Wide-ranging actor plays the reluctant beer pitchman as Heineken Light continues to try to boost the brand with a new advertising campaign.» Read More
Sales of hard cider are up 100 percent year-over-year. Joe Heron, Crispin Cider CEO & founder, weighs in.
CNBC's Herb Greenberg sheds light on Green Mountain Coffee and Monster Energy drinks.
Jim Cramer explains why he believes Monster Beverage is on "decline."
Starbucks CEO Howard Schultz and Green Mountain CEO Brian Kelley discuss their newly expanded partnership, and how it might boost shareholder value. "This is going to be a significantly lucrative financial deal for both companies," says Schultz.
The beverage company is working to make lower calorie drinks, says Steve Cahillane, Coca-Cola Americas executive vp & president.
Coca-Cola will make its caloric and nutrition content more widely available around the world.
Trevor Stirling, senior research analyst for European beverages at Sanford Bernstein, describes the big trends likely to impact brewers over the next few years.
Jorgen Buhl Rasmussen, CEO of Carlsberg, comments on quarterly results and outlines the strategy for the rest of the year with M&As in Asia, regulatory headwinds in Russia and challenges in Europe.
CNBC's Brian Shactman is at the home of Saturday's Kentucky Derby, where Brown-Forman has cooked up a mint julep with a $1,000 price tag. Tim Laird, Brown-Forman's "Chief Entertaining Officer" makes one for Brian and explains what makes it so expensive.
The secret recipe of Dr Pepper is inside a vault at the company's headquarters, reports CNBC's Jane Wells. Dr Pepper Snapple is doubling down on marketing in the current quarter.
The beverage maker is working hard to develop new products to offset the trend among consumers to drink less of its drinks, reports CNBC's Jane Wells.
Dunkin Donuts CEO said his coffee chain sees more room to expand in the U.S. Starbucks CEO said they're focused on global growth.
Budweiser says its new can will be "eye-catching" and easy to grip. But to borrow a slogan from a competitor, it will also be "less filling." Here's why.
John Faucher, JP Morgan analyst, breaks down the beverage company's first quarter numbers, as the stock hits a 52-week high.
D.E Master Blenders 1753 said on Thursday it received a 6.4- billion-euro takeover offer from German investor Joh A Benckiser, sending shares of the Dutch coffee and tea maker up more than 25 percent.
Starbucks CEO Howard Schultz discusses how the partnership with Square is going, the vote on a potential ban on making any political contributions, and the minimum wage.
CNBC's Adam Bakhtiar caught up with Paul Walsh, CEO of Diageo, and asked about how European sales are affecting the world's biggest distiller.
Kenny Dichter, Juice Press chairman, explains why he thinks his new beverage business has the potential to become a billion dollar business.
More than 13 million pints of the well-known Irish brand will be poured this weekend in celebration of the holiday. Greg Kryder, CFO of Diageo North America, discusses the liquor business, with the "Squawk Box" news team.
Tom Farley, New York City health commissioner, explains why he is standing by Mayor Bloomberg in his fight against sugary drinks.