• Hot Start-Ups: Relaxation Drinks     Thursday, 22 Mar 2012 | 1:44 PM ET

    What if a "relaxing" shot of "water" could help you fall asleep? Agata Kaczanowska, analyst at IBIS World, explains.

  • Bottled Water Business Enjoys Growth     Thursday, 22 Mar 2012 | 1:41 PM ET

    As more Americans cut back on soft drinks, and consumers in developing countries are more able to afford bottled water, the market has more than doubled in the last decade, reports CNBC's Bertha Coombs.

  • St. Patrick’s Day Has Brewers Seeing Green Friday, 16 Mar 2012 | 3:16 PM ET

    It’s often said it’s good to be Irish on St. Patrick’s Day, but it may better to be in the beer business.

  • $94,000 Scotch? Why Not, It's St. Patty's Day Friday, 16 Mar 2012 | 12:49 PM ET
    Glenfiddich, the world’s most awarded Single Malt Scotch Whisky, celebrated 125 years of pioneering achievement.

    St. Patrick’s Day is the smallest of all consumer holidays in terms of how much people spend, but more Americans than ever — some 54.4 percent, according to BigResearch — are planning to celebrate the traditional Irish holiday this year. The market researcher estimates consumers will spend about $35 on the holiday, or about $4.6 billion.

  • Unique Neighborhood Coffee Shops Friday, 16 Mar 2012 | 11:36 AM ET
    Whether dark roast, light roast, with milk or black, no matter how you take your morning cup, you are part of a worldwide community of java drinkers that have made coffee one of the world’s top-traded agricultural commodities.For as many coffee drinkers as there are in the country, it seems there are just as many coffee shops, from international chains to the coffee house on the corner. It’s those neighborhood Coffee appliance maker Krups created its Best Brew Awards in 2011 to honor the best sm

    This year, voters chose 10 shops from across the country to receive the Best Brew Award. Find out who the winners are.

  • Learning From the Spurned and Tipsy Fruit Fly Friday, 16 Mar 2012 | 8:57 AM ET
    Fruit Fly

    Fruit flies apparently self-medicate just like many humans do, using alcohol as a balm when rejected by desired mates, the New York Times reports.

  • Juice Cleanse Craze     Wednesday, 14 Mar 2012 | 1:55 PM ET

    CNBC's Jane Wells reports on a booming segment of the beverage sector.

  • Talking Numbers: The Starbucks Trade     Monday, 12 Mar 2012 | 3:28 PM ET

    Does Starbucks still have room to move higher? Carter Worth, Oppenheimer, explains whether you should buy or sell Starbucks stock now.

  • 2007 Silver Oak Napa Valley Cabernet Sauvignon

    The online wine retailer TastingRoom.com now offers a solution for wine connoisseurs who wish to indulge in high-end wine by the glass at home. The strategy caters to consumers who are breaking out the corkscrew more often and whose tastebuds are more adventurous than those of older generations.

  • Green Mountain vs. Starbucks     Friday, 9 Mar 2012 | 12:15 PM ET

    The Fast Money crew discuss unusually large option volumes in both Green Mountain and Starbucks ahead of last night's announcement by Starbucks. Ketih Siegner, analyst at Credit Suisse, weighs in.

  • What's Up with TAP?     Thursday, 8 Mar 2012 | 2:15 PM ET

    Mark Swartzberg, Stifel Nicolaus beverage analyst, shares his view on the Molson-Coors deal.

  • Starbucks Stock Rises 2%     Thursday, 8 Mar 2012 | 12:47 PM ET

    Starbucks has an announcement later today, just as the stock enjoys a move to the upside, with the Fast Money traders.

  • Beer Companies Looking Beyond Beer for Growth Wednesday, 7 Mar 2012 | 3:13 PM ET

    It appears the fastest way to growth for many beer companies is to look beyond beer. The latest example came Tuesday when Molson Coors Brewing announced it is launching Coors Light Iced Tea in Canada next month, with a possible U.S rollout at a later date.

  • Bourbon: America's New Drink of Choice     Wednesday, 7 Mar 2012 | 2:44 PM ET

    CNBC's Jane Wells takes a look inside America's bourbon boom.

  • The Bourbon Economy Bounces Back Wednesday, 7 Mar 2012 | 12:49 PM ET
    Bottles are filled with Woodford Reserve bourbon whiskey on the production line at the company's distillery in Versailles, Kentucky.

    Bourbon now accounts for 70 percent of the $1.1 billion in spirits the U.S. exports annually, according to the Distilled Spirits Council of the United States. Citigroup estimates that sales could double over the next seven years. And that is giving Kentucky's economy a healthy boost.

  • SodaStream Stock Drops 17%     Wednesday, 29 Feb 2012 | 12:22 PM ET

    Despite delivering upbeat guidance to the Street, SodaStream stock is fizzling. Mitch Pinheiro, Janney Montgomery Scott, offers perspective. And CNBC's Herb Greenberg also weighs in.

  • The 2012 Premiere Napa Valley Trade Auction at The Culinary Institute of America at Greystone in Helena, CA.

    Forget Dow 13,000, for an indication of which direction the economy may be heading look no further than Napa Valley. After a record $3.1 million in wine was sold at the Premier Napa Valley trade auction this past weekend, it appears the economy may be looking up.

  • German Waiter Spills Beers on Angela Merkel     Tuesday, 28 Feb 2012 | 9:13 AM ET

    A waiter accidentally spills a tray of beers onto German Chancellor Angela Merkel's back during an event last week. She reportedly wasn't upset. The 21-year-old waiter is quoted as saying she "turned around and grinned at me."

  • Sunoco’s Craft Beer Exchange Program has been a hit with customers since it began as a pilot program in 12 locations in Western New York in July 2011. The company expanded the program last fall across the state of New York and announced Friday it would be bringing the concept to South Carolina.

  • Monster Beverage Delivers Monster Returns     Friday, 24 Feb 2012 | 12:43 PM ET

    Energy drink maker Monster Beverage reported record sales and profits in the fourth quarter, with Bill Chappell, SunTrust Robinson Humphrey.