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CNBC's Julia Boorstin explains Twitter was the real "winner" in last night's big ad game. Also, a look at how several brands were able to take advantage of the power outage by using it as a marketing opportunity.
New Orleans is bracing for fallout from the Super Bowl power outage that stopped the game for more than 30 minutes.
Have you had it with Super Bowl hype? Check out Animal Planet's "Puppy Bowl IX." And no, the kitties in the halftime show won't be lip-syncing!
CNBC's Julia Boorstin reports which financial, media and energy companies are reporting earnings next week. Visa, Disney and Anadarko are among the names. (1:06)
One company found that energy usage in the US drops by more than 5% during the game and as much as 7.5% during the half-time show, even though it would take 10 coal-fired power plants to fire all the televisions being watched.
Miles Nadal, MDC Partners chairman & CEO, explains how social media is changing the way advertisers reach consumers.
This year, PepsiCo(PEP)'s Doritos brand is stepping up its 'Crash the Bowl' Super Bowl ad campaign, with the help of Producer and Director, Michael Bay.
Netflix is premiering its original series, 'House of Cards', but in a very unusual way. Unlike its rivals HBO and Showtime, they will be releasing all 13 episodes today.
Stephen Davies, CEO, Javelin Wealth Management says he had reduced his cash weights and remains fully weighted on equities, with an emphasis on Asia and emerging markets.
A San Francisco 49'er cornerback is apologizing for making anti-gay comments. CNBC's Brian Shactman has details.
Beyond wagering on traditional point spreads, gamblers these days can choose to put money down on hundreds of obscure and sometimes ridiculous bets listed on sportsbooks for the Super Bowl.
Per capita milk consumption has fallen 23 percent since 1975. Does milk need a super hero? Enter Dwayne Johnson, aka "The Rock," America's new milkman.
CNBC's David Faber reports on Viacom and Time Warner earnings.
Andrew Griffith, CFO of BSkyB, tells CNBC they are seeing broad based growth expanding their operations into new areas like communications.
What to expect when two giants—Viacom and Time Warner Cable—report quarterly earnings before the bell on Thursday.
Every year the Super Bowl is always just as much about ads as it is about football, but this year half the Super Bowl ads will include Twitter hashtags in their game-time spots.
Two movie production-distribution companies plan to expand if allowed to raise funds on the Shanghai exchange.
Elliott Management's Paul Singer, long-famous for making Argentina miserable, turns out to be an investor in "Les Miserables." Yes, that Les Miserables. As in, the movie.
The producers of "Spider-Man" on Broadway and ousted director Julie Taymor told CNBC they're ready to settle their long-running court case.
The team whose metropolitan area boasts the lower employment rate during the previous calendar year has won 20 of the last 25 Super Bowls, according to a study by an outplacement firm.
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