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Trademarks

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  • Would you 'McBrunch'?  Thursday, 11 Sep 2014 | 3:21 PM ET

    Discussing if McDonald's "McBrunch" concept will turn around the company's stock performance, with CNBC contributor Carol Roth, and Mark Hake, Hake Capital Management.

  • Battle over the 'Duffin'  Friday, 11 Oct 2013 | 12:00 PM ET

    It's part donut and part muffin, with a touch of controversy. It's a "duffin," and it's coming to Starbucks. NBC's Michelle Kosinski reports from London.

  • The mom behind 'The Honest Toddler'  Friday, 16 Aug 2013 | 8:42 AM ET

    Bunmi Laditan,"The Honest Toddler" creator & author, discusses her trademark dispute with actress Jessica Alba over the "Honest" name.

  • Apple Buys 'Lightning' Trademark From Harley-Davidson Tuesday, 27 Nov 2012 | 4:14 PM ET

    Who would have thought motorcycle manufacturer Harley-Davidson owned something Apple might desperately desire?

  • Unilever: Branding for the Future  Friday, 6 Jul 2012 | 7:15 AM ET

    Kees Kruythoff, Unilever North America president, discusses his company's abundant portfolio of America's favorite brands; including Skippy peanut butter and Dove soap, and reveals Unilever's plans to introduce new products and capture additional market share.

  • Could Google Lose Its Famous Name? Friday, 20 Apr 2012 | 12:49 PM ET
    Google

    It is often said that too much of a good thing is bad. In the trademark and brand world this has a special and unique interpretation.

  • Trademarks Take On New Importance in Internet Era Tuesday, 21 Feb 2012 | 12:02 PM ET
    Pretzel Crisps

    Brand experts and trademark lawyers say the value of simple, easily understood brand names has escalated in the Internet era because consumers are more likely to find such products while doing searches on the Web.

  • Apple's Legal Woes in China Offer Hope to Rivals Monday, 20 Feb 2012 | 6:09 PM ET
    Apple iPad

    Apple's legal row over its iPad trademark in China creates a window of opportunity for rivals such as Lenovo Group and Samsung Electronics as they try to chip away at the U.S. firm's dominance of the potentially vast Chinese tablet market.

  • China's Trademark System Baffles Foreign Firms Thursday, 16 Feb 2012 | 6:46 PM ET

    China's trademark system is a minefield of murky rules and opportunistic "trademark squatters" that even the world's biggest companies and their highly-paid lawyers find hard to navigate, as Apple and Facebook are the latest to find out.

  • Blue Ivy Gets Trademarked by Beyonce and Jay-Z Friday, 10 Feb 2012 | 1:24 PM ET
    Jay-Z holds his four MTV Video Music awards in Miami, Sunday, Aug. 29, 2004. Jay-Z won Best Rap Video, Best Direction in a Video, Best Editing and Best Cinematography. (AP Photo/J. Pat Carter)

    About a month after the world started buzzing about the baby name Blue Ivy, parents Jay-Z and Beyonce are applying to get the moniker trademarked. An approved trademark could give them the rights to transform Blue Ivy from tiny baby into billion-dollar brand.

  • Australia Unveils Brand-Free Tobacco Packets Thursday, 7 Apr 2011 | 10:33 PM ET
    Cigarette in ashtray

    Australia’s goal of having the world’s toughest tobacco promotion laws in place by 2012 moved closer on Thursday when it released the plain packing design that all cigarette manufacturers will be forced to adopt as part of new legislation. The FT reports.