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• Nike and the NFL: Sizing Up the First Year

  

  Last year, Nike paid $1.1 billion to clothe the NFL for the next five years. If it goes well, some analysts estimate it could mean half a billion in revenue for each of those five years. However, the first year has not been without hiccups.

• BEAM CEO on Earnings Beat 

  

  Matt Shattock, Beam CEO, talks about his company's better-than-expected fourth quarter, and reveals which brands are becoming rising stars.

• Early Movers: MRK, MAT, NWL, & More

  

  Some of the names on the move ahead of the open.

• Social Media's Impact on Advertising 

  

  Miles Nadal, MDC Partners chairman & CEO, explains how social media is changing the way advertisers reach consumers.

• Your First Trade for Friday 

  

  CNBC's Melissa Lee and the Fast Money traders discuss the day's top trades and the stocks they'll be watching tomorrow.

• Malcolm Gladwell: A Generational Tipping Point Is Coming

  

  There's a seismic generational shift underway as more and more of the millennial generation enter the workforce, author Malcolm Gladwell said in a presentation at the TD Ameritrade conference on Thursday.

• Fast Money Final Trade 

  

  The Fast Money traders share their final trades of the day.

• Stock Pops & Drops 

  

  The Fast Money traders take a look at today's biggest market movers.

• As Goes January, So Goes 2013? 

  

  Dissecting the day's major business news, with the Fast Money traders; and whether January's positive market action will hold up in 2013, with Rebecca Patterson, Bessemer Trust. "If I take money out of the high yield, I'm going into stocks," she explains.

• Maria's Observation: Jobs Council Gone 

  

  The Obama Administration will allow his jobs council to expire on the eve of January's jobs report. CNBC's Maria Bartiromo shares her observation.

• Caskets for Obese People 

  

  The world's biggest makers of funeral caskets are widening their business models to keep up with fatter waistlines, reports CNBC's Tyler Mathisen.

• Commodities Tomorrow: Oil Finishes Strong 

  

  CNBC's Sharon Epperson discusses the day's activity in the commodities markets. Oil continued its steady climb today and could soon have an impact on American consumers, particularly since gas prices have jumped 10 cents/gallon in the last week..

• After-Hours Buzz: N, TPH & More

  

  Check out which companies are making headlines after the bell Thursday:

• Beer Suit: Too Much Regulation? 

  

  Donald Baker, former Department of Justice antitrust division head, says the DOJ has been somewhat permissive in mergers and acquisitions over the past decade.

• Top 20 Housing Markets Across the US 

  

  Frank Malowany, The Malowany Group, offers the real pulse of the Tampa housing market.

• Santelli's Midday Bond Report 

  

  CNBC's Rick Santelli discusses bond prices and yields.

• You Asked for it ... on Twitter 

  

  The FMHR traders share their views on a number of stocks, including AIG and ADT.

• Investors Headed Into 'Bond-Pickers Market': Baha 

  

  Security stocks are on the rise. Meanwhile Bonnie Baha, DoubleLine, explains whether bond bubble worries are unwarranted.

• RIM Changes Name, Apple's Worst Month 

  

  Research In Motion is changing its name to BlackBerry, with the FMHR traders. Meanwhile Apple suffered its worth month of trading in four years, reports CNBC's Jon Fortt.

• Rally Losing Steam? 

  

  The major averages haven't had a losing week in 2013, but have reached breakeven this week, with the FMHR team. Keith Banks, U.S. Trust president, offers insight on the best sectors to play right now. And, CNBC's Julia Boorstin has the update on Facebook.