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  • Coachella's young audience a marketers paradise Saturday, 19 Apr 2014 | 11:24 AM ET

    INDIO, Calif.— When it first started in 1999, Coachella was a couple of stages and a dance tent. And dozens of companies have hopped on the Coachella bandwagon, turning the music festival— now two back-to-back weekends— into a marketing hotspot.

  • LONDON, April 17- Drugmaker GlaxoSmithKline- hit by bribery claims in five countries- is to employ hundreds more doctors as members of staff as it seeks to build a new sales model designed to eliminate sharp marketing practices.

  • Astellas to pay $7.3M in drug-marketing settlement Wednesday, 16 Apr 2014 | 2:42 PM ET

    NEW YORK— A unit of Japanese drugmaker Astellas Pharma will pay the U.S. government $7.3 million to resolve claims it illegally marketed its antifungal drug Mycamine for children before that use was approved. Another $3.1 million will go to state Medicaid programs. Medicaid did not cover Mycamine for children because the FDA had not yet approved that use.

  • BOSTON, April 15- Massachusetts' top securities regulator on Tuesday charged a company that marketed online telephone services with running a $1 billion pyramid scheme that targeted minorities, including Brazilian-Americans.

  • Hotels rush to create 12/13/14 wedding packages Tuesday, 15 Apr 2014 | 10:31 AM ET

    The last sequential calendar date in this century may be a lucky day for some couples.

  • April 14- Herbalife Ltd was hit with a shareholder class action lawsuit Monday accusing the multilevel-marketing company of failing to disclose to investors that its operations were based on a pyramid scheme.

  • April 14- Herbalife Ltd was hit with a shareholder class action lawsuit Monday accusing the multilevel-marketing company of failing to disclose to investors that its operations were based on a pyramid scheme.

  • Congressional report presses for e-cigarette rules Monday, 14 Apr 2014 | 6:44 AM ET

    A 2009 law gave the FDA the power to regulate a number of aspects of tobacco marketing and manufacturing, though it cannot ban nicotine or cigarettes outright. The proposed FDA regulation was submitted to the Office of Management and Budget for review in October.

  • *Allegations follow corruption accusations in China, Iraq. LONDON/ WARSAW, April 14- GlaxoSmithKline is facing a criminal investigation in Poland for allegedly bribing doctors to promote its lung drug Seretide, adding to problems for a company already accused of corruption in China and Iraq.

  • Subway: It's pronounced "Flah-TEE-zah" Friday, 11 Apr 2014 | 9:50 AM ET

    So Subway naturally called its latest offering the "Flatizza." "It's flah-TEE-zah," explained Tony Pace, Subway's chief marketing officer, in a phone interview. As funny as the name may sound to some, it gives Subway a way to brand a product that might otherwise seem run-of-the-mill— and sear it into the memory of potential customers.

  • Frozen food makers plan PR push as sales slip Thursday, 10 Apr 2014 | 1:33 PM ET

    Kraig Naasz, president of the American Frozen Food Institute, confirmed that the industry trade group plans to launch the "multiyear, multimillion dollar" campaign in early May. It's the biggest marketing push on behalf of the industry to date and the first to include national TV ads, according to the American Frozen Food Institute.

  • April 9- Social networking site Wikia announced on Wednesday a new effort to attract more brands to its platform with the creation of Fan Studio. As part of the launch, gaming company Carbine Studios is using Wikia to roll out one of its forthcoming multi-player online games, called WildStar, for a large number of players.

  • April 9- Social networking site Wikia announced on Wednesday a new effort to attract more brands to its platform with the creation of Fan Studio. As part of the launch, gaming company Carbine Studios is using Wikia to roll out one of its forthcoming multi-player online games, called WildStar, for a large number of players.

  • April 7- Vocus Inc, a provider of cloud-based marketing and public relations software, said it would be bought by private equity firm GTCR Valor Merger Sub Inc for about $446.5 million. Shares of Beltsville, Maryland- based Vocus rose 47 percent to $17.90 on the Nasdaq in early trading on Monday.

  • *U.S. more liberal in pricing matters than Europe. LONDON, April 4- The way U.S. commodities exchanges are dealing with warehouses could offer a template for the London Metal Exchange to reform its chronically logjammed storage system, the backbone of the world's biggest metals marketplace.

  • April 3- Amgen Inc said it would end an agreement with GlaxoSmithKline Plc for the marketing of its osteoporosis drug in some regions outside the United States. Amgen said it would take over the marketing of the drug, sold under the brand name Prolia, in most areas under the agreement, including the European Union, Switzerland, Norway, Russia and Mexico, by Dec. 31.

  • April 3- Amgen Inc said it was ending an agreement with GlaxoSmithKline Plc, under which the British company marketed Amgen's postmenopausal osteoporosis drug in some regions outside the United States.

  • FEATURE-YouTube sees money in gaming-video eyeballs Tuesday, 1 Apr 2014 | 1:14 PM ET

    SAN FRANCISCO, April 1- To imagine how YouTube might one day become a money-spinner for content producers, consider the power of the irreverent video gamer and online star PewDiePie over his young, free-spending audience.

  • How to get the best caffeine buzz for your buck Thursday, 27 Mar 2014 | 5:35 PM ET

    Not all coffee is created equally, which means it matters where you go if you are looking for a pick-me-up.

  • New ED drug takes over March Madness Thursday, 27 Mar 2014 | 3:45 PM ET

    The first drug to treat erectile dysfunction in almost a decade launched a huge marketing campaign Wednesday by taking over the CBS Sports website.

Most Popular Video

Wednesday, 23 Apr 2014 | 8:12 AM ET

Anthony DiClemente, Nomura senior analyst, shares his upbeat outlook on the social media giant, as advertising dollars continue to shift towards digital media.

Wednesday, 23 Apr 2014 | 7:30 AM ET

Boeing's profit margin on the commercial side improves to 11.8 percent, reports CNBC's Phil LeBeau with a break down on Boeing's quarterly results.

Wednesday, 23 Apr 2014 | 7:17 AM ET

Jon Moeller, Procter & Gamble CFO, breaks down the company's third quarter results of $1.04 EPS ex-items on revenues of $20.56 billion and weighs in on where the company sees global growth.