In this age of Facebook and Twitter, capitalizing on new media is both an opportunity and a conundrum for many companies. Social media can be a great way to connect and stay top-of-mind with consumers, but how can you really quantify what a “like” on Facebook is worth? This is a question the country’s No. 3 craft brewer recently set out to answer, and it now says it’s determined what its Facebook fans mean to its bottom line.
Jim Cramer’s researcher, Nicole Urken, shows examples of divergence among stocks in the same sector.
If man (and woman) has got to eat, the Super Bowl represents to food companies what Christmas is to retailers — a major percentage of sales.