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  • Buh-bye, Wall Street! I'm a lot happier now Thursday, 26 Mar 2015 | 4:22 PM ET
    Man takes off work clothes on beach

    With Ruth Porat leaving Wall Street for Silicon Valley, Turney Duff takes a look at other ex-Wall Street friends and where they are now.

  • Q&A: Leaving Wall St for 'conscious' marketing Thursday, 26 Mar 2015 | 3:55 PM ET
    Max Kabat.

    Turney Duff checks in with former Wall Street friend Max Katbat, who left his job as a trader for a career in "conscious" marketing.

  • Kentucky is suing Purdue Pharma on claims that the company misrepresented its prescription painkiller, resulting in a wave of addiction and increased medical costs across the state. Kentucky officials filed theirs, which included claims that Purdue Pharma lied about the addictiveness of the drug to doctors, who then overprescribed it to an unwitting...

  • Diet sodas fall in US; Pepsi takes back No. 2 spot Thursday, 26 Mar 2015 | 1:16 PM ET

    NEW YORK— Americans bought less soda for the tenth straight year in 2014, with diet sodas shrinking more than their sugary counterparts, according to a report released Thursday. He also noted that Coca-Cola Co., PepsiCo and Dr Pepper Snapple Group have improved marketing for their soda brands. The American Beverage Association, which represents Coke, Pepsi and...

  • *Adidas to allow in-store product customisation. HERZOGENAURACH, Germany, March 26- German sportswear firm Adidas announced plans to revolutionise the way it manufactures goods to speed up production and allow more customisation of goods to help it accelerate sales and profit growth in the next five years. Adidas said it would focus marketing on six big...

  • Heinz-Kraft deal: The stories behind the brands Wednesday, 25 Mar 2015 | 2:41 PM ET

    NEW YORK— The combination of H.J. Heinz Co. and Kraft Foods Group Inc. will bring many of America's oldest and best-known brands under the same corporate roof. Pearle Bixby Wait started mixing powdered gelatin with fruit flavors and sugar. The result was sold to the Genesee Pure Food Company in 1899, and within a few years, advertisements in The Ladies Home...

  • PARIS, March 20- Aircraft leasing company Amedeo may sign up two customers for the Airbus A380 this year, its chief executive told Reuters. Airbus and Amedeo declined comment on specific airlines. For the 20 new jets, it has a co-operation deal with Airbus making Amedeo an "extended marketing operation," Lapidus said.

  • ATLANTIC CITY, N.J.— Threatened with extinction but with no one having yet told it to stop, the organization that promotes Atlantic City to other parts of the country has a new campaign touting the seaside resort's entertainment offerings. And so, on April 1, the group will launch a promotional campaign on social media and other venues dubbing Atlantic City the "...

  • PARIS, March 20- Aircraft leasing company Amedeo may sign up two customers for the Airbus A380 this year, its chief executive told Reuters. Airbus and Amedeo declined comment on specific airlines. For the 20 new jets, it has a co-operation deal with Airbus making Amedeo an "extended marketing operation," Lapidus said.

  • PIERRE, S.D.— The plastic red hotel will still ruin you, but instead of advancing to Boardwalk to face your demise, you'll take a long walk off a short Pierre. Pierre, the tiny South Dakota capital pronounced "pier" by its roughly 14,000 residents, will hold the top spot in a new version of Monopoly featuring U.S. cities that is due out this fall. The names of Pierre and 21...

  • JUNEAU, Alaska— A growing number of restaurant customers and grocery store shoppers in the country are asking for Alaska's Copper River sockeye salmon by name. In 2005, the fleet of Prince William Sound fishermen who hang curtain-like nets from their boats to catch salmon voted to assess itself a 1 percent tax to fund Alaska's first regional seafood...

  • Syracuse: Coach to retire, athletic director out Wednesday, 18 Mar 2015 | 6:55 PM ET
    Jim Boeheim

    Syracuse University says coach Jim Boeheim will retire in three years, and Athletic Director Daryl Gross will resign after NCAA punishment.

  • LOS ANGELES— A judge dismissed a lawsuit by Herbalife shareholders who claimed that the business structure and marketing practices of the weight loss and nutritional supplements company violated the law and that they lost money because it amounts to a pyramid scheme. Plaintiffs did not show that accusations by activist investor Bill Ackman proved fraud by...

  • *Elton John calls for boycott of D&G. *Gabbana calls Elton John a fascist. Pop superstar Elton John, leading the chorus of criticism, called for a boycott of the brand on Sunday.

  • Fueling their shopping habits are social media, multi-brand retail websites such as Beijing- based ShangPin.com and Italy's Yoox, eclectic boutiques, and high-end department stores like Lane Crawford and Galeries Lafayette. Chinese customers aged 25-35 are Yoox's top spenders, International Markets Director Luca Martines told Reuters, adding that they...

  • Joinem capitalizes on a 'marketer's dream': Braddock Thursday, 12 Mar 2015 | 1:56 PM ET
    Former priceline CEO, Richard Braddock named Chairman to Joinem.

    The former Priceline CEO is excited about social media and is hoping to capitalize on it in his latest business venture.

  • NCAA tourney run can bring billions (with a 'B') Tuesday, 10 Mar 2015 | 1:27 PM ET
    UConn star Rebecca Lobo, center, raises the NCAA trophy after winning the finals against the University of Tennessee, Minneapolis, MN, April 1995.

    Cinderella teams that go deep into the NCAA basketball tournament can reap serious riches for their schools.

  • The right and wrong way to use social media: CEO Monday, 9 Mar 2015 | 9:39 AM ET

    Companies should create great content and let their audiences be the voice of the brand, theAudience co-founder and CEO tells CNBC.

  • *LDB is Senegal's only processing firm using milk from local herd. RICHARD TOLL, Senegal, March 9- Bagore Bathily was working as a vet to Senegal's pastoralist farmers when he was struck by an absurdity: 3 million cows roam the country but no dairy company processes their milk. Demand for dairy products was growing among Senegal's middle class but consumer choice...

  • 4 costly marketing mistakes for start-ups Thursday, 5 Mar 2015 | 10:00 AM ET

    Learning to walk the walk the hard way, a top marketing exec reveals the mistakes he made when first trying to market his company.