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  • Soft drink sales fizzle     Friday, 4 Oct 2013 | 2:49 PM ET

    In a new note JPMorgan says the North American soft drink category is putting up its worst performance ever. John Faucher, JPMorgan, explains what this may mean for big soda players like Coke.

  • An Apple or a Coke?     Monday, 30 Sep 2013 | 3:29 PM ET

    Peter Sorrentino, Huntington Asset Advisors, and Gary Bradshaw, Hodges Capital Management, debate whether Apple or Coca-Cola is the more profitable buy.

  • Leinenkugel seeks 'halo effect' from shandy sales Saturday, 28 Sep 2013 | 1:00 PM ET
    Jake, John and Dick Leinenkugel

    The sun has set on the summer and you can't blame Jacob Leinenkugel Brewing if it wanted it to last a little longer, given strong sales of its Summer Shandy.

  • An intoxicating guide for Q4     Friday, 27 Sep 2013 | 5:30 PM ET

    What spirits should you have on hand next quarter? Flavien Desoblin, owner of Manhattan's Brandy Library, shares his guide to cognac and cocktails.

  • Honest Tea: Doing business differently     Tuesday, 24 Sep 2013 | 1:52 PM ET

    Honest Tea co-founder and CEO Seth Goldman discusses the process to partnering with Coca-Cola. "It is the job of the entrepreneurs to help commercialize these ideas, and take those risks, and then the big companies will invest," he says.

  • Oops, she did it again     Friday, 20 Sep 2013 | 4:54 PM ET

    Although pop star Britney Spears earned millions for commercials with Pepsi, she is investing in Coke. CNBC's Jane Wells has the story.

  • Historic bubbles     Thursday, 19 Sep 2013 | 2:58 PM ET

    Auction prices for vintage Champagne are popping. CNBC's Robert Frank reports.

  • High-flying purchases     Thursday, 19 Sep 2013 | 2:42 PM ET

    CNBC's Phil LeBeau reports 58 percent of North Americans buy beverages over food when boarding a plane.

  • Spirit sales continue to pour in     Wednesday, 4 Sep 2013 | 11:52 AM ET

    Despite a difficult year in Europe, French wine and spirits company, Pernod Picard, is boosting its annual profit. Pierre Pringuet, CEO of Pernod Ricard, joins to discuss what is driving demand for spirits today.

  • CLSA downgrades Coke     Tuesday, 3 Sep 2013 | 2:46 PM ET

    Caroline Levy, CLSA beverage and household products analyst shares her concern for Coca-Cola's defense of aspartame.

  • Hottest trends in beer     Wednesday, 21 Aug 2013 | 6:25 PM ET

    "There has been a huge drop in beer consumption in the U.S. in the last four and a half years," said Brooklyn Brewery co-founder and President Steve Hindy. "People are drinking less beer, but they're drinking better beer."

  • Tremendous bull market in beer: Cramer     Tuesday, 20 Aug 2013 | 6:25 PM ET

    "Mad Money" host Jim Cramer shares his strategies on playing Boston Beer, Molson Coors, Anheuser-Busch and Diageo.

  • 'The Profit' solves problems     Tuesday, 20 Aug 2013 | 1:17 PM ET

    "The Profit" airs tonight at 10p ET/PT. Host Marcus Lemonis offers his advice to small business owner Steve Hersh, GuS Soda founder and president.

  • Why German brewers oppose fracking draft     Tuesday, 20 Aug 2013 | 4:45 AM ET

    Marc-Oliver Huhnholz, press officer at the German Brewers' Association, explains that brewers in Germany wish to amend the law on fracking to protect more water sources than currently included.

  • Banking On Beer     Thursday, 15 Aug 2013 | 12:00 AM ET

    Christopher George's journey to find his hoppiness. Watch him leave the world of finance to find a sweet spot in the field of beer.

  • Diageo reports strong full-year results     Wednesday, 31 Jul 2013 | 6:20 AM ET

    Ivan Menezes, Diageo CEO, explains why "North America is a real engine of growth" for premium brand spirits, and reveals his company's strategy to increase global shelf space.

  • Soda's big win in court     Tuesday, 30 Jul 2013 | 4:46 PM ET

    CNBC's Kayla Tausche has the latest details on New York's soda ban.

  • Should Coke buy snack maker?     Tuesday, 16 Jul 2013 | 6:45 PM ET

    The Mad Money host looks at whether a snack unit would have counter-balanced low volume growth at Coca-Cola. Does the PepsiCo business model, with their Frito-Lay unit, provide a better strategy for growth.

  • Coca-Cola blames the weather     Tuesday, 16 Jul 2013 | 2:18 PM ET

    Coca-Cola is pointing to a soggy spring for disappointing earnings. Paul Walsh of The Weather Channel and CNBC's Steve Liesman weigh in.

  • Could Green Mountain be the next Sodastream?     Monday, 15 Jul 2013 | 2:17 PM ET

    Green Mountain's latest trademark is similar to Sodastream. CNBC's Herb Greenberg offers insight into Green Mountain's response.