Jordan Spieth, pro golfer, discusses his Masters' win and the big business of endorsement deals.» Read More
The company continues to breach contracts as its assets are frozen due to the SEC probe and that means that anyone that has a deal with Stanford can disassociate from the firm.
When Kellogg’s announced last month that they would not renew Olympic swimmer Michael Phelps, they issued a statement essentially saying that his pot-smoking ways didn’t jive with the values of their company.
In the past, this site has served as a watchdog of sorts for bad sports commercials. Well, unfortunately for the people at DirecTV, they might want to reconsider making some changes to their "Mega March Madness" package commercial.
Yesterday, the Dallas Cowboys unveiled the first finished luxury suite at their new stadium. To save time and money, they might want to stop work on some of those, including the league’s first ever field level suites.
A couple weeks ago, I told the story of Rinku Singh and Dinesh Patel, the two pitchers that the Pittsburgh Pirates signed from India after they competed in a reality show called “The Million Dollar Arm.”
Any fan hoping to make fun of New York Yankees third baseman Alex Rodriguez can no longer get a No. 13 Yankees jersey with the word "A-Fraud" on the back.
In August 2005, Adidas bought Reebok for $3.8 billion. The idea was simple. Combine Reebok’s strengths in the United States with the strength of adidas worldwide and build a global company that would beat Nike as the No. 1 shoe and apparel brand.
I haven’t been too impressed with the print advertising Accenture has rolled out since they signed Tiger Woods many years ago.
A little more than a day after the Los Angeles Dodgers officially announced they had signed Manny Ramirez, a Dodgers sponsor is already putting the slugger in a promotion.
It is being reported that Alex Rodriguez is having surgery to remove a cyst from his right hip and could be out 10 weeks and we here at "SportsBiz" think that this is actually good thing from a PR perspective.
Wealthy buyers will be flocking the Fasig-Tipton horse sale today at the Calder Racetrack in Miami to bid on thoroughbreds in the two-year-old-in-training sale.
Last month, the ShamWow! won our "As Seen On TV" Tournament. And while ShamWow! owner and spokesman Vince Offer accepted winning the title over the phone, we brought him into our studio on Friday to give him his prize.
Earlier today, I sat down with Casey Wasserman, CEO of the Wasserman Media Group, to discuss the state of sports marketing.
A Bank of America official told us that for every $1 they spend on sports marketing, they net $3. They also said that out of all the new checking accounts that were opened in 2008, 10 percent of those were attributed to their sports marketing programs.
With the U.S. government agreeing today to boost its stake in Citigroup to as much as 36 percent, the pressure to undo the bank's 20-year, $400 million naming rights deal with the New York Mets could be growing.
Never has a sports star returned from major surgery with so few doubters. After an eight-month absence, Tiger Woods was a heavy 4-to-1 favorite to win the WGC-Accenture Match Play Championship.
NBA commissioner David Stern told CNBC on Thursday afternoon that the league expects to close today on a deal that will add $200 million to the league's existing $1.7 billion credit facility.
On Monday, we told you the story of the Mickey Mantle baseball that was signed "F**k Yogi. Before putting it in their upcoming auction, the folks at Grey Flannel Auctions tried to sell it first for $2,750.
CNBC has learned that despite the fact that Pontiac is the official car of the NCAA and the final games are being played in the city of GM's headquarters, the car company is not inviting anyone to watch the action from the luxury suites at The Palace at Auburn Hills.
Given the Northern Trust situation and the subsequent pullback from tournament sponsors Morgan Stanley and Wachovia, we thought it would be a good time to check in with Ty Votaw, executive vice president of the PGA Tour.