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  • "Willie's Reserve" will be grown and sold in Colorado and Washington, where recreational pot is legal. Nelson said in a statement that he's "looking forward to working with the best growers in Colorado and Washington to make sure our product is the best on the market." "Like other industries, branding and creative marketing is a big part of supporting legal cannabis...

  • LONDON, April 15- China's Huawei unveiled its flagship P8 and P8 Max smartphones on Wednesday, devices that stack up against the latest models from Samsung and Apple in technical specifications if not marketing budget. Huawei, a major player in the telecoms network equipment market, ranked fourth in global smartphone sales last year, shipping 68 million units,...

  • MIAMI— Artist Romero Britto is suing Apple Inc. and a design firm in federal court, accusing them of misusing his color-splashed images and distinctive style in marketing campaigns. The lawsuit seeks unspecified damages from Cupertino, California- based Apple and the design duo Craig Redman of New York and Karl Maier of London, whose company is called Craig&...

  • Masters 2015: Battle of the brands   Thursday, 9 Apr 2015 | 4:40 AM ET
    Masters 2015: Battle of the brands

    Discussing golf superstar, Rory Mcllroy, Jon Stainer, Managing Director at Repucom UK, says that there's been an increasing awareness of his brand as a golf player, and he's very "marketable" as a brand, while discussing the marketing aspects of The Masters 2015 sports event.

  • *Singapore marketing hubs save the two A $750 mln/ year- AFR. *Rio, BHP say the Singapore hubs not set up to save tax. MELBOURNE, April 7- Australia is pursuing global miners BHP Billiton and Rio Tinto for shifting billions of dollars in iron ore profits through marketing hubs in Singapore that pay almost no tax, the Australian Financial Review reported on Tuesday.

  • REYKJAVIK, April 2- After more than six long and lonely years, Iceland is hoping its financial isolation will soon be over. For Iceland, these moves will signal rehabilitation and a return to the international financial community after the collapse of a banking system which at one time held assets worth a staggering ten times the nation's gross domestic product.

  • BMW under fire for 'crazy' Final Four ad Wednesday, 1 Apr 2015 | 2:27 PM ET
    BMW ad

    A BMW ad featuring a "crazy" lady scaring a couple is drawing heat from a mental health advocacy group that wants the ad yanked.

  • Don't like this beer? Get your money back Tuesday, 31 Mar 2015 | 11:43 AM ET
    Neil Patrick Harris in a new Heineken Light ad

    Wide-ranging actor plays the reluctant beer pitchman as Heineken Light continues to try to boost the brand with a new advertising campaign.

  • 7 keys to building a billion-dollar global brand Friday, 27 Mar 2015 | 12:00 PM ET
    Cheerios

    How do consumer brands become billion-dollar franchises? These 7 keys are shared across many blockbuster products.

  • One iconic singer has high hopes for a pot brand Friday, 27 Mar 2015 | 8:43 AM ET
    Willie Nelson performs at the MusiCares 2015 Person Of The Year gala honoring Bob Dylan in Los Angeles, Feb. 6, 2015.

    Music icon Willie Nelson is going into the weed business, according to a pot activist.

  • Buh-bye, Wall Street! I'm a lot happier now Thursday, 26 Mar 2015 | 4:22 PM ET
    Man takes off work clothes on beach

    With Ruth Porat leaving Wall Street for Silicon Valley, Turney Duff takes a look at other ex-Wall Street friends and where they are now.

  • Q&A: Leaving Wall St for 'conscious' marketing Thursday, 26 Mar 2015 | 3:55 PM ET
    Max Kabat.

    Turney Duff checks in with former Wall Street friend Max Katbat, who left his job as a trader for a career in "conscious" marketing.

  • *Adidas to allow in-store product customisation. HERZOGENAURACH, Germany, March 26- German sportswear firm Adidas announced plans to revolutionise the way it manufactures goods to speed up production and allow more customisation of goods to help it accelerate sales and profit growth in the next five years. Adidas said it would focus marketing on six big...

  • PARIS, March 20- Aircraft leasing company Amedeo may sign up two customers for the Airbus A380 this year, its chief executive told Reuters. Airbus and Amedeo declined comment on specific airlines. For the 20 new jets, it has a co-operation deal with Airbus making Amedeo an "extended marketing operation," Lapidus said.

  • PARIS, March 20- Aircraft leasing company Amedeo may sign up two customers for the Airbus A380 this year, its chief executive told Reuters. Airbus and Amedeo declined comment on specific airlines. For the 20 new jets, it has a co-operation deal with Airbus making Amedeo an "extended marketing operation," Lapidus said.

  • Syracuse: Coach to retire, athletic director out Wednesday, 18 Mar 2015 | 6:55 PM ET
    Jim Boeheim

    Syracuse University says coach Jim Boeheim will retire in three years, and Athletic Director Daryl Gross will resign after NCAA punishment.

  • *Elton John calls for boycott of D&G. *Gabbana calls Elton John a fascist. Pop superstar Elton John, leading the chorus of criticism, called for a boycott of the brand on Sunday.

  • Fueling their shopping habits are social media, multi-brand retail websites such as Beijing- based ShangPin.com and Italy's Yoox, eclectic boutiques, and high-end department stores like Lane Crawford and Galeries Lafayette. Chinese customers aged 25-35 are Yoox's top spenders, International Markets Director Luca Martines told Reuters, adding that they...

  • Joinem capitalizes on a 'marketer's dream': Braddock Thursday, 12 Mar 2015 | 1:56 PM ET
    Former priceline CEO, Richard Braddock named Chairman to Joinem.

    The former Priceline CEO is excited about social media and is hoping to capitalize on it in his latest business venture.

  • NCAA tourney run can bring billions (with a 'B') Tuesday, 10 Mar 2015 | 1:27 PM ET
    UConn star Rebecca Lobo, center, raises the NCAA trophy after winning the finals against the University of Tennessee, Minneapolis, MN, April 1995.

    Cinderella teams that go deep into the NCAA basketball tournament can reap serious riches for their schools.