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  • Marketing software provider HubSpot files for IPO Monday, 25 Aug 2014 | 4:26 PM ET

    Aug 25- Marketing software provider HubSpot Inc filed with U.S. regulators on Monday to raise up to $100 million in an initial public offering of common stock. The Cambridge, Massachusetts- based company listed Morgan Stanley, UBS and JP Morgan among the underwriters to the IPO.

  • Invasive insect threatens iconic Florida citrus Sunday, 24 Aug 2014 | 10:55 AM ET

    LAKE WALES, Fla.— The tourists stream to Florida in their cars, intent on a week at Disney or a sugar-sand seashore or a nonstop party on South Beach. Welcome to Florida, "she says with a big smile. Oranges, especially, have long been synonymous with the magic of Florida.

  • Deepening rivalries test German luxury car dominance Sunday, 24 Aug 2014 | 4:02 AM ET

    *BMW, Audi and Mercedes facing new luxury challengers. But his shifting taste in cars foreshadows less comfortable times ahead for global leader BMW, as well as Audi and Mercedes-Benz.

  • Jell-O can't stop slippery sales slide Friday, 22 Aug 2014 | 7:28 AM ET

    Jell-O has lost its jiggle and nobody knows how to fix it.

  • Jell-O can't stop slippery sales slide Friday, 22 Aug 2014 | 3:03 AM ET

    NEW YORK— Jell-O has lost its jiggle and nobody knows how to fix it. Americans of all ages are familiar with the famous "J-E-L-L-O" jingle and TV ads featuring comedian Bill Cosby. Executives at Kraft Foods, which owns Jell-O, say they're confident they can revitalize the brand.

  • Niche, mainstream sellers carry kale into beauty Tuesday, 19 Aug 2014 | 7:42 AM ET

    Sprawled in ads on a bed of kale, British fashion darling Alexa Chung is the face of Nailkale, a new line of 12 nail shades from London- based Nails Inc. They just launched in the U.K. and will hit U.S. shelves in late August. Nails Inc. founder Thea Green was inspired by a couple of trips to New York City last year.

  • The new power of millennial Hispanics Wednesday, 13 Aug 2014 | 8:00 AM ET

    Marketers need to be paying attention to this powerful new group — millennial Hispanics. Here's why, says Marian Salzman.

  • Trivago ads cashing in with 'creepy' TV pitchman Tuesday, 12 Aug 2014 | 9:54 AM ET
    Tim Williams

    A metasearch travel website is expanding its audience with an offbeat ad campaign, Skift reports.

  • *Russia originally blamed food standards from Polish apple ban. NOWE GROBICE, Poland, Aug 7- Slawomir Kedzierski's workers had just finished loading 20 tonnes of Polish apples onto two trucks destined for Russia when news came through of the embargo.

  • Adidas to hike marketing spend by 1 pct of sales Thursday, 7 Aug 2014 | 4:12 AM ET

    BERLIN, Aug 7- Adidas, the world's second-biggest sportswear firm, will increase its spending on marketing by 1 percent of sales as it seeks to halt the advance of market leader Nike following a profit warning last week. Adidas spent about 12.4 percent of its 14.5 billion euros of revenue on sales and marketing in 2013..

  • The reduction in the margin- a measure of operating income as a proportion of sales- comes after Adidas said last week it needed to increase investment in a bid to catch up with market leader Nike. Among the 2015 targets Adidas abandoned was a goal for an operating margin of 11 percent, still below the 13 percent U.S. group Nike saw in its fiscal year to May 31.

  • Groupon plunges 17% after cutting 2014 outlook Wednesday, 6 Aug 2014 | 8:59 AM ET

    Groupon Inc slashed its full-year profit outlook on Tuesday, citing the need to spend abundantly on marketing.

  • SAN FRANCISCO, Aug 5- Groupon Inc slashed its full-year profit outlook on Tuesday, citing the need to spend abundantly on marketing to power the once-high-flying Internet coupon company's transition to a more comprehensive online retailer.

  • Coach, founded in 1941 in a Manhattan loft, has been struggling against fast-growing rivals such as Michael Kors Holdings Ltd in North America, its biggest market. The company said in June it would spend more on marketing and hold sales twice a year to win back customers and that it would close about 70 stores in North America.

  • ISTANBUL, Aug 4- Cheers erupted from the packed stands when Turkish Prime Minister Tayyip Erdogan scored his third goal in a celebrity soccer match to mark the opening of an Istanbul stadium. His orange jersey bore the number 12, a reminder of Erdogan's ambition to become the nation's 12th president in Turkey's first popular vote for its head of state, on Aug. 10.

  • Erdogan dominates Turkey's uneven presidential race Monday, 4 Aug 2014 | 12:59 AM ET

    ISTANBUL, Aug 4- Cheers erupted from the packed stands when Turkish Prime Minister Tayyip Erdogan scored his third goal in a celebrity soccer match to mark the opening of an Istanbul stadium. His orange jersey bore the number 12, a reminder of Erdogan's ambition to become the nation's 12th president in Turkey's first popular vote for its head of state, on Aug. 10.

  • Aug 1- Biota Pharmaceuticals Inc said its influenza treatment failed to meet the main goal in a mid-stage study, about two months after the company lost a key government contract supporting the drug's development.

  • UPDATE 1-Biota's flu drug fails mid-stage study Friday, 1 Aug 2014 | 7:41 AM ET

    Aug 1- Biota Pharmaceuticals Inc said its experimental influenza drug failed to meet the main goal in a mid-stage study. The U.S. Department of Health and Human Services in April pulled out of a contract to support the drug's development with $231 million, after which the company said it would stop work on the drug.

  • TAMPA, Fla., July 31- Southwest Airlines and SeaWorld said on Thursday they are ending a longtime marketing partnership, as the airline faces pressure from animal rights groups critical of the marine life conditions at its popular tourist attractions.

  • July 30- Weight Watchers International Inc said it expected 2015 profit to take a hit as it cuts down on marketing expenses to focus on technology upgrades to better compete with diet apps and calorie-counting gadgets. Weight Watchers raised its full-year profit outlook to $1.65- $1.85 per share from $1.45- $1.70 per share.