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  • NEW YORK— Carl's Jr. and Hardee's ads starring nearly naked women have become a part of American culture, according to Andy Puzder, CEO of the chains' parent company. Others, such as Heidi Klum and Padma Lakshmi, were already famous. CKE Restaurants, the parent company of Carl's and Hardee's, is privately held and doesn't disclose financial results.

  • Lee Enterprises sues former publisher over marketing info Thursday, 28 May 2015 | 12:46 PM ET

    Lee Enterprises Inc. filed the lawsuit in Missoula County District Court on Tuesday seeking a court order to prevent Jim McGowan and former employees Brooke Redpath, Tara Halls, Tia Metzger and Megan Richter from using trade secret information belonging to Lee. The lawsuit also asks a judge to prevent two marketing companies— Windfall and Mettle Strategic...

  • NEW YORK, May 28- Allison Armor loves fashion, but doesn't need to keep it in her closet. Armor, a marketing manager for a nonprofit in Oakland, California, has picked up skirts and shirts, Oxford shoes for $30, a J.Crew trench coat for $40 and a Dooney& Bourke satchel for $150, less than half its retail price. About 85 percent of people aged 18 to 34 own them, according to...

  • Why is Apple the world's most valuable brand   Wednesday, 27 May 2015 | 1:45 AM ET
    Why is Apple the world's most valuable brand

    Doreen Wang, global head of brands at Millward Brown, discusses what makes Apple the most valuable brand.

  • *Forecasts Q2 rev $270 mln- $274 mln vs est $272.4 mln. May 26 (Reuters)- Human resource software company Workday Inc forecast current-quarter billings below market expectations and reported a bigger quarterly net loss due to higher spending on marketing and product development. That number fell below market research firm FactSet StreetAccount's estimate of...

  • May 26- Workday Inc's quarterly net loss widened by 3.6 percent as the human resource software company spent more on marketing and product development. The company, whose rivals include SAP SE and Oracle Corp, said net loss widened to $61.6 million, or 33 cents per share in the first quarter ended April 30, from $59.4 million, or 32 cents per share, a year earlier.

  • Wanna sell something? You only need one man's face Tuesday, 26 May 2015 | 3:36 PM ET
    Actor Liam Neeson.

    Ad executives looking for a celebrity to endorse their product can't do much better than actor Liam Neeson, according to a new report.

  • They're selling what?! Retailers' biggest blunders Tuesday, 26 May 2015 | 11:16 AM ET
    PacSun upside down U.S. flag T-shirt upsets Memorial Day shoppers.

    Click through to see some of retail's biggest gaffes over the years.

  • Nielsen survey says Liam Neeson is big ad man Tuesday, 26 May 2015 | 8:38 AM ET

    That's the conclusion of the Nielsen company, which looked at celebrities who made commercials during the first three months of the year and ranked them with a calculation that takes into account likability, public awareness, influence and other factors. Besides attaching scores to celebrity endorsers, Nielsen intends to offer marketers detailed...

  • 'Tomorrowland' tops weak US holiday box office Sunday, 24 May 2015 | 5:51 PM ET
    A still from Walt Disney's Tomorrowland.

    There weren't as many fireworks at the Memorial Day weekend box office, as newcomer "Tomorrowland" disappointed with a $32.2 million debut.

  • *Alibaba to expand scheme to toys, electronics, others. *Critics say Alibaba should focus on taking down fake listings. PUTIAN, China, May 25- Criticized and even sued by luxury brand Gucci and others for facilitating the counterfeit goods trade, Chinese e-commerce giant Alibaba Group Holding Ltd has been quietly piloting a scheme to try to curb fakes at source.

  • LOS ANGELES, May 24- There weren't as many fireworks at the Memorial Day weekend box office this year as newcomer "Tomorrowland" disappointed with a $32.2 million debut. The science-fiction adventure stars George Clooney and was directed by Brad Bird of "Mission: Impossible- Ghost Protocol" renown. That's still good enough for a first place finish, with...

  • Who do these millennials think they are? Friday, 22 May 2015 | 1:41 PM ET
    Millennial confused

    Who do these millennials think they are? And who do we think they are, anyway? There’s very little agreement on who they actually are.

  • BEIJING— All-expenses-paid trips to reward top salespeople aren't unusual, but direct marketing companies that are the Chinese versions of Amway, Avon and Herbalife are taking it to an extreme by sending thousands abroad on package tours. One company is sending 12,700 salespeople to Thailand on a tour that continues until next week. vice-chairman Xu Guowei...

  • Most bearish ETSY analyst   Wednesday, 20 May 2015 | 2:32 PM ET
    Most bearish ETSY analyst

    Gil Luria, Wedbush Securities, discusses his outlook on ETSY.

  • May 15- As seed and chemical maker Monsanto Co. woos Swiss agrochemicals firm Syngenta, Monsanto also is trying to win over consumers in key international markets, rolling out social media and marketing campaigns. U.S.-based Monsanto said it has recently launched interactive consumer-oriented websites in China, France, India, Argentina and Brazil, in...

  • Ex-banker wants you to try the 'Kobe beef of pork' Wednesday, 13 May 2015 | 1:40 PM ET
    A Mangalitsa pig

    Former Wall Street financier Chris Andersen has spent a lifetime raising money on Wall Street. Now he's raising pigs.

  • LISNR: Calls inaudible with Smart Tone technology   Wednesday, 13 May 2015 | 6:52 AM ET
    LISNR: Calls inaudible with Smart Tone technology

    LISNR CEO Rodney Williams, explains how his "data over audio" technology allows users to connect smart devices, and land him on the number 12 spot in CNBC's annual Disruptor 50 list.

  • Disruptor 50: No. 12 LISNR Tuesday, 12 May 2015 | 7:00 AM ET
    Rodney Williams, co-founder and CEO of LISNR

    This free communication technology app delivers proprietary "data over audio" to connected smart devices.

  • May 8- A U.S. judge on Friday dismissed a lawsuit filed by the city of Chicago in federal court against four drugmakers accused of promoting painkiller addiction through deceptive marketing, though the case will continue against Oxycontin maker Purdue Pharma LP. The companies dismissed from the lawsuit are Teva Pharmaceutical Industries Ltd, Johnson&...