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  • Dodgers Sponsor Already Using Manny In Ad Friday, 6 Mar 2009 | 8:53 AM ET
    Manny Ramirez

    A little more than a day after the Los Angeles Dodgers officially announced they had signed Manny Ramirez, a Dodgers sponsor is already putting the slugger in a promotion.

  • Is A-Rod Injury A Positive? Thursday, 5 Mar 2009 | 2:44 PM ET

    It is being reported that Alex Rodriguez is having surgery to remove a cyst from his right hip and could be out 10 weeks and we here at "SportsBiz" think that this is actually good thing from a PR perspective.

  • I Got The Horse Right Here: Anyone Want Him? Tuesday, 3 Mar 2009 | 8:59 AM ET

    Wealthy buyers will be flocking the Fasig-Tipton horse sale today at the Calder Racetrack in Miami to bid on thoroughbreds in the two-year-old-in-training sale.

  • CNBC.com Gives Vince From ShamWow! His Award Monday, 2 Mar 2009 | 11:07 AM ET

    Last month, the ShamWow! won our "As Seen On TV" Tournament. And while ShamWow! owner and spokesman Vince Offer accepted winning the title over the phone, we brought him into our studio on Friday to give him his prize.

  • Earlier today, I sat down with Casey Wasserman, CEO of the Wasserman Media Group, to discuss the state of sports marketing.

  • How Bank of America Justifies Sports Spending Friday, 27 Feb 2009 | 12:33 PM ET

    A Bank of America official told us that for every $1 they spend on sports marketing, they net $3. They also said that out of all the new checking accounts that were opened in 2008, 10 percent of those were attributed to their sports marketing programs.

  • Citi Field Is Still On Friday, 27 Feb 2009 | 11:10 AM ET

    With the U.S. government agreeing today to boost its stake in Citigroup to as much as 36 percent, the pressure to undo the bank's 20-year, $400 million naming rights deal with the New York Mets could be growing.

  • For Nike, Tiger Never Lost Friday, 27 Feb 2009 | 9:43 AM ET

    Never has a sports star returned from major surgery with so few doubters. After an eight-month absence, Tiger Woods was a heavy 4-to-1 favorite to win the WGC-Accenture Match Play Championship.

  • NBA Adds $200 Million To Credit Facility Thursday, 26 Feb 2009 | 4:36 PM ET

    NBA commissioner David Stern told CNBC on Thursday afternoon that the league expects to close today on a deal that will add $200 million to the league's existing $1.7 billion credit facility.

  • Mantle Family Buys Mantle "F-Bomb" Ball Thursday, 26 Feb 2009 | 3:18 PM ET

    On Monday, we told you the story of the Mickey Mantle baseball that was signed "F**k Yogi. Before putting it in their upcoming auction, the folks at Grey Flannel Auctions tried to sell it first for $2,750.

  • GM logo, General Motors logo

    CNBC has learned that despite the fact that Pontiac is the official car of the NCAA and the final games are being played in the city of GM's headquarters, the car company is not inviting anyone to watch the action from the luxury suites at The Palace at Auburn Hills.

  • Checking In With Ty Votaw Thursday, 26 Feb 2009 | 11:23 AM ET

    Given the Northern Trust situation and the subsequent pullback from tournament sponsors Morgan Stanley and Wachovia, we thought it would be a good time to check in with Ty Votaw, executive vice president of the PGA Tour.

  • The Disappearing Sponsor: Morgan Stanley Wednesday, 25 Feb 2009 | 3:00 PM ET

    Don't expect to see any Morgan Stanley executives or clients at the PGA Tour event they sponsor in June. If they show up at The Memorial Tournament presented by Morgan Stanley, they'll be paying their own way.

  • Tiger's Caddie Sponsor Suffering Most Wednesday, 25 Feb 2009 | 12:55 PM ET
    Tiger Woods hits out of a bunker on the eighth green during a playoff round at the US Open golf tournament, Torrey Pines Golf, San Diego, California.

    Since Tiger Woods last played, the stock of some of his sponsors have plummeted along with the rest of the market. But the biggest loss we've seen doesn't have to do with one of Tiger's sponsors. It's actually the main sponsor of his caddie Steve Williams.

  • Talking Tiger with Nike Golf’s Cindy Davis Tuesday, 24 Feb 2009 | 2:25 PM ET

    With Tiger Woods returning to the course for the first time since he won the U.S. Open in June, the folks at Nike are gearing up, literally.

  • Phelps Speaks Today, Three More Events Canceled Tuesday, 24 Feb 2009 | 11:45 AM ET
    Michael Phelps

    Olympic swimmer Michael Phelps will make his first big public appearance today at a "Get Motivated!" seminar in Sacramento, but.....

  • Yankees Should Make The Most Of Pitcher's Name Monday, 23 Feb 2009 | 4:28 PM ET

    The New York Yankees don't have names on the back of their jerseys, but that doesn't mean that the team can't use Phil Coke to advertise their official soft drink deal with the Coca Cola Company.

  • Five Teams Don't Care If You're Irish Monday, 23 Feb 2009 | 3:39 PM ET

    St. Patrick's Day has turned into a huge merchandising opportunity for both Major League Baseball and the NBA. And while you can get gear of any NBA team in that famous green to celebrate the holiday on March 17, there are some baseball teams that aren't exactly participating.

  • Attendance Clauses In Contracts Monday, 23 Feb 2009 | 12:06 PM ET
    Ken Griffey Jr.

    Ken Griffey Jr. is returning to the Seattle Mariners in 2009 for $2 million. But there will $2.5 million in incentives on the line as well. One of the most interesting incentives Griffey can earn is based on the Mariners attendance.

  • Andre Smith Is “The Biggest Loser” Monday, 23 Feb 2009 | 9:19 AM ET
    Andre Smith

    I spent much of the weekend watching the NFL Combine on the NFL Network. When you know who the players are, it’s actually pretty compelling television. Why? Because, for some people, fortunes are made or lost here.