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The 6,000-member Academy may be older and more male than the average movie fan on Twitter, but when the numbers are crunched, all the various data points can provide a good indicator of how the envelope-opening will play out Sunday.
An Oscar may just be an eight and a half pound statuette, but it has real value for studios' bottom lines.
Hollywood's 2012 blockbuster films lifted ticket sales and stemmed a seven-year free fall in sales of DVD's and other home entertainment.
How can an insurance company with no connection to the film biz find a way to exploit the buzz about the Oscars? It's all in a name.
Makers Mark will no longer try to stretch supplies of its famous Bourbon by adding water, reports CNBC's Maria Bartiromo. Also, scientists may have discovered an instant hangover cure.
Hey, sexy lady, Gangnam Style is so 2012. Here comes the "Harlem Shake." The new dance craze hit YouTube less than two weeks ago and already has over six million hits.
Reeking of raw sewage, a crippled cruise ship carrying more than 4,200 people docked at a port in Mobile, Alabama, on Thursday.
Time Warner is in preliminary talks to sell some of its magazine assets to Meredith Corporation.
General Electric is selling its remaining 49 percent stake in NBCUniversal to Comcast, with CNBC's Mary Thompson; and Steve Winoker, Sanford Bernstein, weighs in.
Comcast Chairman and CEO Brian Roberts told CNBC on Wednesday that he's "bullish and optimistic" about the prospects for NBCUniversal.
Kate Upton, the model who appears on the cover of this year's Sports Illustrated swimsuit edition, talks about a chilly photo shoot in Antarctica, and her plans for the future. (3:53)
Actor, producer, political activist, and Frito-Lay representative Eva Longoria visits "Squawk on the Street" after ringing the NYSE's opening bell. (5:45)
Actor and Frito-Lay Spokesperson Eva Longoria, Chef Michael Symon and PepsiCo executives ring the NYSE Opening Bell. Lay's has three new potato chip flavors, including: Cheesy Garlic Bread, Chicken & Waffles, and Sriracha.
Netflix and DreamWorks Animation are teaming up to create the first original series for kids on Netflix, reports CNBC's Julia Boorstin.
PepsiCo is rolling out a Mountain Dew for the morning, Kickstart, which has the Dew flavor plus juice, vitamins B and C and BAM! an extra jolt of caffeine.
Film critic Mark Kermode tells CNBC why Argo beat off the competition at the BAFTAs while trying to explain the lack of an Oscar nomination for Ben Affleck.
The Superdome's power company, New Orleans-based Entergy, took the blame Friday for the Super Bowl blackout. Company officials said the faulty device performed without problem during previous events.
Activision Blizzard reported quarterly earnings and revenue that exceeded analysts' expectations.
Discussing which tech titan may post the best stock returns in 2013, with Josh Brown of Fusion Analytics and Jeff Kilburg of KKM Financial.
Time Warner increased its dividend by 11 percent, and authorized a new $4 billion buyback. CNBC's Julia Boorstin spoke with its CEO Jeff Bewkes for more insight.