GO
Loading...

Marketing

More

  • Thinkmodo disrupts with viral videos     Thursday, 24 Jul 2014 | 2:50 PM ET

    Thinkmodo co-founders James Percelay and Michael Krivicka, discuss disrupting digital advertising through the viral videos they create. They also showcase their "popinator" and "shaving helmet" creations.

  • Thinkmodo: Zombies, drones & devil babies     Thursday, 24 Jul 2014 | 2:39 PM ET

    Thinkmodo co-founders James Percelay and Michael Krivicka, discuss making money from viral videos.

  • EXCLUSIVE-Allegations of GSK corruption spread to Syria Thursday, 24 Jul 2014 | 1:19 PM ET

    LONDON, July 24- GlaxoSmithKline faces new allegations of corruption, this time in Syria, where the drugmaker and its distributor have been accused of paying bribes to secure business, according to a whistleblower's email reviewed by Reuters.

  • Ford names Galhotra as Lincoln's new president Tuesday, 22 Jul 2014 | 4:39 PM ET

    DEARBORN, Mich.— Ford's luxury Lincoln division is getting a new president. Kumar Galhotra, Ford's vice president of engineering, will become president of Lincoln on Sept. 1. Ford's global marketing chief, Jim Farley, led Lincoln for the last 18 months.

  • Target debuts an image-recognition shopping app Tuesday, 22 Jul 2014 | 3:45 PM ET

    NEW YORK— Target is introducing an app that lets users purchase items after scanning magazine ads with their smartphones. It's the latest offering from retailers looking to boost sales with the use of improving image-recognition technology.

  • July 22- Netflix Inc's planned expansion in Europe will set the video streaming company up for growth, but will increase content and marketing expenses in the near term, analysts said.

  • Netflix's Europe expansion seen eating into profits Tuesday, 22 Jul 2014 | 9:23 AM ET

    July 22- Netflix Inc's planned expansion in Europe would set the video streaming company up for growth, but would increase content and marketing expenses in the near term, analysts said.

  • Healthy snacks take on corny junk marketing Monday, 21 Jul 2014 | 11:07 AM ET

    Bolthouse Farms will be setting up 'healthy snack stations' in stores with marketing ploys borrowed from junk food. USA Today reports.

  • 5 things Atlantic City is doing to reverse slide Sunday, 20 Jul 2014 | 10:06 AM ET

    ATLANTIC CITY, N.J.— Even before a slew of casino closings hit Atlantic City, gambling operators, government officials and regulators had been working to improve the resort's prospects.

  • JOHANNESBURG, July 18- South African pension manager Alexander Forbes priced its stock market listing in the middle of its marketed range on Friday, raising 3.7 billion rand in Africa's second-largest initial public offering this year. The pricing points to fairly strong demand when the company lists on the Johannesburg bourse next Thursday, a trader said.

  • Sir Martin Sorrell likes rejected TW-Fox merger Thursday, 17 Jul 2014 | 12:12 PM ET

    Sir Martin Sorrell, CEO of WPP, says a Time Warner-Fox merger would be "really interesting" for advertisers due to easy access and distribution.

  • NEW YORK/ LONDON, July 15- When Imperial Tobacco Group Plc agreed Tuesday to buy a group of brands from Reynolds American Inc and Lorillard Inc as part of their merger, the British company insisted the assets include Lorillard's blu e-cigarette unit.

  • Porn sponsors & eSports not a match made in gaming Tuesday, 15 Jul 2014 | 1:15 PM ET
    Visitors cheer for international teams during the tournament of the computer game 'League of Legends' on May 8, 2014 in Paris.

    After a streaming porn site offered to sponsor competitive gaming, many gaming groups indicated the sponsorship could violate policies.

  • NEW YORK, July 14- A $6 billion takeover to create the biggest oil producer in the Bakken shale may also open up new opportunities for some big traders who ship oil from North Dakota and Montana to market.

  • Cloud computing wars hit Silicon Valley billboards Monday, 14 Jul 2014 | 12:00 AM ET

    The 45-mile stretch between San Francisco and San Jose has long been fertile ground for tech underdogs to rent out billboards and attack competitors.

  • *Airbus to launch revamped and rebranded A330- sources. LONDON, July 12- Suspense over the appearance of America's newest combat jet, a diplomatic chill between the West and Russia and the re-launch of an Airbus jet with a surprise tweak in its name could make the Farnborough Airshow one of the least predictable for years.

  • RPT-ANALYSIS-GM's Cadillac at a crossroads - again Saturday, 12 Jul 2014 | 7:00 AM ET

    DETROIT, July 12- Incoming Cadillac President Johan de Nysschen- the brand's third boss in two years- faces a daunting task that his predecessors failed to complete: How to reposition General Motors Co's 112- year-old premium brand as a true competitor to BMW and Mercedes-Benz.

  • ANALYSIS-GM's Cadillac at a crossroads - again Friday, 11 Jul 2014 | 5:37 PM ET

    DETROIT, July 11- Incoming Cadillac President Johan de Nysschen- the brand's third boss in two years- faces a daunting task that his predecessors failed to complete: How to reposition General Motors Co's 112- year-old premium brand as a true competitor to BMW and Mercedes-Benz.

  • *Airbus to launch revamped and rebranded A330- sources. LONDON, July 11- Suspense over the appearance of America's newest combat jet, a diplomatic chill between the West and Russia and the re-launch of an Airbus jet with a surprise tweak in its name could make the Farnborough Airshow one of the least predictable for years.

  • Boeing will 'fight' revamped Airbus A330, defends 787 Thursday, 10 Jul 2014 | 7:01 AM ET

    LONDON, July 10- Boeing hit back on Thursday at proposals by rival Airbus to revamp its A330 passenger jet, saying it would "fight" in the marketplace and was confident that its newer 787 Dreamliner was a more valuable plane.