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May 22- Starbucks Corp executive Michelle Gass, who was instrumental in the world's biggest coffee chain's post-recession U.S. turnaround, is leaving after more than 16 years to become chief customer officer at retailer Kohl's Corp..
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May 22- Starbucks Corp executive Michelle Gass, who was instrumental in the world's biggest coffee chain's post-recession U.S. turnaround, is leaving after more than 16 years to become chief customer officer at retailer Kohl's Corp..
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Don't get burned by solar stocks, says CNBC's Herb Greenberg. Pavel Molchanov, Raymond James, weighs in.
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Zinio's magazine reading app has been around for a dozen years. But a new version, exclusively for Nokia's Lumia Windows Phone 8, makes the most of the phone's capabilities.
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The water, which is owned by French food and beverage company Danone, is unveiling a new bottle for the first time in 14 years as it looks to reinvigorate its image and win back market share in the premium water category.
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HARTFORD, Conn.-- Connecticut's "Still Revolutionary" tourism marketing campaign is succeeding and deserves continued funding, Gov.
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Sometimes when you do things—like make a workout video—in your own home, everyone gets a little too comfortable.
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SANTA FE, N.M.-- New Mexico is switching gears on its plan for a health insurance exchange and initially will partner with the federal government for computer services needed for an online insurance marketplace.
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For many small businesses, publicity is a luxury. So we thought it'd be fun to reflect on businesses that have made clever plays for publicity, sometimes on small budgets.
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Brands from Belvedere to Magnum ice cream have ubiquitous presences during the Cannes Film Festival, hoping to boost their exposure.
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Hoping to increase sales and traffic in their restaurants, fast-food and fast-casual operators are cranking up the menu innovation to produce items that stray from the gastronomic norm.
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WILLIAMSBURG, Va.-- Changes in the marketplace have forced the public health community to wrestle with the idea that some tobacco products may pose less of a health risk than others, the new head of the Food and Drug Administration's tobacco control efforts told an industry group on Thursday.
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It includes TV, print and digital ads, a Facebook page and YouTube videos featuring chef Mario Batali cooking up Hellmann's recipes, a smartphone app and a June event that will include the world's largest picnic table.
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*Still mulling future of 35 pct stake in Yahoo Japan. SAN FRANCISCO, May 14- Yahoo Inc plans to ramp up advertising and marketing efforts as it seeks to break its reliance on an "aging demographic" and become more relevant among young adults, the company's finance chief said on Tuesday.
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NEW YORK-- PDI Inc., which provides sales and marketing services to the biopharmaceutical industry, said Monday that it turned a profit in the first quarter. Net income was $2.1 million, or 14 cents per share. The company had a loss of $272,000, or 2 cents per share, a year ago.
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Warner Brothers is releasing Baz Luhrmann's adaptation of the classic "The Great Gatsby" this weekend, with CNBC's Julia Boorstin, and Sharon Waxman, TheWrap.com.
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Mail Online, the Web counterpart of British tabloid newspaper The Daily Mail, has set up shop in America, where it has rankled some for not attributing content or photos.
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CHICAGO-- Some of the largest ad agencies and public relations firms in the nation are competing for a multimillion-dollar contract with the state of Illinois to promote a feature of the national health overhaul law. Illinois officials began evaluating bids from 13 companies Wednesday for the marketing of the new health insurance marketplace.
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TORONTO, May 8- Tim Hortons Inc named a long-time Nestle executive as its new chief on Wednesday, a job that will be no easy task given drooping demand at the Canadian coffee and doughnut chain and a push by a U.S. hedge fund for better returns.
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The San Francisco 49ers and Levi Strauss have reached an agreement for a $220 million, 20-year naming rights deal for the team's future stadium in Santa Clara, Calif.
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TORONTO, May 8- Tim Hortons Inc named a long-time Nestle executive as its new chief executive on Wednesday, a job that comes with tall tasks given drooping demand at the Canadian coffee and donut chain and a U.S. hedge fund pushing for better returns.