NASCAR driver Danica Patrick appeared on CNBC's "Squawk Box" to discuss her new deal to be "brand ambassador" for REVO sunglasses.» Read More
In August 2005, Adidas bought Reebok for $3.8 billion. The idea was simple. Combine Reebok’s strengths in the United States with the strength of adidas worldwide and build a global company that would beat Nike as the No. 1 shoe and apparel brand.
I haven’t been too impressed with the print advertising Accenture has rolled out since they signed Tiger Woods many years ago.
A little more than a day after the Los Angeles Dodgers officially announced they had signed Manny Ramirez, a Dodgers sponsor is already putting the slugger in a promotion.
It is being reported that Alex Rodriguez is having surgery to remove a cyst from his right hip and could be out 10 weeks and we here at "SportsBiz" think that this is actually good thing from a PR perspective.
Wealthy buyers will be flocking the Fasig-Tipton horse sale today at the Calder Racetrack in Miami to bid on thoroughbreds in the two-year-old-in-training sale.
Last month, the ShamWow! won our "As Seen On TV" Tournament. And while ShamWow! owner and spokesman Vince Offer accepted winning the title over the phone, we brought him into our studio on Friday to give him his prize.
Earlier today, I sat down with Casey Wasserman, CEO of the Wasserman Media Group, to discuss the state of sports marketing.
A Bank of America official told us that for every $1 they spend on sports marketing, they net $3. They also said that out of all the new checking accounts that were opened in 2008, 10 percent of those were attributed to their sports marketing programs.
With the U.S. government agreeing today to boost its stake in Citigroup to as much as 36 percent, the pressure to undo the bank's 20-year, $400 million naming rights deal with the New York Mets could be growing.
Never has a sports star returned from major surgery with so few doubters. After an eight-month absence, Tiger Woods was a heavy 4-to-1 favorite to win the WGC-Accenture Match Play Championship.
NBA commissioner David Stern told CNBC on Thursday afternoon that the league expects to close today on a deal that will add $200 million to the league's existing $1.7 billion credit facility.
On Monday, we told you the story of the Mickey Mantle baseball that was signed "F**k Yogi. Before putting it in their upcoming auction, the folks at Grey Flannel Auctions tried to sell it first for $2,750.
CNBC has learned that despite the fact that Pontiac is the official car of the NCAA and the final games are being played in the city of GM's headquarters, the car company is not inviting anyone to watch the action from the luxury suites at The Palace at Auburn Hills.
Given the Northern Trust situation and the subsequent pullback from tournament sponsors Morgan Stanley and Wachovia, we thought it would be a good time to check in with Ty Votaw, executive vice president of the PGA Tour.
Don't expect to see any Morgan Stanley executives or clients at the PGA Tour event they sponsor in June. If they show up at The Memorial Tournament presented by Morgan Stanley, they'll be paying their own way.
Since Tiger Woods last played, the stock of some of his sponsors have plummeted along with the rest of the market. But the biggest loss we've seen doesn't have to do with one of Tiger's sponsors. It's actually the main sponsor of his caddie Steve Williams.
With Tiger Woods returning to the course for the first time since he won the U.S. Open in June, the folks at Nike are gearing up, literally.
Olympic swimmer Michael Phelps will make his first big public appearance today at a "Get Motivated!" seminar in Sacramento, but.....
The New York Yankees don't have names on the back of their jerseys, but that doesn't mean that the team can't use Phil Coke to advertise their official soft drink deal with the Coca Cola Company.
St. Patrick's Day has turned into a huge merchandising opportunity for both Major League Baseball and the NBA. And while you can get gear of any NBA team in that famous green to celebrate the holiday on March 17, there are some baseball teams that aren't exactly participating.