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  • Melissa Etheridge releases her new...video game Monday, 27 Oct 2014 | 11:00 AM ET
    Melissa Etheridge

    Etheridge teamed with a mobile game start-up HyperJamz to create a game that's not only addictive, but streams her music at the same time.

  • Later, Peyton: The new face of sports endorsements Saturday, 25 Oct 2014 | 9:00 AM ET
    New York Knicks’ Carmelo Anthony. Would you buy golf clubs from this man?

    The era of the mega-athlete sponsorship deal is coming to an end, some experts say—and the killer is social media.

  • Chinese developers roll out gimmicks as sales slump Thursday, 23 Oct 2014 | 10:49 PM ET

    HONG KONG, Oct 24- Chinese developers are turning to offbeat marketing gimmicks and give-aways as they battle to shift massive inventories of unsold homes and survive the country's biggest economic slowdown since the global financial crisis. China's largest residential developer China Vanke is using social media in a series of quirky campaigns which...

  • Coke names new marketing chief amid struggles Thursday, 23 Oct 2014 | 10:41 AM ET

    NEW YORK— Coca-Cola is replacing its chief marketing officer as the world's biggest beverage maker fights to boost flat soda sales. The Atlanta- based company says Marcos De Quinto, a company veteran, will replace Joe Tripodi starting Jan. 1. In announcing plans to boost its marketing budget, Coca-Cola CEO Muhtar Kent has noted that "our business responds to...

  • CALGARY, Alberta, Oct 20- Spot crude-by-rail volumes are down in Canada as traders and marketers including Glencore PLC are deterred by stronger heavy oil prices that have erased arbitrage opportunities to ship cheap crude from landlocked Alberta to higher-priced U.S. markets, industry sources said. The international commodities group Glencore no longer...

  • Suzanne Somers: From Chrissy Snow to retail mogul Saturday, 18 Oct 2014 | 1:00 PM ET
    A still of the cast of Three's Company.

    The actress who helped make "Three's Company" a television mega-hit has reinvented herself into a successful entrepreneur.

  • CHICAGO, Oct 15- A leading U.S. pork association will use an online marketing campaign to counter a critical television documentary on antibiotics use in livestock, pointing consumers to industry-funded websites that defend the practice, according to an association email. "The industry will tie any consumer searches for' PBS Frontline' and' Antibiotics' to the...

  • DETROIT/ PARIS, Oct 9- Cadillac's new boss plans a blitz of new products by 2020, from a pure battery-electric car to an ultra-luxury sedan, that he hopes will help resurrect General Motors' struggling premium brand and make it a global powerhouse. Johan de Nysschen, a former Audi and Infiniti executive who joined GM in August, shared with Reuters some key elements...

  • NEW YORK, Oct 7- Bristol-Myers Squibb Co on Tuesday said it is no longer seeking U.S. approval for an oral two-drug combination to treat hepatitis C because of competition from rival drugs that require treatment for half as long and have shown higher cure rates. In addition, Bristol-Myers' drug faced stiff competition from products being developed by rival...

  • Oct 7- Bristol-Myers Squibb said it withdrew its U.S. marketing application for an oral drug combination to treat hepatitis C, citing a "rapidly evolving" treatment landscape in the country. Bristol-Myers is racing against Merck& Co and AbbVie to try and cut the treatment time by half and avoid side effects from older standard drugs interferon and ribavirin.

  • Oct 7- Bristol-Myers Squibb said it withdrew its U.S. marketing application for a drug combination to treat hepatitis C. Bristol-Myers said the combination treatment of daclatasvir and asunaprevir was approved in July for use in Japan. The company plans to submit additional data on daclatasvir from an ongoing study to the U.S. Food and Drug Administration.

  • Frequent flyer miles for test drives     Monday, 6 Oct 2014 | 1:25 PM ET

    CNBC's Phil LeBeau provides insight to Cadillac's plan to give frequent flyer miles to people for test drives.

  • LONDON/ PARIS, Oct 6- Luxury shoe maker Jimmy Choo is on course to join London's main stock market next week with a value of up to $1.1 billion, industry sources said, citing the initial price range quoted by banks arranging the sale. "Jimmy Choo is a great brand with good growth potential but it has a high capital expenditure ratio and usually we prefer fashion...

  • LONDON, Oct 6- AstraZeneca's blood-thinning drug Brilinta has won preferred status in the United States, where two medical groups have recommended it over the older drug Plavix, also known as clopidogrel. AstraZeneca said on Monday it was the first time the cardiology organizations had recommended one drug of this type over another in the treatment of acute...

  • Angie's List explores sale: Report     Wednesday, 1 Oct 2014 | 11:16 AM ET

    Discussing reports that Angie's List may put itself up for sale and who would buy, with Zillow co-founder Richard Barton; Jon Steinberg, Daily Mail North America CEO; and the "Squawk Alley" team.

  • A choice of a new generation? Pepsi tries stevia Wednesday, 1 Oct 2014 | 10:00 AM ET

    After Coke Life is launched, PepsiCo unveils a new midcalorie cola, Pepsi True, which is sweetened with sugar and stevia.

  • Marriott follows Red Bull into short-film distribution Tuesday, 30 Sep 2014 | 11:31 AM ET

    One of the world's biggest hotel chains aims to become the "largest publishers of lifestyle," Variety reports.

  • IPG's agnostic ad strategy     Monday, 29 Sep 2014 | 3:23 PM ET

    CNBC's Julia Boorstin speaks to Michael Roth, Interpublic Group CEO, about Elliott Management's stake in IPG and if the trend of marketers bringing ad agencies in-house threatens IPG's business.

  • HERZOGENAURACH, Germany, Sept 28- Adidas needs world-class designers, brand experts and technical whizzkids to improve its image against U.S. rival Nike, but persuading them to move to its headquarters in rural Germany is difficult.

  • WASHINGTON, Sept 23- A U.S. court has temporarily shut down Butterfly Labs, a Missouri company the Federal Trade Commission alleges deceptively marketed computers designed to produce bitcoins, the "virtual currency" payment system. In an emailed statement on Tuesday, Butterfly Labs said the commission had overreached with "heavy-handed actions."