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  • Waffle Taco, Bacon Sundae: Restaurants Aim to Wow Saturday, 18 May 2013 | 1:50 PM ET

    Hoping to increase sales and traffic in their restaurants, fast-food and fast-casual operators are cranking up the menu innovation to produce items that stray from the gastronomic norm.

  • FDA tobacco chief speaks at industry meeting Thursday, 16 May 2013 | 10:12 AM ET

    WILLIAMSBURG, Va.-- Changes in the marketplace have forced the public health community to wrestle with the idea that some tobacco products may pose less of a health risk than others, the new head of the Food and Drug Administration's tobacco control efforts told an industry group on Thursday.

  • Fridge staple Hellmann's mayo turns 100 Wednesday, 15 May 2013 | 7:01 AM ET

    It includes TV, print and digital ads, a Facebook page and YouTube videos featuring chef Mario Batali cooking up Hellmann's recipes, a smartphone app and a June event that will include the world's largest picnic table.

  • *Still mulling future of 35 pct stake in Yahoo Japan. SAN FRANCISCO, May 14- Yahoo Inc plans to ramp up advertising and marketing efforts as it seeks to break its reliance on an "aging demographic" and become more relevant among young adults, the company's finance chief said on Tuesday.

  • PDI moves to 1Q profit, revenue up 36 percent Monday, 13 May 2013 | 5:08 PM ET

    NEW YORK-- PDI Inc., which provides sales and marketing services to the biopharmaceutical industry, said Monday that it turned a profit in the first quarter. Net income was $2.1 million, or 14 cents per share. The company had a loss of $272,000, or 2 cents per share, a year ago.

  • Will Gatsby Go Gangbusters?  Friday, 10 May 2013 | 2:52 PM ET

    Warner Brothers is releasing Baz Luhrmann's adaptation of the classic "The Great Gatsby" this weekend, with CNBC's Julia Boorstin, and Sharon Waxman, TheWrap.com.

  • British Online Tabloid Invasion Rankles Yanks Friday, 10 May 2013 | 2:19 PM ET

    Mail Online, the Web counterpart of British tabloid newspaper The Daily Mail, has set up shop in America, where it has rankled some for not attributing content or photos.

  • Big ad agencies bid on Illinois health outreach Thursday, 9 May 2013 | 11:12 AM ET

    CHICAGO-- Some of the largest ad agencies and public relations firms in the nation are competing for a multimillion-dollar contract with the state of Illinois to promote a feature of the national health overhaul law. Illinois officials began evaluating bids from 13 companies Wednesday for the marketing of the new health insurance marketplace.

  • TORONTO, May 8- Tim Hortons Inc named a long-time Nestle executive as its new chief on Wednesday, a job that will be no easy task given drooping demand at the Canadian coffee and doughnut chain and a push by a U.S. hedge fund for better returns.

  • 49ers Strike Deal to Name Stadium After Levi's Wednesday, 8 May 2013 | 4:50 PM ET

    The San Francisco 49ers and Levi Strauss have reached an agreement for a $220 million, 20-year naming rights deal for the team's future stadium in Santa Clara, Calif.

  • TORONTO, May 8- Tim Hortons Inc named a long-time Nestle executive as its new chief executive on Wednesday, a job that comes with tall tasks given drooping demand at the Canadian coffee and donut chain and a U.S. hedge fund pushing for better returns.

  • Herb's Pick: Blyth  Wednesday, 8 May 2013 | 2:31 PM ET

    CNBC's Herb Greenberg explains why multi-level marketer Blyth is on his radar.

  • We Need Wider Marketing: HotelTonight COO  Wednesday, 8 May 2013 | 5:20 AM ET

    Jared Simon, COO and co-founder of HotelTonight, explains how the App offers "great hotel pricing" to "tech-savvy users" and what the marketing strategy is.

  • May 7- J.C. Penney Co Inc on Tuesday reported another quarter of steep sales declines, hit by the lingering effects of its former chief executive's failed marketing strategy.

  • May 7- J.C. Penney Co Inc on Tuesday reported another quarter of steep sales declines, hit by the lingering effects of its former chief executive's failed marketing strategy.

  • Electronic Arts licensed weapons from companies like McMillan Group International as part of a marketing collaboration for "Medal of Honor: Warfighter." Electronic Arts says it is severing its licensing ties to gun manufacturers- and simultaneously asserting that it has the right, and the intention, to continue to feature branded guns without a license.

  • Electronic Arts licensed weapons from companies like McMillan Group International as part of a marketing collaboration for "Medal of Honor: Warfighter." Electronic Arts says it is severing its licensing ties to gun manufacturers- and simultaneously asserting that it has the right, and the intention, to continue to feature branded guns without a license.

  • May 7- Medidata Solutions Inc:. *Appoints steven wilhite as chief Marketing officer. *Source text for Eikon* Further company coverage ().

  • May 6- Nasdaq Omx Group Inc:. *Nasdaq Omx and world steel exchange marketing announce strategic partnership. products to be traded on Nasdaq Omx futures exchange.

  • *Democrats worry as fall enrollment period draws near* Potential repercussions for Congress, Obama presidency* Frustration over lack of details on public outreach By David Morgan. WASHINGTON, May 5- Healthcare reform should be the signature Democratic achievement of President Barack Obama's presidency.