How do consumer brands become billion-dollar franchises? These 7 keys are shared across many blockbuster products.» Read More
Learning to walk the walk the hard way, a top marketing exec reveals the mistakes he made when first trying to market his company.
SAN FRANCISCO, March 4- Instagram will let brand marketers showcase more images on its photo-sharing smartphone app, the Facebook-owned service's latest move to expand its money-making advertising features. The carousel ads feature will initially be available in the United States to a limited set of advertising partners, Instagram said.
*Venerable British firm under threat from nimbler rivals. LONDON, March 4- Shoppers usually blame dowdy clothes and tired stores for the painful decline of Britain's former retail powerhouse Marks& Spencer. "There's a killing to be made if they can serve older women better," said Patsy Perry, a lecturer in fashion marketing at the University of Manchester.
DETROIT, March 2- General Motors Co wants to boost the U.S. market share for its GMC truck brand by two-thirds over the next decade by advertising more heavily and introducing new vehicles, a top executive said on Monday. To help with its goal to boost its share to 5 percent from about 3 percent now, it is almost doubling spending on the brand in that time frame,...
NEW YORK, March 2- U.S. Pharmaceutical company Actavis on Monday was marketing bonds that are expected to total $22 billion, the second largest amount ever sold by a corporate borrower. "Corporate deals are weighing on the market, and we've heard of some allocation out of bonds into equities," said Sean Murphy, a Treasuries trader at Societe Generale in New York.
Feb 26- Sanofi's new Toujeo diabetes drug has won U.S. regulatory approval but with wording on its label that analysts say could make marketing difficult. Sanofi shares were 1 percent lower at 88.20 euros by 1029 GMT. Sanofi bought some time with a patent infringement lawsuit filed last year against Eli Lilly and Co to keep a cheaper Lantus generic off the market...
SHANGHAI, Feb 26- A Chinese government push to promote e-commerce has created a host of online retail rivals for Alibaba Group Holding Ltd and Amazon.com Inc catering to shoppers' fears about the quality and safety of local everyday goods. Several, including SF Express and state-owned Sinotrans, have jumped into a field dominated by JD.com Inc, Alibaba's...
Rose Thomas, author of The Londoner Blog, says social media platforms like Instagram are driving growth for fashion designers.
NEW YORK, Feb 18- Actavis Plc, a generic drugmaker that has been steadily acquiring branded medicines, said it will change its name to Allergan Inc after it completes its planned $66 billion purchase of the Botox maker, signaling its growing focus on patent-protected drugs. Actavis, which began as a New Jersey- based generics company called Watson, took its current...
Feb 18- Actavis Plc posted a better-than-expected adjusted quarterly profit and raised its full-year earnings forecast, saying it expected strong sales of its new branded drugs. Actavis agreed to buy Allergan Inc last November for $66 billion, outbidding a hostile offer by activist investor William Ackman and Valeant Pharmaceuticals International Inc.
SYDNEY, Feb 13- Regulators ordered Australia's Bitcoin Group Ltd to stop making public statements about its plans to undertake the world's first initial public offering of a virtual currency exchange after the company approached potential Chinese investors via social media. Melbourne- based start-up Bitcoin Group told Reuters in December it hoped to...
BERLIN, Feb 12- Europe's largest dedicated online fashion retailer Zalando smashed fourth-quarter profit forecasts as it reined in marketing spending and grew sales. Management board member Rubin Ritter told a conference call for journalists that Zalando had rushed out preliminary figures ahead of full results due on March 5 because they significantly...
Target promoted its newest campaign, #moremusic, with a four-minute live commercial featuring Imagine Dragons.
Dick Costolo wants Twitter to change the world, but is a twitter account really worth it for companies, and individuals?
If McDonald's wants to turn around its losing streak, should the company focus on improving its menu or its restaurant experience?
How companies are using happy tweets to gauge when it is the right time to pitch users their products, with CNBC's Eric Chemi.
Some ads hit the mark with viewers during Super Bowl Sunday, while some fell flat into the ground, according to experts.
Marshawn Lynch has slowly become one of the NFL's most marketable players despite his provocation of league leadership.
McDonald’s will allow some customers to pay with selfies, hugs and high fives February 2 through 14.
A Super Bowl spot costs $4.5 million—that is $150,000 per second. What would that buy on major social media networks for that price?