LONDON, Dec 9- Growth in global advertising spending will accelerate to 5.8 percent a year by 2015, driven by demand for marketing via mobile devices and a broad-based economic recovery, a market research group forecast on Monday.» Read More
KFC China's ads remind diners about the food safety scare at the fried chicken chain, and could undermine its mission to revise sale.
Television viewers in Bismarck, N.D., were treated to some real class this weekend when none other than the great Ron Burgundy read them the news. Actor and comedian Will Ferrell reprised his "Anchorman" role for KXMB's Saturday night news broadcast.
HONG KONG/ MADRID, Dec 2- Esprit Holdings' chief is doubling down on a bet to fix the struggling clothing retailer he took charge of a year ago by revamping its existing business model and recreating it in the image of his former employer-now-rival, Zara.
LONDON, Nov 28- Britain signalled it would force tobacco companies to scrap branded cigarette packaging on Thursday in an attempt to reduce the number of children who may be drawn to smoking by striking and brightly coloured packs.
Twitter and Facebook are trying to use their unique features to draw in companies such as REI and Best Buy.
Chen, brought in as interim CEO earlier this month after the company dropped a plan to sell itself, said BlackBerry is setting its marketing sights on corporations, governments and the big clients that were at the root of its early success. BlackBerry named James Yersh to replace Brian Bidulka as CFO.
*FDA: tests have not received marketing clearance. In a warning letter dated Nov. 22 and released on Monday, the FDA said products that are designed to diagnose, mitigate or prevent disease are medical devices that require regulatory clearance or approval, "as FDA has explained to you on numerous occasions."
MUMBAI, Nov 25- Lupin Ltd, India's No. 4 drug maker by revenue, may come from the land of cheap generics but it is betting on high-margin branded drugs in the United States to drive growth.
The St. Regis New York recently began touting its super luxury makeover in the hotel's first ad campaign since 2011.
SAN FRANCISCO, Nov 21- Microsoft Corp aims to upstage rival Sony Corp with a console that goes well beyond gaming and helps transform media viewing, a long-cherished but elusive goal. Yusuf Mehdi, chief marketing and strategy officer for Xbox, said preorders for Xbox One were running at twice the rate of 2005' s Xbox 360 but declined to elaborate.
Premium car sales slowed in China last year as the economy eased off the throttle and new Communist Party leadership was installed, but momentum is returning, and China is set to overtake the United States as the world's top luxury car market by 2020 with annual sales of close to 3 million cars.
Comedians have had a field day poking fun at the troubled Obamacare website HealthCare.gov. Now, one Midwest insurer is getting in on the act.
TOKYO, Nov 20- Lexus is aiming for a steady 5 to 10 percent annual growth in the coming years, an executive said, as the luxury brand of the world's best-selling carmaker Toyota seeks to establish a more global presence in the premium market. The United States last year accounted for about half of Lexus' global sales.
SAN FRANCISCO, Nov 18- Salesforce.com Inc on Monday said quarterly revenue rose 36 percent to $1.08 billion, narrowly beating Wall Street expectations, as its June acquisition of email marketing firm ExactTarget boosted sales.
*Marc Jacobs, Michael Kors not planning on going into skin care. PARIS, Nov 18- Burberry is the latest luxury brand to eye the 28- billion-euro global skin care market but despite potentially rich pickings in Asia it faces an uphill struggle to win customer trust in a crowded market.
SAN JOSE, Calif., Nov 15- A top Apple Inc executive testified on Friday that Samsung Electronics Co Ltd undermined his company's marketing efforts, reputation and business by selling devices that copied the iPhone and iPad.
Nov 13- Starbucks Corp on Wednesday said breaking up with Kraft was hard to do, but worth the high price, a day after an arbitrator ruled it must pay a whopping $2.76 billion for ending the companies' grocery coffee partnership early.
Nov 13- Starbucks Corp on Wednesday said it could handle the whopping $2.76 billion payment it must make for ending its grocery coffee deal with Kraft Foods early but noted it would restate results for the latest quarter to show an operating loss and issue additional debt.
*Low internet penetration rates holds back Africa tech growth. DAKAR, Nov 11- When Abasiama Idaresit started a digital marketing firm in Nigeria's bustling economic capital three years ago, he quickly learned how brutal life can be in a market where tech startups are in their infancy.
DETROIT, Nov 8- General Motors Co's new Cadillac marketing chief believes it could take as long as a decade to build its reputation as a global luxury brand. Pre-bankruptcy, the Detroit company lacked the financial clout to boost demand beyond the small numbers sold outside the United States.