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  • Marshawn Lynch: The NFL's renegade marketing star Sunday, 1 Feb 2015 | 4:00 PM ET
    Seattle Seahawks’ running back Marshawn Lynch is shown during a press conference in Phoenix, Ariz., Jan. 29, 2015.

    Marshawn Lynch has slowly become one of the NFL's most marketable players despite his provocation of league leadership.

  • McDonald's: Trade us high fives for free fries? Friday, 30 Jan 2015 | 7:01 PM ET

    McDonald’s will allow some customers to pay with selfies, hugs and high fives February 2 through 14.

  • A $4.5M Super Bowl ad—or all this on social media Friday, 30 Jan 2015 | 1:04 PM ET
    Fans walk outside University of Phoenix Stadium in Glendale, Ariz., Jan. 25, 2015, ahead of Super Bowl XLIX.

    A Super Bowl spot costs $4.5 million—that is $150,000 per second. What would that buy on major social media networks for that price?

  • NEW YORK, Jan 29- When Marty Weinstein decided to quit smoking, he took a friend's advice and tried electronic cigarettes rather than government-approved nicotine replacement products. E-cigarette makers in the United States are barred from explicitly marketing the products as smoking cessation devices, but have found ways to appeal legally to smokers who...

  • Jan 23- Expedia Inc has acquired online travel agency Travelocity from technology company Saber Corp for $280 million in cash, the companies said in a statement on Friday, as consolidation in the online booking industry continues. The deal follows a 2013 marketing agreement in which Expedia Inc's technology powered platforms for Travelocity's U.S. and...

  • The biggest advertising event of the year is a little more than a week away. Miles Nadal, MDC Partners Chairman and CEO, says 40 percent of all Super Bowl advertisements will be 60-second spots.

  • In an interview with Reuters, John Wojick, Boeing's vice president for global sales& marketing, echoed a consensus among participants at a Dublin finance gathering that the slide in oil prices would not significantly undermine new jet demand. Delegates at this week's Airline Economics conference said the drop in oil could reduce the premium Boeing and rival...

  • Twitter buys Indian mobile marketing start-up ZipDial Tuesday, 20 Jan 2015 | 1:02 AM ET

    Jan 20- Twitter Inc on Tuesday said it will buy Indian mobile phone marketing start-up ZipDial, reportedly for $30 million to $40 million, as the U.S. microblogging service looks to expand in the world's second-biggest mobile market. The start-up's clients include International Business Machines Corp, Yum! Techcrunch, citing unidentified sources, reported...

  • Social media = marketing  Friday, 16 Jan 2015 | 5:40 AM ET

    Social media shouldn't be considered as a fad and will become an increasingly important marketing tool, says Guy Kawasaki, author of "The Art of Social Media."

  • *New Tesco boss brings in experts he knows from Unilever. *BBH produced high profile ads for Levis, Audi, Lynx. Bartle Bogle Hegarty is an award-winning British agency owned by France's Publicis which has worked for consumer brands including Audi, Levi Strauss, British Airways and Johnnie Walker.

  • LONDON, Jan 15- The new boss of Britain's biggest supermarket chain Tesco has drafted in the advertising agency behind some of the world's most famous adverts, BBH, following a disastrous period of profit warnings and an accounting scandal. Bartle Bogle Hegarty is an award-winning British ad agency owned by France's Publicis and is known for creating adverts...

  • *Milk formula maker Yashili issues profit warning. HONG KONG/ SHANGHAI, Jan 14- Chinese milk powder maker Yashili International Holdings Ltd said on Wednesday it expects its 2014 net profit to fall about 40 percent, hit by slowing demand for baby formula and higher marketing and compliance costs. The profit warning by Yashili, owned by China Mengniu Dairy Co Ltd...

  • *Milk formula maker Yashili issues profit warning. HONG KONG/ SHANGHAI, Jan 14- Chinese milk powder maker Yashili International Holdings Ltd said on Wednesday it expects its 2014 net profit to fall about 40 percent, hit by slowing demand for baby formula and higher marketing and compliance costs. The profit warning by Yashili, owned by China Mengniu Dairy Co Ltd...

  • HONG KONG, Jan 14- China's e-commerce giant Alibaba Group Holding Ltd said on Wednesday it had bought a controlling stake in online marketing company AdChina, an investment aimed at bolstering its advertising business. Alibaba did not close the size of the deal or the stake it would take in AdChina, a Shanghai- based firm founded in 2007. The internet marketing...

  • Dish's marketing campaign, "Take Back TV", will also include buys on mobile and social platforms and through device distribution partners like Roku and Amazon.com Inc.. Another is also a Walt Disney unit, Maker Studios, which is popular with young adults and could open up a world of marketing opportunities. Eisen declined to specifically address if Maker Studios...

  • Bud’s Super Bowl playbook: Puppies and Pac-Man Wednesday, 7 Jan 2015 | 12:00 AM ET

    Will a lost puppy, Clydesdales and Pac-Man be the winning combination this Super Bowl? Anheuser-Busch hopes so.

  • Golfer who walked away from $1 million wins in end Tuesday, 6 Jan 2015 | 11:52 AM ET
    Hunter Mahan of the United States waves to the crowd after making a birdie on the 16th hole during the second round of the RBC Canadian Open at Glen Abbey Golf Club on July 26, 2013, in Oakville, Ontario.

    PGA golfer Hunter Mahan signed a multiyear endorsement deal after forgoing a possible million-dollar payday in 2013.

  • LAS VEGAS, Jan 5- Apple's forthcoming smartwatch poses a conundrum for advertisers: How to tap the enticing possibilities of the tiny gadget without overwhelming consumers with messages. At this week's Consumer Electronics Show in Las Vegas, mobile-marketing firm TapSense plans to release an Apple Watch ad-buying service. At issue: the same qualities that...

  • How digital revived Latin music's Motown Sunday, 4 Jan 2015 | 11:58 AM ET
    Celia Cruz at the Music Midtown Festival in Atlanta, Georgia on May 7th, 2000.

    Once the Motown of Latin music before falling off the map, Fania Records has come full circle thanks to the rise of digital music.

  • WASHINGTON, Jan 2- A DISH Network Corp unit will pay $2 million and change national marketing practices to show it can raise prices at any time during the life of a contract, as a condition for ending a Colorado investigation, the state's attorney general's office said on Friday. The Colorado case dates back to 2011 after consumers complained about DISH price...