Go Symbol Lookup
Loading...

Marketing

More

  • SEOUL, April 5- Samsung Electronics is spending more on marketing than R&D for the first time in at least three years, prompting some pundits to warn that the IT giant is sacrificing innovation at a time when the market is teeming with ever smarter gadgets.

  • Crocs appoints marketing chief Wednesday, 3 Apr 2013 | 6:37 PM ET

    NIWOT, Colo.-- Crocs Inc., known for its colorful plastic shoes, named Andy Sackmann its new chief marketing officer. Crocs CEO and President John McCarvel said that Sackmann played a key role in helping the company improve revenue and engage customers. Crocs, based in Niwot, Colo., had been struggling with softer sales of its shoes.

  • CHICAGO, April 3- BBQ fans, brace yourselves: "Pork butt" will soon be a thing of the past. The revised nomenclature emerged after two years of consumer research, which found that the labels on packages of fresh cuts of pork and beef are confusing to shoppers, said Patrick Fleming, director of retail marketing for trade group National Pork Board.

  • Beer Label Madness -- The First Results Are in! Tuesday, 2 Apr 2013 | 5:39 PM ET

    We're out to find the most-loved beer label in a March Madness-inspired contest. Check the first day's results and cast your vote!

  • CHICAGO, April 2- U.S. farmers who tasted record-high prices for corn during last summer's historic drought are abandoning long-held selling strategies in hopes that the market serves up another rally.

  • Beer Label Madness Begins Monday, 1 Apr 2013 | 11:58 AM ET

    Beer lovers have plenty of options, but which label do consumers love the most? The madness is underway. Vote for your favorite.

  • Every Team Has a Chance to Make Money: Red Sox CEO Monday, 1 Apr 2013 | 11:40 AM ET

    Revenue-sharing and lucrative local cable TV rights have helped level the playing field in Major League Baseball, Larry Lucchino, president and CEO of the Boston Red Sox, told CNBC on Opening Day.

  • Speedy No More: Domino's Takes It Slow for Pan Pizza Thursday, 28 Mar 2013 | 3:19 PM ET

    Domino's Pizza is slowing things down for its Homemade Pan Pizza, which "takes a bit longer to make" and features "fresh, never-frozen dough."

  • Gasteyer to star in Weight Watchers new campaign Thursday, 28 Mar 2013 | 1:40 PM ET

    NEW YORK-- An analyst said Thursday that Weight Watchers' new spokeswoman, Ana Gasteyer, may help to renew interest in the brand during its spring advertising campaign.

  • Hyundai courts brand prestige with Hermes model makeover Wednesday, 27 Mar 2013 | 5:13 PM ET

    *Previous branding effort with Prada flopped. *Hyundai trying to compete at home against BMW, Mercedes. Hyundai Motor Group ranks fifth among the world's top-selling cars, but the company wants to shed its value-for-money image and start charging premium prices to counter growing competition at home from BMW, Audi.

  • Hyundai courts brand prestige with Hermes model makeover Wednesday, 27 Mar 2013 | 5:13 PM ET

    *Previous branding effort with Prada flopped. *Hyundai trying to compete at home against BMW, Mercedes.

  • Brand New Toyota Highlander Unveil  Wednesday, 27 Mar 2013 | 10:16 AM ET

    Toyota takes the wraps off the all-new Toyota Highlander today. Jim Lentz, president of Toyota U.S.A., weighs in on what the Highlander 3rd edition, which is made in the USA, means to the company.

  • March 27- Intellectual Property Exchange International:. *Intellectual property exchange international-US DOJ antitrust division has. with target market value in excess of $750 million.

  • Fiat bets on SUVs and sporty cars in India reboot Wednesday, 27 Mar 2013 | 1:00 AM ET

    *Jeep and Abarth brands to enter India this year. That's Fiat SpA's new mantra for India as the Italian carmaker tries, once again, to crack the world's seventh-largest car market.

  • CHICAGO/ NEW YORK, March 27 T-Mobile this week said it will eliminate typical two-year service contracts while putting in place a new model to replace traditional subsidies as part of a more simplified marketing approach.

  • NEW YORK, March 26- T-Mobile USA said on Tuesday that it will start selling Apple Inc's iPhone on April 12, making it the last of the big national U.S. operators to sell the popular smartphone.

  • NEW YORK, March 26- T-Mobile USA said on Tuesday that it will start selling Apple Inc's iPhone on April 12, making it the last of the big national U.S. operators to sell the popular smartphone.

  • PRESS DIGEST-New York Times business news - March 26 Tuesday, 26 Mar 2013 | 3:11 AM ET

    March 26- The following are the top stories on the New York Times business pages. *Michael Dell considers Blackstone Group LP's preliminary proposal for Dell Inc to be potentially friendly to management and may reach out to talk later this week, a person briefed on the matter said on Monday.

  • March 25- Mission Marketing Group PLC:. *Finncap raises target price to 50 p from 40 p. Reuters Station users, click. 1580.

  • The Federal Trade Commission, which has dubbed the arrangements "pay for delay," has fought them in court for more than a decade with mixed success, culminating in the case now before the Supreme Court.