The deal was announced on the same day that Keurig changed the terms of its existing five-year contract with Starbucks. Starbucks said Friday that it agreed to give up its right to be the only provider of premium coffee for Keurig's machines, which makes coffee one cup at a time. That opened the door for Keurig to do business with Starbucks rivals, such as Peet's.» Read More
In this age of Facebook and Twitter, capitalizing on new media is both an opportunity and a conundrum for many companies. Social media can be a great way to connect and stay top-of-mind with consumers, but how can you really quantify what a “like” on Facebook is worth? This is a question the country’s No. 3 craft brewer recently set out to answer, and it now says it’s determined what its Facebook fans mean to its bottom line.
Coors Light recently made national headlines when, according to industry trade publication Beer Marketer's Insights, it passed Budweiser as the No. 2 best-selling beer in the U.S. in 2011, but a lesser known beer quietly put up some impressive numbers of its own: Modelo Especial.
Jim Cramer’s researcher, Nicole Urken, shows examples of divergence among stocks in the same sector.
Tenth and Blake, the craft and import division of MillerCoors, is looking to take a bite out of the burgeoning cider industry with the acquisition of the Crispin Cider Company. The move will give the global beer giant a presence in the beer industry’s fastest growing category.
If man (and woman) has got to eat, the Super Bowl represents to food companies what Christmas is to retailers — a major percentage of sales.
Over at the Gloss, bartender Kristen Hamill reveals what you've known all along: your bartenders are judging you by what you drink.
About 38 million Americans binge drink at least four times a month, a new study says, with an average eight drinks per sitting.
If sin sells — and sex sells, as the success of Internet pornography industry and its annual convention more than demonstrate — then does it follow that investing in sin makes sense?
Is it a good way to influence behavior and/or raise revenue, just like tobacco and alcohol?
Sodastream shares get a pop Thursday on the announcement of co-branding a deal with Kraft Foods. CNBC's Jim Cramer weighs in.
Sodastream Chief Executive Daniel Birnbaum told CNBC Thursday the company's deal with Kraft not only adds "sparkle" to some of Kraft's iconic brands, it enhances Sodastream's business model.
Sharing insight into rarely spoken of commodities: peanut butter and milk. Robert Chesler FC Stone vice president of the food division and Patrick Archer, American Peanut Council president shares insight.
CNBC's Darren Rovell reports the Boston Beer Company hit all time highs.
The Fast Money Halftime Report traders discuss stocks making moves in the market.
Mark Newton, Greywolf Execution Partners, assesses whether current stock prices are attractive.
The hamburger chain is sipping on the idea of selling alcoholic beverages at its restaurants. The 90-year-old company is testing beer and wine sales at a location in Indiana.
Mad Money's Cramer takes a look at the spectacular growth in high-end spirits, with Ken Austin, Tequila Avion CEO.
Shares of Wendy's have been stuck around $5 for 3 years. Discussing recent changes in the company's marketing strategy, with Joscelyn Mackay, Morningstar credit analyst.
Chairman and CEO of Europe's largest brewer, Heineken, Jean-François van Boxmeer, tells CNBC's Christine Tan that a "perfect storm" is brewing in Europe where it is struggling with declining sales as a result of weak consumer sentiment.
Discussing the consumer's greater willingness to purchase something of better quality for a higher price, with John Paul De Joria, Paul Mitchell CEO/Patron Spirits owner.