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• How Much Would You Pay for Chocolate? Not This Much Friday, 14 Aug 2009 | 5:45 AM ET

  To promote the return of its back-by-popular-demand Wispa Gold candy bar, Cadbury created the World's Most Expensive Chocolate Bar—an excellent diversion in the middle of the recession. It was a plot made for a movie: A luxurious setting, an 80s pop star and a grassroots group of crazy Chocolate lovers.

• Pfizer's Friday Night Lights Out Plus - New Interview With Kindler Monday, 2 Feb 2009 | 8:35 AM ET

  So, what do you do at the end of a week where your company's stock was the worst performer in the Dow and you've got some bad news that could make the shares go down even more? You employ one of the oldest PR tricks in the book.

• Katrina Again? US Gets Poor Grades For Credit Crisis Thursday, 16 Oct 2008 | 8:30 PM ET

  

  The US government mishandled the credit crisis, much as it did Hurricane Katrina three years ago, say crisis management experts.

• Amgen's Full-Court Press Friday, 17 Aug 2007 | 5:37 PM ET

  On Amgen's conference call the other day regarding the biotech company's cutbacks, officials repeatedly stated that they think the federal government's new, restrictive guidelines for use and payment of Amgen's bread-and-butter anemia drugs will hurt patients and specifically, result in the need for more risky, old-fashioned blood transfusions to treat the condition.

• Canada Gets Tough (Eh!),"  And Dyson "Sucks" Water Wednesday, 27 Jun 2007 | 12:17 PM ET

  

  You have to admit, Canada is the best neighbor on the planet. But now Canada wants Americans to know she will no longer be taken for granted as the girl next door! The Canadian Tourism Council says Canada is "tired of hearing that it's too nice, too pretty, too pristine and too safe." Gee, I bet Iraqis would love to have that rep. WE'D love that rep. But the Canucks are touting the country's "new personality and make-over," like some sort of silicone implant, with a new slogan "Keep Exploring."

• BlackBerry Blackout! Wednesday, 18 Apr 2007 | 11:08 AM ET

  

  If you went to bed and woke up this morning thinking the world was quiet and that today was going to be a light day at the office, you may want to call in, instead of relying on your BlackBerry. Research in Motion confirms a massive, system wide blackout affecting all its 8 million subscribers that began around 8 p.m. ET Tuesday, and while service is being restored, it is still sporadic and may take much of the day to get back on line completely.