GO
Loading...

Marketing

More

  • NEW YORK— Twitter said Tuesday that it plans to buy Indian mobile marketing company ZipDial as it tries to reach new users in developing regions. The San Francisco company did not disclose financial details or when it expects the deal to close. Founded in 2010, ZipDial has created campaigns for beverage maker PepsiCo and toy maker Mattel Inc., according to its...

  • BEIJING— China's economy, the world's second largest, grew 7.4 percent last year, its slowest expansion in nearly a quarter century. Industries that profited from China's building boom are being battered by the ruling Communist Party's effort to reduce reliance on investment and nurture more sustainable growth based on domestic consumption.

  • Twitter buys Indian mobile marketing start-up ZipDial Tuesday, 20 Jan 2015 | 1:02 AM ET

    Jan 20- Twitter Inc on Tuesday said it will buy Indian mobile phone marketing start-up ZipDial, reportedly for $30 million to $40 million, as the U.S. microblogging service looks to expand in the world's second-biggest mobile market. The start-up's clients include International Business Machines Corp, Yum! Techcrunch, citing unidentified sources, reported...

  • After Alliance ends, who will promote Atlantic City? Monday, 19 Jan 2015 | 11:10 AM ET

    ATLANTIC CITY, N.J.— Abolishing the Atlantic City Alliance, the marketing arm of the casinos that urged people to "Do AC" and staged big, free public events to promote the resort city, is a key element of state plans to help the city recover from its financial crisis. But if legislation proposed by two Democratic state senators— one of them a former Atlantic City mayor—...

  • Social media = marketing  Friday, 16 Jan 2015 | 5:40 AM ET

    Social media shouldn't be considered as a fad and will become an increasingly important marketing tool, says Guy Kawasaki, author of "The Art of Social Media."

  • *New Tesco boss brings in experts he knows from Unilever. *BBH produced high profile ads for Levis, Audi, Lynx. Bartle Bogle Hegarty is an award-winning British agency owned by France's Publicis which has worked for consumer brands including Audi, Levi Strauss, British Airways and Johnnie Walker.

  • LONDON, Jan 15- The new boss of Britain's biggest supermarket chain Tesco has drafted in the advertising agency behind some of the world's most famous adverts, BBH, following a disastrous period of profit warnings and an accounting scandal. Bartle Bogle Hegarty is an award-winning British ad agency owned by France's Publicis and is known for creating adverts...

  • *Milk formula maker Yashili issues profit warning. HONG KONG/ SHANGHAI, Jan 14- Chinese milk powder maker Yashili International Holdings Ltd said on Wednesday it expects its 2014 net profit to fall about 40 percent, hit by slowing demand for baby formula and higher marketing and compliance costs. The profit warning by Yashili, owned by China Mengniu Dairy Co Ltd...

  • *Milk formula maker Yashili issues profit warning. HONG KONG/ SHANGHAI, Jan 14- Chinese milk powder maker Yashili International Holdings Ltd said on Wednesday it expects its 2014 net profit to fall about 40 percent, hit by slowing demand for baby formula and higher marketing and compliance costs. The profit warning by Yashili, owned by China Mengniu Dairy Co Ltd...

  • HONG KONG, Jan 14- China's e-commerce giant Alibaba Group Holding Ltd said on Wednesday it had bought a controlling stake in online marketing company AdChina, an investment aimed at bolstering its advertising business. Alibaba did not close the size of the deal or the stake it would take in AdChina, a Shanghai- based firm founded in 2007. The internet marketing...

  • Dish's marketing campaign, "Take Back TV", will also include buys on mobile and social platforms and through device distribution partners like Roku and Amazon.com Inc.. Another is also a Walt Disney unit, Maker Studios, which is popular with young adults and could open up a world of marketing opportunities. Eisen declined to specifically address if Maker Studios...

  • Bud’s Super Bowl playbook: Puppies and Pac-Man Wednesday, 7 Jan 2015 | 12:00 AM ET

    Will a lost puppy, Clydesdales and Pac-Man be the winning combination this Super Bowl? Anheuser-Busch hopes so.

  • Golfer who walked away from $1 million wins in end Tuesday, 6 Jan 2015 | 11:52 AM ET
    Hunter Mahan of the United States waves to the crowd after making a birdie on the 16th hole during the second round of the RBC Canadian Open at Glen Abbey Golf Club on July 26, 2013, in Oakville, Ontario.

    PGA golfer Hunter Mahan signed a multiyear endorsement deal after forgoing a possible million-dollar payday in 2013.

  • LAS VEGAS, Jan 5- Apple's forthcoming smartwatch poses a conundrum for advertisers: How to tap the enticing possibilities of the tiny gadget without overwhelming consumers with messages. At this week's Consumer Electronics Show in Las Vegas, mobile-marketing firm TapSense plans to release an Apple Watch ad-buying service. At issue: the same qualities that...

  • How digital revived Latin music's Motown Sunday, 4 Jan 2015 | 11:58 AM ET
    Celia Cruz at the Music Midtown Festival in Atlanta, Georgia on May 7th, 2000.

    Once the Motown of Latin music before falling off the map, Fania Records has come full circle thanks to the rise of digital music.

  • WASHINGTON, Jan 2- A DISH Network Corp unit will pay $2 million and change national marketing practices to show it can raise prices at any time during the life of a contract, as a condition for ending a Colorado investigation, the state's attorney general's office said on Friday. The Colorado case dates back to 2011 after consumers complained about DISH price...

  • Parents furious over Play-Doh's retail blunder Tuesday, 30 Dec 2014 | 4:07 PM ET
    A box of Hasbro's Play-Doh is shown at a Target store in Rosemont, Ill.

    Click through to see some of retail's biggest gaffes over the years.

  • "Really it started almost at the level of cold-calling, talking to people who really hadn't spoken to us in a long time," said Nagisa Manabe, who joined the USPS in May 2012 as chief marketing and sales officer from Coca-Cola Co after a career in the private sector. With further drops in its traditional bread-and-butter products ahead, the USPS wants to capitalize on...

  • BEIJING, Dec 24- China's Huawei Technologies Co Ltd has taken sales of its low-price Honor brand of smartphones to 20 million from 1 million in just one year, hitting pay dirt with the disruptive online-only strategy it copied from smaller upstart Xiaomi Inc.. But analysts say the low-cost strategy has fanned the price wars and thin profit margins prevalent in...

  • The SEC said those claims were false, as the algorithm behind the AlphaSector product did not even exist during that seven-year period. The data instead came from applying the algorithm to historical market data, resulting in a hypothetical performance, the SEC said. The SEC separately sued Present in Boston federal court, saying he made false and misleading...