• Olive Garden seen through an unlimited pasta pass Friday, 10 Oct 2014 | 3:04 AM ET

    NEW YORK— The " Never Ending Pasta Pass" card from Olive Garden not only promised weeks of unlimited pasta, but a look into why the chain is fighting to hold onto customers. It was a successful publicity stunt for Olive Garden's parent company, Darden Restaurants. To get a firsthand look at Olive Garden's troubles, I paid for a Pasta Pass.

  • DETROIT/ PARIS, Oct 9- Cadillac's new boss plans a blitz of new products by 2020, from a pure battery-electric car to an ultra-luxury sedan, that he hopes will help resurrect General Motors' struggling premium brand and make it a global powerhouse. Johan de Nysschen, a former Audi and Infiniti executive who joined GM in August, shared with Reuters some key elements...

  • EBay brands itself as a place to 'shop the world' Thursday, 9 Oct 2014 | 9:01 AM ET

    NEW YORK— E-commerce site eBay is kicking off a global branding campaign that aims to draw attention to the wide array of goods it has available ahead of the holiday shopping season. It's the first time eBay has created a campaign with the same message across four of its biggest markets: the U.S., Australia, Germany and the U.K., with more countries expected to be added...

  • Templeton Rye owners defend whiskey's marketing Tuesday, 7 Oct 2014 | 12:23 PM ET

    DES MOINES, Iowa— Whiskey maker Templeton Rye is made in Iowa because the final ingredients are blended in the state, said company owners responding to several recent lawsuits that say consumers were deceived by the product's Indiana- based distilling process. Co-founder Keith Kerkhoff told The Des Moines Register the Iowa- based company adds its own...

  • NEW YORK, Oct 7- Bristol-Myers Squibb Co on Tuesday said it is no longer seeking U.S. approval for an oral two-drug combination to treat hepatitis C because of competition from rival drugs that require treatment for half as long and have shown higher cure rates. In addition, Bristol-Myers' drug faced stiff competition from products being developed by rival...

  • Oct 7- Bristol-Myers Squibb said it withdrew its U.S. marketing application for an oral drug combination to treat hepatitis C, citing a "rapidly evolving" treatment landscape in the country. Bristol-Myers is racing against Merck& Co and AbbVie to try and cut the treatment time by half and avoid side effects from older standard drugs interferon and ribavirin.

  • Oct 7- Bristol-Myers Squibb said it withdrew its U.S. marketing application for a drug combination to treat hepatitis C. Bristol-Myers said the combination treatment of daclatasvir and asunaprevir was approved in July for use in Japan. The company plans to submit additional data on daclatasvir from an ongoing study to the U.S. Food and Drug Administration.

  • Frequent flyer miles for test drives     Monday, 6 Oct 2014 | 1:25 PM ET

    CNBC's Phil LeBeau provides insight to Cadillac's plan to give frequent flyer miles to people for test drives.

  • LONDON/ PARIS, Oct 6- Luxury shoe maker Jimmy Choo is on course to join London's main stock market next week with a value of up to $1.1 billion, industry sources said, citing the initial price range quoted by banks arranging the sale. "Jimmy Choo is a great brand with good growth potential but it has a high capital expenditure ratio and usually we prefer fashion...

  • LONDON, Oct 6- AstraZeneca's blood-thinning drug Brilinta has won preferred status in the United States, where two medical groups have recommended it over the older drug Plavix, also known as clopidogrel. AstraZeneca said on Monday it was the first time the cardiology organizations had recommended one drug of this type over another in the treatment of acute...

  • Angie's List explores sale: Report     Wednesday, 1 Oct 2014 | 11:16 AM ET

    Discussing reports that Angie's List may put itself up for sale and who would buy, with Zillow co-founder Richard Barton; Jon Steinberg, Daily Mail North America CEO; and the "Squawk Alley" team.

  • A choice of a new generation? Pepsi tries stevia Wednesday, 1 Oct 2014 | 10:00 AM ET

    After Coke Life is launched, PepsiCo unveils a new midcalorie cola, Pepsi True, which is sweetened with sugar and stevia.

  • Marriott follows Red Bull into short-film distribution Tuesday, 30 Sep 2014 | 11:31 AM ET

    One of the world's biggest hotel chains aims to become the "largest publishers of lifestyle," Variety reports.

  • IPG's agnostic ad strategy     Monday, 29 Sep 2014 | 3:23 PM ET

    CNBC's Julia Boorstin speaks to Michael Roth, Interpublic Group CEO, about Elliott Management's stake in IPG and if the trend of marketers bringing ad agencies in-house threatens IPG's business.

  • HERZOGENAURACH, Germany, Sept 28- Adidas needs world-class designers, brand experts and technical whizzkids to improve its image against U.S. rival Nike, but persuading them to move to its headquarters in rural Germany is difficult.

  • WASHINGTON, Sept 23- A U.S. court has temporarily shut down Butterfly Labs, a Missouri company the Federal Trade Commission alleges deceptively marketed computers designed to produce bitcoins, the "virtual currency" payment system. In an emailed statement on Tuesday, Butterfly Labs said the commission had overreached with "heavy-handed actions."

  • Apple iPhone 6 and 6 Plus on sale now     Friday, 19 Sep 2014 | 8:03 AM ET

    CNBC's Morgan Brennan has the update on folks waiting for hours to get their hands on Apple's newest iPhones.

  • NFL sponsor wrath: Can they change the league? Wednesday, 17 Sep 2014 | 3:31 PM ET
    Sponsor signage at the new Levi's Stadium in Santa Clara, Calif., Aug. 13, 2014

    Major sponsors have made public statements criticizing the NFL over its handling of Ray Rice and Adrian Peterson. Will the displeasure take hold?

  • *Cost cutting to help save $100 mln by 2014. Sept 17- General Mills Inc reported a lower-than-expected quarterly profit as the maker of Cheerios cereal and Betty Crocker cake mixes lost further ground to cheaper store-branded foods amid rising demand for alternative breakfast options.

  • Coke 'Surge' sold out AGAIN after fan-led campaign Tuesday, 16 Sep 2014 | 4:33 PM ET

    Within an hour of going online Monday, the citrus-flavored soda had sold out. It was soon restocked, only to sell out again, Today reports.