NEW YORK, June 30- Sprint Corp said on Tuesday it will offer an $80 a month cellular phone plan, including both service and smartphone device fees, hoping to draw users who dislike complex price plans and hidden costs. The "All-in" plan will offer unlimited talk, text and data at $60, plus $20 to lease phones such as the iPhone 6 and Samsung's Galaxy S6, chief marketing...» Read More
At the industry's biggest annual conference in Cannes this week the main topic of conversation among the 13,000 delegates is the 18 companies- from consumer products giants Proctor& Gamble and Unilever to automakers like BMW and Volkswagen- that have decided to re-think which agencies they want for marketing advice. The reviews are an unnerving prospect for...
NEW YORK, June 19- News Corp has been ordered by a Manhattan federal judge to face a class action lawsuit accusing it of monopolizing the market for in-store promotions at some 52,500 retail stores across the United States. News Corp spokeswoman Laura Adams said the company, which is controlled by Rupert Murdoch, is reviewing Thursday's decision.
NEW YORK, June 17- Merck& Co Inc has agreed to pay $5.9 million to resolve claims that a former unit fraudulently promoted a drug used to treat pink eye for unapproved purposes, U.S. authorities announced on Wednesday. Attorney Preet Bharara said Inspire Pharmaceuticals, which Merck acquired in 2011 and later sold, promoted its drug AzaSite to healthcare...
This ex-trader started Spartan Race to get in on the weekend warrior business. At first, he admits, it wasn't a "good" investment.
Practical majors like pharmaceutical marketing are exploding. But here's why they're not all that, says one Wharton professor.
The telecom industry should do more to help protect consumers from unwanted robocalls, says one executive.
*Airbus increases 20- year forecast for aircraft demand. PARIS, June 15- After the marketing triumphs of recent years, manufacturing moved into the spotlight on the opening day of the Paris air show on Monday as planemakers Airbus and Boeing battle to deliver a record $1.8 trillion backlog of orders. GE Aviation, whose CFM International venture with France's...
Retail analyst Stacey Widlitz says there are fresh reasons to worry about the Chinese consumer's appetite for luxury goods.
More women should golf, this golf-association executive says. Here's why.
This music-service founder says Apple has one distinct edge in streaming.
Here are four things Twitter needs to do to win back investors, says Michael Yoshikami.
*Bally's sales up 3 pct since January. MONACO, June 10- Bally, the long-struggling Swiss leather goods maker, is back in growth mode after years of stagnant sales, buoyed by more contemporary designs and solid demand from Japanese and U.S. buyers, its chief executive said. Frederic de Narp said he aimed to lift Bally's annual sales to 1 billion euros within 5-10 years...
Twitter is awesome but it's broken, says Stephen Bradley. Here's the biggest problem it needs to fix.
Twitter just added marketing to its finance chief's to-do list. In a data-driven world, the move makes sense, this software exec says.
June 9- McDonald's Corp said it hired Robert Gibbs, U.S. The world's biggest restaurant chain by sales also named Bacardi Ltd's Silvia Lagnado as its chief marketing officer, a position vacant since 2010.. McDonald's shares were down 0.4 percent at $95.91 at midday on the New York Stock Exchange.
June 9- McDonald's Corp named Bacardi Ltd's Silvia Lagnado as its chief marketing officer, a position vacant since 2010.. The world's biggest restaurant chain by sales also named Robert Gibbs, who was U.S. President Barack Obama' s press secretary during his first term, as the company's chief communications officer.
NUSA DUA, Indonesia, June 9- Coal prices in Asia are already at levels that have forced some producers to curb supply and are unlikely to fall more than another $10, industry officials said on Tuesday. "There is space for prices to fall further but only marginally, because we are getting very, very close to production costs," said Edwin Tsang, head of marketing at...
In an era when many beer drinkers are looking for the newest brew, Michelob Ultra's strong growth has been a surprise.
The number of millennials depends on who's counting: Some say 39 million, others 105 million.
Corrin, 33, worked at the marketing department of fashion designer Oscar de la Renta in New York before moving back to Canada. Freshii, which offers wraps and quinoa bowls, and uses kale liberally in its salads, has become a household name in Canada with consumers increasingly looking for healthier eatout options. A string of U.S. fast-casual chains including...