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  • BERLIN, May 5- German sportswear company Adidas turned around its sales in North America in the first quarter, helped by a marketing campaign designed to win business from dominant rival Nike. Despite the hike in marketing spending, Adidas increased its operating margin by 10 basis points to 8.9 percent, still well behind the 13 percent achieved by Nike last year.

  • Steve Easterbrook, CEO of the Golden Arches since just March 1, said on Monday McDonald's Corp would restructure into four operating divisions, squeeze out about $300 million in annual cost savings and sell 3,500 restaurants to franchisees. "It was a presentation designed to get the heat off from Wall Street. It had nothing to do with customers, "said Larry Light,...

  • May 4- Samsung and Walt Disney's Marvel introduced a marketing campaign that uses virtual reality to promote "Avengers: Age of Ultron" as more studios look to the new technology to push movies. Jamie Park, head of experimental marketing at Samsung, said the company had seen a growing interest from studios in virtual reality and Samsung would be doing more of this in...

  • LONDON— Britain's retailers might just be rejoicing as much as Kate and Wills about the birth of a new baby princess. "The royals having a baby girl is most likely to result in a financial windfall for everyone— U.K. tourism and retailers alike," said Tonya Williams Bradford, a marketing expert at the University of Notre Dame in Indiana. People want to copy what the...

  • Glaxo gets OK to expand marketing of inhaler drug Thursday, 30 Apr 2015 | 3:46 PM ET

    WASHINGTON— GlaxoSmithKline plc says it has received U.S. approval to sell its once-a-day respiratory inhaler Breo Ellipta for a new use in asthma patients ages 18 and older. The expanded approval from the Food and Drug Administration will help Glaxo replace sales of its best-selling product, Advair, which faces generic competition in Europe and pricing...

  • How to sell a star who keeps getting in trouble Thursday, 30 Apr 2015 | 2:17 PM ET
    Quarterback Jameis Winston #5 of the Florida State Seminoles.

    Jameis Winston can play football, the Florida State quarterback is expected to be a top two draft pick but is he marketable?

  • EXCLUSIVE-UBM explores sale of PR Newswire-sources Wednesday, 29 Apr 2015 | 2:17 PM ET

    April 29- British communications and events company UBM Plc is exploring a sale of PR Newswire Association LLC in a deal that could value the distributor of press releases at more than $700 million, according to people familiar with the matter. New York- based PR Newswire distributes corporate announcements and marketing via news agencies such as Thomson...

  • They're selling what?! Retailers' biggest blunders Wednesday, 29 Apr 2015 | 10:39 AM ET
    Bud Lite apologizes for label controversy.

    Click through to see some of retail's biggest gaffes over the years.

  • Protests that forced companies to change Tuesday, 28 Apr 2015 | 8:25 AM ET
    Protester using megaphone during demonstration

    Using demonstrations and campaigns in traditional and social media, consumers are increasingly forcing companies to change their ways.

  • MELBOURNE, April 27- BHP Billiton is contesting A $522 million in Australian tax bills on its Singapore marketing operations up to 2010, after having paid almost no tax in Singapore since 2006, the global miner told an Australian Senate panel. The company revealed that between 2006 and 2014 its Singapore marketing business earned profits of $5.7 billion, on...

  • NEW YORK— Abercrombie& Fitch is saying goodbye to the shirtless beefcake models who greeted customers at its doors. "Abercrombie& Fitch has to find its niche. Edgy was it, "said Ken Perkins, president of Retail Metrics LLC, a retail research firm."

  • April 23- Hershey Co reported lower-than-expected quarterly revenue and profit due to weak sales growth in China and higher spending on advertising and marketing. The company said in February it expects China sales to grow 35 percent to $450 million in 2015.. The company's net income fell to $244.7 million, or $1.10 per share, in the first quarter ended April 5,...

  • LOS ANGELES, April 22- As McDonald's Corp prepares yet another plan to revive its business, company watchers have the following advice: reconnect with lower income consumers who remain faithful to the brand, improve wages and ease the financial burden on operators. Steve Easterbrook, the company's new chief executive, on May 4 will announce his plan to reinvent...

  • Why rich kids love Instagram   Wednesday, 22 Apr 2015 | 5:40 AM ET
    Rich kids love Instagram

    CNBC's Eric Chemi says that Facebook does best with lower-income kids, while Instagram is the winner when it comes to richer households.

  • NEW YORK, April 21- The founders of the privately held producer of AriZona iced tea have reached a settlement resolving a long-running legal feud that had prompted a New York state judge to order the company to pay $1 billion to buy out a co-owner. Domenick Vultaggio, Beverage Marketing USA Inc's managing founder, and estranged partner John Ferolito have reached...

  • LONDON, April 15- China's Huawei unveiled its flagship P8 and P8 Max smartphones on Wednesday, devices that stack up against the latest models from Samsung and Apple in technical specifications if not marketing budget. Huawei, a major player in the telecoms network equipment market, ranked fourth in global smartphone sales last year, shipping 68 million units,...

  • Masters 2015: Battle of the brands   Thursday, 9 Apr 2015 | 4:40 AM ET
    Masters 2015: Battle of the brands

    Discussing golf superstar, Rory Mcllroy, Jon Stainer, Managing Director at Repucom UK, says that there's been an increasing awareness of his brand as a golf player, and he's very "marketable" as a brand, while discussing the marketing aspects of The Masters 2015 sports event.

  • *Singapore marketing hubs save the two A $750 mln/ year- AFR. *Rio, BHP say the Singapore hubs not set up to save tax. MELBOURNE, April 7- Australia is pursuing global miners BHP Billiton and Rio Tinto for shifting billions of dollars in iron ore profits through marketing hubs in Singapore that pay almost no tax, the Australian Financial Review reported on Tuesday.

  • REYKJAVIK, April 2- After more than six long and lonely years, Iceland is hoping its financial isolation will soon be over. For Iceland, these moves will signal rehabilitation and a return to the international financial community after the collapse of a banking system which at one time held assets worth a staggering ten times the nation's gross domestic product.

  • BMW under fire for 'crazy' Final Four ad Wednesday, 1 Apr 2015 | 2:27 PM ET
    BMW ad

    A BMW ad featuring a "crazy" lady scaring a couple is drawing heat from a mental health advocacy group that wants the ad yanked.