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  • Starbucks CEO: Teavana will leapfrog internationally first

    Starbucks is opening its very first Teavana tea bar in Manhattan. Its CEO Howard Schultz wants to bring the "romance and theater" it did for coffee, to the tea category.

  • Where the rich can knock back a $760 cognac Sunday, 20 Oct 2013 | 3:00 PM ET
    King Cole Bar at St. Regis Hotel in New York City.

    Very few bars serve drinks that cost a small fortune. An exception is the King Cole Bar at the St. Regis New York.

  • First tulips, then housing...Is beer bubble next? Saturday, 19 Oct 2013 | 3:00 PM ET

    The beer industry has the largest amount of breweries in operation since Prohibition, but insiders say the brew business still has room to grow.

  • The booming beer brand trying to be the next Corona Thursday, 17 Oct 2013 | 2:05 PM ET

    Crown Imports hopes to grow Modelo into the same size as its popular Corona brand.

  • PepsiCo profit beats despite economic pressures Wednesday, 16 Oct 2013 | 7:09 AM ET

    PepsiCo reported higher earnings on Wednesday and said it was on track to meet its financial goals for the year, despite global economic pressures.

  • Bud's brewmasters at it again: New 'ZIP code' beer Sunday, 13 Oct 2013 | 3:00 PM ET
    A Budweiser bartender serves up samples of Brewmaster's Project Twelve.

    Budweiser is bringing back "Project 12," releasing three new brews named for the ZIP codes where the recipes were created.

  • The 'super bowl' of craft beer   Friday, 11 Oct 2013 | 2:49 PM ET
    The 'super bowl' of craft beer

    The craft beer brewery industry thrives on new products, but this cannot happen without Federal approval, reports CNBC's Jane Wells.

  • Drunk dial Congress?   Friday, 11 Oct 2013 | 11:53 AM ET
    Drunk dial congress?

    Ever wanted to drunk dial Congress? Now you can, CNBC's Jane Wells has the details on "Drunk dial Congress," which was created by Revolutionary Messaging.

  • And the world's top ranked bar is in...   Friday, 11 Oct 2013 | 11:45 AM ET
    Look no further: The world's top bar is in London

    Christian Davis, editor of Drinks International and Alex Kratena, head bartender at Artesian Bar, discuss why Artesian is ranked the world's best bar.

  • Is it last call at the bar for emerging markets?   Friday, 11 Oct 2013 | 2:30 AM ET
    Is it last call at the bar for emerging markets?

    Trevor Stirling, senior research analyst of European beverages at Sanford Bernstein, discusses emerging market opportunities for the beverage industry.

  • Soft drink sales fizzle   Friday, 4 Oct 2013 | 2:49 PM ET
    Soft drink sales fizzle

    In a new note JPMorgan says the North American soft drink category is putting up its worst performance ever. John Faucher, JPMorgan, explains what this may mean for big soda players like Coke.

  • An Apple or a Coke?   Monday, 30 Sep 2013 | 3:29 PM ET
    Apple vs. Coca-Cola

    Peter Sorrentino, Huntington Asset Advisors, and Gary Bradshaw, Hodges Capital Management, debate whether Apple or Coca-Cola is the more profitable buy.

  • Leinenkugel seeks 'halo effect' from shandy sales Saturday, 28 Sep 2013 | 1:00 PM ET
    Jake, John and Dick Leinenkugel

    The sun has set on the summer and you can't blame Jacob Leinenkugel Brewing if it wanted it to last a little longer, given strong sales of its Summer Shandy.

  • An intoxicating guide for Q4   Friday, 27 Sep 2013 | 5:30 PM ET
    An intoxicating guide to Q4

    What spirits should you have on hand next quarter? Flavien Desoblin, owner of Manhattan's Brandy Library, shares his guide to cognac and cocktails.

  • Honest Tea: Doing business differently   Tuesday, 24 Sep 2013 | 1:52 PM ET
    Honest Tea: Doing business differently

    Honest Tea co-founder and CEO Seth Goldman discusses the process to partnering with Coca-Cola. "It is the job of the entrepreneurs to help commercialize these ideas, and take those risks, and then the big companies will invest," he says.

  • Oops, she did it again   Friday, 20 Sep 2013 | 4:54 PM ET
    Oops, she did it again

    Although pop star Britney Spears earned millions for commercials with Pepsi, she is investing in Coke. CNBC's Jane Wells has the story.

  • Historic bubbles   Thursday, 19 Sep 2013 | 2:58 PM ET
    $5k bottle of champagne?

    Auction prices for vintage Champagne are popping. CNBC's Robert Frank reports.

  • High-flying purchases   Thursday, 19 Sep 2013 | 2:42 PM ET
    High-flying purchases

    CNBC's Phil LeBeau reports 58 percent of North Americans buy beverages over food when boarding a plane.

  • Spirit sales continue to pour in   Wednesday, 4 Sep 2013 | 11:52 AM ET
    Spirit sales continue to pour in

    Despite a difficult year in Europe, French wine and spirits company, Pernod Picard, is boosting its annual profit. Pierre Pringuet, CEO of Pernod Ricard, joins to discuss what is driving demand for spirits today.

  • CLSA downgrades Coke   Tuesday, 3 Sep 2013 | 2:46 PM ET
    CLSA downgrades Coke

    Caroline Levy, CLSA beverage and household products analyst shares her concern for Coca-Cola's defense of aspartame.