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  • April 23- Hershey Co reported lower-than-expected quarterly revenue and profit due to weak sales growth in China and higher spending on advertising and marketing. The company said in February it expects China sales to grow 35 percent to $450 million in 2015.. The company's net income fell to $244.7 million, or $1.10 per share, in the first quarter ended April 5,...

  • LOS ANGELES, April 22- As McDonald's Corp prepares yet another plan to revive its business, company watchers have the following advice: reconnect with lower income consumers who remain faithful to the brand, improve wages and ease the financial burden on operators. Steve Easterbrook, the company's new chief executive, on May 4 will announce his plan to reinvent...

  • Why rich kids love Instagram   Wednesday, 22 Apr 2015 | 5:40 AM ET
    Rich kids love Instagram

    CNBC's Eric Chemi says that Facebook does best with lower-income kids, while Instagram is the winner when it comes to richer households.

  • NEW YORK, April 21- The founders of the privately held producer of AriZona iced tea have reached a settlement resolving a long-running legal feud that had prompted a New York state judge to order the company to pay $1 billion to buy out a co-owner. Domenick Vultaggio, Beverage Marketing USA Inc's managing founder, and estranged partner John Ferolito have reached...

  • LONDON, April 15- China's Huawei unveiled its flagship P8 and P8 Max smartphones on Wednesday, devices that stack up against the latest models from Samsung and Apple in technical specifications if not marketing budget. Huawei, a major player in the telecoms network equipment market, ranked fourth in global smartphone sales last year, shipping 68 million units,...

  • Masters 2015: Battle of the brands   Thursday, 9 Apr 2015 | 4:40 AM ET
    Masters 2015: Battle of the brands

    Discussing golf superstar, Rory Mcllroy, Jon Stainer, Managing Director at Repucom UK, says that there's been an increasing awareness of his brand as a golf player, and he's very "marketable" as a brand, while discussing the marketing aspects of The Masters 2015 sports event.

  • *Singapore marketing hubs save the two A $750 mln/ year- AFR. *Rio, BHP say the Singapore hubs not set up to save tax. MELBOURNE, April 7- Australia is pursuing global miners BHP Billiton and Rio Tinto for shifting billions of dollars in iron ore profits through marketing hubs in Singapore that pay almost no tax, the Australian Financial Review reported on Tuesday.

  • REYKJAVIK, April 2- After more than six long and lonely years, Iceland is hoping its financial isolation will soon be over. For Iceland, these moves will signal rehabilitation and a return to the international financial community after the collapse of a banking system which at one time held assets worth a staggering ten times the nation's gross domestic product.

  • BMW under fire for 'crazy' Final Four ad Wednesday, 1 Apr 2015 | 2:27 PM ET
    BMW ad

    A BMW ad featuring a "crazy" lady scaring a couple is drawing heat from a mental health advocacy group that wants the ad yanked.

  • Don't like this beer? Get your money back Tuesday, 31 Mar 2015 | 11:43 AM ET
    Neil Patrick Harris in a new Heineken Light ad

    Wide-ranging actor plays the reluctant beer pitchman as Heineken Light continues to try to boost the brand with a new advertising campaign.

  • 7 keys to building a billion-dollar global brand Friday, 27 Mar 2015 | 12:00 PM ET
    Cheerios

    How do consumer brands become billion-dollar franchises? These 7 keys are shared across many blockbuster products.

  • One iconic singer has high hopes for a pot brand Friday, 27 Mar 2015 | 8:43 AM ET
    Willie Nelson performs at the MusiCares 2015 Person Of The Year gala honoring Bob Dylan in Los Angeles, Feb. 6, 2015.

    Music icon Willie Nelson is going into the weed business, according to a pot activist.

  • Buh-bye, Wall Street! I'm a lot happier now Thursday, 26 Mar 2015 | 4:22 PM ET
    Man takes off work clothes on beach

    With Ruth Porat leaving Wall Street for Silicon Valley, Turney Duff takes a look at other ex-Wall Street friends and where they are now.

  • Q&A: Leaving Wall St for 'conscious' marketing Thursday, 26 Mar 2015 | 3:55 PM ET
    Max Kabat.

    Turney Duff checks in with former Wall Street friend Max Katbat, who left his job as a trader for a career in "conscious" marketing.

  • *Adidas to allow in-store product customisation. HERZOGENAURACH, Germany, March 26- German sportswear firm Adidas announced plans to revolutionise the way it manufactures goods to speed up production and allow more customisation of goods to help it accelerate sales and profit growth in the next five years. Adidas said it would focus marketing on six big...

  • PARIS, March 20- Aircraft leasing company Amedeo may sign up two customers for the Airbus A380 this year, its chief executive told Reuters. Airbus and Amedeo declined comment on specific airlines. For the 20 new jets, it has a co-operation deal with Airbus making Amedeo an "extended marketing operation," Lapidus said.

  • PARIS, March 20- Aircraft leasing company Amedeo may sign up two customers for the Airbus A380 this year, its chief executive told Reuters. Airbus and Amedeo declined comment on specific airlines. For the 20 new jets, it has a co-operation deal with Airbus making Amedeo an "extended marketing operation," Lapidus said.

  • *Elton John calls for boycott of D&G. *Gabbana calls Elton John a fascist. Pop superstar Elton John, leading the chorus of criticism, called for a boycott of the brand on Sunday.

  • Fueling their shopping habits are social media, multi-brand retail websites such as Beijing- based ShangPin.com and Italy's Yoox, eclectic boutiques, and high-end department stores like Lane Crawford and Galeries Lafayette. Chinese customers aged 25-35 are Yoox's top spenders, International Markets Director Luca Martines told Reuters, adding that they...

  • Joinem capitalizes on a 'marketer's dream': Braddock Thursday, 12 Mar 2015 | 1:56 PM ET
    Former priceline CEO, Richard Braddock named Chairman to Joinem.

    The former Priceline CEO is excited about social media and is hoping to capitalize on it in his latest business venture.