Kraig Naasz, president of the American Frozen Food Institute, confirmed that the industry trade group plans to launch the "multiyear, multimillion dollar" campaign in early May. It's the biggest marketing push on behalf of the industry to date and the first to include national TV ads, according to the American Frozen Food Institute.» Read More
To promote the return of its back-by-popular-demand Wispa Gold candy bar, Cadbury created the World's Most Expensive Chocolate Bar—an excellent diversion in the middle of the recession. It was a plot made for a movie: A luxurious setting, an 80s pop star and a grassroots group of crazy Chocolate lovers.
So, what do you do at the end of a week where your company's stock was the worst performer in the Dow and you've got some bad news that could make the shares go down even more? You employ one of the oldest PR tricks in the book.
The US government mishandled the credit crisis, much as it did Hurricane Katrina three years ago, say crisis management experts.
On Amgen's conference call the other day regarding the biotech company's cutbacks, officials repeatedly stated that they think the federal government's new, restrictive guidelines for use and payment of Amgen's bread-and-butter anemia drugs will hurt patients and specifically, result in the need for more risky, old-fashioned blood transfusions to treat the condition.
You have to admit, Canada is the best neighbor on the planet. But now Canada wants Americans to know she will no longer be taken for granted as the girl next door! The Canadian Tourism Council says Canada is "tired of hearing that it's too nice, too pretty, too pristine and too safe." Gee, I bet Iraqis would love to have that rep. WE'D love that rep. But the Canucks are touting the country's "new personality and make-over," like some sort of silicone implant, with a new slogan "Keep Exploring."
If you went to bed and woke up this morning thinking the world was quiet and that today was going to be a light day at the office, you may want to call in, instead of relying on your BlackBerry. Research in Motion confirms a massive, system wide blackout affecting all its 8 million subscribers that began around 8 p.m. ET Tuesday, and while service is being restored, it is still sporadic and may take much of the day to get back on line completely.