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  • Why Cyber Monday may soon be a thing of the past Thursday, 13 Nov 2014 | 5:52 AM ET
    Ad on Macys.com

    Shoppers beware: The massive discounts and promotions after Thanksgiving and Christmas may soon be history, according to a retail report.

  • Nov 12- Dow AgroSciences said on Wednesday it will restrict sales of its new genetically modified corn and soybeans to prevent them from entering U.S. domestic or international grain marketing channels as it awaits import approval from China. The move by the agricultural unit of Dow Chemical Co is aimed at avoiding the type of market turmoil that hit Sygenta AG...

  • Nov 12- Dow AgroSciences said on Wednesday it will restrict sales of its new genetically modified corn and soybeans to prevent them from entering U.S. domestic or international marketing channels as it awaits import approval from China. The move by the agricultural unit of Dow Chemical Co is aimed at avoiding the type of market turmoil that hit Sygenta AG and...

  • Nov 12- Wal-Mart stores Inc issued an "urgent agenda" memo to its store managers across the United States last month, laying out guidelines to boost sales of "chilled and fresh" food, the New York Times reported. The memo, marked "highly sensitive", asks Wal-Mart marketing managers to make sure they discount aging meat and baked goods to maximize chances of selling them...

  • Nov 12- Wal-Mart stores Inc issued an "urgent agenda" memo to its store managers across the United States last month, laying out guidelines to boost sales of "chilled and fresh" food, the New York Times reported. The memo, marked "highly sensitive," asks Wal-Mart marketing managers to make sure they discount aging meat and baked goods to maximize chances of selling them...

  • Yahoo buys video ad service BrightRoll for $640 mln Tuesday, 11 Nov 2014 | 4:59 PM ET

    SAN FRANCISCO, Nov 11- Yahoo Inc will pay about $640 million for automated advertising service BrightRoll, beefing up its ability to sell video ads in real-time to marketers. The acquisition sustains Chief Executive Officer Marissa Mayer's acquisition spree and sharpens the company's focus on video ads, which it hopes can offset declining Internet ad prices...

  • LONDON, Nov 7- Two of Ford Motor Co's top executives will switch positions, the U.S. carmaker said on Friday, as new boss Mark Fields looks to develop senior managers. Jim Farley, global head of marketing, sales and services, will swap jobs with Stephen Odell, Ford's regional chief for Europe, the Middle East and Africa, effective Jan. 1. Europe is struggling to emerge from...

  • LONDON, Nov 7- Ford Motor Co's regional chief for Europe, the Middle East and Africa will switch roles with the carmaker's global head of sales and marketing on Jan. 1, a senior company source said on Friday. The source confirmed an earlier report by trade publication Automotive News that Stephen Odell, 59, will move from his EMEA position to company headquarters in...

  • FORD EMEA CHIEF AND GLOBAL MARKETING HEAD TO SWITCH JOBS- SENIOR COMPANY SOURCE.

  • *Swedish Match looks to expand snus in U.S. market. But the future for main manufacturer Swedish Match may hinge on efforts to convince U.S. authorities these small pouches, banned on health grounds in the rest of the European Union, are less harmful than most other tobacco products. "It could potentially be an important catalyst," Swedish Match CEO Lars Dahlgren...

  • OSAKA, Nov 7- For the first time in its 92- year history, Japanese snacks maker Ezaki Glico is getting serious about growing overseas, aiming to fatten its Pocky biscuit into a $1 billion brand to rival global giants such as Hershey's and Oreo. "The hurdles are high, but if they succeed it would mean a huge boost to profits," said Tomonobu Tsunoyama, senior analyst at...

  • UPDATE 2-Rising U.S. dollar weighs on Orbitz outlook Thursday, 6 Nov 2014 | 12:02 PM ET

    Nov 6- Orbitz Worldwide Inc cut the top end of its 2014 revenue forecast as a strong U.S. dollar weighs on returns from its international business, sending the online travel operator's shares down as much as 12 percent. The operator of the Orbitz and CheapTickets websites also reported a lower-than-expected third-quarter profit, hit by a jump in marketing costs...

  • Target's new elves have a story to tell Thursday, 6 Nov 2014 | 9:22 AM ET
    Rachel Shechtman

    Target's latest partnership is about buzz for the holiday season, showing its CEO is willing to take chances to get its "cool" back.

  • Nov 6- Orbitz Worldwide Inc reported a lower-than-expected quarterly profit, due partly to higher marketing costs related to a new loyalty program for users of its travel booking websites. Orbitz's shares were down nearly 2 percent in premarket trading after the company also forecast full-year revenue below analysts' expectations. The operator of the...

  • Nov 4- Travel review website TripAdvisor Inc reported a quarterly profit that missed analysts estimates by a wide margin as marketing costs jumped by nearly two-thirds and referral revenue lagged the company's expectations. TripAdvisor shares fell 15 percent to $71 in post-market trading as the higher costs ate into a 39 percent rise in revenue.

  • LONDON, Nov 4- Saudi Aramco cut the price of December crude deliveries to U.S. refiners on Monday in order to protect its competitiveness amid an erosion of its U.S. market share by rival exporters such as Canada and Iraq. With the exception of a brief period in 2009 and early 2010, Saudi exports to the United States fell to the lowest level since 1988.

  • NEW YORK, Nov. 4- When Jud Linville joined Citigroup in 2010 to head its main credit card business, he discovered a card called "Simplicity" that was anything but. The array of cards was dizzying, and marketing so many possibilities was expensive for Citigroup. He is showing signs of stabilizing the business: annual spending on Citi- branded cards in the United States...

  • *Publicis aims to boost growth after failed Omnicom merger. The French group is hoping rapid growth in both North American and Internet advertising, which are far outpacing European and traditional ad formats, will help it catch up with sales gains at rivals such as WPP and Interpublic. Chief Executive Maurice Levy has blamed Publicis' recent poor performance...

  • *Publicis aims to boost growth after failed Omnicom merger. The French group is hoping rapid growth in both North American and internet advertising, which are far outpacing European and traditional ad formats, will help it catch up with sales gains at rivals such as WPP and Interpublic. Chief Executive Maurice Levy has blamed Publicis' recent poor performance...

  • Ad tech firm Simulmedia ties TV spots to purchases Friday, 31 Oct 2014 | 5:14 PM ET

    NEW YORK, Oct 31- Advertising company Simulmedia said it can now tie TV commercials to purchases by using data from set-top boxes to help marketers reach specific, more defined audiences. "There is a tremendous appetite in the industry to make your TV advertising smarter and data is a part of that," said Melissa Keller, executive vice president integrated...