INDIO, Calif.— When it first started in 1999, Coachella was a couple of stages and a dance tent. And dozens of companies have hopped on the Coachella bandwagon, turning the music festival— now two back-to-back weekends— into a marketing hotspot.» Read More
The buzz about Fox's "The Simpsons Movie" has been so hot--and tracking of knowledge of the film so broad--that Fox is expanding the film's debut to 3,922 theaters and about 5,700 screens. Fox is cautiously expecting to hit the mid $30 million dollar range, but the average prediction for the $70 million budget film's opening weekend is over $57 million dollars, and it's sure to take the top spot.
I wandered on to NFLShop.com to do my daily check on everything Michael Vick and I noticed something strange. I couldn't find Michael Vick No. 7 jerseys anywhere. So I called the NFL and asked them why they had made this decision. "We have suspended sales of Vick-related merchandise on our official league e-commerce site, NFLShop.com," said NFL spokesman Brian McCarthy. "This includes Vick jerseys and collectible items such as autographed balls and other memorabilia."
At the end of June, I announced my worst athlete ad contest. I received many entries of athletes in all sorts of ads from my readers, but I really didn't have any trouble picking a winner. Congratulations to reader Joe Gudema who sent me Red Sox closer Jonathan Papelbon doing ads for 125 Auto. Thankfully, it's on YouTube for your viewing pleasure.
There's a new sheriff at Dodge, and for that matter Chrysler as well. But the new boss is actually one of the old bosses. Either way you look at it, the return of Wolfgang Bernhard to be chairman of Chrysler is important for a few reasons. First, he brings the kind of urgency Chrysler needs.
There is likely no better example of American business acumen and showmanship than what I'm standing on right now. 'Rock City', on top of Lookout Mountain, Georgia. I call it made by God, enchanced by man. Actually it could be Lookout Mountain Tennessee, or Lookout Mountain, Alabama as well. The mountain itself runs 90 miles through three states and you can see seven, yes seven states, from Lover's Leap point. Or at least that's what Garnet Carter claimed. We'll come back to that.
Microsoft's top brass are hosting the company's Financial Analysts Meeting at company headquarters in Redmond, Washington today. I was going to be there as well, but at the last minute, changed plans for several reasons. And it was probably a good idea, at least for Microsoft.
Most mind-numbing PR stunt of the summer (so far): Here's the headline: "100 cows face-off against world-class surfers during Honda U.S. Open of Surfing at the Huntington Beach Pier." Where's the beef? Against the backdrop of the world's largest professional surfing competition, 100 cows will be herded into the Honda U.S. Open of Surfing by 40 cowboys on Thursday, July 26. The first-ever beach cattle drive at the Huntington Beach Pier takes place at 7:00 a.m., even as professional surfing's "elite athletes take to the waves."
When activist organizations ask for a shoe and apparel company to drop athletes before the legal process has seen them through, I usually don't agree. The main reason I stand up for these companies is that it's good for business to ride it out. People forget and if you have an athlete who is acquitted of charges who is a big star, they will prove they can sell again.
No, your eyes aren't deceiving you--Ford DID post a profit of $750 million. That's right, the automaker that was sucking fumes earlier this year is now back in the black. Which brings up the question: Is this real? The answer is yes, but don't take this to mean Ford is out of the woods.
It’s lunch time. The food has been prepared by the Executive Chef (that’s what you call him by the way, ‘Chef’). The horizonless pool is gurgling. The sun is shining and now it’s time for the boat ride around the lagoon. This is a business trip gang. A business trip for Exclusive Resorts. Exclusive Resorts is a division of Steve Case’s Washington DC based Revolution.
As many of you know, I started boycotting my watching of the Tour de France this year because of all the drug scandals. Of course, the scandals have continued. German cyclist Patrik Sinkewitz tested positive for testosterone and was suspended, Alexandre Vinokourov and his team withdrew after he tested positive for blood doping and we're waiting for the suspension one more rider that tested positive.
The "Mouse" is fighting Joe Camel and coming out against the tobacco industry. Just moments ago Disney CEO Bob Iger announced the company's new commitment to remove cigarette smoking from future Disney branded films. Disney made this news public not in Hollywood, but on the national stage of Congress. Iger declaring his company's new commitment in a letter to House Rep. Ed Markey (D-Mass), who last month held a hearing on smoking in the media, asking media companies to join the anti-smoking effort.
If you are a Mercedes Benz fan, you may have already tuned in to the latest attempt by the automaker to reach out to buyers. It's called Mercedes-Benz.tv. It's actually on the Mercedes Benz Web site www.mercedes-benz.tv and it is perhaps one of the best sites run by an automaker, when it comes to advancing the placement of a brand.
Hermes International said sales for the first half were 721 mln euros, up 2.9% from 700.5 million a year earlier, as a negative currency impact weighed on growth.
With little or no fanfare Pfizer launched a new ad campaign for its erectile dysfunction drug Viagra on NBC Nightly News last night. Pfizer has gotten into a bit of trouble before for its relatively racy Viagra spots like the "Horny Devil" campaign featuring the guy with two horns growing out of his head. This time it's got a bunch of 40-something guys sitting around a dusty barn singing "Viva Viagra" to the tune of Elvis' "Viva Las Vegas".
Avid Retail Detail reader Davis Skinner weighed in on the viability of polo as a mass market sport and the appeal of Nacho Figueras as a model (a title that the athletically accomplished Figueras doesn't like.)
After years of using the polo player as its signature branding logo, Ralph Lauren (RL) is taking on a sponsorship role of an actual polo team. Ralph Lauren is now the official sponsor of the Black Watch polo team and its star player (and longtime Ralph Lauren model) Nacho Figueras. Taking the sponsorship a step further, the company is now selling match shirts for Black Watch fans that are embroidered with Nacho Figueras' number 2 on the shoulder.
NBA commissioner David Stern addressed the media today to discuss what the league knows about former NBA referee Tim Donaghy betting on games. This is my live commentary as it happened.
The minor league baseball independent Long Beach Armada is hosting "Michael Vick Animal Awareness Day" on Sunday. Any fan who trades in his or her Michael Vick T-shirt or jersey will get free admission to the game and a donation will be made in their name to a non-profit that helps "inspire a better understanding of dogs." Those shirts and jerseys will be destroyed in some manner, the team says. Fans can also bring their dogs to the game, will be provided a special entrance to the ballpark and sit in a special section of the ballpark.
It's nice being able to pay someone else to mow the lawn. Now a company in Memphis is taking it a step further. You can pay a little more, and a crew of lawn mowing women will arrive at your house--wearing bikinis. The company is www.tigertimelawncare.com, a three-month old firm using the gimmick to get attention. It's worked.