• This week, strong showings in two influential quality surveys are bringing good publicity to a nameplate that was inches from the grave when its parent company, General Motors, was in bankruptcy six years ago. Buick has been on J.D. Power's top 10 brand list for long-term reliability every year for the past decade, even winning top honors in 2007 and 2009. This year,...

  • Instagram, fashion and buying catwalk style  Friday, 20 Feb 2015 | 4:50 AM ET

    Rose Thomas, author of The Londoner Blog, says social media platforms like Instagram are driving growth for fashion designers.

  • NEW YORK, Feb 18- Actavis Plc, a generic drugmaker that has been steadily acquiring branded medicines, said it will change its name to Allergan Inc after it completes its planned $66 billion purchase of the Botox maker, signaling its growing focus on patent-protected drugs. Actavis, which began as a New Jersey- based generics company called Watson, took its current...

  • UPDATE 2-Actavis beats profit estimates, raises forecast Wednesday, 18 Feb 2015 | 9:11 AM ET

    Feb 18- Actavis Plc posted a better-than-expected adjusted quarterly profit and raised its full-year earnings forecast, saying it expected strong sales of its new branded drugs. Actavis agreed to buy Allergan Inc last November for $66 billion, outbidding a hostile offer by activist investor William Ackman and Valeant Pharmaceuticals International Inc.

  • In the last several states to open casinos— Ohio, Maryland and Pennsylvania— overall revenue is coming in below baseline forecasts, according to a review of state tax data. After Nevada, Pennsylvania has emerged as the country's No. 2 gambling marketing, overtaking Atlantic City, where four of 12 casinos closed last year. As Massachusetts and New York prepare for a...

  • Social media kicks up sales of bronzed baby shoes Sunday, 15 Feb 2015 | 12:01 PM ET

    COLUMBUS, Ohio— During the Depression, former kindergarten teacher Violet Shinbach canvassed Ohio neighborhoods looking for yards with wading pools, tricycles and toys strewn about. By the early 1970 s, the Bron-Shoe Co. in Columbus was bronzing 2,000 shoes a day and sending them all over the country. "It's a visibility thing, and our visibility just went away,"...

  • SYDNEY, Feb 13- Regulators ordered Australia's Bitcoin Group Ltd to stop making public statements about its plans to undertake the world's first initial public offering of a virtual currency exchange after the company approached potential Chinese investors via social media. Melbourne- based start-up Bitcoin Group told Reuters in December it hoped to...

  • BERLIN, Feb 12- Europe's largest dedicated online fashion retailer Zalando smashed fourth-quarter profit forecasts as it reined in marketing spending and grew sales. Management board member Rubin Ritter told a conference call for journalists that Zalando had rushed out preliminary figures ahead of full results due on March 5 because they significantly...

  • Target hits bull's-eye with $8M Grammy commercial Monday, 9 Feb 2015 | 5:44 PM ET
    Imagine Dragons perform at the Grammy's.

    Target promoted its newest campaign, #moremusic, with a four-minute live commercial featuring Imagine Dragons.

  • Twitter: Is it worth it? Monday, 9 Feb 2015 | 3:51 PM ET
    Twitter CEO Dick Costolo and Aspen Institute President and CEO Walter Isaacson speak during "Social Goes Global" at the Vanity Fair New Establishment Summit, Oct. 9, 2014, in San Francisco.

    Dick Costolo wants Twitter to change the world, but is a twitter account really worth it for companies, and individuals?

  • Should McDonald's fix its menu or its restaurants? Monday, 9 Feb 2015 | 11:38 AM ET
    People walk past a McDonald's restaurant, June 9, 2014, in New York.

    If McDonald's wants to turn around its losing streak, should the company focus on improving its menu or its restaurant experience?

  • Social marketing to happy (& sad) folks  Wednesday, 4 Feb 2015 | 4:46 PM ET

    How companies are using happy tweets to gauge when it is the right time to pitch users their products, with CNBC's Eric Chemi.

  • Super Bowl ads let you down? Expert gives a 'B+' Monday, 2 Feb 2015 | 1:35 PM ET
    Budweiser's Super Bowl "Lost Dog" ad.

    Some ads hit the mark with viewers during Super Bowl Sunday, while some fell flat into the ground, according to experts.

  • Marshawn Lynch: The NFL's renegade marketing star Sunday, 1 Feb 2015 | 4:00 PM ET
    Seattle Seahawks’ running back Marshawn Lynch is shown during a press conference in Phoenix, Ariz., Jan. 29, 2015.

    Marshawn Lynch has slowly become one of the NFL's most marketable players despite his provocation of league leadership.

  • McDonald's: Trade us high fives for free fries? Friday, 30 Jan 2015 | 7:01 PM ET

    McDonald’s will allow some customers to pay with selfies, hugs and high fives February 2 through 14.

  • A $4.5M Super Bowl ad—or all this on social media Friday, 30 Jan 2015 | 1:04 PM ET
    Fans walk outside University of Phoenix Stadium in Glendale, Ariz., Jan. 25, 2015, ahead of Super Bowl XLIX.

    A Super Bowl spot costs $4.5 million—that is $150,000 per second. What would that buy on major social media networks for that price?

  • NEW YORK, Jan 29- When Marty Weinstein decided to quit smoking, he took a friend's advice and tried electronic cigarettes rather than government-approved nicotine replacement products. E-cigarette makers in the United States are barred from explicitly marketing the products as smoking cessation devices, but have found ways to appeal legally to smokers who...

  • Jan 23- Expedia Inc has acquired online travel agency Travelocity from technology company Saber Corp for $280 million in cash, the companies said in a statement on Friday, as consolidation in the online booking industry continues. The deal follows a 2013 marketing agreement in which Expedia Inc's technology powered platforms for Travelocity's U.S. and...

  • The biggest advertising event of the year is a little more than a week away. Miles Nadal, MDC Partners Chairman and CEO, says 40 percent of all Super Bowl advertisements will be 60-second spots.

  • In an interview with Reuters, John Wojick, Boeing's vice president for global sales& marketing, echoed a consensus among participants at a Dublin finance gathering that the slide in oil prices would not significantly undermine new jet demand. Delegates at this week's Airline Economics conference said the drop in oil could reduce the premium Boeing and rival...