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  • OSAKA, Nov 7- For the first time in its 92- year history, Japanese snacks maker Ezaki Glico is getting serious about growing overseas, aiming to fatten its Pocky biscuit into a $1 billion brand to rival global giants such as Hershey's and Oreo. "The hurdles are high, but if they succeed it would mean a huge boost to profits," said Tomonobu Tsunoyama, senior analyst at...

  • UPDATE 2-Rising U.S. dollar weighs on Orbitz outlook Thursday, 6 Nov 2014 | 12:02 PM ET

    Nov 6- Orbitz Worldwide Inc cut the top end of its 2014 revenue forecast as a strong U.S. dollar weighs on returns from its international business, sending the online travel operator's shares down as much as 12 percent. The operator of the Orbitz and CheapTickets websites also reported a lower-than-expected third-quarter profit, hit by a jump in marketing costs...

  • Target's new elves have a story to tell Thursday, 6 Nov 2014 | 9:22 AM ET
    Rachel Shechtman

    Target's latest partnership is about buzz for the holiday season, showing its CEO is willing to take chances to get its "cool" back.

  • Nov 6- Orbitz Worldwide Inc reported a lower-than-expected quarterly profit, due partly to higher marketing costs related to a new loyalty program for users of its travel booking websites. Orbitz's shares were down nearly 2 percent in premarket trading after the company also forecast full-year revenue below analysts' expectations. The operator of the...

  • Nov 4- Travel review website TripAdvisor Inc reported a quarterly profit that missed analysts estimates by a wide margin as marketing costs jumped by nearly two-thirds and referral revenue lagged the company's expectations. TripAdvisor shares fell 15 percent to $71 in post-market trading as the higher costs ate into a 39 percent rise in revenue.

  • LONDON, Nov 4- Saudi Aramco cut the price of December crude deliveries to U.S. refiners on Monday in order to protect its competitiveness amid an erosion of its U.S. market share by rival exporters such as Canada and Iraq. With the exception of a brief period in 2009 and early 2010, Saudi exports to the United States fell to the lowest level since 1988.

  • NEW YORK, Nov. 4- When Jud Linville joined Citigroup in 2010 to head its main credit card business, he discovered a card called "Simplicity" that was anything but. The array of cards was dizzying, and marketing so many possibilities was expensive for Citigroup. He is showing signs of stabilizing the business: annual spending on Citi- branded cards in the United States...

  • *Publicis aims to boost growth after failed Omnicom merger. The French group is hoping rapid growth in both North American and Internet advertising, which are far outpacing European and traditional ad formats, will help it catch up with sales gains at rivals such as WPP and Interpublic. Chief Executive Maurice Levy has blamed Publicis' recent poor performance...

  • *Publicis aims to boost growth after failed Omnicom merger. The French group is hoping rapid growth in both North American and internet advertising, which are far outpacing European and traditional ad formats, will help it catch up with sales gains at rivals such as WPP and Interpublic. Chief Executive Maurice Levy has blamed Publicis' recent poor performance...

  • Ad tech firm Simulmedia ties TV spots to purchases Friday, 31 Oct 2014 | 5:14 PM ET

    NEW YORK, Oct 31- Advertising company Simulmedia said it can now tie TV commercials to purchases by using data from set-top boxes to help marketers reach specific, more defined audiences. "There is a tremendous appetite in the industry to make your TV advertising smarter and data is a part of that," said Melissa Keller, executive vice president integrated...

  • Instagram launches video ads for your eyes only Friday, 31 Oct 2014 | 11:04 AM ET

    Users will begin seeing advertisements from Activision, Lancome, Disney, the CW and Banana Republic. NBC News reports.

  • Oct 30- A Southern California law firm has sued Kimberly-Clark Corp for more than $500 million, alleging that the Kleenex tissue maker committed fraud by marketing and selling some of its surgical gowns as protection against Ebola. Law firm Eagan Avenatti said it filed a class-action lawsuit in a Los Angeles court on Wednesday, stating that Kimberly-Clark had...

  • Insurers have big plans for 2015 Obamacare enrollment Thursday, 30 Oct 2014 | 1:01 PM ET

    Oct 30- U.S. insurers planning to sell 2015 Obamacare health plans expect at least 20 percent growth in customers and in some states anticipate more than doubling sign-ups. With the start of enrollment barely two weeks away, their assessment is dramatically different from a year ago, when it was unclear how many Americans would apply for the brand new insurance...

  • Melissa Etheridge releases her new...video game Monday, 27 Oct 2014 | 11:00 AM ET
    Melissa Etheridge

    Etheridge teamed with a mobile game start-up HyperJamz to create a game that's not only addictive, but streams her music at the same time.

  • Later, Peyton: The new face of sports endorsements Saturday, 25 Oct 2014 | 9:00 AM ET
    New York Knicks’ Carmelo Anthony. Would you buy golf clubs from this man?

    The era of the mega-athlete sponsorship deal is coming to an end, some experts say—and the killer is social media.

  • Chinese developers roll out gimmicks as sales slump Thursday, 23 Oct 2014 | 10:49 PM ET

    HONG KONG, Oct 24- Chinese developers are turning to offbeat marketing gimmicks and give-aways as they battle to shift massive inventories of unsold homes and survive the country's biggest economic slowdown since the global financial crisis. China's largest residential developer China Vanke is using social media in a series of quirky campaigns which...

  • CALGARY, Alberta, Oct 20- Spot crude-by-rail volumes are down in Canada as traders and marketers including Glencore PLC are deterred by stronger heavy oil prices that have erased arbitrage opportunities to ship cheap crude from landlocked Alberta to higher-priced U.S. markets, industry sources said. The international commodities group Glencore no longer...

  • Suzanne Somers: From Chrissy Snow to retail mogul Saturday, 18 Oct 2014 | 1:00 PM ET
    A still of the cast of Three's Company.

    The actress who helped make "Three's Company" a television mega-hit has reinvented herself into a successful entrepreneur.

  • CHICAGO, Oct 15- A leading U.S. pork association will use an online marketing campaign to counter a critical television documentary on antibiotics use in livestock, pointing consumers to industry-funded websites that defend the practice, according to an association email. "The industry will tie any consumer searches for' PBS Frontline' and' Antibiotics' to the...

  • DETROIT/ PARIS, Oct 9- Cadillac's new boss plans a blitz of new products by 2020, from a pure battery-electric car to an ultra-luxury sedan, that he hopes will help resurrect General Motors' struggling premium brand and make it a global powerhouse. Johan de Nysschen, a former Audi and Infiniti executive who joined GM in August, shared with Reuters some key elements...