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  • LOS ANGELES, April 22- As McDonald's Corp prepares yet another plan to revive its business, company watchers have the following advice: reconnect with lower income consumers who remain faithful to the brand, improve wages and ease the financial burden on operators. Steve Easterbrook, the company's new chief executive, on May 4 will announce his plan to reinvent...

  • Why rich kids love Instagram   Wednesday, 22 Apr 2015 | 5:40 AM ET
    Rich kids love Instagram

    CNBC's Eric Chemi says that Facebook does best with lower-income kids, while Instagram is the winner when it comes to richer households.

  • Bittersweet! AriZona tea founders reach buyout deal Tuesday, 21 Apr 2015 | 3:41 PM ET
    Arizona Iced Tea

    The founders of the privately held producer of AriZona iced tea have reached a settlement resolving a long-running legal feud.

  • Similar to dietary supplements, the FDA does not review the safety or effectiveness of homeopathic remedies before they are sold. In perhaps the most serious case, in 2009 the FDA ordered the maker of Zicam to stop marketing three products that contained zinc gluconate. In 2010, the FDA warned about reports of toxicity in children taking Hyland Homeopathic's...

  • NEW YORK, April 21- The founders of the privately held producer of AriZona iced tea have reached a settlement resolving a long-running legal feud that had prompted a New York state judge to order the company to pay $1 billion to buy out a co-owner. Domenick Vultaggio, Beverage Marketing USA Inc's managing founder, and estranged partner John Ferolito have reached...

  • Why McDonald's is still a powerhouse, despite troubles Tuesday, 21 Apr 2015 | 3:00 AM ET

    NEW YORK— McDonald's sales have been sputtering for more than two years and the company seems trapped in a cycle of bad headlines that likely won't end soon. Its quarterly earnings results on Wednesday aren't expected to be pretty either, and there's a chance its dominance will continue to wane as newer players keep coming onto the scene. McDonald's has many...

  • "Willie's Reserve" will be grown and sold in Colorado and Washington, where recreational pot is legal. Nelson said in a statement that he's "looking forward to working with the best growers in Colorado and Washington to make sure our product is the best on the market." "Like other industries, branding and creative marketing is a big part of supporting legal cannabis...

  • LONDON, April 15- China's Huawei unveiled its flagship P8 and P8 Max smartphones on Wednesday, devices that stack up against the latest models from Samsung and Apple in technical specifications if not marketing budget. Huawei, a major player in the telecoms network equipment market, ranked fourth in global smartphone sales last year, shipping 68 million units,...

  • Masters 2015: Battle of the brands   Thursday, 9 Apr 2015 | 4:40 AM ET
    Masters 2015: Battle of the brands

    Discussing golf superstar, Rory Mcllroy, Jon Stainer, Managing Director at Repucom UK, says that there's been an increasing awareness of his brand as a golf player, and he's very "marketable" as a brand, while discussing the marketing aspects of The Masters 2015 sports event.

  • *Singapore marketing hubs save the two A $750 mln/ year- AFR. *Rio, BHP say the Singapore hubs not set up to save tax. MELBOURNE, April 7- Australia is pursuing global miners BHP Billiton and Rio Tinto for shifting billions of dollars in iron ore profits through marketing hubs in Singapore that pay almost no tax, the Australian Financial Review reported on Tuesday.

  • REYKJAVIK, April 2- After more than six long and lonely years, Iceland is hoping its financial isolation will soon be over. For Iceland, these moves will signal rehabilitation and a return to the international financial community after the collapse of a banking system which at one time held assets worth a staggering ten times the nation's gross domestic product.

  • BMW under fire for 'crazy' Final Four ad Wednesday, 1 Apr 2015 | 2:27 PM ET
    BMW ad

    A BMW ad featuring a "crazy" lady scaring a couple is drawing heat from a mental health advocacy group that wants the ad yanked.

  • Don't like this beer? Get your money back Tuesday, 31 Mar 2015 | 11:43 AM ET
    Neil Patrick Harris in a new Heineken Light ad

    Wide-ranging actor plays the reluctant beer pitchman as Heineken Light continues to try to boost the brand with a new advertising campaign.

  • 7 keys to building a billion-dollar global brand Friday, 27 Mar 2015 | 12:00 PM ET
    Cheerios

    How do consumer brands become billion-dollar franchises? These 7 keys are shared across many blockbuster products.

  • One iconic singer has high hopes for a pot brand Friday, 27 Mar 2015 | 8:43 AM ET
    Willie Nelson performs at the MusiCares 2015 Person Of The Year gala honoring Bob Dylan in Los Angeles, Feb. 6, 2015.

    Music icon Willie Nelson is going into the weed business, according to a pot activist.

  • Buh-bye, Wall Street! I'm a lot happier now Thursday, 26 Mar 2015 | 4:22 PM ET
    Man takes off work clothes on beach

    With Ruth Porat leaving Wall Street for Silicon Valley, Turney Duff takes a look at other ex-Wall Street friends and where they are now.

  • Q&A: Leaving Wall St for 'conscious' marketing Thursday, 26 Mar 2015 | 3:55 PM ET
    Max Kabat.

    Turney Duff checks in with former Wall Street friend Max Katbat, who left his job as a trader for a career in "conscious" marketing.

  • *Adidas to allow in-store product customisation. HERZOGENAURACH, Germany, March 26- German sportswear firm Adidas announced plans to revolutionise the way it manufactures goods to speed up production and allow more customisation of goods to help it accelerate sales and profit growth in the next five years. Adidas said it would focus marketing on six big...

  • PARIS, March 20- Aircraft leasing company Amedeo may sign up two customers for the Airbus A380 this year, its chief executive told Reuters. Airbus and Amedeo declined comment on specific airlines. For the 20 new jets, it has a co-operation deal with Airbus making Amedeo an "extended marketing operation," Lapidus said.

  • PARIS, March 20- Aircraft leasing company Amedeo may sign up two customers for the Airbus A380 this year, its chief executive told Reuters. Airbus and Amedeo declined comment on specific airlines. For the 20 new jets, it has a co-operation deal with Airbus making Amedeo an "extended marketing operation," Lapidus said.