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  • Abercrombie drops large logos from its US clothes Thursday, 28 Aug 2014 | 2:44 PM ET
    A customer carries an Abercrombie & Fitch shopping bag from a store in New York.

    Abercrombie is trying to revamp its image after its CEO stirred controversy by saying the company's clothes were made for cool kids, not fat people.

  • How Burger King can avoid a brand backlash Tuesday, 26 Aug 2014 | 2:14 PM ET
    A Burger King restaurant in San Francisco.

    Here are key things Burger King needs to focus on to avoid a customer backlash over its proposed Tim Hortons merger, says brand expert Leeann Leahy.

  • Feds seek comment on lower-risk tobacco bid Tuesday, 26 Aug 2014 | 9:31 AM ET

    RICHMOND, Va.— Federal regulators are seeking public comment on smokeless tobacco maker Swedish Match's request to certify its General-branded tobacco products as less harmful than cigarettes. Swedish Match's application also highlights a philosophical debate over how best to control tobacco.

  • The company counts funds affiliated with Sequoia Capital, Charles River Ventures and General Catalyst Partners among its stockholders. Marketing software company Yodle Inc, backed by investors such as Draper Fisher Jurvetson, Bessemer Venture Partners and Jafco Technology Partners, also filed for an IPO in July.

  • Marketing software provider HubSpot files for IPO Monday, 25 Aug 2014 | 4:26 PM ET

    Aug 25- Marketing software provider HubSpot Inc filed with U.S. regulators on Monday to raise up to $100 million in an initial public offering of common stock. The Cambridge, Massachusetts- based company listed Morgan Stanley, UBS and JP Morgan among the underwriters to the IPO.

  • Invasive insect threatens iconic Florida citrus Sunday, 24 Aug 2014 | 10:55 AM ET

    LAKE WALES, Fla.— The tourists stream to Florida in their cars, intent on a week at Disney or a sugar-sand seashore or a nonstop party on South Beach. Welcome to Florida, "she says with a big smile. Oranges, especially, have long been synonymous with the magic of Florida.

  • Deepening rivalries test German luxury car dominance Sunday, 24 Aug 2014 | 4:02 AM ET

    *BMW, Audi and Mercedes facing new luxury challengers. But his shifting taste in cars foreshadows less comfortable times ahead for global leader BMW, as well as Audi and Mercedes-Benz.

  • Jell-O can't stop slippery sales slide Friday, 22 Aug 2014 | 7:28 AM ET

    Jell-O has lost its jiggle and nobody knows how to fix it.

  • Jell-O can't stop slippery sales slide Friday, 22 Aug 2014 | 3:03 AM ET

    NEW YORK— Jell-O has lost its jiggle and nobody knows how to fix it. Americans of all ages are familiar with the famous "J-E-L-L-O" jingle and TV ads featuring comedian Bill Cosby. Executives at Kraft Foods, which owns Jell-O, say they're confident they can revitalize the brand.

  • The new power of millennial Hispanics Wednesday, 13 Aug 2014 | 8:00 AM ET

    Marketers need to be paying attention to this powerful new group — millennial Hispanics. Here's why, says Marian Salzman.

  • Trivago ads cashing in with 'creepy' TV pitchman Tuesday, 12 Aug 2014 | 9:54 AM ET
    Tim Williams

    A metasearch travel website is expanding its audience with an offbeat ad campaign, Skift reports.

  • *Russia originally blamed food standards from Polish apple ban. NOWE GROBICE, Poland, Aug 7- Slawomir Kedzierski's workers had just finished loading 20 tonnes of Polish apples onto two trucks destined for Russia when news came through of the embargo.

  • Adidas to hike marketing spend by 1 pct of sales Thursday, 7 Aug 2014 | 4:12 AM ET

    BERLIN, Aug 7- Adidas, the world's second-biggest sportswear firm, will increase its spending on marketing by 1 percent of sales as it seeks to halt the advance of market leader Nike following a profit warning last week. Adidas spent about 12.4 percent of its 14.5 billion euros of revenue on sales and marketing in 2013..

  • The reduction in the margin- a measure of operating income as a proportion of sales- comes after Adidas said last week it needed to increase investment in a bid to catch up with market leader Nike. Among the 2015 targets Adidas abandoned was a goal for an operating margin of 11 percent, still below the 13 percent U.S. group Nike saw in its fiscal year to May 31.

  • Groupon plunges 17% after cutting 2014 outlook Wednesday, 6 Aug 2014 | 8:59 AM ET

    Groupon Inc slashed its full-year profit outlook on Tuesday, citing the need to spend abundantly on marketing.

  • SAN FRANCISCO, Aug 5- Groupon Inc slashed its full-year profit outlook on Tuesday, citing the need to spend abundantly on marketing to power the once-high-flying Internet coupon company's transition to a more comprehensive online retailer.

  • Coach, founded in 1941 in a Manhattan loft, has been struggling against fast-growing rivals such as Michael Kors Holdings Ltd in North America, its biggest market. The company said in June it would spend more on marketing and hold sales twice a year to win back customers and that it would close about 70 stores in North America.

  • ISTANBUL, Aug 4- Cheers erupted from the packed stands when Turkish Prime Minister Tayyip Erdogan scored his third goal in a celebrity soccer match to mark the opening of an Istanbul stadium. His orange jersey bore the number 12, a reminder of Erdogan's ambition to become the nation's 12th president in Turkey's first popular vote for its head of state, on Aug. 10.

  • Erdogan dominates Turkey's uneven presidential race Monday, 4 Aug 2014 | 12:59 AM ET

    ISTANBUL, Aug 4- Cheers erupted from the packed stands when Turkish Prime Minister Tayyip Erdogan scored his third goal in a celebrity soccer match to mark the opening of an Istanbul stadium. His orange jersey bore the number 12, a reminder of Erdogan's ambition to become the nation's 12th president in Turkey's first popular vote for its head of state, on Aug. 10.

  • Aug 1- Biota Pharmaceuticals Inc said its influenza treatment failed to meet the main goal in a mid-stage study, about two months after the company lost a key government contract supporting the drug's development.