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  • Dec 18- U.S. industrial conglomerate General Electric Co plans to release its first feature film through video streaming devices like Roku and Apple TV in a marketing effort that raises the bar for sponsored content. In addition, GE will launch other videos to complement the film, such as interviews with Nas and a segment with former Grateful Dead drummer Mickey...

  • N Korea-linked Sony hack may be costliest ever Wednesday, 17 Dec 2014 | 7:39 PM ET

    NEW YORK— A U.S. official says North Korea has been linked to the unprecedented act of cyberwarfare against Sony Pictures that exposed tens of thousands of sensitive documents and escalated to threats of terrorist attacks that ultimately drove the studio to cancel all release plans for the film at the heart of the hack, "The Interview." This attack went to the...

  • Google researching use of color in business Monday, 15 Dec 2014 | 5:20 AM ET

    NEW ORLEANS— Google is one of the major U.S. corporations researching the power of color in the working world, in everything from workspaces to marketing and branding. Meghan Casserly, spokeswoman for the U.S.-based organization built around the popular search engine, says Google is still early in its research but has already found "a clear link between color...

  • After "Hoovergate", EU torn over power-saving rules Monday, 15 Dec 2014 | 4:00 AM ET

    Now, fear of fuelling rage at Brussels bureaucracy, especially in Britain where critics branded the "Hoover ban" a foreign attack on consumer freedoms, is pushing new EU leaders to axe a host of planned regulations in proposals expected on Tuesday. Yet Jean-Claude Juncker's European Commission is also under pressure to keep rolling out more laws on the "...

  • Volvo to launch online car sales in marketing shift Monday, 15 Dec 2014 | 12:00 AM ET

    PARIS, Dec 15- Volvo Car Corp said it will start selling vehicles online as it rolls out new models to compete with German luxury rivals such as BMW. "The plan is to have all our car lines in all our markets offered digitally," Volvo sales chief Alain Visser said in an interview. But Volvo has assured its 2,000 global dealerships, half of which are in Europe, that it has no...

  • Chocolate drought a 'fair trade' issue: Torres Saturday, 13 Dec 2014 | 1:00 PM ET

    As candy lovers around the world contribute to a global chocolate deficit, one chocolatier has a simple solution to the brewing crisis.

  • *Mars, Coca-Cola, Nike, Adidas offer personalised products. BERLIN, Dec 11- Looking for a unique Christmas gift to wow friends or family? But big consumer brands, including major names like Coca-Cola, and Nike have latched on to personalised products because they seem to have a particular appeal to consumers known as "Millennials" in marketing speak.

  • *Mars, Coca-Cola, Nike, Adidas offer personalized products. BERLIN, Dec 11- Looking for a unique Christmas gift to wow friends or family? But big consumer brands, including major names like Coca-Cola, and Nike have latched on to personalized products because they seem to have a particular appeal to consumers known as "Millennials" in marketing speak.

  • McDonald's shows how McNuggets are really made Tuesday, 9 Dec 2014 | 9:22 AM ET
    McDonald's Chicken McNuggets

    McDonald's released a video revealing the step by step process of how their McNuggets are made, reports the Today show.

  • LONDON, Dec 9- Rising demand led by the United States and tighter supplies will boost the diamond market in coming years, but challenges to growth will include access to financing and the need for increased marketing, consultancy Bain said on Tuesday. Rising demand in the United States, the top retail market for diamond jewelry, followed by China and India, will...

  • Ex-bond trader gives photos a 'Human' touch Saturday, 6 Dec 2014 | 9:00 AM ET
    Brandon Stanton, creator/photographer of Humans of New York.

    Erstwhile bond trader Brandon Stanton's "Humans of New York" blog has became a social media sensation around the world.

  • LONDON, Dec 4- GlaxoSmithKline said on Thursday it had decided not to sell a portfolio of older drugs marketed in North America and Europe after considering offers from potential buyers. A spokesman for GSK, which was being advised on the disposal by Lazard, declined to give any more details. Bidders, who had been hoping to clinch a deal before the end of the year,...

  • UPDATE 1-GlaxoSmithKline abandons sale of older drugs Thursday, 4 Dec 2014 | 12:03 PM ET

    LONDON, Dec 4- GlaxoSmithKline said on Thursday it had decided not to sell a portfolio of older drugs marketed in North America and Europe after considering offers from potential buyers. A spokesman for GSK, which was being advised on the disposal by Lazard, declined to give any more details. People familiar with the situation said last month that several private...

  • Saturday, 29 Nov 2014 | 2:00 PM ET
    Macy's flagship store in New York.
  • Consumers 'starting to feel better': Macy's CEO Saturday, 29 Nov 2014 | 1:16 PM ET
    Macy's flagship store in New York.

    Macy's is cautiously optimistic about the possibility of a bullish holiday shopping season, CEO Terry Lundgren said in an interview.

  • Wine and dine: US sending sales to new highs Saturday, 29 Nov 2014 | 11:00 AM ET

    Look for another record year of wine sales in the U.S., thanks to the needs of consumers who have to entertain during the holidays.

  • YouTube celebrities try a new gig: Selling stuff Friday, 28 Nov 2014 | 1:51 PM ET
    Awesomeness TV's West Hollywood pop-up store.

    This holiday season some YouTube creators who have millions of subscribers are teaming up with retailers to sell a slew of products.

  • Marketing 101: What works?  Monday, 24 Nov 2014 | 2:50 PM ET

    Michael Kelly, Unconventional Partners, discusses how companies use social media for marketing purposes.

  • NEW YORK, Nov 24- First, Samantha Kemp-Jackson started noticing something unusual at the local grocery store. Then it started happening to the Toronto mom of four at the department store. An analysis of more than 60 of the most prominent such fundraising campaigns found that they brought in $358 million in 2012, according to consulting firm Cause Marketing...

  • The discreet charm of the lingerie ad Friday, 21 Nov 2014 | 1:13 PM ET

    Sex may not sell as well as A/B testing, according to lingerie dealer Adore Me.