GO
Loading...

Enter multiple symbols separated by commas

Marketing

More

  • May 26- Workday Inc's quarterly net loss widened by 3.6 percent as the human resource software company spent more on marketing and product development. The company, whose rivals include SAP SE and Oracle Corp, said net loss widened to $61.6 million, or 33 cents per share in the first quarter ended April 30, from $59.4 million, or 32 cents per share, a year earlier.

  • Wanna sell something? You only need one man's face Tuesday, 26 May 2015 | 3:36 PM ET
    Actor Liam Neeson.

    Ad executives looking for a celebrity to endorse their product can't do much better than actor Liam Neeson, according to a new report.

  • They're selling what?! Retailers' biggest blunders Tuesday, 26 May 2015 | 11:16 AM ET
    PacSun upside down U.S. flag T-shirt upsets Memorial Day shoppers.

    Click through to see some of retail's biggest gaffes over the years.

  • Nielsen survey says Liam Neeson is big ad man Tuesday, 26 May 2015 | 8:38 AM ET

    That's the conclusion of the Nielsen company, which looked at celebrities who made commercials during the first three months of the year and ranked them with a calculation that takes into account likability, public awareness, influence and other factors. Besides attaching scores to celebrity endorsers, Nielsen intends to offer marketers detailed...

  • 'Tomorrowland' tops weak US holiday box office Sunday, 24 May 2015 | 5:51 PM ET
    A still from Walt Disney's Tomorrowland.

    There weren't as many fireworks at the Memorial Day weekend box office, as newcomer "Tomorrowland" disappointed with a $32.2 million debut.

  • *Alibaba to expand scheme to toys, electronics, others. *Critics say Alibaba should focus on taking down fake listings. PUTIAN, China, May 25- Criticized and even sued by luxury brand Gucci and others for facilitating the counterfeit goods trade, Chinese e-commerce giant Alibaba Group Holding Ltd has been quietly piloting a scheme to try to curb fakes at source.

  • LOS ANGELES, May 24- There weren't as many fireworks at the Memorial Day weekend box office this year as newcomer "Tomorrowland" disappointed with a $32.2 million debut. The science-fiction adventure stars George Clooney and was directed by Brad Bird of "Mission: Impossible- Ghost Protocol" renown. That's still good enough for a first place finish, with...

  • Who do these millennials think they are? Friday, 22 May 2015 | 1:41 PM ET
    Millennial confused

    Who do these millennials think they are? And who do we think they are, anyway? There’s very little agreement on who they actually are.

  • BEIJING— All-expenses-paid trips to reward top salespeople aren't unusual, but direct marketing companies that are the Chinese versions of Amway, Avon and Herbalife are taking it to an extreme by sending thousands abroad on package tours. One company is sending 12,700 salespeople to Thailand on a tour that continues until next week. vice-chairman Xu Guowei...

  • Most bearish ETSY analyst   Wednesday, 20 May 2015 | 2:32 PM ET
    Most bearish ETSY analyst

    Gil Luria, Wedbush Securities, discusses his outlook on ETSY.

  • May 15- As seed and chemical maker Monsanto Co. woos Swiss agrochemicals firm Syngenta, Monsanto also is trying to win over consumers in key international markets, rolling out social media and marketing campaigns. U.S.-based Monsanto said it has recently launched interactive consumer-oriented websites in China, France, India, Argentina and Brazil, in...

  • Ex-banker wants you to try the 'Kobe beef of pork' Wednesday, 13 May 2015 | 1:40 PM ET
    A Mangalitsa pig

    Former Wall Street financier Chris Andersen has spent a lifetime raising money on Wall Street. Now he's raising pigs.

  • LISNR: Calls inaudible with Smart Tone technology   Wednesday, 13 May 2015 | 6:52 AM ET
    LISNR: Calls inaudible with Smart Tone technology

    LISNR CEO Rodney Williams, explains how his "data over audio" technology allows users to connect smart devices, and land him on the number 12 spot in CNBC's annual Disruptor 50 list.

  • Disruptor 50: No. 12 LISNR Tuesday, 12 May 2015 | 7:00 AM ET
    Rodney Williams, co-founder and CEO of LISNR

    This free communication technology app delivers proprietary "data over audio" to connected smart devices.

  • May 8- A U.S. judge on Friday dismissed a lawsuit filed by the city of Chicago in federal court against four drugmakers accused of promoting painkiller addiction through deceptive marketing, though the case will continue against Oxycontin maker Purdue Pharma LP. The companies dismissed from the lawsuit are Teva Pharmaceutical Industries Ltd, Johnson&...

  • WASHINGTON, May 6- The U.S. Food and Drug Administration will hold a public meeting this summer to address drug company concern that restrictions on what they can say about off-label use of drugs violate their first amendment right to free speech. Efforts by drug companies to change the rules gained steam after a 2012 decision from the Second Circuit Court of...

  • Twitter goes nuts over Hamburglar's return Wednesday, 6 May 2015 | 6:01 PM ET
    Hamburglar with Sirloin Third Pound Burger

    After a decade-plus hiatus, the Hamburglar is back...and Twitter's got alot to say.

  • *Hugo Boss opens more stores, boosts marketing spending. BERLIN, May 6- German fashion house Hugo Boss expects investments in its stores and marketing to deliver a pick up in sales and profit growth over the rest of the year, it said on Wednesday, after posting lower-than-forecast first-quarter earnings. Hugo Boss said first-quarter sales in China fell 3 percent,...

  • BEIJING, May 6- Zhang Long made his fortune selling Pu'er fermented tea and handcrafted furniture from the mountains of his native Yunnan Province in southwest China. Last November, the 49- year old entrepreneur, who has no technology background, strode into a Beijing ballroom to pitch his latest made-in- China product: SPGnux, a Linux-based operating system he...

  • BERLIN, May 5- German sportswear company Adidas turned around its sales in North America in the first quarter, helped by a marketing campaign designed to win business from dominant rival Nike. Despite the hike in marketing spending, Adidas increased its operating margin by 10 basis points to 8.9 percent, still well behind the 13 percent achieved by Nike last year.