much about Chinese shoe companies getting into this country. That's about to change.
Weight loss brand Nutrisystem has confirmed it has dropped troubled football great Lawrence Taylor.
Earlier this week, Anheuser Busch agreed to make Bud Light the official beer sponsor of the NFL starting in 2011, taking over for current sponsor Coors Light. SportsBusinessJournal put the bill at $1.2 billion, which averages out to $200 million per year - double what its predecessor paid for the deal. So the question is, is it worth it?
Nike is holding its first investor conference in three years and they've announced some pretty startling numbers.
Armstrong says the next company he will put his golden hands on is Honey Stinger, an 8-year-old small natural foods company based in Steamboat Springs, Colo., that makes honey-based energy gels, bars and chews.
Simple fact: What makes tomorrow's game so awesome is that Butler just shouldn't be playing. Why? Because it's the ultimate have against the ultimate have-not.
As the 2010 Winter Olympics come to a close, we wanted to know which athletes made the most of their Olympic opportunity.