Go Symbol Lookup
Loading...

Marketing

More

  • May 22- Starbucks Corp executive Michelle Gass, who was instrumental in the world's biggest coffee chain's post-recession U.S. turnaround, is leaving after more than 16 years to become chief customer officer at retailer Kohl's Corp..

  • Why is Solar Hot?  Wednesday, 22 May 2013 | 2:50 PM ET

    Don't get burned by solar stocks, says CNBC's Herb Greenberg. Pavel Molchanov, Raymond James, weighs in.

  • CTIA Buzz: Mobile Mags Remade, Only on Nokia Lumia Wednesday, 22 May 2013 | 1:39 PM ET
    The Nokia Lumia 720

    Zinio's magazine reading app has been around for a dozen years. But a new version, exclusively for Nokia's Lumia Windows Phone 8, makes the most of the phone's capabilities.

  • Evian giving its water bottle a makeover Wednesday, 22 May 2013 | 9:27 AM ET

    The water, which is owned by French food and beverage company Danone, is unveiling a new bottle for the first time in 14 years as it looks to reinvigorate its image and win back market share in the premium water category.

  • Connecticut officials laud tourism promo Tuesday, 21 May 2013 | 4:13 PM ET

    HARTFORD, Conn.-- Connecticut's "Still Revolutionary" tourism marketing campaign is succeeding and deserves continued funding, Gov.

  • Workout Whoops! The Squat You Don't Want to See Tuesday, 21 May 2013 | 11:46 AM ET

    Sometimes when you do things—like make a workout video—in your own home, everyone gets a little too comfortable.

  • NM changing its plans for health exchange Tuesday, 21 May 2013 | 10:38 AM ET

    SANTA FE, N.M.-- New Mexico is switching gears on its plan for a health insurance exchange and initially will partner with the federal government for computer services needed for an online insurance marketplace.

  • Nine Outrageous Small Business Publicity Stunts Monday, 20 May 2013 | 1:39 PM ET

    For many small businesses, publicity is a luxury. So we thought it'd be fun to reflect on businesses that have made clever plays for publicity, sometimes on small budgets.

  • Brands Roll the Red Carpet at Cannes Film Festival Sunday, 19 May 2013 | 10:53 AM ET
    Jeremy Irvine, pictured here in the movie "War Horse," was one of the actors spotted at the Cannes Film Festival.

    Brands from Belvedere to Magnum ice cream have ubiquitous presences during the Cannes Film Festival, hoping to boost their exposure.

  • Waffle Taco, Bacon Sundae: Restaurants Aim to Wow Saturday, 18 May 2013 | 1:50 PM ET

    Hoping to increase sales and traffic in their restaurants, fast-food and fast-casual operators are cranking up the menu innovation to produce items that stray from the gastronomic norm.

  • FDA tobacco chief speaks at industry meeting Thursday, 16 May 2013 | 10:12 AM ET

    WILLIAMSBURG, Va.-- Changes in the marketplace have forced the public health community to wrestle with the idea that some tobacco products may pose less of a health risk than others, the new head of the Food and Drug Administration's tobacco control efforts told an industry group on Thursday.

  • Fridge staple Hellmann's mayo turns 100 Wednesday, 15 May 2013 | 7:01 AM ET

    It includes TV, print and digital ads, a Facebook page and YouTube videos featuring chef Mario Batali cooking up Hellmann's recipes, a smartphone app and a June event that will include the world's largest picnic table.

  • *Still mulling future of 35 pct stake in Yahoo Japan. SAN FRANCISCO, May 14- Yahoo Inc plans to ramp up advertising and marketing efforts as it seeks to break its reliance on an "aging demographic" and become more relevant among young adults, the company's finance chief said on Tuesday.

  • PDI moves to 1Q profit, revenue up 36 percent Monday, 13 May 2013 | 5:08 PM ET

    NEW YORK-- PDI Inc., which provides sales and marketing services to the biopharmaceutical industry, said Monday that it turned a profit in the first quarter. Net income was $2.1 million, or 14 cents per share. The company had a loss of $272,000, or 2 cents per share, a year ago.

  • Will Gatsby Go Gangbusters?  Friday, 10 May 2013 | 2:52 PM ET

    Warner Brothers is releasing Baz Luhrmann's adaptation of the classic "The Great Gatsby" this weekend, with CNBC's Julia Boorstin, and Sharon Waxman, TheWrap.com.

  • British Online Tabloid Invasion Rankles Yanks Friday, 10 May 2013 | 2:19 PM ET

    Mail Online, the Web counterpart of British tabloid newspaper The Daily Mail, has set up shop in America, where it has rankled some for not attributing content or photos.

  • TORONTO, May 8- Tim Hortons Inc named a long-time Nestle executive as its new chief on Wednesday, a job that will be no easy task given drooping demand at the Canadian coffee and doughnut chain and a push by a U.S. hedge fund for better returns.

  • 49ers Strike Deal to Name Stadium After Levi's Wednesday, 8 May 2013 | 4:50 PM ET

    The San Francisco 49ers and Levi Strauss have reached an agreement for a $220 million, 20-year naming rights deal for the team's future stadium in Santa Clara, Calif.

  • TORONTO, May 8- Tim Hortons Inc named a long-time Nestle executive as its new chief executive on Wednesday, a job that comes with tall tasks given drooping demand at the Canadian coffee and donut chain and a U.S. hedge fund pushing for better returns.

  • Herb's Pick: Blyth  Wednesday, 8 May 2013 | 2:31 PM ET

    CNBC's Herb Greenberg explains why multi-level marketer Blyth is on his radar.