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  • April 14- Herbalife Ltd was hit with a shareholder class action lawsuit Monday accusing the multilevel-marketing company of failing to disclose to investors that its operations were based on a pyramid scheme.

  • April 14- Herbalife Ltd was hit with a shareholder class action lawsuit Monday accusing the multilevel-marketing company of failing to disclose to investors that its operations were based on a pyramid scheme.

  • Congressional report presses for e-cigarette rules Monday, 14 Apr 2014 | 6:44 AM ET

    A 2009 law gave the FDA the power to regulate a number of aspects of tobacco marketing and manufacturing, though it cannot ban nicotine or cigarettes outright. The proposed FDA regulation was submitted to the Office of Management and Budget for review in October.

  • *Allegations follow corruption accusations in China, Iraq. LONDON/ WARSAW, April 14- GlaxoSmithKline is facing a criminal investigation in Poland for allegedly bribing doctors to promote its lung drug Seretide, adding to problems for a company already accused of corruption in China and Iraq.

  • Subway: It's pronounced "Flah-TEE-zah" Friday, 11 Apr 2014 | 9:50 AM ET

    So Subway naturally called its latest offering the "Flatizza." "It's flah-TEE-zah," explained Tony Pace, Subway's chief marketing officer, in a phone interview. As funny as the name may sound to some, it gives Subway a way to brand a product that might otherwise seem run-of-the-mill— and sear it into the memory of potential customers.

  • Frozen food makers plan PR push as sales slip Thursday, 10 Apr 2014 | 1:33 PM ET

    Kraig Naasz, president of the American Frozen Food Institute, confirmed that the industry trade group plans to launch the "multiyear, multimillion dollar" campaign in early May. It's the biggest marketing push on behalf of the industry to date and the first to include national TV ads, according to the American Frozen Food Institute.

  • April 9- Social networking site Wikia announced on Wednesday a new effort to attract more brands to its platform with the creation of Fan Studio. As part of the launch, gaming company Carbine Studios is using Wikia to roll out one of its forthcoming multi-player online games, called WildStar, for a large number of players.

  • Staycation or bleisure? Travel loves made-up words Wednesday, 9 Apr 2014 | 11:20 AM ET

    NEW YORK— Hotels advertise "bleisure" packages. The Thai Tourism Authority is promoting "honeyteering." But they do "come in handy in a business sector where there's often a need to come up with clever marketing spin," said Ben Zimmer, executive producer of Vocabulary.com and language columnist for The Wall Street Journal. "

  • April 9- Social networking site Wikia announced on Wednesday a new effort to attract more brands to its platform with the creation of Fan Studio. As part of the launch, gaming company Carbine Studios is using Wikia to roll out one of its forthcoming multi-player online games, called WildStar, for a large number of players.

  • April 7- Vocus Inc, a provider of cloud-based marketing and public relations software, said it would be bought by private equity firm GTCR Valor Merger Sub Inc for about $446.5 million. Shares of Beltsville, Maryland- based Vocus rose 47 percent to $17.90 on the Nasdaq in early trading on Monday.

  • *U.S. more liberal in pricing matters than Europe. LONDON, April 4- The way U.S. commodities exchanges are dealing with warehouses could offer a template for the London Metal Exchange to reform its chronically logjammed storage system, the backbone of the world's biggest metals marketplace.

  • April 3- Amgen Inc said it would end an agreement with GlaxoSmithKline Plc for the marketing of its osteoporosis drug in some regions outside the United States. Amgen said it would take over the marketing of the drug, sold under the brand name Prolia, in most areas under the agreement, including the European Union, Switzerland, Norway, Russia and Mexico, by Dec. 31.

  • April 3- Amgen Inc said it was ending an agreement with GlaxoSmithKline Plc, under which the British company marketed Amgen's postmenopausal osteoporosis drug in some regions outside the United States.

  • FEATURE-YouTube sees money in gaming-video eyeballs Tuesday, 1 Apr 2014 | 1:14 PM ET

    SAN FRANCISCO, April 1- To imagine how YouTube might one day become a money-spinner for content producers, consider the power of the irreverent video gamer and online star PewDiePie over his young, free-spending audience.

  • How to get the best caffeine buzz for your buck Thursday, 27 Mar 2014 | 5:35 PM ET

    Not all coffee is created equally, which means it matters where you go if you are looking for a pick-me-up.

  • New ED drug takes over March Madness Thursday, 27 Mar 2014 | 3:45 PM ET

    The first drug to treat erectile dysfunction in almost a decade launched a huge marketing campaign Wednesday by taking over the CBS Sports website.

  • Taco Bell's new TV ads star—Ronald McDonald Thursday, 27 Mar 2014 | 7:09 AM ET
    Taco Bell uses real Ronald McDonalds to pitch its new breakfast menu.

    Taco Bell is name-dropping an unlikely clown to promote its new breakfast menu. But Taco Bell has a long way to go to catch up with McDonald's.

  • Call it the Chinese Student Invasion Wednesday, 26 Mar 2014 | 1:37 PM ET
    On March 22, 2014, the Taiwanese alternative rock group Mayday became the first Chinese-speaking band to perform at Madison Square Garden. From left to right: Masa (bassist), Monster (bandleader and guitarist), Guan You (drummer), Ashin (vocalist and song composer) and Stone (guitarist).

    The debut of Mayday, aka the Chinese Beatles in the U.S. was well received — but it's not quite a Chinese Invasion of pop culture just yet.

  • YOUR MONEY-Getting the biggest caffeine buzz for your buck Wednesday, 26 Mar 2014 | 11:20 AM ET

    NEW YORK, March 26- Not all coffee is created- or brewed- equally. More than 80 percent of U.S. adults identify themselves as coffee drinkers, according to the National Coffee Association.

  • WELLINGTON, March 26- Fonterra, the world's largest dairy exporter, on Wednesday said a steep hit to its first-half earnings won't stop it from marketing more of its own-brand milk products in China and expand its food services business in the fast-growing market.

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Thursday, 17 Apr 2014 | 12:00 PM ET

CNBC's Josh Lipton and Allison+Partners Head of Digital Jeremy Rosenberg discuss what Microsoft needs to do to boost Xbox One sales as PS4 sales break the 7 million mark.

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