And that means pretty soon you'll have your very own mini Times Square at the bar, right on the bottle. "Everyone likes to see their name in lights," says Brandon Laidlaw, president and chief operating officer of Pleasanton, California- based Medea vodka, which recently introduced a liquor bottle equipped with an LED message band that can be programmed to scroll any...» Read More
Squawk Box Europe anchors react to the news that the Spanish government has called an end of subsidized cocktails for its parliament members.
France's Elysee Palace is set to auction off more than $325,000 of wine Thursday. But as CNBC's Tom Mackenzie reports, the sale isn't just about sharing the French's love of wine.
CNBC reports on China's recognition of Champagne as a brand, thus limiting the use of the name by copycats.
Pat McGauley, Budweiser VP of Innovation, offers insight on the buzz around his company's home draft beer device.
Alan Clarke, CEO of SABMiller, comments on full-year earnings and says that most markets are growing except the U.S. core market which remains under pressure.
Forget the dotcom bubble; Krispy Kreme created a donut bubble a decade ago, reports CNBC's Jane Wells.
Burger King unveils its new summer menu and takes aim at one of McDonald's most improbable but popular offerings, reports CNBC's Jane Wells.
Tito's Handmade Vodka just became the exclusive supplier to United Airlines. Bert "Tito" Beveridge, Tito's Handmade Vodka founder, weighs in.
Sales of hard cider are up 100 percent year-over-year. Joe Heron, Crispin Cider CEO & founder, weighs in.
CNBC's Herb Greenberg sheds light on Green Mountain Coffee and Monster Energy drinks.
Jim Cramer explains why he believes Monster Beverage is on "decline."
Starbucks CEO Howard Schultz and Green Mountain CEO Brian Kelley discuss their newly expanded partnership, and how it might boost shareholder value. "This is going to be a significantly lucrative financial deal for both companies," says Schultz.
The beverage company is working to make lower calorie drinks, says Steve Cahillane, Coca-Cola Americas executive vp & president.
Coca-Cola will make its caloric and nutrition content more widely available around the world.
Trevor Stirling, senior research analyst for European beverages at Sanford Bernstein, describes the big trends likely to impact brewers over the next few years.
Jorgen Buhl Rasmussen, CEO of Carlsberg, comments on quarterly results and outlines the strategy for the rest of the year with M&As in Asia, regulatory headwinds in Russia and challenges in Europe.
CNBC's Brian Shactman is at the home of Saturday's Kentucky Derby, where Brown-Forman has cooked up a mint julep with a $1,000 price tag. Tim Laird, Brown-Forman's "Chief Entertaining Officer" makes one for Brian and explains what makes it so expensive.
The secret recipe of Dr Pepper is inside a vault at the company's headquarters, reports CNBC's Jane Wells. Dr Pepper Snapple is doubling down on marketing in the current quarter.
The beverage maker is working hard to develop new products to offset the trend among consumers to drink less of its drinks, reports CNBC's Jane Wells.
Dunkin Donuts CEO said his coffee chain sees more room to expand in the U.S. Starbucks CEO said they're focused on global growth.