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  • Invasive insect threatens iconic Florida citrus Sunday, 24 Aug 2014 | 10:55 AM ET

    LAKE WALES, Fla.— The tourists stream to Florida in their cars, intent on a week at Disney or a sugar-sand seashore or a nonstop party on South Beach. Welcome to Florida, "she says with a big smile. Oranges, especially, have long been synonymous with the magic of Florida.

  • Deepening rivalries test German luxury car dominance Sunday, 24 Aug 2014 | 4:02 AM ET

    *BMW, Audi and Mercedes facing new luxury challengers. But his shifting taste in cars foreshadows less comfortable times ahead for global leader BMW, as well as Audi and Mercedes-Benz.

  • Jell-O can't stop slippery sales slide Friday, 22 Aug 2014 | 7:28 AM ET

    Jell-O has lost its jiggle and nobody knows how to fix it.

  • Jell-O can't stop slippery sales slide Friday, 22 Aug 2014 | 3:03 AM ET

    NEW YORK— Jell-O has lost its jiggle and nobody knows how to fix it. Americans of all ages are familiar with the famous "J-E-L-L-O" jingle and TV ads featuring comedian Bill Cosby. Executives at Kraft Foods, which owns Jell-O, say they're confident they can revitalize the brand.

  • Niche, mainstream sellers carry kale into beauty Tuesday, 19 Aug 2014 | 7:42 AM ET

    Sprawled in ads on a bed of kale, British fashion darling Alexa Chung is the face of Nailkale, a new line of 12 nail shades from London- based Nails Inc. They just launched in the U.K. and will hit U.S. shelves in late August. Nails Inc. founder Thea Green was inspired by a couple of trips to New York City last year.

  • Web marketer stands trial amid China crackdown Friday, 15 Aug 2014 | 4:11 AM ET

    Yang Xiuyu, 41, is accused of making up information to lure followers on Sina Weibo's microblogging site, the official Xinhua News Agency said, adding that the court had yet to announce a sentence.

  • The new power of millennial Hispanics Wednesday, 13 Aug 2014 | 8:00 AM ET

    Marketers need to be paying attention to this powerful new group — millennial Hispanics. Here's why, says Marian Salzman.

  • Trivago ads cashing in with 'creepy' TV pitchman Tuesday, 12 Aug 2014 | 9:54 AM ET
    Tim Williams

    A metasearch travel website is expanding its audience with an offbeat ad campaign, Skift reports.

  • *Russia originally blamed food standards from Polish apple ban. NOWE GROBICE, Poland, Aug 7- Slawomir Kedzierski's workers had just finished loading 20 tonnes of Polish apples onto two trucks destined for Russia when news came through of the embargo.

  • Adidas to hike marketing spend by 1 pct of sales Thursday, 7 Aug 2014 | 4:12 AM ET

    BERLIN, Aug 7- Adidas, the world's second-biggest sportswear firm, will increase its spending on marketing by 1 percent of sales as it seeks to halt the advance of market leader Nike following a profit warning last week. Adidas spent about 12.4 percent of its 14.5 billion euros of revenue on sales and marketing in 2013..

  • The reduction in the margin- a measure of operating income as a proportion of sales- comes after Adidas said last week it needed to increase investment in a bid to catch up with market leader Nike. Among the 2015 targets Adidas abandoned was a goal for an operating margin of 11 percent, still below the 13 percent U.S. group Nike saw in its fiscal year to May 31.

  • Groupon plunges 17% after cutting 2014 outlook Wednesday, 6 Aug 2014 | 8:59 AM ET

    Groupon Inc slashed its full-year profit outlook on Tuesday, citing the need to spend abundantly on marketing.

  • SAN FRANCISCO, Aug 5- Groupon Inc slashed its full-year profit outlook on Tuesday, citing the need to spend abundantly on marketing to power the once-high-flying Internet coupon company's transition to a more comprehensive online retailer.

  • Coach, founded in 1941 in a Manhattan loft, has been struggling against fast-growing rivals such as Michael Kors Holdings Ltd in North America, its biggest market. The company said in June it would spend more on marketing and hold sales twice a year to win back customers and that it would close about 70 stores in North America.

  • ISTANBUL, Aug 4- Cheers erupted from the packed stands when Turkish Prime Minister Tayyip Erdogan scored his third goal in a celebrity soccer match to mark the opening of an Istanbul stadium. His orange jersey bore the number 12, a reminder of Erdogan's ambition to become the nation's 12th president in Turkey's first popular vote for its head of state, on Aug. 10.

  • Erdogan dominates Turkey's uneven presidential race Monday, 4 Aug 2014 | 12:59 AM ET

    ISTANBUL, Aug 4- Cheers erupted from the packed stands when Turkish Prime Minister Tayyip Erdogan scored his third goal in a celebrity soccer match to mark the opening of an Istanbul stadium. His orange jersey bore the number 12, a reminder of Erdogan's ambition to become the nation's 12th president in Turkey's first popular vote for its head of state, on Aug. 10.

  • Aug 1- Biota Pharmaceuticals Inc said its influenza treatment failed to meet the main goal in a mid-stage study, about two months after the company lost a key government contract supporting the drug's development.

  • UPDATE 1-Biota's flu drug fails mid-stage study Friday, 1 Aug 2014 | 7:41 AM ET

    Aug 1- Biota Pharmaceuticals Inc said its experimental influenza drug failed to meet the main goal in a mid-stage study. The U.S. Department of Health and Human Services in April pulled out of a contract to support the drug's development with $231 million, after which the company said it would stop work on the drug.

  • TAMPA, Fla., July 31- Southwest Airlines and SeaWorld said on Thursday they are ending a longtime marketing partnership, as the airline faces pressure from animal rights groups critical of the marine life conditions at its popular tourist attractions.

  • July 30- Weight Watchers International Inc said it expected 2015 profit to take a hit as it cuts down on marketing expenses to focus on technology upgrades to better compete with diet apps and calorie-counting gadgets. Weight Watchers raised its full-year profit outlook to $1.65- $1.85 per share from $1.45- $1.70 per share.