Who would have thought motorcycle manufacturer Harley-Davidson owned something Apple might desperately desire?
George Klein, "Elvis, My Best Man" author, discusses his lifelong relationship with Elvis Presley and why the rock icon continues to be a big money-maker, 35 years after his death.
"We may be entering a new age of the NBA," says Wyc Grousbeck, Boston Celtics CEO, talking about the business of basketball and the role of private equity.
Kenneth Perkins, Morningstar analyst, discusses MANU's IPO and explains why he thinks there is value in the company's trademark and what will drive performance.
Kees Kruythoff, Unilever North America president, discusses his company's abundant portfolio of America's favorite brands; including Skippy peanut butter and Dove soap, and reveals Unilever's plans to introduce new products and capture additional market share.
It is often said that too much of a good thing is bad. In the trademark and brand world this has a special and unique interpretation.
Brand experts and trademark lawyers say the value of simple, easily understood brand names has escalated in the Internet era because consumers are more likely to find such products while doing searches on the Web.
Apple's legal row over its iPad trademark in China creates a window of opportunity for rivals such as Lenovo Group and Samsung Electronics as they try to chip away at the U.S. firm's dominance of the potentially vast Chinese tablet market.
China's trademark system is a minefield of murky rules and opportunistic "trademark squatters" that even the world's biggest companies and their highly-paid lawyers find hard to navigate, as Apple and Facebook are the latest to find out.
About a month after the world started buzzing about the baby name Blue Ivy, parents Jay-Z and Beyonce are applying to get the moniker trademarked. An approved trademark could give them the rights to transform Blue Ivy from tiny baby into billion-dollar brand.
Australia’s goal of having the world’s toughest tobacco promotion laws in place by 2012 moved closer on Thursday when it released the plain packing design that all cigarette manufacturers will be forced to adopt as part of new legislation. The FT reports.